Spiritual Swag: HOW TO BRING YOUR BUSINESS INTO THE MODERN AGE WITHOUT LOSING YOUR SOUL
In a world where Buddha statues are sold at Walmart and meditation apps are trending on TikTok, spirituality is evolving,and so should your business. As a spiritual entrepreneur, you might wonder, “How do I stay relevant and modern without losing the essence of my business?” The answer is simpler,and more magical,than you think.
It’s about finding the perfect balance—honoring the ancient wisdom
that grounds your business while embracing the modern trends that keep it fresh and relevant. Whether it’s adding a touch of Instagram-worthy charm to your space or making the switch to eco-friendly packaging, you can evolve without losing the heart of what makes your business special. You don’t have to sell out to stay current; you just need to make thoughtful choices that align with your values and your customers’ evolving needs.
About the Author: Jacki Smith is the founder and owner of Coventry Creations, a pioneer in the world of spiritual candles for over 30 years. Her parallel journey in the spiritual and business world allowed Jacki to hone her craft of honoring the Business Soul. From books to podcasts, Jacki shares her experiences with the world. Her coaching clients rave about how she helps them find the soul of their business so they can create their ideal life. You can find Jacki on social media at https://www.facebook.com/jacki.smith.official, https://www.instagram.com/ jacki.smith.official/, https://www.threads.net/@jacki.smith.official
1.
REDISCOVER YOUR WHY
B efore you jump into updating your business or following the latest trend, take a step back and reconnect with the core of why you started this journey in the first place. Your “why” is more than just a catchy mission statement or a feel-good phrase,it’s the emotional heartbeat of your business. It’s the foundation that shapes your decisions, motivates your team, and attracts your ideal customers.
But here’s the catch: you have to go deeper than the surface level. Your first answer to “Why do I do this?” might be something like, “Because I want to help people.” That’s great, but it’s not deep enough. Keep asking why until you hit the core,the place where there is no ‘because’ left.
THE PROCESS OF FINDING YOUR DEEPEST WHY
DIVE INTO YOUR SPECIALTY
Now that you’ve rediscovered your why, it’s time to hone in on what makes you you. Ask yourself:
What’s the one thing people seek me out for?
Which aspects of my business energize me the most?
What products or services feel most aligned with my soul?
Focusing on your niche doesn’t limit your business,it amplifies it. You become the go-to expert, and your authenticity shines through.
Finding your why isn’t always straightforward; it’s a process of self-discovery that requires honesty and reflection. Here’s a step-by-step approach to peeling back the layers of your purpose:
Instead of stopping at “I want to help people,” ask yourself:
1. Why did I start this business?
2. Why is this important to me?
3. What impact do I want to have on my customers?
4. What would I do even if I weren’t being paid for it?
When you strip your why down to its core,where there are no “because” statements left,you’ll find the deep emotional truth that fuels your business.
“Customers aren’t just looking for products— they’re looking for guidance.”
LOSING ITS SOUL)
Let’s be real, people shop with their eyes first. In the age of social media, creating an Instagram-worthy space isn’t just a nice idea; it’s a necessity. Your store should be a place where customers want to take photos and share them with their friends, essentially doing your marketing for you. But don’t worry,this doesn’t mean turning your sacred space into a cookie-cutter influencer backdrop. It’s about telling your unique story visually, blending aesthetics with intention, and creating an environment that resonates with your customers.
The good news? You don’t need a total overhaul. With a little rearranging and a keen eye for design, you can turn your space into an inviting, photogenic haven that still feels authentic to your spiritual roots.
START BY DEFINING YOUR STORY
Before you rearrange a single crystal or candle, take a step back and ask yourself:
• What feeling do I want people to experience when they walk in? (Calm, inspired, energized?)
• What themes align with my brand? (Mystical, boho, minimalist, eclectic?)
• What are my most visually striking products?
• How can I weave my why into the physical space?
Once you’ve clarified your store’s story, you can start curating displays that tell it. Think of your space like a book,each section should introduce, build, and invite customers to explore deeper.
QUICK FIXES TO REFRESH YOUR SPACE:
1. Create a “Selfie Station.” Add an altar with candles and crystals, or a wall with an inspiring mantra. Place a sign encouraging people to tag you on Instagram.
2. Rearrange with Intentionality. Invite exploration by grouping products by purpose. For example, try a display for self-love, abundance, or today’s hottest topic, protection.
3. Lighting Matters. Soft lighting enhances the ambiance and makes everything feel more magical. Replace some of the harsh fluorescent lights with lamps for a cozy feel.
4. Use Pinterest as a Vision Board. Curate your aesthetic and draw inspiration to guide your in-store displays.
5. Tell a Story with Your Displays. Show customers how to use products in rituals, creating interactive shopping experiences.
3.
EMBRACE CONSCIOUS CONSUMERISM
Today’s customers are more informed and ecologically discerning than ever before. They want to know where their purchases come from, how they’re made, and what impact they have on the world. This shift towards conscious consumerism presents a powerful opportunity for spiritual entrepreneurs to align their values with their customers’ expectations.
Build brand loyalty and trust by offering eco-friendly packaging, partnering with ethical suppliers, or supporting local or small business artisans. This will showcase your commitment to sustainability and integrity. But here’s the thing, you don’t have to do it all yourself. Your vendors are an untapped goldmine, their content is waiting to be leveraged.
HOW TO MINE YOUR VENDORS FOR STORIES
Many brands have inspiring origin stories, ethical supply chains, and deep commitments to social responsibility. By tapping into their content, you can enhance your own storytelling and better educate your customers.
• Visit Their Websites. Check out the “About Us” pages and their sustainability efforts.
• Engage with Them on Social Media. Share their stories and cross-promote to show you care.
• Create In-Store Signage. Highlight sustainable practices with
easy-to-read signs and QR codes for more info.
• Ask for Brochures or Content. Vendors often have marketing materials you can use in your store.
Pro Tip: Offer customers a “Conscious Consumer Discount” for bringing back packaging for reuse or choosing eco-friendly options.
4.
EDUCATE AND EMPOWER YOUR CUSTOMERS
Customers aren’t just looking for products,they’re looking for guidance. Your store is a sanctuary where people come for the inspiration and solutions from your personal interaction that they cannot get online. By stepping into the role of an educator, you empower your customers to deepen their spiritual practice while positioning your business as a trusted resource in their journey.
The key to effective customer education is to meet them where they are by addressing their current struggles and providing actionable solutions. In person workshops and classes that are interactive will bring the clarity they are looking for. When you educate with intention, you’re not just selling a product; you’re offering a transformation that fosters longterm loyalty and deeper connections.
HOW TO EDUCATE WITHOUT OVERWHELMING
• Host In-Store Mini-Demos. A quick “How to Cleanse Your Crystals” demo can boost engagement and sales.
• Offer Free Ha ndouts. “Manifestation 101” or “How to Use
Sage” guides add value to purchases.
• Take Customer Polls. Ask your audience what their biggest struggles are, then create classes around their needs.
• Use Social Media to Educate. Go live for quick Q&A sessions, or post step-by-step ritual videos.
People will come out for an event if it speaks to their current struggles,whether it’s stress relief, abundance, or self-love.
5.
MERGE RITUAL WITH RETAIL
Rituals are the heartbeat of spiritual practice. They transform mundane moments into meaningful experiences and create a sense of connection to something greater. Integrating rituals into your store experience is a way to deepen customer engagement and make your space a true sanctuary.
Whether it’s through curated ritual kits, in-store ceremonies, or social media demonstrations, merging ritual with retail helps your customers understand how to incorporate spirituality into their everyday lives. It’s time to move beyond selling products and start selling experiences.
SIMPLE WAYS TO MERGE RITUAL WITH RETAIL:
1. Create DIY Ritual Kits. Bundle candles, crystals, and oils with easy instructions.
2. Host In-Store Rituals. A guided new moon manifestation session can bring people together and build community.
3. Film Quick Ritual Tutorials. Show how to use your products via social media and email newsletters.
4. When customers see how to use what they buy, they feel more confident,and they’ll keep coming back.
6.
GO DIGITAL, BUT STAY SOULFUL
Having an online business presence is no longer optional, it’s essential. But here’s the thing: you don’t have to be a pro, you just have to be interesting. Customers aren’t looking for perfection; they’re looking for connection, authenticity, and solutions to their problems.
Your job isn’t to go viral with the latest TikTok dance trends, it’s to tell the story of your business in a way that resonates with your audience. You are the guide who helps them fi nd the spiritual solutions they need.
No matter the medium of communication, remember that your digital presence should reflect your store’s energy, personality, and values.
HOW TO CREATE SOULFUL CONTENT ONLINE:
• Show Behind-the-Scenes. People love authenticity, not perfection.
• Tell Product Stories. Highlight the energetic properties of what you sell.
• Engage in Conversations. Respond to comments, ask questions, and foster a community online.
• Go Live and Be Yourself. Your authenticity is your superpower.
7.
KEEP IT SIMPLE, KEEP IT YOU
FOMO makes it easy to get caught up in the latest trends, customer demands, and endless to-do lists. But here’s the truth: your magic lies in your authenticity. Simplicity doesn’t mean being basic; it means staying focused on what makes you unique and doing it really, really well.
When you strip away the noise, your business becomes a reflection of your true essence, your passion, and your why. This clarity not only helps you avoid burnout but also attracts the right customers who resonate with what you offer on a deeper level.
HOW TO KEEP THINGS SIMPLE:
• Audit your offerings regularly to ensure they align with your purpose.
• Focus on your strengths and say no to what doesn’t fit.
• Stay true to your authentic voice.
“Pop-ups are a low-cost, high-reward way to invite local artisans, makers, and practitioners into your space.”
8.
COLLABORATE WITH COMMUNITY
Your store is more than just a place to buy products; it’s a gathering point for people looking for meaning, inspiration, and connection. One of the most powerful ways to grow your business, enhance your offerings, and deepen customer loyalty is by collaborating with your community.
And the magic word you’re looking for? Pop-up.
Pop-ups are a low-cost, high-reward way to invite local artisans, makers, and practitioners into your space, creating an ever-changing, exciting atmosphere that benefits everyone involved. Artists and creators are always looking for spaces to showcase their work, and your customers are constantly seeking fresh and interesting finds. The best part? You get to do this without major cost or commitment.
IDEAS FOR COLLABORATIONS:
• A tarot reader for mini-sessions during a special event.
• A yoga studio collaboration for mindfulness workshops.
• A local artist showcase featuring spiritual-inspired art.
9.
LEAD WITH HEART, MEASURE WITH STRATEGY
As a spiritual entrepreneur, you already know that intuition plays a huge role in your business. Your gut
feelings guide your business decisions. Your customer interactions happen in the heart as well as the head. You monitor the overall energy of your store to keep it uplifting. Have you even thought of combining your intuition with hard data?
While it’s tempting to operate solely on what feels right, having concrete numbers and insights can help you make smarter decisions that align with both your heart and your bottom line. You are filling a need in your community, and needs change over time. Tracking those changes helps you stay ahead and evolve with your customers.
WHAT TO TRACK:
• Sales by category, day, and time to optimize inventory.
• Customer preferences and feedback to guide new offerings.
• Seasonal trends to align with the energetic needs of your community.
THE MAGIC OF MODERN SPIRITUALITY
Updating your business doesn’t mean losing your soul. It’s about honoring your roots while evolving with the times. By blending ancient wisdom with contemporary trends, you create a business that is not only financially successful but also deeply fulfilling.
The Business of Belief:
Why Modern Spirituality is Reshaping Retail
Modern spirituality centers on personal empowerment, holistic well-being, and personal relationship to the metaphysical, skipping the middle man of traditional organized religion. It often blends elements from various spiritual traditions, cultures, and ancient wisdom, allowing individuals to curate their belief systems. As our society navigates increasingly tricky social and political landscapes, the desire for spiritual connection has exploded. Rather than seeking guidance from religious institutions or advisors, people are turning inward—exploring tools and practices that will empower them to interpret and traverse the world on their own terms.
This shift is driven by a search for meaning, balance, and purpose in a
world where seven-second clips are constantly vying for our attention. As a result, the desire for spiritual products and experiences has boomed. This expansion shows no signs of slowing, signaling a continued evolution in how spirituality is embraced and integrated into modern life.
INFLUENCE OF THE INFLUENCER
Influencers are not a new phenomenon—for centuries, people have looked to leaders, celebrities, and cultural icons for guidance, inspiration, and trends. Before social media, monarchs, philosophers, and religious leaders shaped societal norms and personal choices. For example, Queen Victoria’s decision to wear a white wedding dress in 1840 set a
About the Author: Amy Koenig is the co-owner of Satiama Publishing, a writer, and artist, from Washington with a passion for storytelling and creativity. With a background in arts, media, and culture, she’s worn many hats—journalist, editor, designer, illustrator, and social media maven—blending her love of words and visuals in every project. When she’s not curating magical books and products, you’ll find her exploring new creative adventures, always searching for the next great story.
trend that remains the standard in Western culture today.
As society shifts toward digital spaces for information and advice, it’s no surprise that modern spirituality has thrived on social media. Social platforms have created space for spiritual influencers who offer accessible, bite-sized wisdom on topics like astrology, mindfulness, and crystals. This surge in creative content has made modern spiritual practices more mainstream and inclusive.
One reason for this growth is that modern spirituality encourages self-empowerment.
Unlike traditional religious structures that often emphasize external authority, today’s spiritual influencers encourage personal exploration, inner transformation, and direct engagement with spiritual tools. They are popular because they offer advice with personality and accessibility, giving us easy-to-understand advice on topics such as meditation, manifestation, and divination tools to cultivate self-awareness, resilience, and a deeper connection to the universe.
Social media, for all its downfalls, has made spirituality more interactive and accessible, allowing individuals to tailor their beliefs and practices in ways that feel personally meaningful. This cultural shift has not only increased interest in metaphysical products and services, but it has also redefined spirituality as a personal, evolving journey—one that anyone
can embark on, guided by the voices of today’s digital sages.
A SCIENTIFIC CONNECTION
For much of history, science and spirituality have been viewed as opposing forces, with skeptics often using scientific reasoning to dismiss spiritual beliefs. However, as scientific exploration deepens and our understanding of the universe expands, many concepts once relegated to mysticism are being studied with serious academic and empirical rigor.
Researchers are crossing the lines between science and spirituality in previously considered taboo ways. Research on topics such as quantum physics, neuroscience, and psychology is starting to align with spiritual perspectives, providing evidence for things spiritual traditions have long
embraced. Studies on consciousness, energy healing, meditation, and the participatory nature of reality suggest that the mind plays a significant role in creating our reality.
For example, the study of consciousness—once considered purely philosophical—has gained interest, with researchers looking into ideas that resonate with spiritual teachings, like the nature of connected consciousness. Similarly, sound healing, breathwork, and meditation— once considered purely spiritual or pseudoscientific—are now validated by research showing their tangible effects on the nervous system, stress levels, and well-being.
Rather than continuing the tradition of debunking spirituality, science is catching up to spiritual wisdom. This change is opening doors for a more profound experience of reality,
where science and spirituality work together to explore the mysteries of the universe.
TUNING INTO THE SHIFT: AUTHENTICITY MATTERS
Modern spirituality represents more than just a trend for retailers—it is a full-fledged movement driven by the human desire to have a more personal and stronger connection to the universe around them. As people move away from traditional religious institutions and connect with a more individualized spiritual path, the demand for metaphysical and spiritual products will continue to grow.
Retailers who understand this change and offer meaningful, highquality, ethically sourced products can position themselves as trusted sources in this thriving market.
The appeal of spiritual products spans a variety of demographics, from millennials, Gen Z, and the upcoming Gen Alphas to older generations breaking away from traditions. The widespread embrace and mainstreaming of mindfulness, manifestation, astrology, and energy healing have transformed these once-niche interests into mainstream consumer habits.
THE IMPORTANCE OF CREATING AN EXPERIENCE, NOT JUST SELLING PRODUCTS
Modern consumers, especially younger generations, crave experiences, education, and community— not just products. Retailers who go beyond selling things and offer immersive experiences and educational opportunities will substantially impact their audience. Ways to enhance your customer experience include:
ɐ Workshops & Events — Hosting in-person or virtual sessions on topics like crys-
tal healing, tarot reading, meditation, or manifestation techniques will attract your customers’ attention when they are looking to expand their education.
ɐ Educational Content — Providing helpful product descriptions, blogs, social media posts, or video guides explaining the use and significance of spiritual tools cements you as a trusted source in your customers’ spiritual journeys.
ɐ Community Building — Creating an engaging social media presence where customers can share experiences, ask questions, and connect.
Retailers should aim to transform their business into a destination for spiritual exploration rather than just a storefront.
A strong online presence is just as important. Instagram, YouTube, TikTok, and Pinterest are powerful platforms for discussing spiritual topics, engaging with customers, and driving sales.
Influencers and content creators shape the market by offering product tutorials, unboxing videos, so their followers can see the items in greater detail, and personal insights that inspire followers to seek out ways to explore. By actively participating in these digital spaces, retailers can encourage customers to connect with their brands online and in-store.
To grow your presence in the modern spiritual community, consider the following:
ɐ Following Trends – Stay up to date on what’s resonating. Is a new three-card oracle spread trending? Are people focused on manifestation this
week? Is a particular crystal gaining popularity, or is everyone discussing the upcoming retrograde? Being aware of these shifts helps you stay relevant.
ɐ Engaging in Online Communities – Actively participate in conversations rather than just posting content. Use hashtags like #Manifestation, #SpiritualAwakening, and #Consciousness to reach spiritual audiences, but remember that quality content and interaction build lasting engagement.
ɐ Showing Your Store & Personal Favorites – Share behind-the-scenes looks, showcase your favorite products, and explain why you love a particular crystal or tarot deck. Customers in the spiritual space seek genuine connections and view their purchases as part of their journey. By sharing your passion, you create a sense of trust and authenticity that keeps them coming back.
As modern spirituality continues to expand, the retail industry has a unique opportunity to evolve alongside it. Businesses that embrace authenticity, education, and community-building will tap into a profitable market and create meaningful connections with consumers seeking transformation, healing, and empowerment.
By offering thoughtfully curated products, immersive experiences, and a strong digital presence, retailers can position themselves as leaders in the ever-growing world of modern spiritual consumerism.
THE MAGICK OF SPELLCASTING:
Insights from the Lost Book of Spells
A Treasure Rediscovered
You might imagine a lost book of spells unearthed beneath the ruins of an ancient temple, but in this case, it was a lost digital fi le! In the 1990s, I created the original version of my website, fionahorne.com, which featured a spell book inspired by my time as the ‘Resident Radio Witch’ on MIX 101 FM’s The Morning Show with Richard Stubbs in Australia. Listeners
would call in with unique challenges, and I would craft spells live on air to help them. The feedback was overwhelmingly positive, and the spell book became a cherished resource.
Unfortunately, when I revamped the site in 2013, the spell book was accidentally deleted—and I thought it was gone forever. Years later, my dear friend Michael Herkes, aka The Glam Witch, unearthed it buried deep in the archives of the internet. Rediscovering it felt like finding buried treasure!
About the Author: Fiona Horne, once the lead singer of the chart-topping band Def FX, transitioned from music to become a globally respected witch and author of 15 bestselling books on modern witchcraft. Her work redefi nes witchcraft, empowering generations. Now, she curates spiritual journeys in Egypt and Bali, sharing her magickal expertise. To learn more about the author, visit www.fionahorne.com.
Revisiting these spells has been a joy. I’ve updated them to reflect the evolving challenges of modern life and added new ones addressing issues like social media stress, mental health, environmental activism, and personal autonomy. This evolved collection is a testament to the power of everyday magick, offering tools to navigate life with intention and grace.
How Spells Work
Casting a spell is an act of co-creation with the Universe. It’s not about forcing outcomes but about aligning your intentions with the energies around you. When you cast a spell, you create a focused moment of intention, supported by ritual, symbolism, and the elements of nature. These components amplify your desire and set your intentions into motion.
The key to successful spellcasting is cultivating a relationship with magick. This means approaching it with authenticity, sincerity, and trust. As I often tell practitioners, the most important tool in magick is your mindset. You need
to believe in the possibility of extraordinary outcomes and have confidence in your ability to co-create them. This belief is what makes your spells truly powerful.
Tips for Effective Spellcasting
Follow Instructions… Mostly: Spells, like recipes, work best when you stick to the basics. While you can adapt spells to suit your intuition, skipping key steps or cutting corners will dilute their power. For example, if a spell calls for specific herbs, use them—or a suitable substitute that aligns with the spell’s intent (there is a guide to this in the book). Just consider this analogy: like in cooking, don’t replace cocoa with vanilla and expect to end up with chocolate cake!
Trust Your Intuition: Your personal connection to a spell is vital. If you feel inspired to perform a spell at sunrise instead of under a full moon, trust that instinct. Magick thrives on authenticity and personal resonance.
Oracle of the Phoenix 44-Card Deck and Book
Christine Arana Fader
Illustrated by Elena Dudina
Imbued with the radiant energies of the phoenix, this 44-card deck and book set offers wisdom, inspiration, healing, love, and peace to support you as you endure the fires of purification, find the courage to grow and face your inner demons, and rise again, strengthened by the ashes of your old patterns.
$19.99 • Box Set
ISBN 979-8888502488
Includes 44 color cards and 128-page b&w booklet
Elemental Goddess Oracle
45 Cards and Guidebook
Bronwyn Millar
Artfully blending interdimensional Goddess wisdom, the five elements of Chinese medicine, trauma healing techniques, and hands-on acupoint practices, this evocative deck and guidebook introduces 45 Goddesses, each from dimensions where the sacred feminine is active.
$19.99 • Box Set
ISBN 978-1591435457
Includes 45 color cards and 224-page book
Sacred Forest Bathing
The Healing Power of Ancient Trees and Wild Places
Ellen Dee Davidson
Advancing forest bathing and nature therapy to mystical levels, Ellen Dee Davidson explores the healing, heightened creativity, and intuitive states available to us when we commune with nature.
$20.00 • Paperback • 224 pages
ISBN 978-1591435471
Be Confident: Doubt is one of the biggest obstacles to effective spellcasting. If you’re thinking, “This won’t work,” you’re already blocking the energy flow. Push aside selfdoubt and cast your spells with unapologetic confidence.
Focus on Gratitude and Service: One of the most profound lessons I’ve learned is that magick is most powerful when it’s used selflessly. Instead of asking for things just for yourself, try casting spells that offer healing, protection, or blessings to others. This shift in focus often brings unexpected rewards and strengthens your connection to a benevolent Universe.
Simplify When Needed: If you’re feeling overwhelmed or your spells aren’t manifesting as expected, step back and simplify. Focus on the essentials: clear intentions, gratitude, and trust. Sometimes, less really is more.
"
Casting a spell is an act of co-creation with the Universe. It’s not about forcing outcomes but about aligning your intentions with the energies around you."
Sample Spells To Inspire You
Here are three spells from The Lost Book of Spells that showcase its diversity, practicality... and fun!
#1. Spell to Call Back a Lost Soul
Mexican tradition teaches that a bad fright can cause your soul to leave your body and wander the astral plane. This spell is designed to call it back.
What You’ll Need:
A bowl of water
Healing flowers (fresh seasonal blooms)
Steps:
1. At noon, under the midday sun, the person suffering from the fright holds the bowl of water.
2. The Witch throws healing flowers into the water while focusing on finding the person’s soul.
3. On the dot of 12, the Witch shouts the person’s name three times to call back the lost soul.
4. The person takes three sips of the water, returning the soul and restoring balance. The water is then poured on the ground as an offering.
This spell is especially effective if you’ve been cursed by the evil eye.
#2. Spell to Help an Injured Sporting Hero
This light-hearted spell is perfect for fans who want to see their favorite athlete back in action.
What You’ll Need:
A blue candle
Cardamom, cinnamon, and cumin
Steps:
1. Mix cornflour and water into a paste and rub it over the blue candle. Sprinkle a pinch of cardamom, cinnamon, and cumin over the sticky surface.
2. Light the candle and say: “I summon my powers of healing thought. So that ____ will be back on the court.”
3. Visualize the player healed, strong, and victorious.
4. Clap your hands three times and declare: “By the power of Three, So mote it be!”
5. Pinch out the candle to complete the spell.
#3. Spell to Stop Losing Your Patience
What You’ll Need:
1 yellow candle (for intellect and rationality) Lavender incense (for calm)
A wind-up clock (to conjure time)
Steps:
1. By the light of the yellow candle, light the incense, then inhale and sit quietly.
2. Slowly wind the clock hands backward as you intone: *”There is time for everything to be In its place and orderly. I free my space in good grace, Everything has its time and place.” *
3. Repeat this as you keep winding the clock backward. Leave the candle and clock by your bed and repeat this ritual every night for seven nights.
Crafting a Magickal Life
Ultimately, The Lost Book of Spells is about more than spellcasting. It’s about embracing a magickal way of being that prioritizes authenticity, humility, and connection. Magick isn’t about controlling the Universe; it’s about co-creating with it. By focusing on gratitude and service, you’ll fi nd that the energy you put out comes back to you in beautiful and unexpected ways.
So, whether you’re casting spells for love, health, or the environment, remember the witch’s rules: do what you want but don’t harm anyone; do what you want but don’t interfere with another’s free will; and remember that the energy you send out returns to you threefold.
The most powerful witch is not judged by what she can get from her magick but by what she can give. Modern witchcraft is a vibrant expression of the evolving human spirit, grounded in respect for nature and equality. In these times of environmental awareness, spells, and rituals are a wake-up call to preserve the sanctity of life on this precious planet.
Earth Healing Ritual: Living in Sustainable Harmony
One of the most meaningful ways to practice magick is by giving back to the planet that sustains us. This simple yet powerful ritual is designed to channel healing energy to the Earth and inspire sustainable living.
What You’ll Need: Candle
Pine or frankincense incense
Clear quartz crystal (or any stone resonating with healing energy)
Native plant seeds
Bowl of pure water
Steps:
1. Light the candle and incense in an outdoor space where you feel connected to nature.
2. Hold the quartz crystal and visualize it glowing with healing energy.
3. Scatter seeds onto the ground while affirming: “With each seed, I nurture the Earth’s growth and healing.”
4. Sprinkle water onto the ground as an offering, visualizing ripples of healing energy spreading outward.
5. Sit quietly, meditate on gratitude for the Earth, and set an intention to adopt one sustainable habit in your daily life.
Are you ready to unlock the power of magick? Open your heart, set your intentions, and let The Lost Book of Spells guide you.
LOST BOOK OF SPELLS
Author: Fiona Horne
Publisher: Rockpool Publishing
ISBN: 9781922786005
240 Pages
$26.95
Lost for many years, this collection draws together over 30 years of spells old and new for everything from traditional topics such as love and relationships, self-care and wellbeing, and money and work, to up-to-the-minute issues such as social media challenges, environmental concerns and mental health in our busy modern world. Fiona Horne guides you through how to spellcast as well as different kinds of natural magick such as working with the energy of the moon and sun, and shares the secret of crafting a magickal life. This spell book will show you how to charm away a cold or flu, how to make your in-laws to like you, spells to fi nd new love or add spice to your relationship, magick yourself into a new job, and much more.
CELEBRATE YOUR EXCELLENCE
Are you ready to showcase your work and gain the recognition it deserves in the MindBody-Spirit industry? Submissions are open for the prestigious COVR Visionary Awards, and we’d love for you to participate!
For over 25 years, the COVR Visionary Awards have celebrated the best in books, music, jewelry, media, and products that uplift and inspire. This is your chance to join an elite group of creators whose work has shaped the Mind-Body-Spirit marketplace.
Why Enter the COVR Visionary Awards?
Gain Exposure: Winners are featured in press releases, promotional
materials, and COVR’s platforms, increasing your visibility.
Build Credibility: The COVR award seal is a trusted symbol of excellence that influences retailers and distributors.
Boost Sales: Many winners see significant growth as consumers choose award-winning products.
Affordable Promotion: Reach thousands of industry professionals and consumers worldwide.
HOW IT WORKS:
1.
Submit your entry and product sample by March 15th.
2.
Your work will be reviewed and voted on by thousands of enthusiasts and industry professivonals.
3.
Winners will be announced at our annual Visionary Awards Event.
Entering is simple! Visit our website to explore the entry categories, review the rules and timeline, and submit your entry form. This is your moment to shine and share your creative accomplishments with the world. Don’t miss out on the chance to elevate your work and connect with passionate retailers, distributors, and consumers. Submit your entry today and join the ranks of Visionary Award winners who continue to inspire and excel in our industry.
*Submissions are due by 3/15/2025. If you have any questions, please contact Alex Fernandez, COVR Awards Director, at alex@covr.org.
To know more, please visit www.covr.org/awards
CaRddeckS
INTO THE WOODS Modern Twist on Finding Oneself in the Wild Woodlands
Fwalk
or centuries, humans have explored the woods for food, medicine, healing, shelter and solace. Fantastical tales of magical creatures assisting these humans in their various journeys populate folk tales and modern storytelling. It is time for your customers to revisit these ancient spaces so that they can walk the pathways to ancient wisdom through these new decks.
TREE KEEPERS ORACLE
By Angi Sullins, Artwork by Stephanie Law
ISBN: 9781646711543
U.S. Games Systems
44 Cards, 108-Page Booklet
$26.95
Law’s luscious and whimsical art vividly opens the duirwaigh (door in the tree trunk) to ancient sacred spaces. The cards feature humans, animals, trees and plants. Sullins’ full-color guidebook is fi lled with wisdom from a legacy book of a Tree Keeper in Lapland. This deck assists one to welcome magical insights. Promote this charming deck to nature loving seekers!
About the Author: Melinda Carver is a spiritual business expert and an award-winning author, psychic medium and speaker. She has appeared on TV, radio, podcasts, corporate events, expos, and stores. She is the president of the Church of Radiant Lights located in Cleveland, OH. To know more, visit www.MelindaCarver.com
LOST ORACLE: ANCIENT WISDOM TO FIND YOUR WAY IN A MODERN WORLD
By Fiona Horne, Illustrated by Veronica Collins
ISBN: 9781922786012
Rockpool Publishing 36 Cards, 144-Page Booklet
$24.95
Collins’ by-gone era simplistic drawings burst off of the cards of this deck’s mix of black cards and various tan shades cards. Each card is titled and features a short guidance sentence. Witchy figures frolic among trees, plants and animals in the woods. Horne’s enticing booklet features detailed descriptions and enlightening guidance. Encourage customers that feel lost to discover themselves within this insightful deck.
MUSHROOMS: DAILY DOSES OF WISDOM
Created by Red Wheel/Weiser
ISBN: 9781590035726
Red Wheel/Weiser 36 Cards
$12.95
Whispering ancient secrets of the woods, each black card features vibrantly hued varieties of mushrooms. Down to earth statements to guide you to your best life are on the back of each card. This deck will be picked by customers following the everything-mushroom trend!
MARCH-APRIL
Retailing Insight Magazine is a bimonthly trade magazine specializing in the conscious living retail market. The magazine is published exclusively for qualified retailers and small independent businesses in the United States. Our mission is to share one on business advice, product reviews, advertisement from top sellers and makers in the industry, and exclusive topics to help business continue to thrive.
Editorial
Roberta Gazzarolle
Art
Gisely Fernandes
Digital Media & Sales
adsales@retailinginsight.com
Contributing Writers
Melinda Carver
Fiona Horne
Jacki Smith
Amy Koenig
©2025 New Way Publishing, LLC. All rights reserved. ISSN 2372-7977. Volume 39/ Issue 2/ March-April 2025. The magazine is published bimonthly/ six times a year (January, March, May, July, September, November) by New Way Publishing, LLC.
WWW.RETAILINGINSIGHT.COM
Retailing Insight Magazine is published by New Way Publishing, LLC. P.O. Box 12252 Charlotte, NC 28220 circ@retailinginsight.com
