A LA CARTE A LA CARTE SERVICES Presented by:
In the race to market access, success rests on being first with a sustainable, competitive advantage that gains not only market share, but keeps it long enough to be profitable.
Synergy has fashioned a suite of programs providing the speed-to-market competitive edge to chase down opportunities, minimize challenges, and avoid the marketing traps to divide topline and bottom line performance benchmarks.
THE DNA OF RETAIL FOODSERVICE.
Introduction Identifying the most advantageous courses of action to get Synergy clients to their next growth levels is why we created our quick start programs. Each meets specific speed-to-market objectives. With a “roll-up our sleeves” attitude and the experience to hit the ground running, we take pride in our collective abilities to identify challenges and optimize opportunities.
ALIGN PRO . . . . . . . . . . . . . . . . . . . . . 3 BROKERS INTERACT. . . . . . . . . . . . .4 PRODUCT CAREER COACHING . . . . 5 PRIVATE LABEL. . . . . . . . . . . . . . . . . 6 STRATEGIC PROCUREMENT . . . . . . .7 COMMUNICATIONS . . . . . . . . . . . . . . 8 BRAND PENETRATION . . . . . . . . . . . 9 PRODUCT PROMOTIONS . . . . . . . . 10 CORPORATE BRANDING . . . . . . . .11 MARKET PLAN DEVELOPMENT . . .12
THE DNA OF RETAIL FOODSERVICE.
• Alignment Gap Marketing Analysis • Communication Analysis
Filling the alignment gaps in the go-to-market strategies of food manufacturers and operators is Synergy Group’s value proposition. We have identified control points of market alignment that enable us, accurately, to summarize clients’ go-to-market objectives and shape them so the subsequent market performances are sustainable and measurable.
• Sales Analysis • Broker Reviews • Growth Projections
THE DNA OF RETAIL FOODSERVICE.
BROKER INTERACT
Drawing from years of combined e xperiences, we act quickly to clarify and establish manufacturers’ competitive points of difference in order to optimize ROI for brokers and manufacturers. Brokers Interact focuses on precisely aligning manufacturers’ go-to-market strategies with relevant market conditions, knocking aside those hurdles to achieving heightened growth.
• Growth projections • Timeline • Current situation
The a 6-step operating model underscores the effective collaboration and fluidity among the Synergy Group, manufacturers, and the brokers, yielding performance driven expectations.
• Objective development • Budget configuration • Growth projections/ goals • Competitive relevance • Go-to-market alignment
THE DNA OF RETAIL FOODSERVICE.
PRODUCT CAREER COACHING • Merger planning • Customer profiling • Change management • Business plan development
Our Product Career Coaching 4-point program will expand your product base and get potential top-performers further developed and market ready. A products review will include; a horizontal market integration with review in packaging, pricing, website, marketing, sell-through strategies, promotion plans, customer and market profiles, sales and marketing materials.
THE DNA OF RETAIL FOODSERVICE.
PRIVATE LABEL • Package size • Labeling
Our team of food business professionals provides their professional expertise on “go-to-market” requirements to include the following services on the left.
• Taste profile, flavor acceptance • Regional and cultural profiles • Batching, scaling • Pricing coordination • Ingredient procurement and sourcing • Operations coordination
THE DNA OF RETAIL FOODSERVICE.
STRATEGIC PROCUREMENT • Current procurement strategy review • Menu application • Back of the house talent
Operators do not need to be beholden to one distributor or manufacturer's line item presentation or even their own menu applications. Synergy’s strategic procurement assistance incorporates not only shrink management but also how to cope with back-of-the-house challenges.
• Manufacturer operation • Distributor operation • Flavor profiles and ingredient diversity • Costing and pricing analysis
THE DNA OF RETAIL FOODSERVICE.
COMMUNICATION SERVIES • Stress Test - check your growth light • Competitive analysis • Strategic “go-tomarket” analysis
We will review your media plan, advertising, press releases and product releases and even your trade show strategy, to include your digital media strategy, media planning and budgeting, and your merchandising strategy.
THE DNA OF RETAIL FOODSERVICE.
BRAND PENETRATION • Value Proposition • Message Continuity • Geographic Reach
Will include reviews to your message relevance and continuity to sync with your corporate business model, its growth objectives, and trajectory, with a direct focus with your current market positioning relative to the challenges and opportunities the marketplace offers. We will also include a complete analysis of your:
• Channel Depth • Segment evaluation • Non-traditional media venues
THE DNA OF RETAIL FOODSERVICE.
PRODUCT PROMOTIONS • Collateral updates • Advertising review • Media engagements
Synergy's professionals have planned and executed thousands of successful food product promotions. In planning, we consider every aspect from product mix and in-store merchandising analysis to events marketing and repurchase analytics.
• Multi-lingual presentation • Point of sale review • Point of purchase review • Trade show evaluation and presentation • SKU analysis
THE DNA OF RETAIL FOODSERVICE.
CORPORATE BRANDING • Market review • Segment evaluation • Sales strategy analysis
If you feel your business is out-ofstep with the new food world order we will assess your go-to-market process and gauge your brand's relevance to a more culturally diverse and social media savvy marketplace. Our analysis will include the following services on the left.
• Channel depth reviews • Geographic reach • Growth and packaging analysis • Consumer target review • Product mix analysis • Value proposition alignment THE DNA OF RETAIL FOODSERVICE.
MARKET PLAN
DEVELOPMENT
• Market research • Value proposition development • Growth trajectory analysis
Every business has a destination in mind, but often that journey begins without complete preparation or even a good idea of its starting point. Synergy Group knows the right questions to ask. Our team of experienced food marketing professionals acts quickly to understand your market position, define your competitive points of difference, and clearly express your message.
• Target market analysis and planning • Packaging analysis • Brand building and development • Co-branding opportunities evaluation
We address any alignment gaps that your weaken market fitness consistency and make sure your business is prepared with a go-to-market plan that stresses speed, flexibility, and stamina so your market entry is focused and sustainable.
THE DNA OF RETAIL FOODSERVICE.