Restaurant Association newsletter, The Thymes (November/December 2015)

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MAY 2015 NOVEMBER / DECEMBER 2015

07 the employers christmas guide the new health & safety act

22

The Government has very clearly signalled that it wants owners, directors and managers to sit up and take notice of their health and safety responsibilities. We cover off what owners, directors and managers need to know..

getting ready for new food safety rules

28

With the Food Act 2014 coming into force in March next year, it’s time to find out what changes you’ll need to make and when.

32 the columbus story

PHOTOS: COLUMBUS COFFEE (PAGE 32)

www.restaurantnz.co.nz

CONFIDENTIAL - MEMBERS ONLY

MAKING THE MOST OF SUMMER

It doesn’t take a Business Management degree retrieved from the depths of your Christmas stocking to recognise the importance of making sure as many people as possible know about what you are offering potential customers. And, in reality, there’s no one time of year that is more important than any other. Marketing is one of the most critical instruments in your business toolbox - always.

H

owever it’s also true that Kiwis are inclined to dine out more frequently during the summer months. Especially in the immediate celebratory lead-up to Christmas and in the January holiday period when the kids are still off school, the holiday mood is in place and we know exactly what’s left in the kitty after the Christmas spend-up. For café and restaurant owners now is the time to allocate part of your marketing budget to making some positive noise. In fact leaving it any later risks being too late to influence those who like to plan leaving only the opportunist or spur-of-the-moment customer as potential business. CONTINUED ON PAGE 3


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