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Delivering the Unexpected. QQ

Over 900 RealtorsÂŽ and professional staff

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Colorado’s largest locally owned real estate organization

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The largest RE/MAX Franchise in the WORLD - 2010, 2011, 2012

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The largest RE/MAX Franchise by US sales volume - 2011, 2012

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Approximately $4 Billion in real estate sales annually

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Over 20 offices located along the Front Range from Fort Collins to Castle Rock

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A name readily recognized and respected throughout Colorado

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Quality support staff and equipment

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The leading edge of technology

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13.73 Average Transaction Sides per Agent

HomesInColorado.com


Delivering the Unexpected.

Contents

RE/MAX LLC............................................................................................................. 5 Benefits of your RE/MAX Membership....................................................................... 10 RE/MAX Alliance Overview & Statistics..................................................................... 15 Locations & YOUR Team............................................................................................ 18 Services for Your Business............................................................................................ 22 MyAlliance App........................................................................................................... 23 Benefits of your RE/MAX Alliance Affiliation.............................................................. 24 Education.................................................................................................................... 28 Community Involvement............................................................................................. 30 Core Services............................................................................................................... 32 Questions & Myths..................................................................................................... 37 A Few Last Words........................................................................................................ 40 The Difference............................................................................................................. 41 Notes........................................................................................................................... 42

17.5

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Nobody in the world sells more real estate than RE/MAX.

SO WHAT? “So, market share isn’t just a number, it’s a

result. Being No. 1 in home sales means we’re helping an awful lot of people achieve their goals every day.”

®


RE/MAX LLC

RE/MAX

A Success Story Unequaled in Modern Business History

When RE/MAX began more than 40 years ago, all the founders Dave and Gail Liniger could offer other agents was a simple, yet powerful concept: instead of paying your company huge percentages of your commission check, equitably share expenses with other agents, and keep 100% of your commission. For a while, it didn’t look as though RE/MAX would survive. But they did. And then they did more than survive—they began to thrive. Now, RE/MAX is the undisputed No.1 real estate company in the world. RE/MAX now offers not just a compensation model, but the full spectrum of benefits agents most often want: market share, technology, training, great facilities, supportive staff and management, top brand name, advertising penetration, referrals and leads, and leadership into the future. The idea that was started 40+ years ago has now resulted in RE/MAX setting the standard in the industry. When agents move to RE/MAX, they rarely leave. The reason? When an agent honestly looks at the trade-off between true costs and benefits, the RE/MAX business model excels. From the very beginning, RE/MAX set out to attract the most experienced, highest producing sales associates in real estate. Now with training and mentor programs, RE/MAX has grown from a single top producer to over 90,000 associates in 98 countries during the past few decades.

RE/MAX Agents Lead the competition in… Without having to worry about… QQ QQ QQ QQ QQ

Years of Service Transactions and Gross Commission Income Professional Designations Advertising & Personal Promotion Repeat and Referral Business

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At RE/MAX Alliance, you will be able to… QQ QQ QQ QQ

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Retain the biggest possible portion of what you earn Take pride in operating your own business Individually negotiate your commission rates Control your workload without the burden of sales quotas Build your investment portfolio without paying your broker a commission Be as creative and as extensive as you wish with your advertising Advertise yourself – not your company Focus on what’s important to you and set your own goals

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Structuring your team to suit the company’s rules Losing sign calls to floor agents who have never seen your listing Paying a percentage on commissions earned for your personal deals Checking with your broker to negotiate a commission Explaining to a customer who RE/MAX is Paying for mandatory advertising that does not benefit you Using lenders or title companies you don’t want to use Adhering to corporate or company rules that inhibit & restrict your business Being unable to write off expenses actually paid to the company

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RE/MAX LLC

40+ Years of Success RE/MAX: The Secret QQ QQ QQ QQ QQ QQ QQ QQ QQ

RE/MAX offers unparalleled support and services, including: National TV advertising - the largest Share of Voice in the business www.remax.com - the most visited web site of all real estate brands RE/MAX Mainstreet - the online community for the RE/MAX family LeadStreet® -online lead generation and management RE/MAX University - education your way RE/MAX Design Center - professionally designed, customizable marketing materials Agent Training on Demand - online training 24/7 RE/MAX Approved Supplier - products and services from hundreds or pre-screened vendors

RE/MAX: The Brand QQ

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Long symbolizing the fact that dreams come true – for customers and Associates alike –the RE/MAX red-over white-over-blue design is known around the world. A fleet of approximately 120 RE/MAX Hot Air Balloons Innumerable yard signs in neighborhoods Billions of dollars invested in RE/MAX advertising worldwide Billions of television advertising impressions annually Emphasis on serving agents Agents run their own business Industry’s most-productive network RE/MAX AROUND THE WORLD

Q4 | 2016

MIDDLE EAST Bahrain Kuwait

AMERICAS Argentina Belize

2004

EUROPE

2001

2013 2015

Lebanon

2010

Oman

2014

Saudi Arabia

2002

United Arab Emirates

2012

ASIA/PACIFIC

Bolivia

2010

Albania

2013

Italy

1995

Brazil

2009

Armenia

2013

Lithuania

2005

Canada

1977

Austria

1999

Luxembourg

2001

Chile

2003

Bosnia & Herzegovina

2011

Malta

2003

Botswana

Colombia

2009

Aruba*

2003

Belarus

2013

Netherlands

1998

Egypt

2011

Costa Rica

1995

Bonaire*

2003

Bulgaria

2005

Norway

2016

Ghana

2014

Ecuador

2008

British Virgin Islands*

2015

Croatia

El Salvador

2006

Cayman Islands*

1991

Guatemala

2002

Curacao*

1995

Dominican Republic

CARIBBEAN

AFRICA

Australia 2003

1996

China

2012

Guam*

2001

India

2009

Indonesia

2012

2004

Poland

2006

Kenya

Cyprus

2016

Portugal

1999

Lesotho

2012

Japan

2013

2006

Czech Republic

2005

Romania

2006

Mauritius

2002

Macao

2016

2013

1993

England*

1997

Republic of Ireland

1997

Morocco

2009

Malaysia

1992

Grenada

1994

Estonia

2005

Scotland*

1998

Mozambique

2006

Mongolia

Nicaragua

1998

Jamaica

2009

Finland

2006

Slovakia

2005

Namibia

2002

Myanmar

2016

Panama

2005

Puerto Rico*

1992

France

2005

Slovenia

2007

Nigeria

2014

New Zealand

2003

2004

Germany

1995

1994

Palau

Honduras Mexico

2015 2015

2011

St. Bartheleny*

Spain

1994

South Africa

Peru

2009

St. Kitts & Nevis

1995

Greece

1995

Sweden

2000

Swaziland

2013

Philippines

Suriname

2010

St. Maarten/St. Martin*

1993

Georgia

2013

Switzerland

1999

Tanzania

2013

Singapore

1997

United States

1973

St. Vincent/Grenadines

2016

Hungary

2006

Turkey

1997

Tunisia

2010

South Korea

2013

Uruguay

2008

Turks & Caicos*

1993

Iceland

2000

Ukraine

2014

Uganda

2013

Sri Lanka

2013

Venezuela

1998

U.S. Virgin Islands*

1989

Israel

1995

United Kingdom

1997

Zambia

2015

Thailand

2012

Paraguay

*Denoted territory

6 Why RE/MAX Alliance

2004

Jordan

2011 2012

©2017 RE/MAX, LLC. All rights reserved. Each office is independently owned and operated. 17_146944_A


RE/MAX LLC

RE/MAX vs. 2017 the Industry 2017

RE/MAX VS. THE INDUSTRY

Productive, high-quality agents. Over 1 million U.S. transactions. A brand people know. And an unmatched global presence. You have all sorts of reasons to choose RE/MAX.

RE/MAX agents sell the most homes, supported by a brand that more buyers and sellers think of than any other in real estate. Open Your Eyes to RE/MAX. TRANSACTION SIDES PER AGENT

U.S. RESIDENTIAL TRANSACTION SIDES2

BRAND AWARENESS (UNAIDED)3

COUNTRIES & TERRITORIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

17.2

1 million+

27.6%

100+

7,343

111,915

11.0

Not released

0.5%

11

500

8,000

9.2

Not released

4.3%

1

1,240

42,747

8.4

727,415

14.2%

49

3,000

88,400

8.2

420,184

19.7%

77

7,300

110,800

8.2

128,812

1.1%

31

2,300

37,900

6.9

70,980

0.6%

3

300

10,900

6.8

977,603

7.3%

16

800

154,979

6.5

111,950

2.1%

66

850

20,300

LARGE BROKERAGES ONLY1

©2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2016, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. ¹Transaction sides per agent calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides for the 1,705 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. ²Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. ³MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 17_166094

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RE/MAX LLC

Regional Market Share MARKET SHARE

MARKET SHARE

MARKET SHARE

8,336 TOTAL LISTINGS SOLD Adams County | RE/MAX Mountain States

12,506 TOTAL LISTINGS SOLD Arapahoe County | RE/MAX Mountain States

4,723 TOTAL LISTINGS SOLD Boulder County | RE/MAX Mountain States

January 1, 2016 - December 31, 2016

January 1, 2016 - December 31, 2016

January 1, 2016 - December 31, 2016

16.8%

30.5% 19.1%

13.5%

8.9%

10.9% 8.8%

4.8%

RE/MAX 1,396 Sides

Keller Williams 1,125 Sides

Berkshire Hathaway Home Services 743 Sides

Coldwell Banker 398 Sides

5.4%

3.6%

Innovative Real Estate 296 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

RE/MAX 2,389 Sides

Keller Williams 1,359 Sides

Berkshire Hathaway Home Services 1,100 Sides

Coldwell Banker 679 Sides

7.6%

4.3%

Cherry Creek Properties, LLC 542 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

RE/MAX 1,439 Sides

5.6%

Coldwell Banker 361 Sides

WK Real Estate 262 Sides

MARKET SHARE

MARKET SHARE

1,018 TOTAL LISTINGS SOLD Broomfield County | RE/MAX Mountain States

306 TOTAL LISTINGS SOLD Clear Creek County | RE/MAX Mountain States

13,797 TOTAL LISTINGS SOLD Denver County | RE/MAX Mountain States

January 1, 2016 - December 31, 2016

3.2% Colorado Landmark 149 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by Information and Real Estate Services, LLC. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

MARKET SHARE January 1, 2016 - December 31, 2016

3.6%

Keller Williams 170 Sides

January 1, 2016 - December 31, 2016 14.3%

24.4%

24.2%

7.9%

13.8%

12.7%

5.7%

8.8% 6.5%

6.2%

5.6%

Argent Real Estate 20 Sides

Berkshire Hathaway Home Services 19 Sides

Coldwell Banker 17 Sides

6.0%

4.9%

4.3%

2.7% RE/MAX 248 Sides

Berkshire Hathaway Home Services 140 Sides

Keller Williams 129 Sides

Coldwell Banker 61 Sides

Cherry Creek Properties, LLC 27 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

RE/MAX 74 Sides

Stonegate Realty Inc 27 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

RE/MAX 1,973 Sides

Keller Williams 1,096 Sides

Berkshire Hathaway Home Services 789 Sides

MARKET SHARE

MARKET SHARE

MARKET SHARE

7,826 TOTAL LISTINGS SOLD Douglas County | RE/MAX Mountain States

630 TOTAL LISTINGS SOLD Elbert County | RE/MAX Mountain States

180 TOTAL LISTINGS SOLD Gilpin County | RE/MAX Mountain States

January 1, 2016 - December 31, 2016

January 1, 2016 - December 31, 2016

Coldwell Banker 680 Sides

Sotheby's 595 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

January 1, 2016 - December 31, 2016

27.9%

26.7%

23.8%

12.3% 7.4%

RE/MAX 1,866 Sides

Keller Williams 960 Sides

Berkshire Hathaway Home Services 583 Sides

6.2%

Coldwell Banker 484 Sides

7.5%

4.6%

Cherry Creek Properties, LLC 360 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

RE/MAX 176 Sides

Berkshire Hathaway Home Services 47 Sides

7.8% 5.4%

4.8%

4.4%

Homesmart 34 Sides

Keller Williams 30 Sides

Cherry Creek Properties, LLC 28 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

MARKET SHARE

MARKET SHARE

10,836 TOTAL LISTINGS SOLD Jefferson County | RE/MAX Mountain States

6,096 TOTAL LISTINGS SOLD Weld County | RE/MAX Mountain States

January 1, 2016 - December 31, 2016

January 1, 2016 - December 31, 2016 16.2%

20.8%

12.1% 12.7% 7.3%

9.6%

6.4%

5.5%

5.5%

2.6%

RE/MAX 2,250 Sides

Keller Williams 1,375 Sides

Berkshire Hathaway Home Services 1,039 Sides

Coldwell Banker 595 Sides

Cherry Creek Properties, LLC 276 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

8 Why RE/MAX Alliance

RE/MAX 988 Sides

Sears Real Estate 739 Sides

Group 446 Sides

Mtn Vista Real Estate Co., LLC 387 Sides

Coldwell Banker 334 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by Information and Real Estate Services, LLC. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

7.8%

7.8% 5.6%

RE/MAX 48 Sides

Coldwell Banker 14 Sides

Cherry Creek Properties, LLC 14 Sides

Berkshire Hathaway Home Services 14 Sides

Mock Realty Company 10 Sides

NOTE: This bar graph combines the “sold” listings of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple Listing Service for the geographic area indicated. The bar graph compares all those listings that were “sold” by each organization during the period 1/1/16-12/31/16. This representation is based in whole or in part on data supplied by RECOLORADO. Neither the Associations nor their MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations may not reflect all real estate activity in a market. ©2016, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.


RE/MAX LLC

The Power of RE/MAX Who says brand doesn’t matter?

THIS COMPANY WITH A FAMILIAR BALLOON LOGO SAYS THAT NO ONE SELLS MORE REAL ESTATE

1,300 1,200

400

14.8%

375 350 Dollar Volume (in millions)

Number of Transactions

Larimer & Weld Counties All Property Types Total Sold Volume 10/01/2016 – 12/31/2016

425

900 800 700 600

17.6 % 16.2 %

325 300 275 250 225 200

500

175

6.6 %

400

6.6%

150

5.2 % 4.2 %

300

125

4.2 %

200

4.5 %

100 2.4 %

100 0

Market Share Totals

450

Larimer & Weld Counties All Property Types Total Sold Transaction Sides 10/1/2016 – 12/31/2016

17.1 %

1,100 1,000

475

Market Share Totals

4.3 %

75

4.0 % 2.6 %

50 25 0

The Group

Coldwell Banker

Sears

C3

Keller Williams

Berkshire

Information not guaranteed. © 2017 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

The Group

Coldwell Banker

Sears

C3

Keller Williams

Berkshire

Information not guaranteed. © 2017 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

HomesInColorado.com

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MEMBERSHIP BENEFITS TECHNOLOGY

Benefits of Your RE/MAX Membership RE/MAX MaxCenter QQ

QQ

QQ QQ

QQ

QQ QQ QQ

An exclusive, members-only extranet, RE/MAX MaxCenter (maxcntr.com) is the main venue by which Associates communicate with RE/MAX – and each other. Associates exchange ideas across the global network, monitor RE/MAX and industry news, access valuable network resources, register for RE/MAX gatherings and more – all at no extra cost. Among MaxCenter’s many features and services are: “yourname@remax.net” e-mail forwarding service – Add the power of the RE/MAX brand to your marketing plan by using the e-mail alias on all your advertising materials. The service includes anti-spam and anti-virus filters. RE/MAX University – The comprehensive education and training program includes on-demand training via streaming videos and podcasting. Technology tools – Seamlessly connect to resources such as LeadStreet® and the RE/MAX Design Center®. Message Boards – Affiliates can network with their RE/MAX colleagues worldwide. File sharing – A user-created library of documents and forms, logos and graphics, listing presentations and much more, puts resources at Associates’ fingertips.

Web Roster QQ QQ

Each RE/MAX Associate has a profile and resume in the electronic Web Roster – a powerful agent-to-agent referral source. Associates (through Mainstreet) and consumers (through REMAX.com) can search for agents and offices to handle their referral or real estate needs. An online form makes sending Associate referrals a breeze.

LeadStreet® QQ

QQ

QQ

www.maxcntr.com and visit LeadStreet

Every consumer requesting more information about a property listed on remax.com becomes a lead - one that’s routed directly to a RE/MAX office or Associate with no company referral fee charged by RE/MAX. Through LeadStreet, associates are sent leads and can accept them from their computers or mobile devices with email capabilities. Check your settingsMake sure that your Profile information is complete for your Single-Page-Agent-Website (SPAW) on remax.com. Click on Apps>>My Profile to access.

Get notified about leads on your phone

You have the option of receiving lead notifications via email and/or text message (leads still must be accepted via email).

Enhance Your Listings

Enhancing your listings with additional photos and descriptions increaese their visibility on remax.com 10 Why RE/MAX Alliance


MEMBERSHIP BENEFITS

REMAX.com QQ

QQ QQ

QQ

The RE/MAX consumer web site draws nearly 3 million unique visitors monthly Consumers can search for residential or commercial listings Consumers can connect directly to RE/MAX agents and offices Potential home buyers can search all the listings – not just those belonging to RE/MAX Associates – in thousands of markets

REMAX.com features 98% of all active real estate listings in the United States. Only RE/MAX Agents can enhance their listings on REMAX.com. Listing management on REMAX.com is handled through LeadStreet.

Global.REMAX.com International buyers account for a significant number of real estate transactions in our marketplace. Your listings are automatically placed on global.remax.com, where international buyers can search for real estate in their native language.

Above Magazine Your one stop shop for the latest RE/MAX tools, news, and more. Check out the monthly highlights dashboard for marketing pieces for your business, read the latest news from RE/MAX, LLC and more. abovemag.remax.com

HomesInColorado.com

11


MEMBERSHIP BENEFITS

Design Center

Improve your marketing at no extra cost. Take advantage of this incredible competitive advantage. Use the RE/MAX Design Center. QQ QQ QQ QQ QQ

Choose from 2,000+ print and digital designs Create postcards, flyers, brochures and newsletters Go digital with iPad presentations, video tours, ecards and web commercials Personalize everything with photos and messages Synched with Leadstreet so listing information transfers seamlessly into design templates

www.remax.net & visit My Designs

Highlights Dashboard Access the monthly Highlights Dashboard for the latest tools and marketing pieces from RE/MAX, LLC. Each month the Highlights Dashboard will contain news and information, along with links to new marketing announcements and more!

12 Why RE/MAX Alliance


MEMBERSHIP BENEFITS

Commercial & Luxury Listings RE/MAX Collection® QQ

QQ

QQ

QQ

QQ

The RE/MAX Collection presents a new face to the RE/MAX network’s luxury home division. With an elegant look and a name that commands attention, the RE/MAX Collection creates a strong impression among buyers and sellers in the luxury market. The program offers specialized tools and resources for RE/MAX Affiliates dealing with high-end properties. The materials reflect the exceptional service and treatment that luxury homebuyers and sellers expect from their real estate professional. Your eligibility for the program is based on an individual listing, which must be three times the average listing price in your local market or have Broker/Owner approval to qualify. There are no fees or course requirements to participate in the program. The only costs you incur are associated with the marketing and advertising tools you elect to use.

RE/MAX Commercial® QQ

QQ QQ

QQ

QQ

QQ

QQ

QQ

By combining RE/MAX tools, products and services with their own energy and talent, RE/MAX Commercial Practitioners close billions of dollars in transactions annually. Here’s a snapshot of the RE/MAX Commercial Division: More than 4,000 commercial and investment practitioners in more than 1,200 markets and 24 countries Hundreds of RE/MAX Commercial Practitioners either hold or are candidates for the CCIM Institute’s prestigious Certified Commercial Investment Member (CCIM) designation. CCIM education is available at a discounted rate through the RE/MAX Satellite Network. More than 1,500 consumer visits to the commercial listings side of RE/MAX.com every day. An identity that is competitively positioned with other industry leaders using the best of the RE/MAX brand while including the distinguishing elements that speak to the business-to-business commercial marketplace. RE/MAX continues to be the highest-ranked real estate sales organization on Google searches for “commercial real estate.” RE/MAX Commercial Practitioners around the world can enter their commercial listings on Catylist and have them posted on the RE/MAX Commercial side of RE/ MAX.com at no charge.

Your vision. Our passion. Whether you see a condo complex where a vacant lot presently sits, or a bustling of activity in what’s now an empty office, you’ll find yourself in good company at RE/MAX Commercial. RE/MAX Commercial Practitioners see the potential of what could be, and have the expertise to make it happen. Supported by one of the biggest names in real estate, RE/MAX Commercial brings the experience, knowledge and networking necessary to connect qualified buyers and sellers – and create successful transactions. Contact us today and discover what RE/MAX Commercial can do for you in realizing your

vision.

RE/MAX Commercial

303.770.5531 remaxcommercial.com

An equal opportunity employer. ©2008 RE/MAX International, Inc. All rights reserved. Each RE/MAX® office is independently owned and operated. 072555

HomesInColorado.com

13


Choosing the right real estate company for your career can make all the difference. Whether you are a new agent, or a seaseoned veteran, joining the right real estate company can greatly impact the success and value of your career. RE/MAX Alliance is Colorado’s largest locally owned real estate organization stretching from Castle Rock to Fort Collins and everywhere in-between. With total market coverage and over 900 experienced and qualified professional Realtors® and staff, you can rest assure that your real estate career goals can be achieved with RE/MAX Alliance.

Business Centers & Equipment

Management & Leadership

Marketing & Advertising

Technology

Training & Education

Support

Leads & Referrals

3 Largest RE/MAX Franchise in the World by size* and sales volume** 3 27th Largest Real Estate Company by Sales Rank in the U.S.*** 3 16th Largest Brokerage in the U.S. by Transaction Sides****

HomesInColorado.com

* 2010, 2011, 2012. ** 2011, 2012. *** RISMedia’s Power Broker Report. **** Real Trends. HomesInColorado.com

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RE/MAX ALLIANCE OVERVIEW & STATISTICS

RE/MAX Alliance is ... QQ QQ QQ QQ QQ QQ QQ QQ QQ

Sales Rank

QQ

TOP 500

Over 900 Realtors® and professional staff Colorado’s largest locally owned real estate organization The largest RE/MAX Franchise in the WORLD - 2010, 2011, 2012 The largest RE/MAX Franchise by US sales volume - 2011, 2012 Approximately $4 Billion in real estate sales annually Over 20 offices located along the Front Range from Fort Collins to Castle Rock Based on 2016 Sales Volume A name readily recognized and respected throughout Colorado Quality support staff and equipment The leading edge of technology 13.73 Average Transaction Sides per Agent

Trans. Rank

Company

State Sales Volume

To see the Top 1,000 firms ranked by transactions and sales volume, please reference the complete 2017 Power Broker Report, coming soon to rismedia.com. Transactions

Total Offices

Total Agents

1

1

NRT LLC

NJ

$116,022,150,000

337,780

789

47,500

2

2

HomeServices of America, Inc.

MN

$86,009,311,021

245,154

539

27,854

3 4 5 6 7 8 9 10 11 12 13

4 LongAlliance & Foster RealRanks Estate in the Top 20 of RE/MAX 13 Douglas Elliman Real Estate LLC Firms in the Largest Residential Brokerage 3 Howard Hanna Real Estate Services Nation

The VA500 $28,934,452,173 ranked brokers closed 3,110,960 81,032 232 home 10,895 transactions with a value of just over $1 trillion during NY $24,551,265,000 20,441 93 6,401 2016, up from $967 billion in calendar year 2015. PA $16,776,143,161 90,016 217 7,286

The REAL Trends 500, now in its 30th year, remains the 69 Alain Pinel REALTORS® undisputed leading report ranking the performance of 65 Pacific Union International - John Aaroe Group the top residential real estate brokerage firms. Firms are 12 William Raveis Real Estate Mortgage & Insurance ranked by both transaction sides and sales volume. Due 6 Keller Williams Realty Arlington to the requirement that all information be independently 19 verified, the@properties REAL Trends 500 remains the trusted source 14 Ebby Realperformance Estate Inc. of these firms. for information Halliday about the

Of the top 500 brokerage firms ranked, RE/MAX CA $11,179,788,519 7,666 32 1,250 Alliance & Equity Group ranked 16th in residential sales CA $10,149,289,868 7,846 38 1,151 transactions in 2016 with 19,369 and ranked 13th in total CT $9,327,114,682 20,604 120 3,954 volume with $7,435,798,139 in sales. They are also the TX $8,780,944,541 33,769 14 only privately owned companies in Colorado & Oregon 4,309 in IL 20 firms $8,078,718,919 17,096 20 2,065 the top ranked.

5

Realty ONE Group

CA

$15,236,117,192

44,182

23

8,802

TX

$7,797,732,171

19,718

31

1,720

9

HomeSmart LLC

AZ

$6,919,101,917

24,381

24

6,458

14

20

John L. Scott Real Estate

WA

$6,706,816,358

16,771

34

1,352

15

59

Houlihan Lawrence

NY

$6,172,284,186

8,522

30

1,471

16

36

Coldwell Banker Bain

WA

$6,057,100,628

12,298

32

1,351

17

52

First Team Real Estate

CA

$5,878,460,234

9,258

24

1,768

18

10

RE/MAX Results

MN

$5,798,057,656

22,691

34

1,001

19

7

Crye-Leike REALTORS®

TN

$5,723,848,601

29,314

20

99

Keller Williams Realty Forward Management

CA

$5,475,318,335

21

11

Allen Tate Companies

NC

$5,452,160,075

22

8

Real Estate One

MI

$5,431,251,139

23

22

Baird & Warner

IL

$5,213,844,929

24

125

Rodeo Realty Inc.

CA

$4,997,890,000

25

74

LIV/Sierra/Summit Sotheby’s Intl. Realty

CO

$4,961,762,493

26

34

RE/MAX Gold

CA

$4,632,030,450

TOP 500

27 38 RE/MAX Alliance Sales Trans. Company Rank Rank 28 156 RE/MAX Estate Properties 1 1 LLCCompany/Illustrated Properties 29 24 TheNRT Keyes HomeServices of America, Inc. Group 30 2 26 2 Keller Williams Realty The Rawls 3 4 Long & Foster Real Estate 31 75 REeBroker Group Inc. 4 13 Douglas Elliman RealPinnacle Estate LLC 32 16 Keller Williams Realty Partners Group 5 3 Howard Hanna Real Estate Services BHHS Arizona, California & Nevada Properties 33 39

Based on 2016 Sales Volume

CO $4,583,144,013 State Sales Volume CA $4,452,000,000 $116,022,150,000 FLNJ $4,350,000,000 MN $86,009,311,021 GA $4,295,142,313 VA $28,934,452,173 CA $4,125,500,460 NY $24,551,265,000 GA $4,089,398,013 PA $16,776,143,161 NV $3,949,816,281

90 2,814 To see the 5,846 9 2,810 Top 1,000 firms ranked 22,194 44 and sales 1,591 by transactions 26,923 43 reference 2,004 volume, please the complete 2017 16,073 26 2,150 Power Broker Report, 5,245coming 12 soon to 1,473 7,127 rismedia.com. 28 588 12,544 43 1,023 11,682 21 854 Transactions Total Total Offices Agents 4,495 17 697 337,780 789 47,500 14,279 50 2,800 245,154 5396 27,854 14,215 1,732 81,032 232 10,895 7,115 2 2,578 20,441 93 6,401 18,312 HomesInColorado.com 12 2,36215 90,016 217 7,286 11,383 21 2,142


RE/MAX ALLIANCE OVERVIEW & STATISTICS

Who is RE/MAX Alliance? QQ

RE/MAX Alliance is an independently owned and operated franchise operating within the vast RE/MAX network of independent RE/MAX franchises.

The RE/MAX Alliance Mission QQ

QQ

RE/MAX Alliance is a unique real estate company - it is unlike other real estate companies whose focus is on hiring and retaining real estate sales people that sell real estate for the benefit of the company. At RE/MAX Alliance the everyday goal is to provide an environment that assists real estate professionals to reach their maximum sales potential and career objectives. The “customer” of RE/MAX Alliance is truly its people. While other real estate companies strive to be recognized as a top producing real estate sales company, it is the mission of RE/MAX Alliance to be recognized by real estate sales people as the place to pursue their real estate career. It is the sincerest desire of RE/MAX Alliance to be the best place a sales person can go to pursue one’s career. Creating and maintaining that kind of atmosphere can only mean that the ultimate success of the sales associate will be enhanced to its maximum potential.

What is RE/MAX Alliance? QQ

RE/MAX Alliance is committed to providing exceptional value in real estate services that exceed the expectations of our clients and customers. We manage and plan our business professionally to create long term relationships in an atmosphere that embodies trust, integrity and a sharp focus on our client’s and customer’s needs. We increase our market share throughout Colorado by superior customer service. We provide an environment that embraces technology, educational development, increased agent productivity and quality. We recruit and retain the best and the brightest real estate professionals.

RE/MAX Alliance is commited to providing exceptional value and enhancing your career

16 Why RE/MAX Alliance


RE/MAX ALLIANCE OVERVIEW & STATISTICS

Alliance Sales & Statistics Outstanding Agents. Outstanding Results.

2016

Total Transactions...................... 11,852 Total Sales Volume..................... $4,703,411,387 Average Sides per Agent............... 13.73 Average Sale Price...................... $396,845

“As an organization, we are very pleased to have ranked so high in the transactions and volume categories. These rankings are a testament to the hard work and perseverance of all our agents and the dedication of our staff throughout our organization. We are honored to be ranked in the top 500 year after year.� - Chad Ochsner, RE/MAX Alliance President, Broker/Owner

HomesInColorado.com

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LOCATIONS & YOUR TEAM

Arvada

Aurora

Boulder

Castle Rock

Commercial Metro Denver

Commercial NoCo

Conifer

Denver Central

Evergreen

Fort Collins Downtown

Fort Collins South

Golden

Greeley

Greenwood Village

Longmont

Louisville

303-420-5352 5440 Ward Rd. Arvada, CO 80002

303-688-2202 719 Wilcox Street Castle Rock, CO 80104

303-674-0090 25577 Conifer Rd. #201 Conifer, CO 80433

970-482-1781 125 S. Howes St. #120 Fort Collins, CO 80521

970-330-5000 1275 58th Ave. Ste. A Greeley, CO 80634

303-693-6666 13770 E. Rice Place Aurora, CO 80015

303-499-9880 4770 Baseline Road #110 Boulder, CO 80303

970-226-3990 4307 A Boardwalk Fort Collins, CO 80525

303-756-4747 1873 S. Bellaire St. #790 Denver, CO 80222

303-757-7474 1873 S. Bellaire St. #700 Denver, CO 80222

303-674-9770 30480 Stagecoach Blvd. Evergreen, CO 80439

970-226-3990 4703 A Boardwalk Dr. Fort Collins, CO 80525

303-277-1322 1019 8th St. Golden, CO 80401

WELLINGTON

303-773-3885 6465 S. Greenwood Plaza Blvd. #280 Centennial, CO 80111

FORT COLLINS

303-651-3939 512 4th Ave. Ste. 101 Longmont, CO 80501

Loveland

970-669-1234 750 W. Eisenhower Blvd. Loveland, CO 80537

303-666-6500 225 South Boulder Rd. Louisville, CO 80027

ESTES PARK

GREELEY

LOVELAND

Nederland

303-258-7020 286 N Bridge St. Nederland, CO 80466 BOULDER NEDERLAND

Olde Town Arvada 303-800-8439 7425 Grandview Ave. Arvada, CO 80002

Parker

303-841-0922 18551 E. Mainstreet Parker, CO 80134

GOLDEN

DENVER

EVERGREEN

Walnut

303-442-3180 1911 11th Street 107 Boulder, CO 80302

Wellington

970-206-8343 4006 Cleveland Ave. Wellington, CO 80549

CONIFER

PARKER

CASTLE ROCK

Westminster

303-420-8800 9737 Wadsworth Parkway Westminster, CO 80021

RE/MAX Alliance Home Office 5440 Ward Rd. Arvada, CO 80002 | 303.420.5352 RE/MAX Alliance is a franchise of RE/MAX Int’l, Inc. Each franchise is independently owned and operated.

18 Why RE/MAX Alliance


LOCATIONS & YOUR TEAM

Home Office

Chuck Ochsner, Broker Owner chuck.ochsner@homesincolorado.com Phone : 303-456-2120 Mobile : 303-618-6600 Chad Ochsner, Broker Owner

chad.ochsner@homesincolorado.com Phone: 303-456-2105 Mobile: 720-840-3428

Gene Vaughan, Broker Owner

gene.vaughan@homesincolorado.com Phone : 970-226-3990 Mobile : 970-227-5968

Kim Hawkins, Vice President kim.hawkins@homesincolorado.com Phone: 303-759-6636

Laura Carper, Marketing & Technology Manager laura.carper@homesincolorado.com Phone: 303-759-6614

Beverly Kleinsasser, CFO

beverly.kleinsasser@homesincolorado.com Phone: 303-420-5352

Joni Haack, Operations Coordinator joni.haack@homesincolorado.com Phone: 303-456-2154

Relocation Services

Home Mortgage Alliance Bill Goldberg, President bgoldberg@homemortgagealliance.com Phone: 303-796-1631 Mobile: 720-883-5665

Alliance Insurance

Jeremy McCallum, President jeremy@insuranceincolorado.net Mobile: 303-829-3644

Brad Paz, Agent Benefits

brad@insuranceincolorado.net Mobile: 303-906-5148

Aurora

Mike Hardin, Broker Owner

mike.hardin@homesincolorado.com Phone: 303-696-7676 Mobile: 303-696-7676

Wesley Hardin, Broker Owner, Managing Broker wesley.hardin@homesincolorado.com Phone: 303-680-3034 Mobile: 303-521-1679

Denver

Kim Hawkins, Manager, Denver Central kim.hawkins@homesincolorado.com Phone: 303-759-6636

Jan Reinhardt, Director of Relocation

Dave Savoie, Managing Broker, Denver Central dave.savoie@homesincolorado.com Direct: 303-759-6643

Paula Budd, Relocation Manager,

Kevin Chambless, Managing Broker, DTC kevin.chambless@homesincolorado.com Direct: 303-850-1850

jan.reinhardt@homesincolorado.com Phone: 303-850-1855

Associate Development paula.budd@homesincolorado.com Direct: 303-300-8930

HomesInColorado.com

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LOCATIONS & YOUR TEAM

Northern Colorado

Hazel Reed, Managing Broker, Fort Collins Boardwalk hazel.reed@homesincolorado.com Phone: 970-226-3990

Doug Dodds, Managing Broker, Fort Collins Boardwalk doug.dodds@homesincolorado.com Phone: 970-226-3990

Douglas / Elbert County Jan Reinhardt, Managing Broker, Castle Rock & Parker jan.reinhardt@homesincolorado.com Phone: 303-865-5152

Western Suburbs

Heidi Greer, Manager & Business Development, Westminster heidi.greer@homesincolorado.com Phone: 303-420-8800 Ext. 6717

Alicia Lawler, Managing Broker,

Fort Collins Downtown & Wellington alicia.lawler@homesincolorado.com Phone: 970-495-4757

Dave Heaton, Managing Broker, Westminster dave.heaton@homesincolorado.com Phone: 303-420-8800

Mary Bengford, Managing

Broker, Greeley mary.bengford@homesincolorado.com Phone: 970-330-5000

Andrew McWilliams, Managing Broker, Evergreen & Conifer andrew.mcwilliams@homesincolorado.com Direct: 303-670-6393

David Powell, Managing Broker,

Loveland david.powell@homesincolorado.com Phone: 970-669-1234

Boulder County

Greg Smith, Broker Owner greg.smith@homesincolorado.com Phone: 303.497.0603 Mobile: 30.651.3939

Anthony Rael, Assistant Managing Broker,

Tonya Deiter, Managing Broker, Longmont tonya.deiter@homesincolorado.com Phone: 303-651-3939

Phil Shell, Managing Broker, Arvada & Golden phil.shell@homesincolorado.com Direct: 303.456.2137

Eric Edwards, Managing Broker, Louisville eric.edwards@homesincolorado.com Phone: 303-666-6500

Tom Kahn, Managing Broker, Boulder on Walnut tom.kahn@homesincolorado.com Phone: 303-422-3180 20 Why RE/MAX Alliance

Matthew Peirick, Assistant Managing Broker, Golden matthew.peirick@homesincolorado.com Direct: 303-216-1667

Arvada & Olde Town anthony.rael@homesincolorado.com Direct: 303-520-5179


The Right Choice... The Right Time... The Right Brokers...

We help more families buy and sell homes than any other firm.* And really do have hundreds of buyers!

Proud supporter of the Children’s Miracle Network and the Komen Race for the Cure.

We have hundreds of buyers for seller’s homes!

*source- Denver Business Journal

HomesInColorado.com RE/MAX Alliance Home Office - 5440 Ward Rd, Arvada, CO 80002 - 303.420.5352. Each office independently owned and operated.


SERVICES FOR YOUR BUSINESS

Services for Your Business Management & Leadership QQ QQ

100+ years collective Real Estate experience Award winning management team

Marketing & Advertising QQ QQ QQ

QQ QQ QQ

In-house advertising assistance Drip email campaigns Ad slicks available from national campaign and RE/MAX Design Center 200 approved suppliers—agent discount Local, Regional & National advertising Top brand name recognition

Technology QQ QQ QQ QQ QQ

QQ QQ QQ

In house tech support Custom designed company website Personal Website with full IDX REMAX.com “Microsites” RE/MAX Mainstreet—access to a huge library of marketing & sales materials, ideas, information Intranet website Paperless Transaction Management Mobile phone platform with voice-mail & fax to e-mail

Business Centers & Equipment QQ QQ QQ QQ QQ QQ

Over 20 facilities for your utilization Multiple locations & conferencing All offices fully furnished Dedicated on-site training classrooms Color copier/printer/scanner—networked to agent PCs High-speed wireless internet

22 Why RE/MAX Alliance

Support QQ QQ QQ QQ

Accessible managing broker Professional & experienced staff In-house business development Onsite mortgage services

Training & Education QQ

QQ

QQ

RE/MAX University offering Agent Training On Demand with streaming video and podcasts including continuing education & designation courses (CRS, GRI, ABR, etc.) Training for new agents including specific classes covering all aspects of real estate business Alliance Mastery Series, our own regionalized mini conventions with break-out sessions, keynote speakers and panels.

Leads & Referrals QQ QQ QQ QQ QQ

No. 1 Referral Network in the world (no fees!) 90,000+ agents—access network through web roster Regional events & national convention LeadStreet powered by REMAX.com HomesInColorado.com


SERVICES FOR YOUR BUSINESS

Introducing...

MyAlliance App Sick of getting hundreds of emails each week? Don’t want to wait to post your new listing on Whiteboard’s daily update? With the new MyAlliance app you’ll be able to organize your interoffice communications on the go! With the MyAlliance App you can... • Quickly post a new upcoming listing • Post a buyer need • Post help for sitting open houses or switching floor shifts • Post other needs, such as rentals, referrals, and events • Receive important news and updates from your office managers • View upcoming events on the company calendar • Subscribe to loops, folders, and specific areas • Choose your notification settings (email or push via your smart phone) • Bookmark your favorite posts for future reference

From: alerts@yapmo.com Welcome to MyAlliance

Look for the email from alerts@yapmo.com, and click the link to activate your account! Then, click on the Getting Started Loop to watch the how to videos, and post a “hello!” to everyone! HomesInColorado.com

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AFFILIATION BENEFITS

HomesInColorado.com

HomesInColorado.com was launched in 1998, and has rapidly grown to be the most comprehensive real estate website in the state of Colorado, providing not only sellers and buyers a wealth of information, but also creating one of the most important tools in your business. As a company, we strive to maintain an ‘edge’ by staying up to date with the latest technology, and our website is an ever growing, ever evolving component of what we do. QQ QQ

QQ

The RE/MAX consume One of the most comprehensive real estate websites in the state of Colorado Providing not only sellers and buyers a wealth of information, but also creating one of the most important tools in your business www.homesincolorado.com has distributed over 40,000 leads to its associates

The History:

24 Why RE/MAX Alliance


AFFILIATION BENEFITS

Internet Marketing 93% of all home searches begin on the internet.

RE/MAX Alliance allows you to search all other listing sites. RE/MAX Alliance’s regional website consistently outranks statewide sites from several other brands, including Coldwell Banker, Keller Williams, and other RE/MAX franchises.

HomesInColorado.com QQ

QQ QQ

The most comprehensive real estate website in the state of Colorado Providing buyers a wealth of information The www.homesincolorado.com website averages

over 20,000 monthly visitors

As a company, we strive to maintain an ‘edge’ by staying up to date with the latest technology, and our website is an ever growing, ever evolving component of what we do. HomesInColorado.com development is the result of website focus groups comprised of associates within RE/MAX Alliance as well as RE/MAX Alliance Buyers and Sellers.

HomesInColorado.com on the go - Download our App!

Mobile Internet usage continues to overtake desktop Internet usage each year QQ

Download from the App or Play stores

QQ

Every listing along the Colorado Front Range is viewable on the app

QQ

Enhanced property search including GPS location “virtual view” search

QQ

Links to email and call your buyer’s agent directly

QQ

Receive push notifications on your mobile device

QQ

Accurate, up-to-date information

Scan to connect. HomesInColorado.com

25


AFFILIATION BENEFITS

Your Personal Websites Personal Website - homesincolorado.com/your-name QQ

QQ

QQ

One of the most powerful tools in your real estate career - your own personal website at no charge to you Easy for you to make changes to your site, step by step instructions can be downloaded to help you make your site amazing A few features include: • Atlas map searching • My Homefinder on your website - automatic searches for you buyers and sellers

Single Page Agent Website QQ QQ

QQ

Your personal profile page on remax.com Add links to social networks, featured YouTube video, testimonials and more! Enhance your listings on remax.com at no cost!

Alliance rDesk QQ

Access RE/MAX Alliance related materials including: • file downloads • access to contracts • addendum • graphics • manage your leads and contacts • track your client’s personalized homefinder accounts

MyAlliance App QQ QQ QQ QQ QQ

Available only to RE/MAX Alliance agents Post your listing & buyer wants and needs Post non-real estate wants and needs Internal communications amongst 900 associates and staff Receive push and/or email notifications on postings instantaneously

26 Why RE/MAX Alliance


AFFILIATION BENEFITS

Paperless Transaction Management Going Green - It’s good for you and for the environment QQ

QQ QQ QQ

RE/MAX Alliance brings you Transaction Trakker, a comprehensive system that allows you the option of a paperless transaction. Secure, online digital signatures When your transaction is complete you will receive an electronic package of your entire transaction. Through the use of new technology, RE/MAX Alliance is on track to save over 2 million sheets of paper per year

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Item No. Refere nce 1 § 4.2.1 2 § 5.1 3 § 5.2 4 § 5.3 5 § 5.3 6 § 5.4 7 § 5.4 8 § 5.4 9 § 6.2.2 10 § 7.1 11 § 8.1 12 § 7.3 13 § 8.3.2 14 § 7.2 15 § 7.4.4 16 § 7.4.5 17 § 8.2 18 § 8.2 19 § 8.6 20 § 10.1 21 § 10.2 22 § 10.3 23 § 10.5 24 § 12 25 § 17 26 § 17 27 § 31 28 § 31

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2.4. Applic "Deleted" means ability of Terms. A check or similar mark in not applicable a box means that Contract to which and when inserte such provision parties have signed reference is made is deleted d on any line in Dates and is applicable. The Deadlines (§ . The abbrev abbreviation "N/A" iation "MEC" 2.3), means that 3. INCLUSIONSthis Contract. or the word (mutual execut AND EXCLUSION ion of this Contra the corresponding provision 3.1. S. of Inclusions. The ct) means the date upon which the Purchase Price includes the follow both ing items (Inclus CBS1-8-07. CONT ions): RACT TO BUY AND SELL REAL .com sk ESTA De 9-21-0 TE (ALL TYPE ction 7 S OF PROPERTIE This contra ransa ct is for S) WITH CLOS www.T use by Ryan ING INSTR UCTIO Moulton. Use NS by any other party is illega Page 1 of 12 l and voids the contra ct.

“We’re going paperless. While some of our clients prefer paper contracts, for our office files we simply scan and upload documents into the system where they’re stored electronically. Since we completed about 10,000 transactions in 2010, we’re saving thousands of reams of paper, not to mention storage space and file cabinets. While we opted not to scan all our past files, we won’t have any paper archives after 2012 since we’re required to keep records for only four years. When we dispose of records, we shred and then recycle them.”- Chad Ochsner, RE/MAX Alliance president HomesInColorado.com

27


EDUCATION

Education RE/MAX University

RE/MAX University is the industry’s most comprehensive training resource for keeping real estate professionals connected to RE/MAX support systems – and their clients – every day. RE/MAX University has three basic methods of transmission: QQ Agent Training On Demand Listen to the industry’s best coaches, download resources and gather information anytime of day or night through the virtual campus. QQ Classroom Get your education in person from the best trainers in the industry at the RE/MAX Global Education Center in Denver, or at one of many locations around the globe. QQ Streaming Watch and learn from the best real estate minds in the business right in the comfort of your office or living room through RE/MAX University. More than 40,000 Associates have completed courses leading to professional designations such as the ABR, CCIM, CLHMS, CRS and SRES. Additionally, more than 16,000 Affiliates have completed “Buffini & Company’s 100 Days to Greatness – RE/MAX Edition.”

CARE Coaching

Whether you are a new agent looking to crank up your business,or you are just looking for some fresh ideas and perspective to jumpstart your business ... here’s YOUR ALLIANCE COACH! Join with 5 other great Alliance agents in weekly video coaching that includes: QQ QQ QQ

Weekly coaching calls Online materials and podcasts Supplemental Materials

STAR Training - Success Training for Alliance REALTORS

Held regionally across Alliance offices, offered in seven modules, is your manual to success in the real estate business. You will learn the skills of an expert, become familiar with the REALTOR lifestyle and demonstrate your potential as a successful real estate agent. Topics covered include contracts and clauses, business planning, CMAs, and you’ll even sit through a mock closing.

28 Why RE/MAX Alliance

STAR Program

SUCCESS TRAINING FOR ALLIANCE REALTORS The STAR Program is your manual to success in the real estate business. You will learn the skills of an expert, become familiar with the REALTOR lifestyle and demonstrate your potential as a successful real estate agent during your experience in STAR.

Modules:

Week One: January 3rd, 9:30-12:30 • Module One -Your Pathway to Success: Part One and Part Two

Week Five: February 6th, 9:30-12:30 (TBD) • Module Seven: Working with Sellers: Part One and Part Two

Week Two: January 11th, 9:30-12:30 • Module Two- Database and SOI • Module Three – Business Development – Lead Generation is not a 4-letter word

Necessities and Tools (Required): At the Central Ofiice: Dates TBD Late Oct./Nov.

Time Management: January 16th, 9:30-10:30 Social and Online Networking: January 16th, 10:30-11:30 Websites and Online Profiles: TBD Closings – With Biff Birkenmeyer, Integrity Title: February 1st, 2:00-4:00 Mortgage 101: TBD

Week Three: January 23rd, 9:30-12:30 • Module Four: Working with Buyers: Part One and Part Two Week Four: January 30th, 9:30-12:30 • Module Five: Open Houses / FSBOs /Expireds • Module Six: Farming STAR and Your Managing Broker (Required) Presentations:

Business Plan Buyer presentation Seller presentation Sample CMA Sample Listing Agreement/packet Sample Buyer Agreement/packet Sample Offer to Purchase

Class / Topics:

Contracts Clauses Inspection objection and resolution Appraisal issues Risk Management

RE/MAX Alliance Westminster All Students will have a one-on-one coaching call weekly, on January 6th, 13th, 27th, and February 3rd and 10th. Electives:

Phil Shell – The 7 Levels of the Craft of Selling Real Estate: February 20th, 9:30-4:00 DiSC – Effective Communication for Desired Results: February 13th, 9:30-1:30

Graduation Ceremony Twice Annually! Per Agent - Productivity Expectations: STAR Student 2015 Results: Buyer Agreements: 2 ................................. 3 (1 over expectations) Buyers or Sellers Under-Contract: 1 .......... 2 (1 over expectations) Listing Appointments: 1 ............................. 1 (met expectations) Seller Agreements/Listings: bonus! ............ 1 (exceeded expectations) Sales Closed: bonus! ................................. 1 (exceeded expectations)


EDUCATION

RE/MAX University Streaming

RE/MAX Satellite Network (RSN) was the centerpiece of training from RE/MAX Headquarters, and the only satellite TV based training resource available in the industry. As the era of broadcast television comes to a close, RE/MAX Satellite Network has become an interactive, online, on your schedule training system. RE/MAX University offers designation courses, continuing education, and a library of On-Line video streaming training materials.

Streaming Options QQ QQ

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Visit www.remax.net on your computer to stream all videos directly to your computer Purchase a ROKU box for a one-time fee and stream direct to your home television set (also use ROKU to stream Netflix™) Download podcasts and videos to your iPod, smart phone, or portable media player

Here are some highlights award-winning lineup: QQ

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Training sessions – Industry-leading speakers, including Howard Brinton, Brian Buffini and Richard Robbins, help Associates boost their business. Technology training – Tech experts turn Associates into pros on systems such as LeadStreet® and the RE/MAX Design Center®. Live broadcasts – Associates can feel like they’re part of the action at RE/MAX Conventions and Town Hall Meetings, to name a few. Designation courses – Classes leading to designations and certifications such as ABR, CCIM, CRS and SRES air throughout the year.

HomesInColorado.com

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COMMUNITY INVOLVEMENT

Community Involvement Children’s Miracle Network QQ

QQ

Children’s Miracle Network and RE/MAX are joined by their desire to provide local community hospitals with modern tools and information. Since RE/MAX became the exclusive real estate sponsor of Children’s Miracle Network in 1992, RE/MAX Associates have raised over $100 million for the cause. RE/MAX Alliance is the number one contributing real estate organization in the Rocky Mountain Region, where 100% of our donations stay in the local community, benefiting Children’s Hospital and National Jewish Research Center. In 2014, the Annual RE/MAX Alliance Golf Tournament raised over $115,000 to benefit the Children’s Miracle Network. Learn more at www.alliancegolfforkids.com or scan the QR code. To learn more go to www.childrensmiraclenetwork.org

millions of kids overcome diseases and injuries of every kind.

Miracle Home® Program

medical care, life-saving research and preventative education to help

Each year the 170 Children’s Miracle Network hospitals provide the finest

and improving the lives of children by raising funds for children’s hospitals.

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Children’s Miracle Network is a non-profit organization dedicated to saving

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The Miracle Home® Program, exclusive to RE/MAX, allows an Associate to donate a portion of every transaction to Children’s Miracle Network. Traditionally, RE/MAX Alliance Associates raise over $135,000 annually

In your honor...

a gift has been made!

mpact. make one. Whether you run, walk or stroll, discover with every step your power to change the world. Join the Susan G. komen Race for the cure® and the movement that started it all. together, we promise to end breast cancer forever.

walk with us

• RegisteR today! • 1-877 go komen • www.komen.org

Susan G. Komen for the Cure® Sold for the Cure® QQ

©2009 Susan G. komen for the cure®

The Sold for the Cure® program gives RE/MAX offices and Associates a way to support Susan G. Komen for the Cure® and its vision of a world without breast cancer. RE/MAX Affiliates can designate homes as Sold for the Cure properties and make contributions to Susan G. Komen for the Cure with each closed transaction.

New Story QQ

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Everyone deserves a safe home. Every dollar donated goes directly to funding homes in Haiti. RE/MAX Alliance is proud to support New Story and their efforts to build Everyone deserves safe home. Every dollar affordable, sustainable homes for families affected by natural disasters in Haiti.aAll funds donated are used to build donated directly to funding homes in Haiti. homes for locals, by locals. A safe home can give someone theirgoes new story. Donate online at: homesincolorado.com/newstory

30 Why RE/MAX Alliance

Thousands of families in Haiti were left living in temporary tents following the earthquake in 2010. Today, many of those families are still living in tents without running water, sanitation systems, or actual shelter. Without basic needs like this it’s next to impossible to go to work or school or


BE A PART OF A MIRACLE.

MARIA, 6 YEARS OLD BRAIN INJURY PATIENT

60 Miracles Every Minute In the time it takes to read this, RE/MAX Associates will help Children’s Miracle Network Hospitals provide:

3 heart surgeries 4 cancer treatments 23 children with emergency care Countless hugs and smiles RE/MAX is the exclusive real estate sponsor of Children’s Miracle Network Hospitals, an alliance of 170 children’s hospitals providing state of the art and life-saving care. Visit remax.com. It only takes a minute to make a miracle.


CORE SERVICES

Who is Stearns Lending? Nationwide Strength:

Lender in 49 states and are the 3rd largest closely held mortgage company.*

“I Can Help You!” Culture:

The Stearns culture is as simple as this phrase…The roots of the company are about focusing on the customer and finding a way to deliver an answer and a solution.

Direct Lender:

Stearns places loans directly with FNMA, FHLMC, and GinnieMae securities. This means Stearns controls overlays which gives HMA a pricing advantage vs. other lenders that re-sell loans to other lenders that then place with these entities.

Home Mortgage Alliance Advantage Less Hassle Underwriting and More Flexibility:

This means more control of the process leading to early and on-time closings and a better customer experience. Local Processing, Underwriting and Closing. Fulfillment is part of our local team giving HMA greater ability to manage your client’s end to end loan process to a successful, on-time conclusion.

Upfront Approvals:

We talk about underwriting and approvals in hours not days. Our Upfront Pre-Approval solution provides the customer with a true approval before they even sign a purchase contract. It’s about solutions…It’s HMA’s Underwriters’ mission to help your customers get approved. Ask questions and meet the team at homemortgagealliance.com under Contact Us or call us at 303.796.1631.

*Information provided by 2012 Mortgage Executive Magazine. Home Mortgage Alliance, LLC is a registered as a Colorado Mortgage Company and a sponsored originator authorized to broker FHA and VA loans. NMLS# 1137507. Home Mortgage Alliance, LLC is regulated by the Colorado Department of Real Estate, and offers many loan products. Contact a Home Mortgage Alliance, LLC Representative to learn more. This is not a commitment to lend. Stearns Lending, Inc. is regulated by the Colorado Division of Real Estate. NMLS# 1854.

32 Why RE/MAX Alliance


CORE SERVICES CORE SERVICES

Meet the Team

That will work hard to maintain your trust.

www.HomeMortgageAlliance.com

Loan Officers

Corporate Headquarters

HomesInColorado.com

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Let us do the work for you. The insurance industry is experiencing significant legislative and economic changes. Accordingly, finding and placing insurance has become more time consuming, expensive and difficult.

Alliance Insurance, an affiliated partner of RE/MAX Alliance, is here to help. We are an independent agency representing most of the top carriers in Colorado with specialists in all fields. At Alliance, we strive to provide you and your clients with every available resource, service & product. If you want to save time, money & energy, let us do the work for you.

Home & Auto Associated discounts with a select number of carriers (up to 10%). We can also provide you with property reports for your real estate transactions - ask us about it. You and your customers can save up to 35% on home & auto insurance package deals.

AFLAC Associates Rates on Accident Policy, Cancer Policy and much more.

Delta Dental Negotiated Group Plan and Rates exclusively for RE/MAX Alliance Associates.

Disability Multi-life discount for RE/MAX Alliance Associates with one of the top insurance companies in the country.

Home | Auto | Life | Health ...and more

www.benefitsforalliance.com


Home | Auto | Life | Health ...and more

401(k) - Realty Retirement Alliance - www.RRA401K. com “Built for the Independent Real Estate Professional” �

� � � � �

Convenient - Contributions can be taken directly from closing and deposited directly into your personal 401(k). Open-Architecture - The freedom to choose from most mutual fund companies and select ETF’s. No proprietary funds and unbiased recommendations. Flexible - You may self-direct your account. Transparency - Full disclosure of fees and expenses in a very competitively priced product. Service - Accounts updated nightly, online access with a live customer service department.

More Discounts Home Buyer Discount Up to 20% for new home buyers.

Alliance Realtors & Employees Receive up to a 7% discount on home & auto.

Get an Annual Insurance Review Receive a complementary insurance review annually from Alliance Insurance Services to make sure you’re getting the most competitive rates and coverage on all your insurance products.

For more information on our services, check out our video on YouTube.

www.benefitsforalliance.com


CORE SERVICES

Relocation Services

RE/MAX Alliance offers a full-service Relocation Department to assist everyone from individuals and affinity programs to corporations and their relocating employees.  We provide clients with a wealth of information before their move to Colorado, along with a support system that enables them to quickly settle into their new home and community after their arrival.

For Sale

Relocation

www.Relocation.HomesInColorado.com

(303)

850-1855

Our memberships with the Employee Relocation Council and Rocky Mountain Relocation Council enable us to receive the training and certifications needed to acquire Third Party Relocation Referrals.

There may be a time in your career that you will encounter a customer that is an employee with a corporation that is offering Relocation Benefits through a Third Party Relocation Company. This is where our Relocation Department can be an asset to your business. Because we maintain good relationships with the Third Party Relocation Companies, you would be able to have that customer request to use you as their Agent. When this occurs, please contact our department to “Register” the customer so we know when the referral comes in that this is a client request. Of course with all referrals you will need to pay referral fees to the Third Party Company and a Service Fee to RE/MAX Alliance. QQ QQ QQ QQ

Affiliations with major third party companies Professional presentations to companies relocating to the area Powerful presentations to assist you in developing relationships with companies Professional relocation CDs, Maps, Online Guides to provide in-depth information about Denver and surrounding areas

Relocation Services Contacts

Jan Reinhardt, Director of Relocation jan.reinhardt@homesincolorado.com Phone: 303-850-1855

36 Why RE/MAX Alliance

Paula Budd, Relocation Manager, Associate Development paula.budd@homesincolorado.com Direct: 303-300-8930

REALTOR®


QUESTIONS & MYTHS

Questions & Myths The Bills are too high!

This myth has been passed around the industry for years. RE/MAX is based on a maximum commission concept. Agents share expenses and keep the maximum amount of their commissions. This is customary for independent contractors in other industries. Under this arrangement, agents will always pay less of a business expense on an annualized basis. They look at the short term. They focus on when they pay, rather than how much. If you choose a brokerage using a traditional split system, you generally will pay more annually. The difference is that under traditional split arrangements the financial risk is shifted to the company and they must average a higher average return per agent than in a maximum commission company. In this business model, lower producing agents or new agents are subsidized by higher producing agents. All professional real estate companies have overhead to meet, and they know what they need to collect from their agents to meet it and make a profit. This is why in a traditional split scenario, as long as you are closing about ten sides a year or more, you will always pay more. Always! Our unprecedented growth and success with experienced agents is testimony to this.

Does RE/MAX hire new agents and do they have training?

“RE/MAX only hires existing agents and not new”. In the beginning, 33 years ago, this was true. This was one of the organizing principles. RE/MAX only hired “all stars.” Hard working agents realized they were paying too much back to their broker when they worked on a percentage basis and discovered the benefits of working with other top agents at RE/MAX. By raising the hiring standards above the industry and demonstrating a system that helped agents achieve greater levels of success, RE/MAX avoided high turnover and a bad reputation for poor customer service. Things are different now. Training is now a necessity. The real estate sales industry is attracting more second-career agents than ever before. Professionals whose previous employers have been downsized are looking for new career paths. The average agent is now about 55 years old. College graduates are choosing real estate as their primary career path, rather than a second job. RE/MAX Alliance offers full training for newly licensed associates and a mentor program that includes one-on-one coaching, utilizing professionally produced audio, visual and printed materials. In addition, agents have access to RE/ MAX University, with hours of 24/7 streaming educational content viewable online. In addition, RE/MAX Alliance provides many educational opportunities, some with CE credits on a monthly basis. For the new agents, we offer a transitional commission structure. There is no high monthly bill or high office overhead to worry about. But we expect you to work toward a base of business compatible with a maximum commission system. We are seeking full-time real estate professionals. We are dedicated to helping you succeed in your new career. HomesInColorado.com

37


QUESTIONS & MYTHS

Is there a “team” environment at RE/MAX Alliance?

RE/MAX has the best possible environment for shared values because our agents are united by their personal business philosophies, not what the company dictates. It is one of the best possible environments for associates because they are able to run their businesses without interference from big brother. We do not tell you where to advertise, the commission to charge, how to pay your team, or how to set-up your finances. This ability to operate independent of management binds our agents together in a way not offered by the competition. The RE/MAX annual convention routinely draws close to 10,000 agents. Ask any national trainer what company they do more business with, what agents invest more in themselves, and they will tell you, without question, RE/MAX is the backbone of their business. Our agents invest more in themselves and rely on each other more for sharing ideas, referrals, and motivation. Our people have a shared vision and guiding principles about their business. This is the strongest team, because it is bound by choice, not directive.

Is RE/MAX Alliance a full service company?

RE/MAX Alliance has not only invested heavily in its infrastructure to support its agents, it has outpaced the competition because we have the ability to hear from the best in the business—other RE/MAX organizations and our parent company, RE/MAX, LLC. We service our agents in all facets of the business, from inputting listings to auditing files, to setting up showings. Our staff to agent ratio is among the highest in the market, and our staff turnover among the lowest. We have sophisticated company software to generate reports which assist agents in monitoring their business plans. We provide high–tech classroom capability. We support your marketing and advertising needs with in-house coordination and print discounts. We have on-site technology support, our own server and of course high-speed internet services. We could list more facts to dispel this myth. We also do more with less. RE/MAX Alliance is operated efficiently and returns a much higher percentage of agent’s company shared commission dollars back into the business. We do not charge our agents on a percentage basis, the net effect of which is penalizing top agents. We do not have mandatory meetings or requirements for you to use a certain lender or title company. We don’t promise you profits we don’t have and we don’t mandate the commission YOU charge. At RE/MAX Alliance you have all the benefits of a full service company without the interference that often goes with it.

RE/MAX has the best possible environment for shared values because our agents are united by their personal business philosophies, not what the company dictates. 38 Why RE/MAX Alliance


QUESTIONS & MYTHS

Maximum Commissions Commission Structure QQ

The RE/MAX high compensation concept first attracted top-producing agents to RE/MAX and caused competitors to re-examine their traditional commission structures.

Associate Flexibility QQ

RE/MAX Associates have the freedom to make core business decisions that keep them in control of their days and their futures, something not often found at other organizations.

Be Your Own Boss QQ

Associates set their own income goals and schedules at RE/MAX. With RE/MAX, Associates can reduce their work hours without reducing their earnings, or work longer hours and increase their earnings. And with its dedication to promoting life balance, the network encourages Associates to play just as hard as they work.

Choose Your Expertise QQ

RE/MAX Associates have the freedom to pursue any listings or sales specialties that pique their interest. The RE/MAX Web Roster lists dozens of residential and commercial specialty areas, such as luxury homes or land development, that Associates can declare.

Advertise on Your Terms QQ

RE/MAX Associates choose how to market themselves to their communities and their clients. At RE/MAX, the Associate – not the Broker/Owner – determines how much to spend on individual advertising and personal promotion. And with RE/MAX, Associates receive the leads they generate.

Negotiate Your Commission Rates QQ

Sales agents at other companies are often required to follow pre-established commission rates. Not at RE/MAX. Here, brokerages empower Associates to negotiate commission rates with clients.

Operate a Team QQ

When you’re running your real estate sales business as a true business, the growth can quickly exceed one individual’s capabilities. RE/MAX pioneered agents’ use of licensed and unlicensed assistants, partners and teams. Today, some of the most successful agent-led sales teams in the industry call RE/MAX home.

Sources of Business QQ

QQ

Thanks to a combination of professional experience, high commissions and attention to repeat and referral business, many RE/MAX Associates have a multitude of satisfied customers. This repeat and referral base can help RE/MAX Associates withstand shifts in the real estate market. When a local market slows down, an agent with a solid contact base is prepared to weather the rocky times.

With the maximum commission concept of RE/MAX Alliance you’ll... QQ QQ QQ

Have the knowledge and security in knowing your financial horizons are both unrestricted and unlimited Know that you truly have a return on your investment Truly know the freedom you felt when you first chose a real estate career HomesInColorado.com

39


A FEW LAST WORDS

A Few Last Words The Right Move

The ultimate goal of most real estate professionals is a long, prosperous, enjoyable career. Realtors are uniquely fortunate in the sense that this goal can further be enhanced by the potential of unlimited earnings. Very few careers offer all these benefits. We at RE/MAX Alliance have maximized the benefits of a complete real estate career. Top-quality real estate professionals, when provided top-quality support systems and the synergy of working with like-minded professionals, will always outperform the competition.

Team Environment

Choose Your Expertise

Maximum Commissions

Be Your Own Boss

40 Why RE/MAX Alliance


THE DIFFERENCE

Why RE/MAX Alliance RE/MAX Alliance not only offers you a wide variety of financial models tailored to YOUR needs, but a full spectrum of benefits most agents want... QQ QQ QQ QQ

Market share Technology Training Great facilities

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Supportive administrative staff Management and leadership Top brand name Advertising penetration

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Referrals and leads Innovative thinking Tools and products to assist you Visionary leadership into the future

To evaluate the benefits of RE/MAX Alliance affiliation, compare us with other companies

r

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Over 20 Business Centers to serve You

Annual Conventions

25+ Lead Generating Websites

International Brand Recognition

International Headquarters / Education Center in Denver

Professional, Customizable Marketing

Stability of Ownership

Individual, Customizable Website

Extensive Contract Training & Support with approved Addenda

Contract Explanations and Clauses

Paperless Transaction Platform

Award Winning Management Team

Dedicated On-Site Training Classrooms

Professional, Experienced Staff

On-Site Mortgage Services

Education for New Agents

In-House Advertising Assistance

Materials

24/7 Training & Education

Agent to Agent International Referral Network (no fees)

Ability to Negotiate Commissions

Maximum Commissions to Associates

National Advertising

Over 50% TV Share of Voice

Professional Designation Courses

Commercial / Investment Services

Luxury Homes Program

Approved Supplier Network

HomesInColorado.com

41


NOTES

Notes

42 Why RE/MAX Alliance


Delivering the Unexpected. Home Office Arvada

Phone: 303-420-5352 Fax: 303-467-7848 5440 Ward Rd. Arvada, CO 80002 Each office independently owned and operated

HomesInColorado.com

GEN+17.5

Why Choose RE/MAX Alliance  

When deciding to buy or sell your home, choosing the right real estate agent is important to ensure that the transaction goes smoothly. At R...