We make sure your potential customers find you every time they search online‌.
Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
Contents Campaign Goals...............................................................................................................................................................3 What’s next?................................................................................................................................................................... 3 Preliminary Research and Discovery Phase:....................................................................................................................3 Services Breakdown........................................................................................................................................................4 Search Engine Optimization & Search Engine Marketing.............................................................................................4 Pay Per Click Marketing...............................................................................................................................................5 Search Engine Analytics...............................................................................................................................................6 Social Media Marketing...............................................................................................................................................6 Complete Digital Marketing Solutions.........................................................................................................................6 Reputation Management............................................................................................................................................7 Online Marketing Consultation....................................................................................................................................7 Content Marketing & Development............................................................................................................................7 Graphic Designing........................................................................................................................................................7 Content Writing...........................................................................................................................................................7 Video Editing...............................................................................................................................................................7 Video Marketing..........................................................................................................................................................8 Blog Marketing............................................................................................................................................................8 Digital Branding...........................................................................................................................................................8 Development...............................................................................................................................................................8 Hosting........................................................................................................................................................................ 8
Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
Below are laid out the objectives, strategy and implementations Boost Metrics proposes for the branding and marketing for services of Potential Clients.
Campaign Goals
Rank in Organic Search Increase Website and Social Media Traffic Improve Website and Social Media Engagement Increase Brand Visibility Build Domain Equity Increase Brand Awareness Increase Leads
What’s next?
Define campaign objectives Define Campaign budgets and strategy Decide timelines Implement campaigns
Preliminary Research and Discovery Phase:
Gathering all the final specifications of the project In-depth research of the field, market pool, and target population Establishing the strategy to best accomplish Client goals within budget and time-frame Fine tuning the technological route for the on-page development of the website Determining the full and final in-depth scope of the project
Through the above steps we will deliver all the services designed to exceed Client expectations and needs.
Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
Services Breakdown Search Engine Optimization & Search Engine Marketing Objectives: 1. 2. 3. 4. 5. 6. 7. 8.
Formulating search engine optimization (SEO) strategy for the client. In-depth keyword analysis and formulation of keyword strategy. Securing rankings for targeted, focused and highly relevant brand and generic specific search phrases. Identifying the niche markets and niche search phrases Optimizing the destination landing pages for destination specific search phrases Securing search engine rankings for high level keywords Monitoring the search engine rankings using search engine ranking report Monitoring the search market share of selected search terms on selected search engines monthly
Setup 1. 2. 3. 4. 5. 6. 7. 8. 9.
SEO Audit & Recommendations User Interface Audit & Recommendations Optimizing and Fixing issue with the developer of the site Search Engine Webmasters Setup Google Business Page Setup and Mapping Keyword Strategy and Selection with the client Keywords and Content Optimization Title and Meta formulation Setup Key Performance Indicators (KPIs)
Monthly Activities 1. 2. 3. 4. 5.
Off-Page SEO activities every month to boost Rankings and secure rankings Responding to search engine algorithm changes Monitoring monthly performance On-Page Monitoring and responding Reporting
Key Performance Indicators (KPIs): 1. 2. 3. 4. 5.
Success of the SEO campaign will be measured using the following Key performance indicators (KPIs) Organic (SEO) visitors to the website Search engine visibility and organic rankings for brand and generic search phrases Online enquiries generated by organic visitors Online bookings and revenue generated by organic visitors
Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
Pay Per Click Marketing Paid Advertising - Campaign Strategy 1. Brand recall and bring the potential customers back to the website. Increase the Looker to booker conversion rate 2. Increase awareness of the Brand. This will help to increase the Brand searches and conversion rates 3. Drive all Brand traffic to the site and attract targeted generic traffic. Search campaign will focus on enquires and awareness Activities 1. 2. 3. 4. 5. 6.
Search (Brand, Generic, Mobile & Remarketing) Display (Display, Mobile & Remarketing) Video (Mobile, Remarketing, Affiliate) Facebook, Instagram and Linkedin Setup and Management Reporting
Search Advertising Traffic generate from search advertising is focused and you can expect a higher conversion rate. It is suggested to invest more in search advertising since there is a direct impact on conversions. Display + Re-Marketing + Search Based Re-Marketing Although the display advertising is not focused compared to search, Re-marketing campaigns will bring focused and potential visitors back to the website. This will help increasing overall in generated from the PPC campaign. What’s next? •
Define campaign objectives
•
Define Campaign budgets and strategy
•
Decide timelines
•
Implement campaigns
Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
Search Engine Analytics Google analytics Setup & Analyze Google Analytics Data 1. Setup Google Analytics 2. Monthly Reporting 3. Analyzing Data
Social Media Marketing Activities 1. Campaign Setup 2. Formulation of the Strategy 3. Content Creation - (includes visuals and copy. Raw images for visuals to be provided by client. Also, if Stock images are required, client will be billed at cost for same) 4. Community management 5. Conduct FB-based campaigns to build hype and create engagement among audience 6. Reporting Objectives 1. 2. 3. 4. 5.
Increase social media presence Integration of Content Strategy and enhancement of the visibility of content Increase likes and followers Boost engagement Optimize initiatives
Cooperative initiatives with the client 1. 2. 3. 4. 5.
Situation Analysis Targeted Audience Requirement Analysis Strategy and Tactics Brand Attributes
Complete Digital Marketing Solutions Solution being the keyword, our approach will run a comprehensive audit of all aspects of your current brand and marketing operations and strategies and provide you with an in depth report on the current state of affairs along with proposed improvements. This includes branding or re branding, marketing strategy, timelines, concept assessments, competitor analysis and implementation plan.
Reputation Management 1. Google Repair - Clean up negative search engine results & restore the reputation. Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
2. Pull-down bad reviews 3. Remove Harmful links 4. Brand Monitoring across all channels.
Online Marketing Consultation If you are looking for that edge, or just need a fresh perspective, then let us help you with our top notch consulting services. Our team will come in and conduct a complete audit and compose a detailed analysis and identify strengths vs weaknesses and point out opportunities and areas for refreshing. We can work onsite or remotely and assure absolute security and discretion.
Content Marketing & Development 1. 2. 3. 4. 5. 6. 7. 8.
Guest Posting Infographic Design and Distribution Online Press Release Writing Distribution Wikipedia Writing and Submissions Video production strategies (Documentaries, animations interactive video applications) Inforgraphics, GIF’s and memes Formulation Presentations & Distribution Social Media Content Strategies
Graphic Designing 1. 2. 3. 4. 5. 6.
Social Media Artworks Branding Infographics Illustrations Banners Any Other graphic Design requirement
Content Writing 1. 2. 3. 4. 5. 6.
Creative Writing PR Writing Copy Writing SEO Article Writing Business Writing Script writing
Video Editing 1. 2. 3. 4. 5. 6.
Documentaries Animations Interactive video applications GIF’s Pod-casting Webinars
Video Marketing 1. 2. 3. 4.
Youtube/Vimeo Channel Optimization Youtube/Vimeo Organic Boost Youtube/Vimeo Ranking for Keywords Video Creation Recommendation if necessary
Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
Blog Marketing 1. What will you blog about? – Explore carefully and consider relevant areas for which you can carve out the niche. 2. Building your blog – UI design recommendation, SEO Optimize, setup security recommendation. 3. Content Strategy – Decide the overall concept of your blog, content style and the content plan. 4. Off-Site SEO plan for the blog.
Digital Branding 1. 2. 3. 4. 5. 6.
Logo Designing UI Design Print Design Package Design Out Door Design Communications Strategy
Development 1. 2. 3. 4.
Web App System Games
Hosting 1. Setup & Configuration on behalf of the client 2. Maintenance Pricing – Minimum Project Cost
Services Price (Minimum) Search Engine Optimization/Search Marketing
USD 350 Onwards
Pay Per Click Marketing
USD 300 Onwards
Search Engine Analytics
USD 100 Onwards
Social Media Marketing Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08.
USD 350 Onwards
T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
Complete Digital Marketing Solutions
USD 700 Onwards
Reputation Management
USD 600 Onwards
Online Marketing Consultation
USD 200 per Campaign
Content Marketing
USD 100 Onwards
Video Marketing
USD 150 Onwards
Blog Marketing
USD 200 Onwards
Graphic Designing
USD 20 Onwards (Per Artwork)
Content Writing
Depends on the project
Video Editing
USD 30 Onwards (Per Video)
Digital Branding
USD 500 Onwards
Web/App/System Development Hosting, Setup and Maintenance
Boost Metrics (Pvt) Ltd 71 A,8 Dudley Senanayaka Mavatha, Colombo 08. T: 94772514252 E: business@boostmetrics.biz | W: www.boostmetricsbiz.com
USD 800 Onwards USD 25 per month