www.boostmetricsbiz.com
WE HELP YOU MARKET YOUR BRAND ONLINE…
SO YOU CAN MAKE MORE LEADS.. THAT’S THE SIMPLEST, JARGON-FREE WAY OF EXPLAINING HOW WE CAN HELP YOU.
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We take your vision, your brand and your marketing strategy, and formulate tailored solutions for the online space to take your business from • Good to Great • Obscure to Known • “In your face” to Engaging Oh, and we make sure it sounds like you, and bumps up your sales too!
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HOW WE WORK
It all starts with a face-to-face or video call (whichever works for you). We’ll go through every aspect of your business, marketing strategy (online and off), product/service and target customers. Most people treat digital marketing as a “nice to have” atop their marketing strategy. They are marketing like it is 2002! If that has been your approach, don’t worry. We are here now! We’ll help you dig deep to find out what resonates with your target audience and what their problem areas are. Then we retreat to our headquarters (an envious one at that) and put our thinking hats on to develop a bespoke digital marketing strategy and execution plan for your business.
We’ll make sure your brand gets visibility, you generate leads, make more money and, of course, tell your brand’s story effectively! www.boostmetricsbiz.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04
Why Choose Us WHY CHOOSE US?
Global network, spanning 3 countries
Unique project delivery model
Unique service approach for each customer
Flexible and quick thinking
Constantly evolving shared knowledge base between team members
Dedicated man hours
Ever expanding capacity
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WHAT WE DO IN NUTSHELL
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RESEARCH & STRATEGY Following that first face-to-face or call where we venture deep into the heart of your problem, your feedback and voice become ingredients for our recipe for success. Throw in a dash of “awesome people” and “out of the box thinking” and you’ve got yourself a winning strategy. Our online marketing strategy consists of: Paid Media, Owner Media and Earned Media, All of which help knock relevant KPIs straight out of the ground. Oh, and the recommendations we make are all grounded on thorough research, creative insights and the extensive experience each of us brings to the table.
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CONTENT Today, you’re selling to an audience that does not want to be sold to. Awesome content that connects with their deepest thoughts, desires and aspirations is the only way to be heard. To be taken notice of. To tell your brand’s story. Our kick-ass designers, developers, writers and photo & video team are second to none. Be it a rad logo or simple (but appealing) piece of social media content to a fully-fledged online branding experience, we’ve got you covered.
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PAID MEDIA Developing targeted advertising campaigns online is not just a science, but an art. It requires a steady flow of creative juices and precise planning & execution to ensure you get a bang for your buck. Developing marketable content (creative), planning the most efficient budget, running the campaign and reporting the super-awesome results are all part of the basket of solutions we’d love to arm you with.
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COMMUNITY MANAGEMENT 1 on 1 engagement is crucial to ensure you have memorable conversations going on with your army of fans. We support your social media efforts by functioning as the public-facing voice of your brand’s presence on a range of platforms such as Facebook, Twitter, Instagram and many more. Creating authentic conversation points and delivering awesome content is how we do it.
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SEARCH DOMINATION Even the best looking website is of no use if your customer cannot find you online! Our weapons of search domination do exactly what they say - help you dominate search engine rankings, get found and generate leads. Our robust content strategy and latest search techniques fit like a “hand in glove� to help your customers find you online when they search by your brand or type of product/service you offer. Either way, we promise to get you in front of your customer!
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REPUTATION MANAGEMENT Google yourself. Go ahead! We won’t tell anyone. What you see is what your customers see too! Is your online presence how it should be? Have you been represented unfairly? We can help you make that memorable first impression by countering misleading information and derogatory branding online.
Showcasing positive and neutral sentiments about your business is how you put your best foot forward. Now smile!
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BRAND DEVELOPMENT Consistency across all spheres, online and off, is crucial to telling your brand’s story effectively. We can help you seamlessly establish your presence online with branding and communication that give birth to memorable sentiments and great relationships. Yes, we are all about the “match made in heaven”. Your brand deserves nothing less!
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CONSULTING Got your own digital marketing team but need a leg up to get your show on the road? Or, have you been taking a shotgun approach without tangible results? We can gel in perfectly as an extended part of your marketing team, help strategise, take aim and execute with precision. We’ll even impart valuable know-how to ensure your team is empowered to do right by your brand. Did we say we are also super-fun to work with?
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CLIENTS, PAST & PRESENT
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CLIENTS, PAST & PRESENT
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CLIENTS, PAST & PRESENT
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Case Study 1 Helping one of the world’s premier single origin tea brands to boost exposure in Globally with search marketing Client: Dilmah is one of the world’s best single origin tea brands, their quality and attention to details has helped this family run business to change the way Sri Lankan tea is perceived and consumed by the world. Scope: The brand approached us to assist with improving search visibility for their global, US and Australian websites. Aims were to: • Conducting a complete audit of the websites • Providing a report and technical implementation guide • Revamping the onsite SEO • Implementing offsite SEO services • Ensuring proper indexing on Google along with Search Console and Webmaster setup. • Improving rankings for client in relevant geo markets
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Case Study 1 Implementation: Stage 1: Onsite optimisation After connecting with the Dilmah technical team, we conducted an extensive 50 point onsite seo checklist which includes the following: Meta tags, Content optimization, Page load times, Mobile friendliness, Image alt text, Schema implementation, Performance tracking tags, Sitemap, Content visibility, Streamlined coding, Optimised text to code ratio, Use of html 5, Competitor benchmarks Extensive keyword research focussing on • Niche/Segment • Competitor visibility
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Case Study 1 Stage 2: Setting up offsite search marketing activities: • Competitor offsite presence analysis • Niche relevant, authoritative content platforms were shortlisted • Link foundation roadmap established • 6 month and 12 month KPIs were laid out
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Case Study 1 Stage 3: Offsite Strategy Implementation: In addition to establishing a solid link foundation with the essential ingredients of authority and trust-flow, a series of blogs were setup to help with content distribution and information. This helped the brand target a diverse array of needs and requirements related to tea whilst boosting both the content and link foundations promoting natural link juice and traffic trickling down the channels to the main sites.
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Case Study 1 Stage 4: Performance monitoring and client initiatives: Results from our efforts started coming in from January 2016 onwards, 5 months after commencing offsite SEO activities. Beyond offsite SEO, we advised the client on initiatives they can pursue. Dilmah were enthusiastic to participate in building valuable content and partnered with influencer and niche related celebrities to push unique and custom content which fostered awareness and natural searches.
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Case Study 1
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Case Study 2 Search marketing for the Activated Carbon Industry Client: Hayleys PLC is one of the oldest engineering and hardware solutions groups in Sri Lanka and have forayed into diverse solutions for the country’s every growing needs. Scope: Haycarb is a division of Hayleys PLC and deals with activated carbon based products for filtration purposes. The company approached us to help make their products and company more visible in the US market on search engines.
Aims were to: • Implementing offsite SEO services • Ensuring proper indexing on Google along with Search Console and Webmaster setup. • Improving rankings for client in relevant geo markets
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Case Study 2 Stage 1: Setting up offsite search marketing activities: • Competitor offsite presence analysis • Niche relevant, authoritative content platforms were shortlisted • Link foundation roadmap established • 6 month and 12 month KPIs were laid out
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Case Study 2 Stage 2 Given that the products were unique and made from recycle / upcycled coconut husks, we focussed our efforts of shortlisting several environment and recycling niche blogs to help with content marketing for the website. Further we advised the client to register themselves with national authority and global directories and associations related to their niche. Since Haycarb had an office in USA, we took advantage of local seo strategies to help it ranks n the states and cities it wanted to be present in.
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Case Study 2 Stage 3 Performance monitoring The project commenced in April 2016 and by August 2016 we stated seeing positive results and upward movement in the SERPs.
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Case Study 3 Taking one of the Floyd Mayweather & the Grant Boxing Products Company into the world of eCommerce Floyd Mayweather and Grant Boxing are currently some of the hottest names and brands in sports. Their management team approached Boost Metric to build a top notch eCommerce platform for the Grant boxing company so they can capitalize on online sales and lower value chain costs by selling direct to customers.
The website featured inventory and payment management systems, mobile responsive design and offered advanced product filtering for customers.
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Case Study 4 Helping an up and coming Inspirational Speaker spread the benefits of Mind Elasticity Francis Fernando is an up and coming American inspirational speaker who has conducted talks at several prominent companies and brands through the USA. He approached Boost Metrics with a challenging yet fascinating role of helping him build a Digital Brand around him. Boost Metrics is currently helping to craft his: • Resonating message • Logo • Brand strategy • Website revamp Leading in the culmination of helping build enough enthusiasm for him to hold his very first seminar under his very own personal brand.
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Case Study 5 Helping Aged Care Service Provider based in Australia to boost exposure locally with search marketing. Client: Aged Care Report Card aims to help those seeking aged care treatment and facilities by offering a summarised report card template assessing the national aged care providers according to standardised metrics. This means visitors to the site can compare services and providers and make and informed decision. Scope: The brand approached us to assist with improving search visibility within Australia. Aims were to: • Conducting a complete audit of the websites • Providing a report and technical implementation guide • Revamping the onsite SEO • Implementing offsite SEO services • Ensuring proper indexing on Google along with Search Console and Webmaster setup. • Improving rankings for client in relevant geo markets with in the country
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Case Study 5 Implementation: Stage 1: Onsite optimisation After connecting with the Aged Care Report Card technical team, we conducted an extensive 50 point onsite SEO checklist which includes the following: Meta tags, Content optimization, Page load times, Mobile friendliness, Image alt text, Schema implementation, Performance tracking tags, Sitemap, Content visibility, Streamlined coding, Optimised text to code ratio, Use of html 5, Competitor benchmarks Extensive keyword research focussing on • Niche/Segment • Competitor visibility
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Case Study 5
Stage 2: Setting up offsite search marketing activities: • Competitor offsite presence analysis • Niche relevant, authoritative content platforms were shortlisted • Link foundation roadmap established • 6 month and 12 month KPIs were laid out
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Case Study 5 Stage 4: Performance monitoring and client initiatives: Results from our efforts started coming in from August 2016 onwards, 3 months after commencing offsite SEO activities. One example Below; Beyond offsite SEO, we advised the client on initiatives they can pursue. Client was enthusiastic to participate in building valuable content and partnered with influencer and niche related celebrities to push unique and custom content which fostered awareness and natural searches.
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Case Study 6 Good Skin Care is a top dermatology clinic in Australia that specifically treats Psorasis and related skin ailments. The clinic approached Boost Metrics to aid them in: • Crafting a digital marketing strategy • Make them visible in their local market & town • Build relevance ad authority for the clinic as a top skincare solutions provider. Results thus far have been positive with the clinic ranking highly in its local suburb and having and excellent presence on Google places thanks to a carefully executed Local SEO campaign.
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Case Study 7 Compelling Digital Content for a Travel Agency Tropical Vacations UK. Tropical Vacations is a top inbound tour operator in Sri Lanka serving visitors coming to the island. The company was developing a new website and wanted compelling content that would also boost their digital presence in UK. Boost Metrics wrote copy for all their pages pertaining to services and tour packages. In addition, the copy was optimized strategically with key terms.
Further to the website, we undertook regular writing for the brands travel blog, posting helpful tips and articles for travelers to refer to when visiting Sri Lanka.
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Case Study 8 Keyword Ranking Sample for Some of Our UK Projects
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Case Study 9 Keyword Ranking Sample for Some of Our UK Projects
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Case Study 10 Keyword Ranking Sample for Some of Our UK Projects
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Case Study 11 Keyword Ranking Sample for Some of Our Singapore Projects
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Social Media Marketing - Case Studies Case Study 1 Luxury Villa in Sri Lanka Client: This is a premier luxury holiday villa and boutique hotel company that offers some of the finest luxury retreats in Sri Lanka. Their clientele appreciates the privacy and expansive surrounds of the properties and are made up of fortune 500 CEOs and popular celebrities. Scope: In addition to search marketing services mentioned prior, the client requested for Social Media Marketing services as well. The client’s 2 profiles on Instagram and Facebook were being managed ad hoc and had no uniform objective or posting strategy. We were tasked with: • Auditing and optimising all social media profiles • Regularise posting schedule • Connect and attract target audience with resonating content • Implementation: • Both profiles were optimised with feedback from the client and brought upto scratch:
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Social Media Marketing - Case Study 1
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Social Media Marketing - Case Study 1
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Social Media Marketing - Case Study 1 A content schedule for setup based on times of engagement by the audience of both pages. Utilising Hootsuite to manage the content distribution, tag and page listeners were setup for content discovery and content was scheduled in advance throughout the week:
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Social Media Marketing - Case Study 1 The client wished to focus on organic engagement initially to build an audience who were naturally attracted to or interested in the brand and concept of travel. This meant post timings were crucial and content posted crucial. Content centred around: • Stunning hotel & villa visuals • Fun facts and did you knows • Inspiration & wanderlust • Giving Sri Lanka exposure
Performance: Since taking over the profiles in November 2015, both pages have had satisfactory growth:
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Social Media Marketing - Case Study 1 Facebook:
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Social Media Marketing - Case Study 1 Like growth is between 80 to 100 likes a month. Page reach has seen steady and consistent activity, the paid reach spikes in the below chart were used to promote a few offers and did not influence normal engagement:
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Social Media Marketing - Case Study 1 Instagram continues to benefit immensely since the content and hashtag optimisation were restructured:
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Social Media Marketing - Case Study 2 Boutique Hotel Central Province Scope: A prominent hotel in the Central Province of Sri Lanka approached to take over their Facebook page and: • • • •
Regularise content Assist with customer care Audit and optimise page Diversify page audience
Implementation: With strategic targeting based on the hotels unique aspects, a 6-month aggressive page promotion campaign was done bringing likes to of 39k. We noticed that the hotel got a lot of posts from guests on their stay thanks to the beautiful location of the hotel, this formed the basis of the content, with a few facts and things to do in the area sprinkled in:
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Social Media Marketing - Case Study 2 Content tracker:
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Social Media Marketing - Case Study 2 Over a period of 12 months the page began to progress well with more fans looking for accommodation seeking the hotel out and liking it organically and more engagement from fans in the review and post sections:
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Social Media Marketing - Case Study 2 Fan diversity also grew in this time:
In conclusion, the page evolved into an ecosystem of sorts with equal participation from both sides. www.boostmetricsbiz.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Social Media Marketing - Case Study 3 Introducing Cider to the Sri Lankan social scene Client: Somersby is a globally renowned brand of cider. It was introduced to the Sri Lankan market in the early 2000s and has quickly become a competitor in the soft liquor market, prying away market share from beer. Scope: The brand needed to setup their social media presence in Sri Lanka, Boost Metrics Pvt Ltd was chosen for the job by LI Studios Pvt Ltd.
The Somersby page was setup in-line with the brands international guidelines:
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Social Media Marketing - Case Study 3 Regular posting as per international brand guidelines commenced:
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Web Development Work www.fortissportsnevents.com srilankasoftballcricket.com www.brightpeakfinancial.com enliven.org normanbirchbikes.co.uk mossperform.com http://sh.sirimanna.me/ http://www.sirimanna.me/ngs/ http://www.sirimanna.me/dreamseeker3/ http://www.sirimanna.me/niiuse/ http://www.sirimanna.me/guidedstudies/
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Content Writing Work www.breakthrough.lk eatright.lk antiquitysl.com www.dpitsolution.com www.tropicalvacations.co.uk www.palmvillagehotel.com www.oasisbeachresorts.com www.cll.lk www.admiresolutions.com www.thumbsup.lk www.eser.lk/ www.miraculoussrilanka.com www.boostmetricsbiz.com/blog
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Thank You
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