RE/MAX Executive 2023

Meet the CEO

Hadi Atri began his 35+ year real estate career immediately after graduating from college. Prior to opening his first RE/MAX franchise, Atri was successful in both the residential and commercial real estate industries. Since 2007, Atri expanded his RE/MAX Executive franchises footprint all across the Carolinas. He was also instrumental in development and marketing of several residential neighborhoods.

Nothing makes Atri happier than helping his agents and employees succeed. Hard work, discipline and a desire to build something that makes a contribution to his associates, employees and the community are his driving inspiration.

His business model allows agents to be entrepreneurs, while providing the support, technology and educational opportunities to help them grow. Atri has received several prestigious awards including RE/MAX Owner/ Broker of the Year Award for the United States, Mayor’s International Entrepreneur and Community Award and the Business Leaders Top 50 Entrepreneur Award.

RE/MAX Executive has grown to become the #1 RE/MAX in the Southeast (NC, SC, Kentucky, Florida, Tennessee, & Georgia) and in the Top 10 in the US.

CHARLOTTE, NC

Hadi Atri President, CEO

Our goal is to bring value to the lives we touch, and the communities we serve.

Serving the Carolinas

Since 1998, RE/MAX Executive has been known for exceptional client care, innovative marketing ideas, and cutting edge technology. Our affiliated businesses, Executive Title, Executive Insurance, and Executive Home Lending provide valuable resources for home buyers and sellers, so your clients, like you, can experience a smoother transaction from start to finish.

Customer satisfaction is reflected in our high, industry-leading rate of repeat and referral business. With over 5,559 transactions and over $2.5 billion in closed sales in 2022, we are the #1 RE/MAX in the Southeast!

1# #1

RE/MAX IN THE SOUTHEAST

OUT OF 106,548 BROKERAGES

No. 105 NATIONAL BROKERAGE RANKINGS BY SIDES

US Rankings

Out of 3,462 Offices

#6 RE/MAX in Volume #7 RE/MAX in Transactions

No. 128 NATIONAL BROKERAGE RANKINGS BY VOLUME

World Rankings

Out of 9,175 Offices

#16 RE/MAX in Transactions

$2.5B Closed Sales Volume $143K AVG Gross Commission $5.68M AVG Agent Production

"

RE/MAX agents are the best in the industry, and the gap is only getting wider.

Kourosh Sharifi

#16 RE/MAX in Volume

In-market broker support, a big brand, education, a referral database, user-friendly tools – if it’s on your wish list, we likely have it. And when it comes to building your personal brand, the sky’s the limit.

You can be part of residential, commercial and luxury real estate networks that each hold long-established reputations for delivering results.

RE/MAX Global

For over 50 years, the RE/MAX network has helped agents run their businesses in any market condition. Whether it’s a recession, low inventory or a global pandemic, RE/MAX agents continue to support and serve buyers and sellers all over the world. In addition, the RE/MAX global network can help you tap into the lucrative international market, giving you access to provide local expertise to global clients, as well as help your local clients buy their dream home abroad.

110+ COUNTRIES & TERRITORIES TV/VIDEO IMPRESSIONS 1.1 BILLION+ OUT OF HOME IMPRESSIONS 1.2 BILLION+ DIGITAL IMPRESSIONS 880 MILLION+ AUDIO IMPRESSIONS4 89.9 MILLION+ 58.6 MILLION+

Source: MMR Strategy Group study of unaided awareness. 2021 data combined from vendors, Nielsen and other third parties. Vendor data based on estimated traffic count. 2021 Google Marketing Platform and first-party data combined. Paid search impressions, Google and Bing data combined. Excludes organic search impressions. Source: More visits than any other national real estate franchisor website, according to SimilarWeb report of 2021 data for all U.S. real estate franchisors among website visits in the “Business and Consumer Services/Real Estate” category. RE/MAX first-party data for full-year 2021. *Source: RE/MAX first-party data for full-year 2022. **Source: More visits than any other national real estate franchisor website, according to SimilarWeb report of 2022 data for all U.S. real estate franchisors among website visits in the “BusinessandConsumerServices/RealEstate”category.

Big Brand REMAX.com: The site they see.

YOUR BIG GOAL DESERVES A RE/MAX is #1 in brand awareness.1 So when people watch a RE/MAX commercial, click an online ad, see a billboard, they’ll think of you – the agent they know. All the visibility, credibility and trust built by the big brand we invest in becomes yours. Over 120 Million Visits*

3.3 Billion+ ADVERTISING IMPRESSIONS

RE/MAX Collection

Bring luxury to life.

The details are what sets the network apart:

• Luxury Launchpad: A robust and carefully curated set of luxury real estate resources to represent the upper market segment and help sell the listing (exclusive to The RE/MAX Collection).

• Elevated Standards: Every home in The RE/MAX Collection is required to be 2X the average sold price where a property is listed.

• Luxury Forum: An annual event where luxury agents are invited to network with other industry influencers and learn new ways to expand their business.

MANSION GLOBAL

The RE/MAX Collection by RE/MAX is a global luxury brand with elevated marketing resources for agents representing upscale homes and affluent clientele. The RE/MAX Collection luxury agents are versed in more than just unique properties around the world; they know luxury lives in the experience. Become a part of the luxury network that helps open doors to luxurious living worldwide.

Partners

• RE/MAX University : A learning hub designed to help agents scale their professional expertise; includes the Certified Luxury Home Marketing Specialist (CLHMS) designation.

• Private Facebook Group: Connect and network with 5,000+ RE/MAX members worldwide.

These well-known companies represent valuable media and advertising partnerships that bring a world of luxury to your front door. Unique partnerships ensure your luxury listing receives the exposure it deserves with international and local audiences.

With new content and a refreshed user experience, the Luxury Launchpad helps agents streamline their business and elevate the overall client experience.

All-in-One Place Resources

• Video eBooks

• Consumer-facing commercials

• Detailed listing planner

• Look Book (customize and present digitally or print professionally)

• Luxury listing presentation

• “RE/MAX vs. the Industry” social graphics

• Distinct yard signs and sign riders

• Photofy (mobile content creation platform for listings and agent branding)

• RE/MAX Hustle (customize videos, video editor, digital welcome mats), remaxhustle.com

• Children’s Miracle Network Hospitals (customizable social posts, flyers (English and Spanish) and sign riders with The RE/MAX Collection logo)

GO COMMERCIAL WITH

Confidence

A network founded on autonomy and entrepreneurship, RE/MAX Commercial® Brokers are free to work any property type in any market.

ENJOY ACCESS TO:

• Buildout Sync.

• Commercial tools and systems.

• Global referral network.

• Custom content and digital advertising.

• Annual Commercial Symposium event.

11,165 RE/MAX COMMERCIAL BROKERS

50,000+ WORLDWIDE COMMERCIAL TRANSACTIONS

66.4% YEAR-OVER-YEAR GROWTH IN SALES & LEASE VOLUME**

641 RE/MAX COMMERCIAL OFFICES AND DIVISIONS

RE/MAX COMMERCIAL COVERS ALL PROPERTY TYPES:

Training & Education

ONBOARDING TEAM

We know moving can be hard...but when it comes to making the move to RE/MAX Executive the process is easy and seamless! We have a team of onboarding specialists that are available to help you. From ordering new business cards to getting you up to speed with all our technologies and services - we are here for you!

WEBINARS & UPDATES

At RE/MAX Executive, we believe that access to proper training and education is key to our agent’s success. We host a weekly webinar series focused on technology, marketing strategies, efficiency training and more! Additionally, we host regular orientation courses and company updates.

AGENT PORTAL

REAgentPortal.com is a one-stop-shop for all things RE/MAX. It's a portal that provides our agents with the tools they need to be the most resourceful and productive in the industry. If you need to know it, it's on REAgentPortal.com.

At RE/MAX, you’ll gain access to world-class content from RE/MAX University that will help you level up your professional skills with easy-tofind courses, streamlined education and access to brokerage-provided resources.

RE/MAX UNIVERSITY OFFERS:

• 70+ relevant designations, certifications and courses.

• Virtual and in-person classes, workshops and events.

• Exclusive RE/MAX Learning Tracks.

• Content from top industry coaches.

The More You Learn, The More You Earn

New agents who engaged with RE/MAX University, on average, closed 82% to 110% more transactions and earned 99% to 375% more in commissions from year 1 to year 2.

Executive Tech

BACK AT YOU MEDIA

Back At You is a social media marketing platform that allows you to automate your posts and advertising emails. Back At You calls this your "SocialBAY". You can start campaigns, advertise your listings, create and post videos and pictures, and capture leads through social media. Best of all, this premium service is provided free of charge to our agents.

TESTIMONIAL TREE

Testimonial Tree is an online reputation management platform. With this platform, you can easily collect testimonials from your clients and store them all in one place. You can then easily post your testimonials on your website, Facebook, Google Page, Zillow, and LinkedIn.

SKYSLOPE

SkySlope is a cloud-based transaction management tool used to process client transactions. With its paperless filing system, active contracts can be easily uploaded and stored. Our office managers review submitted files for compliance and send closed files to accounting for payment and processing, ensuring a smooth and professional experience for all parties involved.

EARNNEST

Earnnest, the largest digital earnest money platform in the U.S., provides your clients with a safe, secure, and private way to send earnest money deposits! It is designed to be used by both escrow holders and real estate agents to hold the money in the correct company escrow account until closing.

MAX Tech

The experts at RE/MAX have researched what tech works best so you don’t have to. That means you’ll gain access to the right tools that help you stay seamlessly connected anywhere, anytime.

BUSINESS-BUILDING APPS & TOOLS.

Core tech and tools are available to help you:

• Create a digital footprint with an agent or team website.

• Identify who in your contacts is potentially in the market to sell.

• Reach consumers online with social media posts, digital ads and video templates.

• Manage contacts, leads and listings in one integrated platform.

• Build and maintain relationships through email campaigns.

• Serve buyers and sellers throughout the transaction.

• Connect to an array of tools and services through RE/MAX Marketplace.

The only brokerage solution purposebuilt to deliver real results for agents and teams.

A Complete Tech Ecosystem

TO PUT YOUR BUSINESS GROWTH ON AUTOPILOT

LISTING MANAGEMENT & MARKETING

Seamlessly manage all your listings from one central location with built-in social media marketing to maximize exposure while capturing new leads.

MARKETING AUTOPILOT

Behavioral nurturing delivers unique, relevant and timely content automatically, driving up to 10X higher engagement across both new leads and personal sphere of influence contacts.

BRANDED MOBILE APPS

CRM app and built-in mobile dialer prompt conversations with both new leads and SOI contacts. A branded open house app captures visitors while automatically kicking off follow-up campaigns.

BUILT-IN MARKETPLACE

Over 50 seamlessly integrated add-on solutions like paid advertising, PropertyBoost lead generation and more allow you to customize the platform to meet the unique needs of you and your team.

Win

Customizable websites with real-time IDX home search, rich community pages, home valuation pages, and more to maximize lead capture.

CUSTOMIZABLE IDX WEBSITES POWERFUL LEAD ENGINE

The most comprehensive and effective lead generation tools available allow you to generate new leads organically or supercharge results with built-in paid advertising.

AI-POWERED SMART CRM

AI-driven lead validation and scoring, plus automated follow-up via email, text and phone, take the guesswork out of staying in touch.

TRANSACTION MANAGEMENT INTEGRATION

Deep integration into industry leading transaction management platforms, including SkySlope, makes closing the deal easy and streamlined.

Show unique, big-picture pricing that combines multiple valuation perspectives in a single view.

Quickly create and view customized presentations on any desktop or mobile device.

Work interactively with buyers and sellers anywhere and make changes on the go.

Effortlessly tailor designs to reflect the needs and nuances of your client.

Deliver your presentation live, digitally or printed.

Robust client behavior tracking shows what matters most for follow-up.

Transaction Management

Marketing

RE/MAX Executive has always strived to give our agents access to the best technology, training, and marketing tools available. Building off of what RE/MAX, LLC provides, RE/MAX Executive agents get more tools to increase their business and do what RE/MAX agents do best, sell more houses!

LISTING CONTRACT TO CLOSE

BUYER CONTRACT TO CLOSE

LISTING MANAGEMENT SERVICES

ADDITIONAL A LA CARTE SERVICES

LICENSED IN NC & SC

PRINT & DIGITAL

From brochures to postcards, Facebook to Instagram, promoting yourself, your services, and your listings is a must. RE/MAX has an almost limitless source of templates to help make this task a breeze.

PHOTOGRAPHY

Experience a fluid transaction with our curated services, specifically made for your needs. Our in-house coordinators use the utmost advanced technology to not only ensure your closing process is smooth, but that your time is optimized throughout the process. They are specially trained in repair negotiation assistance and focus on client care while managing your transactions from start to finish.

EXECUTIVECLOSINGS.COM

The importance of high quality real estate photos can't be overstated. Because of this, we've partnered with GoDigital LLC to help our agents get professional photography for all their listings.

VIDEO

Whether it's creating a video walk-through of a new fabulous listing, or recording an informational video about what makes working with you so great, our friends at GoDigital LLC have you covered.

Client Services

At RE/MAX Executive agents have the benefit of working with in-house client services to make the process much easier. Whether it's Mortgage, Insurance, or Title, we've got what you and your clients need, all under one roof. We are truly a one-stop-shop, for stress free transactions!

MORTGAGE INSURANCE TITLE

Executive Home Lending

PARTNERS

ADVISORS

Executive Insurance

Executive Title

PROUD AGENTS OF OUR COMMITMENT

Teams

Whether you’re building a team brick-by-brick, or your team is fully established, RE/MAX is the place to set up shop. Why? It’s simple: RE/MAX is where teams thrive.

The REAL TEAMS® Solution Powered by Workman Success Systems, is the only solution-based, team-building program of its kind. The certified REAL TEAMS Team Leader Certification, exclusive to RE/MAX, offers you solutions to help build or improve a team of any size.

Areas of focus include:

• Increasing team productivity.

• Generating higher-value business.

• Business planning.

• Improving team dependability for an overall better work-life balance.

BUILD & EXCEL WITHIN YOUR TEAM - YOUR WAY.

RE/MAX teams outproduce competitor teams based on average transaction sides per agent.

From world-class education and networking opportunities to tech and branded marketing, RE/MAX has the resources for teams of any size to find success.

• Personalized team website.

• Team signage.

• Collaborative marketing materials.

• RE/MAX Ultimate Teams Event.

• Team-specific courses and certifications.

Giving Back

At RE/MAX Executive, we do more than find homes for families. We also support many local charities, including Children's Miracle Network, Susan G. Komen, Classroom Central, Habitat for Humanity, and many more.

$1.5M

TOTAL LIFETIME CONTRIBUTIONS TO CHILDREN'S MIRACLE NETWORK

STRIDES FOR SHELTER 5K RUN + WALK

The Canopy Housing Foundation has given away over $130,000 to six different beneficiaries through Strides for Shelter race proceeds over the course of the race’s six year history.

About 127,000 children in our Charlotte region lack the basic school supplies they need to be successful in school. That’s more than 1 in 2 students. Classroom Central is able to turn each dollar donated into $9 worth of school supplies, so your gift will make a real impact on successful educational outcomes for both students and teachers.

Since 1992, our agents have helped Children’s Miracle Network Hospitals support millions of kids each year throughout North America. The RE/MAX network donated more than $185 million over the years.

10 MILLION + Kids and Families Helped Each Year

170 Hospitals Supported Across North America

30 Year Partnership

The Susan G. Komen Race for the Cure raises funds to support breast cancer research and treatment. Participating not only raises money, it also raises awareness about breast cancer and the importance of early detection and treatment.

EVENTS TO HELP YOU

Hustle

At RE/MAX, you’ll routinely brush shoulders with the best of the best at hundreds of events throughout the year. There’s the unforgettable R4® Convention in Vegas, the RE/MAX Ultimate Teams Event, local and international niche events and so much more each year.

RE/MAX agents are given the opportunity to get better by being together. Boost your contact list and your career as you mingle with industry leaders and top producers and enjoy next-level access to valuable insights from a worldwide network.

COMMERCIAL SYMPOSIUM

BUILD YOUR BUSINESS

with RE/MAX

Immerse yourself in a culture that prioritizes resources aimed at uplifting your business and community. Benefit from a supportive team of staff, managers, BICs, and leaders who possess field-specific knowledge and values that drive meaningful change. Expand your global reach with connections to industry experts and gain inspiration from talented agents who can motivate you to strive for greatness.

RE/MAX Executive agents not only get the perks of being part of the number one brand in real estate, they also get the benefits of being part of the #1 RE/MAX in the Southeast Region. Visit joinexecutive.com to learn more.