OUR FOUNDATION
We appreciate you taking the time to learn more about becoming a client of the Synergy Group. Becoming a Synergy client is as easy as accepting our invitation to a "noobligation" CFI discovery session. FIRST: Please be sure you have read through our website and digital brochure to gain a better understanding of who we are, what we do, and our advantages. SECOND: Call, email or text your request for the CFI discovery session. It should take about 30 minutes once we get through with some introductions.
THE DNA OF RETAIL FOODSERVICE.
DEFINING YOUR VALUE
THE SYNERGY DISCOVERY PROCESS Helping clients discover their competitive points of difference and then define those values is what our marketing and communication professionals have excelled at for three decades. Listening more than talking is critical to our thoroughly understanding your vision of next level performance and then fashioning an action plan that brings it to life. Our proprietary Critical Fact Finding Intelligence (CFI) discovery process is a collaborative meeting designed for us to comprehend and appreciate your growth objectives so that the go-to-market plan we develop aligns with your goals. During the CFI session we take you through a series of questions that examine what you do well, in addition to what needs improving so your market plan not only achieves success, but sustains it.
Note: Our 10 point exclusive CFI discovery session is proprietary to the Synergy Group, so it is not for mass viewing audiences....however we would welcome the opportunity to discuss CFI with you on a one-to-one basis.
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Thank you for considering the Synergy Group as your “go to market” partner. With over 3 decades of listening and learning from our clients, we have come to understand that it is these competitive advantages that stand-out most as to why our clients not only chose us but stayed with us for many years as their "go to market" partner. With a track record of achievement as our claim, we feel when you engage Synergy you engage success.
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What do we mean by SPEED-TO-MARKET EFFICIENCY?
What is THE ELUSIVE NEXT LEVEL?
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Why do we demand the second “T” in SWOTT?
Why is our DATABASE SO POWERFUL?
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What do we mean by COST EFFECTIVE BUDGETING?
Why is it important to have PRACTICAL MARKET RESEARCH?
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Why are SEMINARS / WEBINARS KEYS TO EDUCATION AND INSIGHT?
Why do you need top grade, EXPERIENCED PROFESSIONALS?
THE DNA OF RETAIL FOODSERVICE.
WHAT DO WE MEAN BY
SPEED-TO-MARKET EFFICIENCY In your race to retail shelves or restaurant menus it takes not only a great product with the right price, but the expertise to get it marketed through the myriad of distribution challenges, broker complexities, and competitive influences. Synergy has professionals experienced at every interval of the supply chain. We cut through red tape and align the supply chain dots so your product can move quickly, efficiently, and purposely to its ultimate destination.
THE DNA OF RETAIL FOODSERVICE.
WHAT IS
THE ELUSIVE NEXT LEVEL Our unique CFI process helps to reveal what the next level will look like and what it will take to get there. Many companies’ growth positions are based on getting to the next level, but they do not know how to describe it. Usually, the answer falls within what we call “the big 5” of improved performance.
1. Increased top line, improved bottom performance. 2. Attract new customers, get rid of bad customers. 3. Rightsizing, downsizing, or stabilizing.
When these variables cannot be accurately measured, it comes down to percentage allocations across the board, and inter-departmental hassels begin. CFI takes the guesswork out of next level growth positioning with benchmarks and measurable facts and figures.
4. Enhance your competitive edge. 5. Mergers, acquisitions or consolidation. THE DNA OF RETAIL FOODSERVICE.
WHY DO WE DEMAND THE SECOND “T” IN
SWOTT Why the second “T”? We believe in any SWOT review you can tell quickly if
WEAKNESSES
STRENGTHS
SWOTT
clients’ performance goals are aligned TRENDS
with both market trends and competitive trends. The second “T” is one of our
OPPORTUNITIES
THREATS
strongest directional signals toward speed-to-market strategies and preparing courses of action.
THE DNA OF RETAIL FOODSERVICE.
WHY IS OUR
DATABASE SO POWERFUL There is no segment of the food industry that has not adopted a completely new decision process as to how food gets through the supply chain to operators, retailers, and consumers. Databases control the digital messaging distribution highway and command the attentions of manufacturers who no longer depend on food brokers, food distributors, and direct sales representatives to deliver the brand messages. There is a whole new way to touch consumers. Both Amazon and Walmart are setting new standards that many will follow. The key to managing distribution is direct from manufacturers to operators and operators direct to consumers. Synergy’s extensive database will be the fuel to win the race to market determination. THE DNA OF RETAIL FOODSERVICE.
WHAT DO WE MEAN BY
COST EFFECTIVE BUDGETING The cost of market entry is sizable. Staying there costs even more. There is no time or money for wasted motions. With CFI, Synergy provides a cost of entry analysis that will save you money and make you money.
THE DNA OF RETAIL FOODSERVICE.
WHY IS IT IMPORTANT TO HAVE
PRACTICAL MARKET RESEARCH This is the bedrock that enables you to expedite development of action plans that secure first-call brand preferences and the speed-to-market advantages needed to maintain leverage against market space intruders and the sales launches of “ahead of the curve” trends. Synergy’s extensive network gives us the direct-connect partner links to provide you, in a seminar or one-to-one boardroom presentation, market research you can bank on.
THE DNA OF RETAIL FOODSERVICE.
WHY ARE SEMINARS AND WEBINARS KEYS TO EDUCATION AND INSIGHT?
Gaining insights into market dynamics and getting the inside track to market penetration and market share can be acquired from our seminars and webinars. Depending on the hot topic du jour, we assign the opportunity to one or more of our experienced professionals. Rest assured the information provided will be educational, informational, and go-to-market practical. Synergy pros deliver with “inside the industry� knowledge. This hands-on approach is what makes Synergy Group the team for strategic go-to-market planning and execution.
THE DNA OF RETAIL FOODSERVICE.
WHY DO YOU NEED TOPGRADE,
EXPERIENCED PROFESSIONALS? What does it mean to have professionals experienced at every interval of the supply chain? Simply put, we analyze the challenges and opportunities quickly. Then we hit the ground running to establish not only your performance goals, but also the growth trajectory to get you there faster. The team with hands-on expertise that knows the We qualify your vision and put “real world” go-to-market parameters to the objective laying the foundation for an action plan most suitable to your business culture and most applicable in the competitive environment of Retail
market’s “ins and outs” is who you want on your side as you race to market penetration and pursue sustainable growth. While many consulting groups provide management teams or committees to focus on growth within selected market segments, Synergy’s advantage is we focus solely on the Retail Foodservice channel.
Foodservice.
THE DNA OF RETAIL FOODSERVICE.
THANK YOU While many consulting
We will both qualify the vision and put “real world”
groups provide manage-
go to market parameters to the objective strategy
ment teams or committees
to create the foundation for a course of action
to focus on growth within a
most suitable to company culture and it practical
selected market segment,
and applicable in the competitive environment of
the differentiation advan-
retail foodservice.
tage is Synergy’s entire top graded professional
Our performance reputation and track record has
group in focused solely on
been built on getting our clients to that sometimes,
the retail foodservice
elusive and invisible next level growth platform.
channel with experienced
We say elusive and invisible because defining
professionals at each
what the next level looks like is not only difficult to
internal of the supply and
measure, but sometimes even more to project,
distribution chain.
predict and validate.
THE DNA OF RETAIL FOODSERVICE.
650 Sentry Parkway East, Suite One, Blue Bell, PA 19422 O: 610-941-2113 ∙ C: 610-316-7446 ∙ F: 610-941-2105 www.synergy-grp.com | bpizzico.synergy@gmail.com