Resident Magazine NY Edition AUGUST2018 #1

Page 50

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Larry began his career in catering before opening Larry and The Redhead, one of Long Island’s most successful restaurants, which he described as a “classy modern-day brothel” as well as both fancy and laidback.” Mr. Scott’s style is mixing and matching “from the ridiculous to the sublime,” and is always classy, never trashy. When his dear friend developed cancer, Mr. Scott would throw her crazy parties, such as Christmas in July, and Sweet 16’s during her treatments as a way to distract her and take her mind off things. It was at this same time when he decided to make the event and party business a full-time career. He established Lawrence Scott Events in 1989. Her sickness also perceiptated his passion for philanthropy. Mr. Scott is committed to giving back to the community and supports many charitable causes, such as MakeA-Wish, The Feinstein Institute for Medical Research, Southampton Hospital, Michael Bolton Charities and Multiple Sclerosis, among many other organizations.

Since its inception, Lawrence Scott Events has thought outside of the box combining his clients’ desires with his own style to create unforgettable celebrations that bring family and friends together. Larry often reminds his clients that the hosts of the event are the chandelier, the guests are the bulbs, and Lawrence Scott Events is the dimmer switch; Mr. Scott knows when to turn it up and when to turn it down.

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Larry is a true artist that can transform any space and create a whimsical, fun, classy, yet elegant affair. People often request to have their party be unique, but rarely do they realize that it is the small and thoughtful details which Larry and his team so beautifully highlight that makes any event individually special; he is not restructuring the framework of a party. Larry often uses a cake analogy to describe event planning to clients with such requests: “The cake itself has to be solid, but the icing can be different.” Mr. Scott has been able to stay at the top of the event planning world by constantly reinventing themselves and finding different ways to drive the wheel. Especially in today’s challenging market in which young people are coming in to book parties and don’t even know what they like because they are on Pinterest and Instagram and feel pressure to follow what other people are doing, rather than lead and stand out. Lawrence Scott Events is not a page taken from Martha Stewart, page 34, volume six; Larry creates trends, not follows them. It is commonly believed that when people succeed it is lonely at the top; however, Mr. Scott is changing that mentality to strength at the top. Lawrence Scott Events is a family; the success of the company is a team effort, not just one person from on high. In an industry that is often polluted by ego, Lawrence Scott Events does a phenomenal job taking care of each client and making sure that their ideas are

heard and carried out. Larry’s is a referral-based event planning business; they put on about 120 to 130 events a year, it is not uncommon for clients to return to the company to coordinate several other events, they know that Larry will take care of them. What makes Larry particularly unique is that even though it is his party in the sense that he has told someone’s story, the party truly belongs to the hosts. Rarely will clients and their guests see Mr. Scott during the actual event, his team, whom he trusts implicitly, is there to make sure there are no hiccups. Larry enjoys the challenge and pressure of putting the celebration together and acting as the wind beneath his clients’ wings, making sure that they arrive at their destination smoothly. Once at the party, he passes the baton over to the hosts, it is their night; they should be and are the center of attention. Larry Scott knows that he has left his mark on an event and work is complete when he can honestly tell his hosts’ “I told your story, you are happy with your book, now read it, and read it to your guests.”

lawrencescottevents.com


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