What makes the Renault TRIBER India’s hottest selling car?

What makes the Renault TRIBER India’s hottest selling car?

India is the world’s youngest country today. With an average age of just 29 years, close to 64% of population lies in the working age group. This is one of the reasons why SUVs and MPVs are fuelling the growth of automobile market in the country. In 2019, Utility vehicles (UVs) had cornered about 41% of the market share of the market.

Within UVs, there were two cars which gathered the most attention: the MPV Ertiga and compact SUV Renault DUSTER. Both cars catered to different needs, but they commanded great respect from customers.

Falling in the mid-range, the Ertiga starts at Rs. 7.59 Lacs and the Renault DUSTER at Rs. 8.49 Lacs (both prices Ex-showroom Delhi). This means that customers at lower price point had to settle for a 5-seater hatchback or a compact sedan. There was no way that these customers could opt for a 7-seater car for the price of a 5-seater.

However, the Renault TRIBER changed this completely.

The Renault TRIBER came with a price tag of Rs. 4.99 Lacs (Ex-showroom Delhi) and offered a value proposition that the customer simply couldn’t refuse. Let us see some of the top features of this car: •

Seating capacity – With a max seating capacity of 7, the Renault TRIBER became the first car to be available at this price.

•

Luggage capacity – The car had a luggage space starting from 84 litres as 7-seater and 625 litres in 5-seater mode making it one of the most spacious vehicles.

©Renault India Pvt Ltd

•

Modular seating – The most prominent reasons for the car’s success was its modular seating arrangement. Within moments, the car could be converted into a 2, 3, 5, 6 or 7-seater depending upon the requirement. The TRIBER is probably the first car in the world to offer this versatility.

•

Intelligent interiors – The car comes with all modern features like 20.3cm touchscreen MediaNAV, smart access card, push start-stop button, twin AC vents for 2nd and 3rd rows and loads of storage space on the inside.

©Renault India Pvt Ltd

•

Stylish exteriors - On the outside, the TRIBER comes with some of the first-in-class features like stylish flex wheels, roof rails with carrying capacity, skid plates, ground clearance of 182 mm and a “miss-me-not” look.

•

Safety – The car does not compromise on safety of the passengers. It comes equipped with 2 front & side airbags, ABS & EBD, rear parking sensors, seatbelt reminders, speed alert warning, speed sensing door lock, impact sensing unlock etc.

With such illustrious features, the Renault TRIBER soon became the darling of Indian families. It turned out to be the first car which could easily take the entire Indian family on a drive and that too at the price of a hatchback and comfort of an MPV or SUV. ©Renault India Pvt Ltd

Instead of joining the hatchback or MPV segment, the TRIBER succeeded in offering an unmatched value proposition and creating a new segment for itself which seems difficult for the competition to break in.

In a very short span after the car was launched, it became an instant hit. Customers availed the test drive by not only following the conventional route of visiting the Renault showrooms but also started booking them through internet from the convenience of their homes. Its sheer growth is the testament to the fact that the Renault TRIBER has emerged as India’s most loved family car!

ŠRenault India Pvt Ltd