Majorel Internal Branding
Timeline.
The secret recipe. How did it all start?
Iconography system
The secret behind the consistency.
How our spaces will look like?
The magic applied
The Direction The Intro Interiors and elements Identity applications 4.0 3.0 2.0 1.0 0.1
The Intro
How did it all start?
The Concept & Direction
The secret recipe.
Iconography system
The secret behind the consistency.
Interiors and elements Identity applications
How our spaces will look like?
The magic applied
4.0 3.0 2.0 1.0 0.1
The Intro
This proposal is presented by ReMark Marketing and Advertising Agency which has gratefully conquered to be well established in the market and marketing field with a portfolio of work that speaks for itself.
Majorel Internal branding
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Everything displayed here can be portrayed as the stem of a creative simple & sample interior branding direction, tailored for the well known Majorel for the 11th and 12th floors, coming out of the seed sowed representing site survey, studying the corporate identity as well as the inspiration along with hours of brainstorming and demos crafted.
We are pleasantly proud to go the extra mile seeking nothing but portraying our floating ideas in the form of designs that hosts a concept beyond.
Designed By Remark Solutions
Majorel Internal branding
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0.1 The Intro
The Concept & Direction
The secret recipe.
The Intro Interiors and elements Identity applications
How did it all start?
Iconography system
The secret behind the consistency.
How our spaces will look like?
The magic applied
4.0 3.0 2.0 1.0 0.1
1. The Concept & Direction
The symbol of Majorel logo is a significant graphic shape that can reflect loads of interpreted meanings and we insistingly strive to reinforce it in your management minds through relying heavily on it through the different branding applications throughout the diversified departments.
Majorel Internal branding
Designed By Remark Solutions
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Designed By Remark Solutions
Majorel Internal branding
1. The Concept & Direction
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We insisted to keep the memorable majorel's blue as a primary color as it represents the unity, trust, and professionalism.
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PANTONE 2151 C #2654a5 R 38 G 84 B 165 C 77% M 49% Y 0% K 35%
1. The Concept & Direction Designed By Remark Solutions 1 Color system Primary color
Although the blue color is always linked with majorel, yet, we needed to add the futuristic harmonious vibe throughout the identity so we chose the purple along side with the blue to keep the harmony between them.
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PANTONE 2151 C #2654a5 2 R 158 G 22 B 214 C 26% M 90% Y 0% K 16%
Majorel Internal branding 1. The Concept & Direction
Solutions Color system Secondary color
Iconography system
The secret behind the consistency.
The Concept & Direction The Intro Interiors and elements Identity applications
How did it all start?
The secret recipe.
How our spaces will look like?
The magic applied
4.0 3.0 2.0 1.0 0.1
2. Iconography system
We utilize the lines that you call Vibes like a clay to tailor the iconography system needed in each and every signage displayed on the different types of meeting rooms, restrooms, refreshing areas, and so on and so forth.
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Designed By Remark Solutions
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2.
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Majorel Internal branding
point Customer service Countries Brainstorming 0
Iconography system Designed By Remark Solutions Restrooms Official meeting room Un-official meeting room Refreshing area Assembly
2.1 Remark
Solutions
Internal branding 2.2 Remark Solutions
2.1
Majorel Internal branding
Remark Solutions
Internal branding 2.4 Remark Solutions
The Concept & Direction The Intro
How did it all start?
Interiors and elements
The secret recipe.
Iconography system
How our spaces will look like?
The secret behind the consistency.
The magic applied
Identity applications 4.0 3.0 2.0 1.0 0.1
3. Interiors and elements
Likewise, the messages that will be communicated throughout each department, e.g HR, Finance, Operation, etc , will be crafted on these remarkable flowing lines tweaked in a way that matches the guidelines meanwhile catchy, professional with an appealing look and feel when placed on glass as vinyl.
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Keeping the VIBES as a main inspirational element and extracting unique, creative and catchy elements to be used in several internal branding situations
3. Interiors and elements
Designed By Remark Solutions
Majorel Internal branding
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3.2 Interior and elements Corridor
Designed By
Majorel Internal branding
3.2 Interior and elements HR Dep.
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Designed By Remark Solutions
3.3 Interiors and elements Fun Area
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Majorel Internal branding
Designed By Remark Solutions
Identity applications
The magic applied
The Concept & Direction
Iconography system
The Intro Interiors and elements
How did it all start? How our spaces will look like?
The secret recipe.
The secret behind the consistency.
4.0 3.0 2.0 1.0 0.1
4. Identity applications
There are several cornerstones that an entity highlights and vows to conform to and they name them Values. Majorel has built up on Excellence, Creativity and Respect. We saw how crucial they are to be visualized with a concept that goes far beyond just displaying them on a photo. Therefore, we analyzed them along with keeping in mind that these floors are management floors and here is what we came up with… “Beyond the Frame”.
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“Beyond the Frame” reflects the concept of going the extra mile hand in hand with a shared vision that we all together have and strive to achieve in honor of the OneMajorel which is the secret to how we stand out in the crowd.
4. Identity applications
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Thank you.