dream BIG
Colorado’s Largest Locally Owned Real Estate Organization
See how RE/MAX Alliance delivers the solutions to maximize your potential.
RE/MAX: 50+ Years of Success
A Success Story Unequaled in Modern Business History
When RE/MAX began more than 50 years ago, all the founders Dave and Gail Liniger could offer other agents was a simple, yet powerful concept: instead of paying your company huge percentages of your commission check, equitably share expenses with other agents, and keep 100% of your commission. For a while, it didn’t look as though RE/MAX would survive. But they did. And then they did more than survive—they began to thrive. Now, RE/MAX is the undisputed No. 1 real estate company in the world.
RE/MAX now offers not just a compensation model, but the full spectrum of benefits agents most often want: market share, technology, training, great facilities, supportive staff and management, top brand name, advertising penetration, referrals and leads, and leadership into the future.
The idea that was started 50+ years ago has now resulted in RE/MAX setting the standard in the industry. When agents move to RE/MAX, they rarely leave. The reason? When an agent honestly looks at the trade-off between true costs and benefits, the RE/MAX business model excels.
From the very beginning, RE/MAX set out to attract the most experienced, highest producing sales associates in real estate. Now with training and mentor programs, RE/MAX has grown from a single top producer to over 120,000 associates in 110 countries during the past few decades.
RE/MAX: The Secret
RE/MAX offers unparalleled support and services, including:
• National TV advertising - the largest Share of Voice in the business
• REMAX.com - the most visited web site of all real estate brands
• BoldTrail CRM
• RE/MAX University - education your way
• Listing Machine & Design Center - professionally designed, customizable marketing materials
• RE/MAX Marketplace - products and services from hundreds or pre-screened approved vendors
RE/MAX: The Brand
• Long symbolizing the fact that dreams come true –for customers and Associates alike – the RE/MAX red-over white-over-blue design is known around the world.
• A fleet of approximately 120 RE/MAX Hot Air Balloons
• Innumerable yard signs in neighborhoods
• Billions of dollars invested in RE/MAX advertising worldwide
• Billions of television advertising impressions annually
• Emphasis on serving agents
• Agents run their own business
• Industry’s most-productive network
REMAX.com
• The RE/MAX consumer web site draws nearly 3 million unique visitors monthly
• Consumers can search for residential or commercial listings
• Consumers can connect directly to RE/MAX agents and offices
• Potential home buyers can search all the listings –not just those belonging to RE/MAX Associates – in thousands of markets.
REMAX.com features 98% of all active real estate listings in the United States. Only RE/MAX Agents can enhance their listings on REMAX.com. Listing management on REMAX.com is handled through the BoldTrail platform.
Global.REMAX.com
International buyers account for a significant number of real estate transactions in our marketplace. Your listings are automatically placed on global.remax.com, where international buyers can search for real estate in their native language.
Affiliate Web Roster
Agent to Agent referrals are a founding principle of RE/MAX, and it’s made easy with the RE/MAX Affiliate Roster. Search for an agent in any location and create your referral agreement right from the website. Log into MAXCenter and under “Find & Refer” select “Find/Refer an Agent”.
www.remax.net/login
MAXCenter is your one stop shop for all things related to the RE/MAX brand -- where you can access the BoldTrail platform, RE/MAX News, and more!
MAXCenter MAX/Tech
www.remax.net/login and visit Platform: MAX/Tech powered by BoldTrail
From prospect to closing and beyond, MAX/ Tech powered by BoldTrail operates as an extension of your business, helping you connect with qualified buyers and sellers, convert and nurture new leads, and build lasting relationships with your clients.
What do you get with BoldTrail?
Customizable IDX Website:
Customizable websites with real-time IDX home search, rich community pages, home valuation pages, and more to maximize lead capture.
Powerful Lead Engine (free & paid):
The most comprehensive and effective lead generation tools available allow you to generate new leads organically or supercharge results with built-in paid advertising.
AI-Powered Smart CRM Marketing:
AI-driven lead validation and scoring, plus automated follow-up via email, text and phone, take the guesswork out of staying in touch.
Listing Management and Marketing:
Seamlessly manage all your listings from one central location with built-in social media marketing to maximize exposure while capturing new leads.
Transaction Back Office Integration:
Deep integration into industry leading transaction management platforms makes closing the deal easy and streamlined.
Marketing Autopilot:
Behavioral nurturing delivers unique, relevant and timely content automatically, driving up to 10X higher engagement across both new leads and personal phere of influence contacts.
Listing Machine & Design Center
remax.net/login and visit Platform: MAX/Tech powered by BoldTrail
Your exclusive automated marketing suite with a library of beautifully designed print and digital listing (and non-listing) materials.
This powerful tool enables you to customize digital and print marketing materials, automate listing marketing projects, track the resulting leads and more. It all happens in one place – inside MAX/Tech powered by BoldTrail.
Accessed through the Marketing tab inside MAX/ Tech powered by BoldTrail. Key Features of Listing Machine & Design Center include:
• Automated packages for listings
• Custom listing kits
• Lifecycle triggers like Sold and Coming Soon
• Multiple design options for graphics and other assets
• So much more!
RE/MAX Hustle
How do you stand out on social? Start with professionally designed infographics and video, add in your business stats, and you have the latest marketing tools from RE/MAX.
Create your very own personalized Hustlegraphic, Welcome Mat, or RE/MAX Commercial in just a few simple steps on remaxhustle.com. From there, you’re one click away from sharing on social media!
Commercial & Luxury Listings
RE/MAX Collection®
• With an elegant look and a name that commands attention, the RE/ MAX Collection creates a strong impression among buyers and sellers in the luxury market.
• The program offers specialized tools and resources for RE/MAX Affiliates dealing with high-end properties. The materials reflect the exceptional service and treatment that luxury homebuyers and sellers expect from their real estate professional.
• Your eligibility for the program is based on an individual listing, which must qualify for the RE/MAX Collection. To find out if a listing qualifies for The RE/MAX Collection, visit the Luxury Launchpad (https://remax.luxurylaunchpad.com) and download the Luxury Threshold PDF or search the zip code within the browser screen.
• There are no fees or course requirements to participate in the program. The only costs you incur are associated with the marketing and advertising tools you elect to use.
RE/MAX Commercial®
• By combining RE/MAX tools, products and services with their own energy and talent, RE/MAX Commercial Practitioners close billions of dollars in transactions annually.
• More than 4,000 commercial and investment practitioners in more than 1,200 markets and 24 countries.
• Hundreds of RE/MAX Commercial Practitioners either hold or are candidates for the CCIM Institute’s prestigious Certified Commercial Investment Member (CCIM) designation. CCIM education is available at a discounted rate through the RE/MAX Satellite Network.
• More than 1,500 consumer visits to the commercial listings side of remax.com every day.
Alliance
With over 700 Broker Associates and professional staff, RE/MAX Alliance is Colorado’s largest locally owned real estate organization. Our 20+ offices located along the Front Range from Fort Collins to Castle Rock is just one of the reasons our name is readily recognized and respected throughout Colorado.
Who is RE/MAX Alliance?
• RE/MAX Alliance is an independently owned and operated franchise operating within the vast RE/MAX network of independent RE/MAX franchises.
The RE/MAX Alliance Mission
• RE/MAX Alliance is a unique real estate company - it is unlike other real estate companies whose focus is on hiring and retaining real estate sales people that sell real estate for the benefit of the company. At RE/MAX Alliance the everyday goal is to provide an environment that assists real estate professionals to reach their maximum sales potential and career objectives. The “customer” of RE/MAX Alliance is truly its people.
• While other real estate companies strive to be recognized as a top producing real estate sales company, it is the mission of RE/MAX Alliance to be recognized by real estate sales people as the place to pursue their real estate career. It is the sincerest desire of RE/MAX Alliance to be the best place a sales person can go to pursue one’s career. Creating and maintaining that kind of atmosphere can only mean that the ultimate success of the sales associate will be enhanced to its maximum potential.
What is RE/MAX Alliance?
• RE/MAX Alliance is committed to providing exceptional value in real estate services that exceed the expectations of our clients and customers. We manage and plan our business professionally to create long term relationships in an atmosphere that embodies trust, integrity and a sharp focus on our client’s and customer’s needs. We increase our market share throughout Colorado by superior customer service. We provide an environment that embraces technology, educational development, increased agent productivity and quality. We recruit and retain the best and the brightest real estate professionals.
Office Locations
Arvada
303-420-5352
5440 Ward Rd. Arvada, CO 80002
Castle Pines
303-865-3400
7437 Village Square Dr. #105
Castle Pines, CO 80108
Aurora 303-693-6666
3131 S. Vaughn Way #605 Aurora, CO 80014
Denver Central
303-757-7474
3900 E Mexico Ave. #970 Denver, CO 80210
Fort Collins South 970-226-3990
4703-A Boardwalk Dr. Fort Collins, CO 80525
Greeley 970-330-5000
1275 58th Ave. Ste. A Greeley, CO 80634
Louisville 303-666-6500
225 S. Boulder Rd. Louisville, CO 80027
Olde Town Arvada
303-800-8439
7425 Grandview Ave. Arvada, CO 80002
Castle Rock
303-688-2202 719 Wilcox Street
Castle Rock, CO 80104
Boulder
303-442-3180
4770 Baseline Rd, Suite 220 Boulder, CO 80302
Evergreen
303-674-9770
30480 Stagecoach Blvd. Evergreen, CO 80439
Fort Morgan 970-480-5511
618 E. Platte Avenue Fort Morgan, CO 80701
Conifer
303-674-0090
25577 Conifer Rd. #201
Conifer, CO 80433
Fort Collins
Downtown
970-482-1781
125 S. Howes St. #120 Fort Collins, CO 80521
Golden
303-277-1322
615 24th St. Unit 106 Golden CO 80401
Lafayette 303-497-0588
109 N. Public Rd. Lafayette, CO 80026
Longmont
303-651-3939
512 4th Ave. Ste. 101 Longmont, CO 80501
Loveland
970-669-1234
750 W. Eisenhower Blvd. Loveland, CO 80537
Nederland
303-258-7020
286 N. Bridge St. Nederland, CO 80466
Parker
303-841-0922
19751 Mainstreet #300 Parker, CO 80138
Wellington 970-206-8343
4006 Cleveland Ave PO Box 157 Wellington, CO 80549
Westminster 303-420-8800
9737 Wadsworth Pkwy. Westminster, CO 80021
Windsor 970-593-0999
6355 Fairgrounds Ave, Ste 100 Windsor, CO 80550
Contacts
Support Center
Chad Ochsner, Broker Owner chad.ochsner@homesincolorado.com Phone: 303-456-2105 Mobile: 720-840-3428
Dennis Schick, Broker Owner dschick001@outlook.com Phone: 970-567-3942
Joni Haack, Director of Brokerage and Legal Services joni.haack@homesincolorado.com Phone: 303-456-2154
Shannon Manley, Director of Marketing & Technology smanley@homesincolorado.com Phone: 970-495-4757
Lisa Rothenberger, Director of Operations lrothenberger@homesincolorado.com Phone: 303-674-9770
Home Mortgage Advisors
Bill Goldberg, President bill.g@hmaloans.com Phone: 303-796-1631 Mobile: 720-883-5665
Nick Bertrand, Vice President nick.b@hmaloans.com Phone: 303-497-0615
Evertree Insurance
Jeremy McCallum, President jmccallum@evertreeinsurance.com Mobile: 303-829-3644 Office: 303-431-9351
Brad Paz, Agent Benefits bpaz@evertreeinsurance.com Mobile: 303-906-5148 Office: 303-431-9351
RE/MAX Commercial Alliance
Doug Jennings Doug@commercialdoug.com Phone: 720-434-6637
Accounting
accounting@homesincolorado.com Phone: 303-456-2125
Elizabeth Leos, Director of Accounting eleos@homesincolorado.com Phone: 303-456-2125
Bree Hennig, Senior Staff Accountant bhennig@homesincolorado.com Phone: 303-456-2125
Adam Liddle, Accountant aliddle@homesincolorado.com Phone: 303-456-2125
Closing Team
closings@homesincolorado.com - 303-327-6685 nococlosings@homesincolorado.com - 970-206-8328
Billie Skiles Closing Coordinator
Lucia Rodriguez Closing Coordinator
Travis Magwire Closing Coordinator Gianna Iacovetta Closing Coordinator
Contacts
Northern Colorado Offices
Gene Vaughan, Broker Owner gene.vaughan@homesincolorado.com Phone : 970-226-3990 Mobile : 970-227-5968
Dennis Schick, Broker Owner dschick001@outlook.com Phone: 970-567-3942
Amanda Eastwood, Managing Broker Fort Collins South Office aeastwood@homesincolorado.com Phone: 970-226-3990
Amanda Weaver, Managing Broker Fort Collins Downtown, Greeley, Windsor and Wellington aweaver@homesincolorado.com Phone: 970-206-8208
Russ Loya, Managing Broker Loveland rloya@homesincolorado.com Phone: 970-669-1234
Jesse Engel, Managing Broker jesse.t.engel@gmail.com Phone: 970-482-1781
Boulder County Offices
Greg Smith, Broker Owner, Managing Broker Boulder greg.smith@homesincolorado.com Phone: 303.497.0603 Mobile: 30.651.3939
Tonya Deiter, Managing Broker Longmont tonya.deiter@homesincolorado.com Phone: 303-651-3939
Eric Edwards, Managing Broker Louisville eric.edwards@homesincolorado.com Phone: 303-666-6500
South Metro Offices
Wesley Hardin, Broker Owner, Managing Broker Aurora wesley.hardin@homesincolorado.com Phone: 303-680-3034 Mobile: 303-521-1679
Jen Routon, Managing Broker Denver Central jenrouton@remax.net Phone: 720-323-1100
Jessica Reinhardt, Managing Broker Parker jessicareinhardt@homesincolorado.com Phone: 303-549-1223
Kelly Frye, Managing Broker Castle Rock kelly.frye@homesincolorado.com Phone: 303-814-6634
Jace Glick, Broker Owner, Managing Broker Castle Pines jace.glick@homesincolorado.com Phone: 303-805-4333
Elizabeth Owens, Broker Owner Castle Pines eowens@remax.net Phone: 303-805-4333
Western Metro Offices
Nick Painz, Managing Broker Westminster nick@metahomesco.com Phone: 303-420-8800
Alicia Sexton, Managing Broker Evergreen and Conifer Evergreen4Sale@gmail.com Phone: 303-748-4029
Valerie Skorka Westmark, Managing Broker Arvada valerie.skorka@remax.net Phone: 303-981-0950
Phil Shell, Broker Owner, Managing Broker Olde Town Arvada phil.shell@homesincolorado.com Direct: 303-456-2137
Matt Peirick, Managing Broker Golden matthewRP@remax.net Direct: 303-596-4186
Services for Your Business
SUPPORT EDUCATION
Technology
• Custom designed company website
• Personal Website with full IDX
• Paperless Transaction Management
• Phone platform with voicemail & fax to e-mail
MARKETING TECHNOLOGY
Business Centers & Equipment
• Over 20 facilities for your utilization
• Multiple locations & conferencing
• All offices fully furnished
• Dedicated onsite training classrooms
• Color copier/printer/scanner—networked to agent PCs
• High-speed wireless internet
Support
• Accessible Managing Brokers
• Professional & experienced staff
LEAD GENERATION
• In-house business development
• Onsite mortgage services
Training & Education
• RE/MAX University offering Agent Training On Demand with streaming video and podcasts including continuing education & designation courses (CRS, GRI, ABR, etc.)
• Training for new agents including specific classes covering all aspects of real estate business
• Ongoing in-house educational sessions
• Coaching and Mentoring
Management & Leadership
• 100+ years collective Real Estate experience
• Award winning management team
• Strong Brokerage support and commitment
Marketing & Advertising
• In-house marketing assistance
• Drip email campaigns
• Listing Machine and Design Center
• Marketplace of approved suppliers
• Local, Regional & National advertising
• Top brand name recognition
Leads & Referrals
• No. 1 Referral Network in the world
• 100,000+ agents—access network through web roster
• Regional events & national convention
• REMAX.com
• HomesInColorado.com
Internet Marketing
93% of all home searches begin on the internet. RE/MAX Alliance’s regional website consistently outranks statewide sites from several other brands, including Coldwell Banker, Keller Williams, and other RE/MAX franchises.
HomesInColorado.com
• The most comprehensive real estate website in the state of Colorado
• Providing buyers a wealth of information
• The homesincolorado.com website averages over 20,000 monthly visitors
As a company, we strive to maintain an ‘edge’ by staying up to date with the latest technology, and our website is an ever growing, ever evolving component of what we do.
HomesInColorado.com development is the result of website focus groups comprised of associates within RE/MAX Alliance as well as RE/MAX Alliance Buyers and Sellers.
Powerful Marketing Tools at your fingertips!
• Create customized market reports and detailed property reports
The Vault
Your one stop shop for all things RE/MAX Alliance. This is where you’ll access your CRM contacts & email campaigns, links to other tools, and your Website Builder for your agent-branded website on HomesInColorado.com.
Your Personal Website
Visit the Web Builder Link in the vault
One of the most powerful tools in your real estate career is your own personal website. Your essential website comes with all IDX listings from the local MLSes, geared toward lead generation. You also have the ability to feature your listings and recently sold properties, and include a brief bio on the home page as well. Or, you can choose to opt into the Deluxe website package, which includes more website template choices, the ability to upload custom banner images, add multiple pages on your website, and more!
MyAlliance App
This business is built on networking and exchanging of information. Post your new listings, wants, needs, announcements and more on the MyAlliance app. The app connects you to the entire RE/MAX Alliance associate and staff database instantaneously through push notifications on your phone or tablet, or by visiting the website.
myalliance.yapmo.com
Your username is the email you use for the Vault. You’ll set your own password when you activate your account.
• Download from the App or Google Play Stores!
• Search for MyAlliance or use these quick links:
http://rem.ax/2kOyNQ2
Set up your notification preferences and subscriptions!
• You can choose to receive email and/or push notifications on your phone
• Subscribe to loops/folders to get alerted when new posts that interest you have been posted
• Complete your profile information so others can easily find your contact information
• Create your first post and see others interact!
Alliance Offers
http://rem.ax/2kOu01e Visit the Alliance Offers Link in the vault
We have partnered with Home Mortgage Advisors for two new in-house buyer solutions: Cash Buy and Modern Bridge. These “Alliance Offers powered by zavvie”, are just a small part of the “Alliance Solutions powered by zavvie,” our in-house program for all available buying and selling options in this market.
Clients can become a cash buyer and get under contract more quickly with the Cash Buy program. The client gets pre-approved and pre-funded by Home Mortgage Advisors and can write cash offers for a property in 7 business days. The Cash Buy program will close on the client’s new home so that they can move in and lease it back while their lender works to issue the new home loan. The client will then close on their mortgage with HMA and purchase their new home from the Cash Buy program at the original price. Their lease ends the moment they purchase the new home. The Modern Bridge program helps the client secure their next home before having to move out of their current home. The Modern Bridge can either help purchase a new home or buy the old home. Either way, the client gets full market value for their current home, maximizing net proceeds for purchasing power on the new home.
Education
RE/MAX University
RE/MAX University is the industry’s most comprehensive training resource for keeping real estate professionals connected to RE/MAX support systems – and their clients – every day. RE/MAX University has three basic methods of transmission:
• Agent Training On Demand
Listen to the industry’s best coaches, download resources and gather information anytime of day or night through the virtual campus.
• Classroom
Get your education in person from the best trainers in the industry at the RE/MAX Global Education Center in Denver, or at one of many locations around the globe.
• Streaming
Watch and learn from the best real estate minds in the business right in the comfort of your office or living room through RE/MAX University.
More than 40,000 Associates have completed courses leading to professional designations such as the ABR, CCIM, CLHMS, CRS and SRES. Additionally, more than 16,000 Affiliates have completed “Buffini & Company’s 100 Days to Greatness – RE/MAX Edition.”
Here are some highlights award-winning lineup:
• Training sessions – Industry-leading speakers, including Howard Brinton, Brian Buffini and Richard Robbins, help Associates boost their business.
• Technology training – Tech experts turn Associates into pros on systems such as “MAXTech Powered by BoldTrail
• Live broadcasts – Associates can feel like they’re part of the action at RE/MAX Conventions and Town Hall Meetings, to name a few.
• Designation courses – Classes leading to designations and certifications such as ABR, CCIM, CRS and SRES air throughout the year.
Alliance Coaching
We are excited to share our company-wide coaching program with all of our amazing RE/MAX Alliance Agents! The Foundations program will help you build a strong foundation for your business and give you the jumpstart you need, whether you are a new or seasoned agent.
FOUNDATIONS
New or seasoned agents can take advantage of these classes. After taking Foundations, agents can attend weekly Lab Performance Classes with Tonja Hadley.
Program will Cover:
• YOU: Self-Assessment, Goals, Skills, etc...
• Database
• Calendar Management
• Passive vs Active Engagement
• Working with Buyers & Sellers
• New Business Development
12 WEEK CHALLENGE
So many people struggle with selecting their goals....Tonja Hadley’s 12 Week Challenge helps agents create both personal and business goals.
The CE Shop
Looking for CE credits? It’s easy and low cost to classes our “on line” with The CE Shop! (Don’t forget....take your ACU in your office for a full credit!) homesincolorado.theceshop.com
Community Involvement
“As a company we are dedicated to enriching many organizations locally and globally through partnerships, volunteer efforts, and community events. Our amazing agents and staff volunteer countless hours and donate financially year after year. We work hard to give back to our local communities and organizations across the world.”
- Chad Ochsner, RE/MAX Alliance President, Broker/Owner
Children’s Miracle Network
Since 1992, RE/MAX has worked to change kids’ health through their agents’ generous donations, creative fundraising events and more. Each year, thousands of RE/MAX Associates in the U.S. and Canada support their local children’s hospital.
RE/MAX Alliance is the number one contributing organization in the Rocky Mountain Region, where 100% of our donations stay in the local community, benefiting Children’s Hospital and National Jewish Research Center.
Honor Card Program
By making a $30 donation to Children’s Miracle Network in honor of a client, you give desperately ill children hope for the future. The gift recipient will receive a CMN-RE/MAX card that explains where the gift came from and what it means. Once a month you will receive a letter from the CMN office listing the names of the clients who received an Honor Card. This special gift makes a unique and lasting impression. Both you and your client will have the satisfaction of knowing that together, you have reached children in need. And your gift is tax deductible!
This is a great opportunity for one last follow up with your client. Essentially, this program offers advertising to your client from a third party. You’ll benefit from the referrals this program will generate!
Miracle Home Program
The Miracle Home program enables RE/MAX Affiliates to participate in a worthy cause and have positive impact on their individual business. Agents simply pledge to make a contribution for every real estate transaction.
With the Miracle Home Program, the amount you contribute per transaction is up to you, however there is a $10 minimum.
How to sign up - it’s easy! Fill out the CMN Pledge form (available from your office administrator) and THAT’S IT! You’re done! Your office will then coordinate with the folks at CMN for your donations. As an agent, you simply need to decide which program you would like to support, and how much money you would like to donate per transaction. Once you’ve signed up the program literally runs itself!
Core Services & Divisions
At RE/MAX Alliance we believe that in order for our agents to succeed, we as a company must provide top-notch services from the core areas of real estate. We strive to give you the tools and available service partners so you can be the best agent you can be.
The insurance industry is experiencing significant legislative and economic changes. Accordingly, finding and placing insurance has become more time consuming, expensive and difficult.
Evertree Insurance, an affiliated partner of RE/MAX Alliance, is here to help. We are an independent agency representing most of the top carriers in Colorado with specialists in all fields. We strive to provide you and your clients with every available resource, service & product. If you want to save time, money & energy, let us do the work for you.
Home & Auto
Associated discounts with a select number of carriers (up to 10%). We can also provide you with property reports for your real estate transactionsask us about it. You and your customers can save up to 35% on home & auto insurance package deals.
AFLAC
and much more.
Life Insurance
Protecting your tomorrow, today.
Disability
Cancer
Multi-life discount for RE/MAX Alliance Associates with one of the top insurance companies in the country.
RE/MAX Commercial Alliance
RE/MAX Commercial Alliance, part of the RE/MAX Commercial network, is a leader in the commercial and investment arenas. Whatever the property and whatever the transaction, we deliver a level of awareness, trust and confidence that competitors simply can’t match. Our practitioners have access to the industry’s top training system, corporate support services and a powerful referral network – more than 110,000 Sales Associates. And a presence in over 100 countries and territories.
Commercial Contact
Doug Jennings Doug@commercialdoug.com
Phone: 720-434-6637
Questions & Myths
The Bills are too high!
This myth has been passed around the industry for years. RE/MAX is based on a maximum commission concept. Agents share expenses and keep the maximum amount of their commissions. This is customary for independent contractors in other industries. Under this arrangement, agents will always pay less of a business expense on an annualized basis. They look at the short term. They focus on when they pay, rather than how much.
If you choose a brokerage using a traditional split system, you generally will pay more annually. The difference is that under traditional split arrangements the financial risk is shifted to the company and they must average a higher average return per agent than in a maximum commission company. In this business model, lower producing agents or new agents are subsidized by higher producing agents.
All professional real estate companies have overhead to meet, and they know what they need to collect from their agents to meet it and make a profit. This is why in a traditional split scenario, as long as you are closing about ten sides a year or more, you will always pay more. Always! Our unprecedented growth and success with experienced agents is testimony to this.
Does RE/MAX hire new agents and do they have training?
“RE/MAX only hires existing agents and not new”. In the beginning, 50 years ago, this was true. This was one of the organizing principles.
RE/MAX only hired “all stars.” Hard working agents realized they were paying too much back to their broker when they worked on a percentage basis and discovered the benefits of working with other top agents at RE/MAX. By raising the hiring standards above the industry and demonstrating a system that helped agents achieve greater levels of success, RE/MAX avoided high turnover and a bad reputation for poor customer service.
Things are different now. Training is now a necessity. The real estate sales industry is attracting more second-career agents than ever before. Professionals whose previous employers have been downsized are looking for new career paths. The average agent is now about 55 years old. College graduates are choosing real estate as their primary career path, rather than a second job.
RE/MAX Alliance offers full training for newly licensed associates and a mentor program that includes one-on-one coaching, utilizing professionally produced audio, visual and printed materials. In addition, agents have access to RE/MAX University, with hours of 24/7 streaming educational content viewable online. RE/MAX Alliance provides many educational opportunities, some with CE credits on a monthly basis.
For the new agents, we offer a transitional commission structure. There is no high monthly bill or high office overhead to worry about. But we expect you to work toward a base of business compatible with a maximum commission system. We are seeking full-time real estate professionals. We are dedicated to helping you succeed in your new career.
Is there a “team” environment at RE/MAX Alliance?
RE/MAX has the best possible environment for shared values because our agents are united by their personal business philosophies, not what the company dictates. It is one of the best possible environments for associates because they are able to run their businesses without interference from big brother. We do not tell you where to advertise, the commission to charge, how to pay your team, or how to set-up your finances. This ability to operate independent of management binds our agents together in a way not offered by the competition.
The RE/MAX annual convention routinely draws close to 10,000 agents. Ask any national trainer what company they do more business with, what agents invest more in themselves, and they will tell you, without question, RE/MAX is the backbone of their business. Our agents invest more in themselves and rely on each other more for sharing ideas, referrals, and motivation. Our people have a shared vision and guiding principles about their business. This is the strongest team, because it is bound by choice, not directive.
Is RE/MAX Alliance a full service company?
RE/MAX Alliance has not only invested heavily in its infrastructure to support its agents, it has outpaced the competition because we have the ability to hear from the best in the business—other RE/MAX organizations and our parent company, RE/MAX, LLC.
We service our agents in all facets of the business, from inputting listings to auditing files, to setting up showings. Our staff to agent ratio is among the highest in the market, and our staff turnover among the lowest. We have sophisticated company software to generate reports which assist agents in monitoring their business plans. We provide high–tech classroom capability. We support your marketing and advertising needs with in-house coordination and print discounts. We have on-site technology support, our own server and of course high-speed internet services. We could list more facts to dispel this myth.
We also do more with less. RE/MAX Alliance is operated efficiently and returns a much higher percentage of agent’s company shared commission dollars back into the business. We do not charge our agents on a percentage basis, the net effect of which is penalizing top agents. We do not have mandatory meetings or requirements for you to use a certain lender or title company. We don’t promise you profits we don’t have and we don’t mandate the commission YOU charge. At RE/MAX Alliance you have all the benefits of a full service company without the interference that often goes with it.
RE/MAX has the best possible environment for shared values because our agents are united by their personal business philosophies, not what the company dictates.
In A Nutshell
Commission Structure
• The RE/MAX high compensation concept first attracted top-producing agents to RE/MAX and caused competitors to re-examine their traditional commission structures.
Associate Flexibility
• RE/MAX Associates have the freedom to make core business decisions that keep them in control of their days and their futures, something not often found at other organizations.
Be Your Own Boss
• Associates set their own income goals and schedules at RE/MAX. With RE/MAX, Associates can reduce their work hours without reducing their earnings, or work longer hours and increase their earnings. And with its dedication to promoting life balance, the network encourages Associates to play just as hard as they work.
Choose Your Expertise
• RE/MAX Associates have the freedom to pursue any listings or sales specialties that pique their interest. The RE/MAX Web Roster lists dozens of residential and commercial specialty areas, such as luxury homes or land development, that Associates can declare.
Advertise on Your Terms
• RE/MAX Associates choose how to market themselves to their communities and their clients. At RE/MAX, the Associate – not the Broker/Owner – determines how much to spend on individual advertising and personal promotion. And with RE/MAX, Associates receive the leads they generate.
Negotiate Your Commission Rates
• Sales agents at other companies are often required to follow pre-established commission rates. Not at RE/MAX. Here, brokerages empower Associates to negotiate commission rates with clients.
Operate a Team
• When you’re running your real estate sales business as a true business, the growth can quickly exceed one individual’s capabilities. RE/MAX pioneered agents’ use of licensed assistants, partners and teams. Today, some of the most successful agent-led sales teams in the industry call RE/MAX home.
Sources of Business
• Thanks to a combination of professional experience, high commissions and attention to repeat and referral business, many RE/MAX Associates have a multitude of satisfied customers.
• This repeat and referral base can help RE/MAX Associates withstand shifts in the real estate market. When a local market slows down, an agent with a solid contact base is prepared to weather the rocky times.
With the maximum commission concept of RE/MAX Alliance you’ll...
• Have the knowledge and security in knowing your financial horizons are unrestricted and unlimited.
• Know that you truly have a return on your investment.
• Truly know the freedom you felt when you first chose a real estate career.
A Few Last Words
The Right Move
The ultimate goal of most real estate professionals is a long, prosperous, enjoyable career. Real Estate Agents are uniquely fortunate in the sense that this goal can further be enhanced by the potential of unlimited earnings. Very few careers offer all these benefits.
We at RE/MAX Alliance have maximized the benefits of a complete real estate career. Top-quality real estate professionals, when provided top-quality support systems and the synergy of working with like-minded professionals, will always out-perform the competition.
Why RE/MAX Alliance
RE/MAX Alliance not only offers you a wide variety of financial models tailored to YOUR needs, but a full spectrum of benefits most agents want...
• Market share
• Technology
• Training
• Great facilities
• Supportive administrative staff
• Management and leadership
• Top brand name
• Advertising penetration
• Referrals and leads
• Innovative thinking
• Tools and products to assist you
• Visionary leadership into the future
To evaluate the benefits of RE/MAX Alliance affiliation, compare us with other companies.
Other Other
Over 20 Business Centers to serve You
25+ Lead Generating Websites
International Brand Recognition
Professional, Customizable Marketing
Materials
24/7 Training & Education
Agent to Agent International Referral
Network (no fees)
Ability to Negotiate Commissions
Maximum Commissions to Associates
National Advertising
Over 50% TV Share of Voice
Professional Designation Courses
Commercial / Investment Services
Luxury Homes Program
Approved Supplier Network
Annual Conventions
International Headquarters / Education
Center in Denver
Stability of Ownership
Individual, Customizable Website
Extensive Contract Training & Support with approved Addenda
Contract Explanations and Clauses
Paperless Transaction Platform
Award Winning Management Team
Dedicated On-Site Training
Classrooms
Professional, Experienced Staff
On-Site Mortgage Services
Education for New Agents
In-House Advertising Assistance
DREAM BIG.
