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Capturing the history of Holyoke and the latest cutting-edge banking technology in the

NEW Pedlar Banking Center!

Proudly brought to you by


S2 | SUNDAY, SEPTEMBER 8, 2019

PEDLAR BANKING CENTER

E

THE REPUBLICAN | MASSLIVE.COM

very community has one, perhaps a few. That location, a street corner, or a building that serves as the hub of a neighborhood or the stake that grounds a community. For Holyoke, the Yankee Pedlar was just that. A place of pleasant memories and milestones and, for decades, a gathering spot that helped weave the unique fabric that made Holyoke what it was and what it is today.

I would like to think that PeoplesBank is one of those locations. Born and raised in Holyoke and a major employer as well as supporter of civic causes, PeoplesBank would not be what it is today had our founders not gathered that day on March 17th 1885 – St. Patrick’s Day, and started our community bank. Today, we retain the same charter, a mutual charter, which although not well understood, is really the reason we are a success and can celebrate with the city the opening of the historically preserved, Pedlar Banking Center. Put simply, a mutual charter means that we are responsible to our customers, not stockholders, which enables us to invest in innovative services and support for community causes. While we have infused the new iteration of the Pedlar with technology to make banking more convenient for our customers, we have also restored its place as a Holyoke gathering place with its large community room. We are also happy to add to the City’s growing green reputation and will be applying for LEED®-certification (Leadership in Energy and Environmental Design) for the Pedlar Banking Center supported by its environmentally friendly construction and features. Like a lot of area residents, I have many fond memories of the Yankee Pedlar. It is the hope of all of us at PeoplesBank, that the new Pedlar Banking Center will help preserve some of our collective memories as well as foster some new ones.

- Tom Senecal, President & CEO

Remembering the Past, Celebrating the Future CONGRATULATIONS to our client PeoplesBank

3118977-01

on the historic restoration of the Hildreth House and the opening of the new Pedlar Banking Center.

Digital Marketing Innovation, PR & Video

gcaionline.com

#GCAiPlanet


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PEDLAR BANKING CENTER

SUNDAY, SEPTEMBER 8, 2019 | S3

Marion Excavating Co., Inc. 749 New Ludlow Road Phone: (413)536-1267

P.O. Box 13

Fax: (413)536-2230

South Hadley, MA 01075 Website: www.marionexcavating.com

Marion Excavating Co., Inc. a family owned business with a focus on quality and value since 1972 . We specialize in civil sitework and paving. 3118926-01


PEDLAR BANKING CENTER

S4 | SUNDAY, SEPTEMBER 8, 2019

THE REPUBLICAN | MASSLIVE.COM

Memories of the Hildreth House and Yankee Pedlar live on at new banking center.

At the corner of Beech and Northampton Street a house has stood for 137 years that touched the lives of thousands and remains special in the minds and hearts of Holyoke residents. This story begins in 1880 when a father and son, recent emigrants from England, bought ¾ of an acre of land along Northampton Street in Holyoke. Richard Hildreth and his son John built the two-family Queen Anne style house in 1882. Richard and John began work at the Farr Alpaca textile mill adjacent to the Skinner Silk Mill on the First Level Canal in Holyoke soon after their arrival in the United States in 1875. William Skinner and John Hildreth would eventually become associates as bank president and clerk of the Peoples Savings Bank years later. Shortly after the Hildreth house was completed, the

father and son purchased a “hennery” next door to add chickens and eggs to their Baptist Village holdings. In 1900, Richard Hildreth returned to England, but by then his son John was well-established in Holyoke, having served as an Alderman in 1887, State Legislator in 1889, as an attorney admitted to the Massachusetts Bar in 1893, and justice of the Police Court in 1898. In 1919, Judge Hildreth was appointed by Governor Calvin Coolidge to the local district court where he served until 1938, retiring at the age of 87. Hildreth died in 1942 at the age of 90. His daughter Fannie Hildreth, a school teacher, lived in the house until 1947. When it was sold to Eugene Tamburi that year, another long chapter of 1866 Northampton Street began with the introduction

of the Yankee Pedlar Inn. For the next 30 years, the Tamburis poured heart and soul into the Yankee Pedlar, adding properties and enlarging the building with the Hildreth house in the center and various wings off to the sides. “Gene”

Tamburi became a legend in Holyoke for his food and entertainment. He was active in civic circles and his Inn became a center of Holyoke life. When the world-famous Holyoke St. Patrick’s Day parade started in 1952, the

Top left: 1873, April 7 – The first planned industrial community in the United States, the town of Holyoke (incorporated as a town in 1850) was incorporated as a city. It was one of only a handful of U.S. cities built upon a “grid plan.”. Top right: Hildreth House 1946. Right middle: Yankee Pedlar Inn 1948. Middle: Judge John Hildreth. Above: Yankee Pedlar Inn and Restaurant complex 2017 .


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PEDLAR BANKING CENTER

SUNDAY, SEPTEMBER 8, 2019 | S5

Tom, Congratulations on saving more of The Pedlar than I have.

Harry

Above: PeoplesBank Banking Center (Renovated Hildreth House) 2019

Yankee Pedlar became the place to watch the excitement and share the memories for years to come. In 1977, Frank Banks took over the Yankee Pedlar from the Tamburis and continued serving thousands of visitors who came for the food, weddings, meetings, and other community events. Banks sold the Pedlar in 1990 to a group S E A M L E S S

of local investors. It was subsequently purchased by Martin J. Clayton at a public foreclosure auction in 1995. He would be the last owner and operator of the Yankee Pedlar Inn which closed its doors in December of 2016. The Claytons sold the building to PeopleBank in 2017.

Family Owned & Operated

917 Hampden St., Holyoke, MA

539-9314

Since

SEE LIVES ON PAGE S6

D E V E L O P M E N T

&

1946

C O N S T R U C T I O N

highlandbike.com Mon. - Fri. 8-6 • Sat. 8-5 M A N A G E M E N T

S E R V I C E S

We are proud of our role in giving new life and purpose to this historic landmark and look forward to the next chapter of Holyoke’s history with PeoplesBank. 3118915-01

E V E R Y D E TA I L . A N Y C H A L L E N G E .

T H EO CO N N E L LCO M PA N I ES.CO M

413-534-0246


PEDLAR BANKING CENTER

S6 | SUNDAY, SEPTEMBER 8, 2019

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OAKDALE DENTAL ASSOCIATES, P.C.

Welcome to the Neighborhood! Congratulations to PeoplesBank on the opening of Pedlar Banking Center! Best wishes from Dr. Manohar Lalchandani and the team at Oakdale Dental Manohar Lalchandani D.D.S., MAGD 536-1782 • www.oakdaledental.com 1820 Northampton Street, Holyoke

BARRY J. FARRELL FUNERAL HOME Congratulations to my friend Tom Senecal and the staff at PeoplesBank!

James “Barry” Farrell 1914-2002

We look forward to another 35 years of working together. It is a pleasure to serve the Greater Holyoke Area with you! Thank you for your commitment to our community.

Circa 1984

Today 2019

Barry J. Farrell Funeral Home 2049 Northampton Street Holyoke, MA 413-536-3843 www.barryjfarrellfuneralhome.com

“Family owned and operated since 1984”

Barry J. Farrell

LIVES ON

and restored to begin a new life. What had been a home, and then a famous inn, would CONTINUED FROM PAGE S5 now be the newest banking After holding an auction of center for the contents of the Yankee PeoplesBank. It now has Pedlar on August 30, 2017, it a community room for wasn’t until July 10 of 2018 public use and a number that the demolition of the of furnishings and other property began. Outbuildings remembrances of the Yankee and additions to the building Pedlar that will help keep were devoured by heavy the history alive for years to equipment, but the heart come. of the building, the original - Wayne E. Phaneuf Hildreth House, was saved


THE REPUBLICAN | MASSLIVE.COM

SUNDAY, SEPTEMBER 8, 2019 | S7

PEDLAR BANKING CENTER

Silk Manufacturer William Skinner PeoplesBank’s First President

- Joseph Carvalho III

Top left: William Skinner. Top right: 1877 map of Holyoke: Building # 35 is the Skinner Silk Mill. Right: Engraving of the Skinner Silk Mill Co. 1880s.

Congratulations to PeoplesBank!!

D&W

DUNN & WILSON ATTORNEYS AT LAW

480 Hampden Street | Holyoke, MA 01040 3118976-01

adjacent to the Farr Alpaca Company textile mill along Holyoke’s upper level canal district. As one of the city’s most important employers, and influential business leaders, William Skinner was selected as the first president of Peoples Savings Bank in 1885. Skinner employed up to 3,200 workers in the mills. He successfully led the bank through its formative years. During his first ten years as president, deposits grew from $74,803 to $482,103 in 1895. Skinner continued his service with the bank until the year before his passing in 1902. William Skinner was also a major philanthropist to Holyoke institutions giving generously to the Holyoke YMCA and spearheading the drive to establish the Holyoke Hospital on Beech Street. Skinner served as the Hospital Board’s first president. Built in 1868, his flood damaged home in Haydenville, was moved to 238 Cabot Street in Holyoke in 1874. The impressive mansion, Wistariahurst, became the family’s Holyoke residence until 1959. It now serves as one of the region’s premier historical sites, the Wistariahurst Museum.

(413) 533-6800 | (413) 533-1468 – FACSIMILE thomas@dunn-wilson.com | www.dunn-wilson.com

Thomas N. Wilson

¡Se Habla Español!

Thank you for preserving part of Holyoke’s history and partnering with B & B Real Estate to provide our clients with the dream of home ownership in the Pioneer Valley! BNBrealestate.com brunellej@BNBrealestate.com

John Brunelle Broker/Owner Brok Br oker ok er/O er / wn /O wner er

Office: 413-535-1001 Cell: 413-210-6448 59 Cherry St., Holyoke, MA 01040 Locally owned and operated. Your hometown real estate agency.

3118928-01

When the Williamsburg dam broke flooding the Mill River Valley on May 16, 1874, it swept away William Skinner’s silk mill and most of the buildings of the mill village of Skinnerville. The flood waters also partially submerged his own home. It was one of the region’s worst disasters- 144 lives were lost and property damage was estimated at over $1,250,000. Skinner started over again in Holyoke moving there the soon after the flood waters receded. Over the next twenty years he would rebuild his silk textile mill business into a major company in Holyoke’s planned water-powered canal district. Born in London, England in 1824, William Skinner emigrated to the United States gaining employment in Northampton in 1845 at Valentine’s Dye House. Three years later, he teamed up with Joseph Warner in Northampton as Warner & Skinner Co. and manufactured sewing silk. A few years later, Skinner established a silk textile mill in Haydenville, part of the town of Williamsburg. The 1874 flood abruptly ended that business venture. Undaunted, Skinner brought his business to Holyoke and re-built his silk empire


PEDLAR BANKING CENTER

S8 | SUNDAY, SEPTEMBER 8, 2019

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Flood of 1955 Above: The Yankee Pedlar came close to being washed away during the flood of 1955.

A FULL SERVICE LAW FIRM, EXPERIENCED & RELIABLE Burton S. Resnic C. Barry Waite Mark Beauregard Congratulations to PeoplesBank for saving a Holyoke Landmark Serving the Legal Requirements of Greater Holyoke since 1929

John J. Driscoll Thomas G. Griffin Susan Ribeiro Taylor George N. Beauregard of Counsel

Samuel Resnic (1899-1988)

PeoplesBank Building 330 Whitney Avenue, Suite 400, Holyoke, MA 01040 (413) 536-0653 • FAX: 413-536-4074 • EMAIL: firm@rbwd.com


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PEDLAR BANKING CENTER

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1

Holyoke Parade and RoadRace 5

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SUNDAY, SEPTEMBER 8, 2019 | S9

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4

1.) Roland and Clare Hobert and family in their Irish jaunting cart during the first St. Patrick’s parade in Holyoke in 1952. (COURTESY HOLYOKE HISTORY ROOM & ARCHIVES, HOLYOKE PUBLIC LIBRARY). 2.) U.S. Rep. Silvio Conte greets parade watchers as he marches down high street in the 1984 Holyoke St. Patrick’s Day parade. 3.) At steps of Holyoke City Hall, from left, Jacqueline Kennedy, James M. Curran, U.S. Sen. John F. Kennedy, John Begley, Daniel O’Connell, most Rev. Christopher Weldon, and Holyoke Mayor Samuel Resnick, at the St. Patrick’s parade. 4.) Some of the commonwealth’s and the nation’s most famous politicians and personalities have participated in Holyoke’s St. Patrick’s day parade since its inception. Here U.S. Sen. John F. and Jacqueline Kennedy pass the reviewing stand in the 1958 Holyoke St. Patrick’s parade. 5.) David Bartley at the Holyoke St. Patrick’s parade in 1972. 6.) Runners are seen at the start of the 25th annual Holyoke St. Patrick’s road race sponsored since its inception by PeoplesBank. (PHOTOS COURTESY OF THE REPUBLICAN).

Our creativity makes it possible. Our experience makes it practical.

www.tighebond.com


PEDLAR BANKING CENTER

S10 | SUNDAY, SEPTEMBER 8, 2019

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Welcome to the neighborhood, PeoplesBank & the Pedlar Banking Center!

Fee Based Planning & Wealth Management 1789 Northampton Street Holyoke, MA 01040 tjgadvisors.com | 413.587.8000 Securities offered through qualified registered representatives of MML Investors Services, LLC. Member SIPC. The Jamrog Group is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies. OSJ: 330 Whitney Ave., Suite 600, Holyoke, MA 01040. Tel: 413-539-2000. CRN202108-251994

Congratulations PeoplesBank!

Top: 1894 atlas of Holyoke. Middle: The first volleyball team. Right: William G. Morgan

Congratulations PeoplesBank! D.E. BOURQUE & SONS, INC. COMPLETE AUTOMOTIVE REPAIR

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1280 Dwight Street Holyoke, MA

• HOT DOGS

• FRAPPES

• BAKED BEANS • SALAD • SOUPS

• ICE CREAM Congratulations to PeoplesBank!

• POPCORN • SODAS

Kevin & Jennifer Chateauneuf - Owners 1597 Northampton St. Holyoke, MA 01040 413-532-5229

Volleyball was invented across the street from Peoples Savings bank in downtown Holyoke The Holyoke YMCA where volleyball was invented shared a home with Peoples Savings Bank. In 1891, William G. Morgan attended Mt. Hermon Preparatory School in Northfield, Massachusetts where he developed a friendship with James A. Naismith who would later invent the game of basketball. Naismith encouraged Morgan to continue his education at the International Young Men’s Christian Association Training School (today’s Springfield College) in Springfield, Massachusetts. In 1895, Morgan was appointed physical education

director at the Holyoke YMCA. In that year, he developed a new game called “Mintonette” a name that was changed to Volleyball in 1896 upon the suggestion of Professor Alfred T. Halstead. At the time the game was developed, the Holyoke YMCA building was directly across the street from Peoples Savings Bank’s first offices. Six years later in 1901, Peoples Savings Bank moved into the YMCA block at the corner of High and Appleton Street expanding its office and banking space.

- Joseph Carvalho II & Wayne E. Phaneuf


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PEDLAR BANKING CENTER

SUNDAY, SEPTEMBER 8, 2019 | S11

Memories

Lauren Tabin,

banking center manager and assistant vice president at PeoplesBank, is returning to where her grandmother worked as a waitress. Back then, it was the famous Holyoke landmark the Yankee Pedlar. But starting Sept. 3 it’ll be the new PeoplesBank Pedlar banking center. The new PeoplesBank office at the Pedlar will replace ones in the Elmwood and Highland neighborhoods, ones managed by Tabin, that are both more than 40 years old. “I couldn’t wait for this to happen,” she said. The old Pedlar was known for its piano bar, its collection of eclectic artifacts and as the scene of countless bridal showers, reunions, wedding receptions and St. Patrick’srelated events over the years. The new Pedlar will have a state-of-the-art banking center complete with drive-thru lanes featuring video teller terminals and a business office. The banking functions are in the rear of the old restaurant property in an addition meant to pay homage to a timber-

framed extension on the back of the old John Hildreth House. And in the front, in the old Hildreth House that once was the core of the Yankee Pedlar restaurant, PeoplesBank has built a community room conference room furnished with rescued knickknacks from the old Pedlar and with woodwork from the Kenilworth Castle that was repurposed once in the Pedlar and has been installed again in the new building. “I think it is going to be special for our customers,” Tabin said. A Holyoke native, who’s worked for PeoplesBank for nearly 24 years. Her grandmother, Virginia Harbilas, worked at the restaurant in the 1950s and 60s, telling tales of the famous visitors and Holyoke regulars she served. The Pedlar restaurant continued to be an important part of Tabin’s life. “Every shower if someone was getting married or having a baby,” she said. “Every reunion people would just gather at the Pedlar.”

Thomas Senecal

It’s a case of balancing the past and the future as PeoplesBank puts the finishing touches on its new banking center. Thomas Senecal, president and CEO of PeoplesBank, went to the workshop to see how restorers were coming with the outdoor streetlights from the old Yankee Pedlar. The 5-foot-tall Victorianlooking fixtures, once lit with gas and now converted to electricity, are now installed on the walkway leading to PeoplesBank banking center built on the site of and using some of the original structure from the Pedlar. “We just think it’s the gateway to Holyoke,” Senecal said when asked to talk about why the bank, in this age of fewer in-branch transactions, decided to build at the Pedlar. “It’s been a part of the community for so long,” he said. “We’re a hometown company. It makes sense for us to do this.”

SEE MEMORIES PAGE S14

Top: Lauren Tabin, Banking Center Manager and Assistant Vice President at PeoplesBank. Above: Thomas Senecal, President and CEO of PeoplesBank


PEDLAR BANKING CENTER

S12 | SUNDAY, SEPTEMBER 8, 2019

SUNDAY, SEPTEMBER 8, 2019 | S13

HISTORY OF THE YANKEE PEDLAR AND PEOPLESBANK

1

3 10

12

13

6

15

7 2

4

14 5

11

8

1882-1909

1882 - John Hildreth (1851-1942) built a duplex house on corner of

Northampton and Beech Streets in Holyoke that was later to become the Yankee Pedlar Inn. 1885 - Peoples Savings Bank (original name of today’s PeoplesBank) opened on St. Patrick’s Day March 17th (in Holyoke, MA) located in the “Tilly Block” opposite Holyoke City Hall. The first president of the bank was William Skinner (1824-1902), owner of the Skinner silk mill in Holyoke. He served until 1901. Population of Holyoke approx. 28,000 in 1885; and was the largest single producer of paper in the United States. 1886 - Peoples Savings had $74,803 on deposit after its first full year of operation. 1894 - Construction began on Kenilworth Castle in Holyoke. 1895 - Peoples had $482,103 in deposits and $501, 954 in assets. William G. Morgan invented the game of Volleyball at the Holyoke Y.M.C.A. 1901 - the Bank moved its corporate office to the Holyoke Y.M.C.A. building at the corner of High and Appleton Streets. John Tilley became the second President of Peoples Bank and served until 1909. 1905 - Peoples had over $1.7 million in deposits and over $1.8 million in assets. 1909 - John E. Clark became the third president of Peoples serving until 1920.

16

1910-1959

1910 - The U.S. Census recorded Holyoke population as approx. 60,000. 1915 - Peoples had over $4.1 million in deposits and approx. $4.5 million in assets.

1917 - Peoples Savings Bank moved to 314 High Street. 1920 - Henry Frink became President of the Bank, serving until 1936. 1925 - Peoples grew to over $8.5 million in deposits and over $9.4

million in assets. 1936 - Ernest C. Hillenbrand served as President of the Bank until 1947. 1945 - Successfully navigated through the turbulent years of the Great Depression and World War II, Peoples continued to grow to over $12.6 million in deposits and over $14.3 million in assets. 1946 - Holyoke Community College was founded by the Holyoke School Board, and was the first community college in Massachusetts. 1947 - Judge John Hildreth home sold and became the Yankee Pedlar Inn and home of new owner and restauranteur, Eugene Tamburi. Russell L. Davenport became President of the bank and served until 1959. 1952 - The first Holyoke St. Patrick’s Day parade was held. 1959 - Kenilworth Castle demolished, elements incorporated into the interior of the Yankee Pedlar Inn.

9

1960-1999

2001-2019

served until 1971. 1966 - Peoples bought a home at the corner of Hampden and Pleasant Streets for its first branch office. 1972 - Warren A. Rhoades became Peoples Savings Bank president and served until 1992. 1977- “Gene” Tamburi sold the Yankee Pedlar for “in excess of $1 million” (six building complex) to Frank Arthur Banks of South Yarmouth, “a career hotel man.” 1979 - The Holyoke Mall at Ingleside opened. 1986 - The annual “Celebrate Holyoke” festival began at Holyoke Heritage State Park. 1990 – Frank Banks sold the Yankee Pedlar to a group of local investors. 1992 - Joseph D. LoBello became Bank President and served until 2007. 1993 - Mountain Park’s 1929 Carrousel was moved to Holyoke Heritage State Park with Peoples Savings Bank topping off the fund drive. 1994 - Peoples had $458 Million in assets 1995- Martin J. Clayton and family purchased the Yankee Pedlar and restored its prominence in the local hospitality industry.

PeoplesBank. And purchased their new 8-story headquarters building at 330 Whitney Ave. overlooking I-91 in Holyoke for $11.6 million. 2007 - Douglas A. Bowen was appointed CEO and President of PeoplesBank and served until July 2016. 2008 – PeoplesBank had $1.5 billion in assets, and maintained 14 branches. 2008-2018 - Received Awards for being one of the “largest Corporate Charitable Contributors in Massachusetts for each year from 2008 to 2018 at the Annual Corporate Citizenship Summit. 2016 – The Yankee Pedlar Closed its doors in December. 2016 - Thomas W. Senecal became CEO and President of PeoplesBank. 2017 – PeoplesBank purchased the Yankee Pedlar Inn buildings for $1.2 million in September. 2018 - The Population of Holyoke was 40, 358. 2019 - PeoplesBank has 20 offices in Massachusetts and four banking centers in Connecticut.

1960 - Lewis J. Lamont became Peoples Savings Bank president and

2001 - Bank changed its name from Peoples Savings bank to

1.) Judge John Hildreth, owner of the house that became the Yankee Pedlar. 2.) William Skinner, owner of the Skinner Silk Mill and the first president of Peoples Savings bank. 3.) Skinner Silk Mill in Holyoke. 4.) Peoples Savings Bank on 314 High Street, Holyoke (moved to that location in 1917) 5) The Yankee Pedlar Restaurant and Inn soon after being converted from the Hildreth residence. 6.) Photo of the first Holyoke St. Patrick’s Day parade in 1952. 7.) Kenilworth Castle in Holyoke ca. 1940s. 8.) The Yankee Pedlar with their iconic “Dobbin” the horse and wagon welcoming guests. 9.) Senator John F. Kennedy and wife Jacqueline at the Holyoke St. Patrick’s Day parade in 1958. 10.) Juggler at the start of the St. Patrick’s Day Road Race sponsored by PeoplesBank. 11.) PeoplesBank has sponsored many sports teams over the years. 12.) PeoplesBank headquarters on 330 Whitney Avenue, Holyoke. 13.) Yankee Pedlar undergoing renovations and conversion into a PeoplesBank facility. 14.) Part of the old Yankee Pedlar Inn being moved, donated to OneHolyoke for future housing. 15.) PeoplesBank President Thomas Senecal. 16. )The former Yankee Pedlar building being renovated for re-use by PeoplesBank.


PEDLAR BANKING CENTER

S12 | SUNDAY, SEPTEMBER 8, 2019

SUNDAY, SEPTEMBER 8, 2019 | S13

HISTORY OF THE YANKEE PEDLAR AND PEOPLESBANK

1

3 10

12

13

6

15

7 2

4

14 5

11

8

1882-1909

1882 - John Hildreth (1851-1942) built a duplex house on corner of

Northampton and Beech Streets in Holyoke that was later to become the Yankee Pedlar Inn. 1885 - Peoples Savings Bank (original name of today’s PeoplesBank) opened on St. Patrick’s Day March 17th (in Holyoke, MA) located in the “Tilly Block” opposite Holyoke City Hall. The first president of the bank was William Skinner (1824-1902), owner of the Skinner silk mill in Holyoke. He served until 1901. Population of Holyoke approx. 28,000 in 1885; and was the largest single producer of paper in the United States. 1886 - Peoples Savings had $74,803 on deposit after its first full year of operation. 1894 - Construction began on Kenilworth Castle in Holyoke. 1895 - Peoples had $482,103 in deposits and $501, 954 in assets. William G. Morgan invented the game of Volleyball at the Holyoke Y.M.C.A. 1901 - the Bank moved its corporate office to the Holyoke Y.M.C.A. building at the corner of High and Appleton Streets. John Tilley became the second President of Peoples Bank and served until 1909. 1905 - Peoples had over $1.7 million in deposits and over $1.8 million in assets. 1909 - John E. Clark became the third president of Peoples serving until 1920.

16

1910-1959

1910 - The U.S. Census recorded Holyoke population as approx. 60,000. 1915 - Peoples had over $4.1 million in deposits and approx. $4.5 million in assets.

1917 - Peoples Savings Bank moved to 314 High Street. 1920 - Henry Frink became President of the Bank, serving until 1936. 1925 - Peoples grew to over $8.5 million in deposits and over $9.4

million in assets. 1936 - Ernest C. Hillenbrand served as President of the Bank until 1947. 1945 - Successfully navigated through the turbulent years of the Great Depression and World War II, Peoples continued to grow to over $12.6 million in deposits and over $14.3 million in assets. 1946 - Holyoke Community College was founded by the Holyoke School Board, and was the first community college in Massachusetts. 1947 - Judge John Hildreth home sold and became the Yankee Pedlar Inn and home of new owner and restauranteur, Eugene Tamburi. Russell L. Davenport became President of the bank and served until 1959. 1952 - The first Holyoke St. Patrick’s Day parade was held. 1959 - Kenilworth Castle demolished, elements incorporated into the interior of the Yankee Pedlar Inn.

9

1960-1999

2001-2019

served until 1971. 1966 - Peoples bought a home at the corner of Hampden and Pleasant Streets for its first branch office. 1972 - Warren A. Rhoades became Peoples Savings Bank president and served until 1992. 1977- “Gene” Tamburi sold the Yankee Pedlar for “in excess of $1 million” (six building complex) to Frank Arthur Banks of South Yarmouth, “a career hotel man.” 1979 - The Holyoke Mall at Ingleside opened. 1986 - The annual “Celebrate Holyoke” festival began at Holyoke Heritage State Park. 1990 – Frank Banks sold the Yankee Pedlar to a group of local investors. 1992 - Joseph D. LoBello became Bank President and served until 2007. 1993 - Mountain Park’s 1929 Carrousel was moved to Holyoke Heritage State Park with Peoples Savings Bank topping off the fund drive. 1994 - Peoples had $458 Million in assets 1995- Martin J. Clayton and family purchased the Yankee Pedlar and restored its prominence in the local hospitality industry.

PeoplesBank. And purchased their new 8-story headquarters building at 330 Whitney Ave. overlooking I-91 in Holyoke for $11.6 million. 2007 - Douglas A. Bowen was appointed CEO and President of PeoplesBank and served until July 2016. 2008 – PeoplesBank had $1.5 billion in assets, and maintained 14 branches. 2008-2018 - Received Awards for being one of the “largest Corporate Charitable Contributors in Massachusetts for each year from 2008 to 2018 at the Annual Corporate Citizenship Summit. 2016 – The Yankee Pedlar Closed its doors in December. 2016 - Thomas W. Senecal became CEO and President of PeoplesBank. 2017 – PeoplesBank purchased the Yankee Pedlar Inn buildings for $1.2 million in September. 2018 - The Population of Holyoke was 40, 358. 2019 - PeoplesBank has 20 offices in Massachusetts and four banking centers in Connecticut.

1960 - Lewis J. Lamont became Peoples Savings Bank president and

2001 - Bank changed its name from Peoples Savings bank to

1.) Judge John Hildreth, owner of the house that became the Yankee Pedlar. 2.) William Skinner, owner of the Skinner Silk Mill and the first president of Peoples Savings bank. 3.) Skinner Silk Mill in Holyoke. 4.) Peoples Savings Bank on 314 High Street, Holyoke (moved to that location in 1917) 5) The Yankee Pedlar Restaurant and Inn soon after being converted from the Hildreth residence. 6.) Photo of the first Holyoke St. Patrick’s Day parade in 1952. 7.) Kenilworth Castle in Holyoke ca. 1940s. 8.) The Yankee Pedlar with their iconic “Dobbin” the horse and wagon welcoming guests. 9.) Senator John F. Kennedy and wife Jacqueline at the Holyoke St. Patrick’s Day parade in 1958. 10.) Juggler at the start of the St. Patrick’s Day Road Race sponsored by PeoplesBank. 11.) PeoplesBank has sponsored many sports teams over the years. 12.) PeoplesBank headquarters on 330 Whitney Avenue, Holyoke. 13.) Yankee Pedlar undergoing renovations and conversion into a PeoplesBank facility. 14.) Part of the old Yankee Pedlar Inn being moved, donated to OneHolyoke for future housing. 15.) PeoplesBank President Thomas Senecal. 16. )The former Yankee Pedlar building being renovated for re-use by PeoplesBank.


PEDLAR BANKING CENTER

S14 | SUNDAY, SEPTEMBER 8, 2019

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Get Well. We Can Help. Mental Health | Addiction | Crisis Call Today

Above: Author Tom Clancy, recipient of the 35th John F. Kennedy National Award from the Holyoke St. Patrick’s Parade, at a press conference at the Yankee Pedlar in Holyoke on March 21, 1992.

Agawam: (413) 786-6410 Greenfield: (413) 737-2439 Holyoke: (413) 532-0389 or (413) 536-5473

MEMORIES

Springfield: (413) 733-1423 or (413) 737-3730 Ware: (413) 967-6241

CONTINUED FROM PAGE S11

Westfield: (413) 568-6141

He said the Pedlar’s location, on Northampton and Beech streets near a major highway exit, makes it a major gateway to Holyoke. Senecal said he’s taking special care with the signs and landscaping. The new branch will be attractive and stand out, but not too much as to overpower the neighborhood. It also doesn’t look like the Pedlar with its barn-red color. Senecal had the building colored in a neutral off-white to match it’s original appearance. The Yankee Pedlar was built in 1882 as the home of Judge John Hildreth. Ironically, Hildreth was in a leadership position in the bank that later grew into PeoplesBank. After Hildreth died, the family sold the property in the 1940s to Eugene and Catherine Tamburi who converted it into a restaurant. Frank and Claire Banks bought the Yankee Pedlar in 1977. They added the Garden Room, the Herb Terrace and Simone’s to the property The Clayton family, led by Marty Clayton, bought the restaurant in 1995. The Claytons are also in the insurance business in Holyoke. But the Claytons had a hard time making a go of it, closing the Pedlar intermittently or only opening it for banquets. They tried and failed to find a restaurant operator to buy it.

www.bhninc.org 3119369-01

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Meanwhile, PeoplesBank was looking to consolidate its Elmwood and Highland branches into one modern banking center with the latest technology and room for financial advisers and other services. PeoplesBank bought the property from the Claytons in 2017. Those branches, Elmwood at 596 South St. and Highland at 825 Hampden St., will close as far as having a staffed office, but will continue as PeoplesBank locations with ATMs. The banking office is in a new-construction timber framed section in the back of the preserved Hildreth House. The Hildreth House is now a conference room available to PeoplesBank and to outside organizations for free during banking hours. It’s paneled with wood saved from the Kenilworth Castle mansion in Holyoke, reused in the Pedlar and now reinstalled in the bank building. On the walls will be stained glass windows, the famous “Hunter� glass from the Pedlar, and one promoting the Opera House that was once part of the Pedlar. The banking office will be decorated in “old Holyoke�, paintings commissioned by PeoplesBank. Senecal said Chauncey the Butler, a statue that once stood in the restaurant, is coming home to the bank as well. SEE MEMORIES PAGE S16


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PEDLAR BANKING CENTER

SUNDAY, SEPTEMBER 8, 2019 | S15

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S16 | SUNDAY, SEPTEMBER 8, 2019

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Thank you and congratulations to PeoplesBank for your continuing community focus by capturing and preserving the history of Holyoke!! MARTIN J. CLAYTON INSURANCE AGENCY, INC Providing Quality Service for over 50 years

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PeoplesBank, Thank You for Being a Strong Community Leader! A special shout out to Victor Rodriguez For Making Mortgages So Easy!! Beth Brogle

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was clearing the building out for the remodel. Eugene and Catherine CONTINUED FROM PAGE S14 Tamburi converted the old Hildreth mansion into a restaurant in 1947. Frank and Claire Banks Jeff probably shouldn’t take bought the Yankee Pedlar in Exit 16 from Interstate 91 to get 1977. The Bankses added the to work at the Martin J. Clayton Garden Room, the Herb Terrace insurance Agency. and Simone’s, “a small French The more direct route would bistro restaurant named after be Exit 17A. the longtime French-Canadian But Exit 17A wouldn’t take employee, Simone Patenaude,” him past the Yankee Pedlar, according to an online history. the restaurant that his family Clayton said his father, Martin, owned for 22 years before expanded the building after selling the buildings and land buying it as well. to PeoplesBank in 2017 for $1.16 The Claytons experimented million. with not having the facility as Two years of design and a restaurant but instead just construction followed and on having it open for banquets. Sept. 3 PeoplesBank will open Then they reopened the its new Pedlar banking center restaurant for a short time at the site, having retained the before closing it in December portions of the old Hildreth 2017 forever. “It was just a large House as a community room place to maintain,” he said. and conference center. “Taxes in the city are very high. “I pass it every day, it looks We just kept putting more great, it really does,” he said. money into it.” PeoplesBank has transformed They showed the building to the restaurant and hotel site restaurateurs. None bit. into a new, state-of-the-art, Expenses mounted while banking center complete with the Claytons looked for an drive -up video teller and a appropriate buyer. collection of memorabilia from “When PeoplesBank the restaurant. That includes approached us, we saw they an “Opera House” stained glass weren’t going to destroy the piece Clayton saved from building,” Clayton said. “We the auction his family held in were able to keep the building August of 2017 as PeoplesBank on this corner to shine.”

Jeff Clayton


THE REPUBLICAN | MASSLIVE.COM

The family was able to preserve little pieces of the Pedlar. The horse that was once outside is now at the Holyoke Merry-Go-Round. Dinosaur tracks long stored in the basement are now at the Children’s Museum.

David K. Bartley

The old Yankee Pedlar was site of many dinners, banquets and civic engagement. But one sticks out in the memory of David K. Bartley, Ward 3 Councilor. North Carolina was in town to play in the Tip-Off Classic basketball game and the legendary Dean Smith was speaking at the pregame “Friends of Holyoke Basketball Dinner”. The program included a coach’s Q and A during which Smith got hit with a very specific coaching question about a very specific decision he’d made in a game years before. A decision that evidently screwed up the point spread for the questioner. “(Coach Smith) didn’t know what to do,” Bartley said. “He got the heck harangued out of him by a guy who might have lost a few bucks on a bar bet.” It fell to Bartley’s father, the former Speaker of the Massachusetts House and Holyoke Community College President David Bartley, who was serving as MC that night to get the evening back on track. Most longtime Holyoke residents have a memory or two of the Yankee Pedlar when it was a restaurant. “It was just a wonderful place,” Bartley, whose district ends just across the street, said. Bartley chaired the city council committee that approved the PeoplesBank project at the site. “I think that everyone involved with this project should take a bow,” he said. “I think it’s going to be a real proud memory for the city of Holyoke.” The restaurant and banquet house will be missed. But Bartley said most Holyokers know that it had become increasingly difficult for the Clayton family that owned the old Pedlar to make money there.

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“The Claytons did the best they could,” he said. “They could have sold to anyone. That’s important to note.”

Barbara Bernard

In its heyday, would-be brides who wanted their wedding receptions at the Yankee Pedlar had to reserve the room years before the I-dos, says Barbara Bernard, a columnist for The Republican, former broadcaster and longtime Holyoke resident. “There were magnificent things happening,” she said. The fancy things were just lovely. But the restaurant wasn’t stuffy or unapproachable. “There was a comfortable feeling about it,” Bernard said. “You knew the waiters and waitresses.” The Pedlar was the site of countless business meetings, civic breakfasts and for events surrounding the annual St. Patrick’s Parade. PeoplesBank, which has now redeveloped the property into a new banking center, hosted many of its meetings there. During many of those years, the dining room filled every single noontime with lunch diners. The bar was a popular after-work stop off and the Pedlar featured entertainment. Bernard remembers men gathering there for regular poker games at the Pedlar “It was just the place to go,” she said. financial institution. It was that kind of place and it left a hole Everyone in Holyoke, and many in the heart of Holyoke when it closed. people in the surrounding I am so proud to be a part area have their favorite Yankee of PeoplesBank and the new Pedlar memories. Although I Pedlar Banking Center. History grew up in Springfield, I knew will live on and I think new that the Yankee Pedlar and memories will be connected Holyoke were intertwined. with this innovative office. Over When I bought my house in and over, I see the excitement Holyoke over ten years ago, of first time homebuyers or I learned just how much. For parents going through one of some of my friends, their first my financial literacy workshops job was at the Yankee Pedlar and realizing that they too working as a waitress or in have the power to control their the kitchen. I know other lives and realize the American Holyokers that had their dream. These will be some of wedding reception there, retirement parties, and a bunch the new memories associated with the Pedlar Banking Center of other family events. I had the privilege to visit the Yankee and I am sure that there will be Pedlar on numerous occasions many others. I know for a fact when working for another SEE MEMORIES PAGE 18

Victor H. Rodriguez Sr.

Top: Barbara Bernard Left center: : Victor H. Rodriguez Sr. Above: David K. Bartley


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MEMORIES

THE REPUBLICAN | MASSLIVE.COM

One Holyoke

and landscaped area for the banking center. PeoplesBank bought the old So PeoplesBank offered it to CONTINUED FROM PAGE S17 Yankee Pedlar site from the anyone who would move it. Clayton family in 2018. Included that our customers are really OneHolyoke took them up on going to be amazed when they with that purchase was this the deal and in June of 2018, house built in 1923. Previous try our VideoBankerITM and OneHolyoke moved the house owners of the Pedlar bought that alone is going to create to its new site at a cost of it in 1973 and used it as part of a memory: “I remember that I $160,000. was at the Pedlar the first time I the inn. “That’s a real part of Holyoke Most recently, it’d been used tried a VideoBankerITM!” history that otherwise would as office space. Victor H. Rodriguez Sr., Mortgage have ended up in a dumpster,” The old house didn’t fit into Consultant, PeoplesBank, NMLS # 523353 said Michael J. Moriarty, PeoplesBank’s plans. It sat president of OneHolyoke CDC. on land that is now parking

Top left : Workers prepared a building at 1850 Northampton Street for relocation to Pine Street. The building, part of the now-defunct Yankee Pedlar Restaurant and Inn, was moved to a lot at 278 Pine St., where it will be converted to housing by OneHolyoke CDC. (DRONE PHOTO BY PATRICK JOHNSON) Above: Vintage postcards

A BIG thank you to PeoplesBank for saving this rich piece of Holyoke history.

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“This project hits three fields that we care about. This neighborhood gains by converting what had been a long-vacant multifamily and a vacant lot into modern owneroccupied housing.” The renovated home will be energy efficient as well, so the new residents will be able to live comfortably and economically, he said. In the past year, workers were able to update heating and other mechanical systems,” Moriarty said. The upcoming full-interior renovation will cost $200,000 total for both units. That cost will be much more than the expected $225,000 to $250,000 market value of the home and the house will sell to a qualified buyer at an even steeper discount, Moriarty said. OneHolyoke received federal Home investment Partnership Funding as a subsidy and gets private donations. But why spend more on the renovations than the finished

duplex will be worth. Moriarty said the project is worth it because improving housing stock in neighborhoods is the most effective way to improve neighborhoods and stave off decay and disuse. And home ownership is an effective antipoverty tool, giving a family a stable place to live and a long-term connection to the community. The buyer must meet income guidelines and must live in the home for 15 years. The new owner must also rent the other unit to someone also of low to moderate income and keep doing so for 15 years. “It’s an asset builder for them,” Moriarty said. “And for the buyer, the rental income is a nice addition to their household budget. We prefer this model rather than splitting the building up and selling it as a condominium. The buyer always has an income to pay that mortgage. They never lose the house.”


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SUNDAY, SEPTEMBER 8, 2019 | S19

Technology Ensures That Amazing Customer Experiences Will Return to The Pedlar Once upon a time, an amazing customer experience at the Pedlar involved the Baked New England Scrod or the Yankee Pot Roast. Now new and innovative technologies are cooking up a host of new amazing experiences for PeoplesBank Pedlar Banking Center customers. The newly renovated and environmentally friendly building had many unique innovations baked into its construction, including walls that breathe (see “Making The Pedlar Green…”). Although many of those technologies will not be apparent to customers, the VideoBankerITM will be. PeoplesBank has introduced the VideoBankerITM technology at the new Pedlar Banking Center. The VideoBankerITM will allow bank associates, housed at a central location, to remotely serve customers at several locations via interactive technology (two-way video and audio) and enhanced machine capabilities. “VideoBankerITMs provide our customers with highly personalized service during hours that extend beyond the normal banking day,” explained Aleda Amistadi, Senior Vice President for Retail and Operations at PeoplesBank, “and they can perform almost all transactions available inside a banking center.” The Pedlar Banking Center’s VideoBankerITMs are available from its new drive-thru lanes. It is the first PeoplesBank Banking Center to employ this technology.

Thank You To PeoplesBank for keeping your strong Holyoke roots by restoring this wonderful iconic building.

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S20 | SUNDAY, SEPTEMBER 8, 2019

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3118975-01


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PEDLAR BANKING CENTER

SUNDAY, SEPTEMBER 8, 2019 | S21

Making the Pedlar Green for St. Patrick’s Day and the Other 364 Days of the Year “Community banks are not known for building environmentally friendly offices,” observed Lauren Tabin, Manager of the new Pedlar Banking Center in Holyoke, “but PeoplesBank is, and the new Pedlar Banking Center is our fourth green building.” According to Ms. Tabin, PeoplesBank will apply for LEED® certification in the near future. Currently, PeoplesBank has built, and operates, three green offices: 300 King Street in Northampton, a LEED® Gold-certified office; 547 Memorial Avenue in West Springfield, a LEED® Gold-certified office; and 1051 St. James Avenue, a LEED® Silver-certified office in Springfield, which also was awarded the city of Springfield’s GreenSeal because of its innovation and the fact that it was the first building with the LEED designation in the city. According to the U.S. Green Building Council, LEED, or Leadership in Energy and Environmental Design, certification means healthier, more productive places; reduced stress on the environment, through energy- and resourceefficient buildings; and savings from increased building value, higher lease rates and decreased utility costs. “We certainly raised the bar on this one,” noted Ms. Tabin. “We were able to preserve an iconic and historic part of the community and renovate and upgrade the facility, so that it is environmentally friendly.”

The Pedlar Banking Center’s specific green attributes include: 1. The reuse of the existing Yankee Pedlar

(historic Hildreth House), which provides many environmental benefits, as it: a. Avoids development of new land b. Keeps more demolition materials from going to landfills c. Reduces the use of new raw materials d. Allows for the restoration of a historically relevant site and preserves it for future generations

2. The conversion of much of the site from

impermeable surfaces to permeable, which allows water runoff to be controlled on-site, through natural processes.

3. The use of indigenous plants on the site, which require little irrigation.

4. Low-flow fixtures, which are used throughout, as well as individual point-of-use water heaters that eliminate inefficient water tanks.

5. Building mechanical systems that utilize

highly efficient boilers and condensing units to heat and cool the building, and employ an energy-recovery ventilator for the fresh air system to reduce heat loss when providing makeup air.

6. Building materials that have low or zero

Volatile Organic Compounds and are sourced locally where possible.

7. Windows that are placed strategically to allow employees (and visitors) views of the outdoors and access to quality sunlight throughout the day.

8. The use of many materials in the exterior

envelope that help push use of environmentally friendly products into the mainstream, specifically: a. Mineral wool (a naturally occurring material created by melting rock, blown into a batt material, similar to cotton candy!), which is used in lieu of plastic foam board insulation, both in the exterior wall assembly and below the concrete slab. This keeps plastic foam out of landfills. b. Siding that is made from recycled coal ash, which is a post-process material.

9. The exterior wall assembly, which is highly

efficient and allows for the flow of air vapor in two directions, meaning the wall will “breathe” throughout the year, leading to a cleaner indoor environment.


S22 | SUNDAY, SEPTEMBER 8, 2019

PEDLAR BANKING CENTER

THE REPUBLICAN | MASSLIVE.COM

Quality Care That Keeps Our Community Strong Holyoke Medical Center welcomes our new neighbor PeoplesBank! Together, we’ve committed to providing superior attention to all our residents for over 125 years!

Top : Kenilworth Castle in Holyoke ca. 1940s. Left : Stained glass window “The Hunter”. Right : Decorated wood paneling from Kenilworth in the new Pedlar Banking Center.

Holyoke’s Kenilworth Castle Remembered Through Artifacts

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Kenilworth was a stone castle built in 1894 as a summer home by Edward C. Taft on an artificial mound at the junction of Northampton Street and the “Northampton Highway.” Elevated above the surrounding neighborhood, its placement enabled the owners to have an unobstructed view of the surrounding landscapes and vistas. Taft’s stone castle was named after the famed Kenilworth Castle in England and was designed along the same lines, although only one-third the size. The Taft’s soon made it their permanent residence. Taft was one of Holyoke’s first paper manufacturers and considered to be “one of the early builders of the city.” The last Taft to live there was

E.C. Taft’s daughter, Lucretia (Taft) Flagg who died in 1957. In 1959, the Holyoke Water Power Company purchased the building for $45,000 and it was subsequently demolished to make way for the power company’s new office building. Eugene Tamburi purchased artifacts from Kenilworth and incorporated them into the Yankee Pedlar Inn and Restaurant including decorated wood paneling and the highly regarded stainedglass window, “The Hunter.” These artifacts have been preserved by PeoplesBank and have been incorporated into their newly renovated PeoplesBank Pedlar Banking Center on the site of the former Yankee Pedlar Inn. - Joseph Carvalho III


THE REPUBLICAN | MASSLIVE.COM

PEDLAR BANKING CENTER

SUNDAY, SEPTEMBER 8, 2019 | S23

Grand Opening Celebration

for the new Pedlar Banking Center Preserving a part of Holyoke’s history and a place to experience the future of community banking.

September 14, 2019 1:00 to 4:00 p.m.

1866 Northampton Street, Holyoke, MA

Celebrate

• Free food and beverages from: The Log Cabin, Hamel’s / Summit View, The Dam Café, and others • Family fun activities including face painting courtesy of local businesses. • Announcement of the 2020 Grand Marshal of the Holyoke St. Patrick’s Parade at 2:00 p.m.

Tour

• See the renovated Yankee Pedlar Hildreth House building • Learn about its new environmentally friendly attributes and construction • Experience our newest banking technology: VideoBankerITM, (interactive teller machine)

Enter to Win

• Patriots Tickets • Bruins Tickets • Six Flags Passes • And more

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413-538-9500 bankatpeoples.com 7 time winner of Best Local Bank For more information, please visit: bankatpeoples.com/pedlarbankingcenter

Live Remote Broadcast by

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Best Mortgage Lender - 8 years in a row 202 2 0 01 2 9 01 2 8 01 27 01 2 6 01 2 5 013

7 time winner of Best Local Bank

We congratulate PeoplesBank on the NEW Pedlar Banking Center

and restoring a remarkable piece of Holyoke’s history!

To Advertise: 413-788-1250 • To Subscribe: 413-788-1100

B


S24 | SUNDAY, SEPTEMBER 8, 2019

PEDLAR BANKING CENTER

THE REPUBLICAN | MASSLIVE.COM

Congratulations PeoplesBank, on the opening of your new Banking Service Center! You have reached the finish line! We’ll see you at the biggest homecoming weekend of the year, March 21-22, 2020

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