Logo Concept
Lotus Pharmacies Corporate Identity.
The Lotus Flower is used to symbolize Sun back then at the Ancient Egyptian Era. It was provided as a medicine and yet believed to be a source of Oxygen for the after-life.
We embraced this concept in our Brand name and logo icon to celebrate the Great Ancient Egyptian Culture and Belief in the power of the Lotus Flower.
Applications 1 Remark Agency
2022
Rules and guides for the design elements of our brand
Noé Brand Manual
Designed & Created by Remark
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o é Brand Manual
Logo Concept
The Lotus Flower is used to symbolize Sun back then at the Ancient Egyptian Era. It was provided as a medicine and yet believed to be a source of Oxygen for the after-life.
We embraced this concept in our Brand name and logo icon to celebrate the Great Ancient Egyptian Culture and Belief in the power of the Lotus Flower.
Applications 2
Noé Brand Guidelines
Logo Concept
The Lotus Flower is used to symbolize Sun back then at the Ancient Egyptian Era. It was provided as a medicine and yet believed to be a source of Oxygen for the after-life.
We embraced this concept in our Brand name and logo icon to celebrate the Great Ancient Egyptian Culture and Belief in the power of the Lotus Flower.
Applications 3 Remark Agency
Logo System 01
. Logo Concept . Logo Typography . Logo Clear Space . Logo Size . Logo Misuse . Logo Placement
Logo Concept
The Logo is typography based, it’s an elegant interpretation of the name Noé, inspired from the french bakery as it’s one of the best bakeries in the world.
01 Noé Brand Guidelines
Logo System
Logo Typography
Kayonest is the perfect choice for our logo, it’s a very elegant typeface fitting the elegant french style.
Kayonest
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt UuVvWwXxYyZz
02 Aa Logo System
Remark Agency
Logo Clear Space
Logo System
The Logo must be given a consistent clear space around it to avoid overlapping with another design elements.
03 Noé Brand Guidelines
Logo Size
The Logo must be given a consistent clear space around it to avoid overlapping with another design elements.
1.2 cm
0.9 cm
04 Remark Agency
Logo System
Logo Misuse
To Provide a consistent visual identity, don’t break any of the following rules regarding the logo usage.
Don’t use drop shadow
Don’t place it in a shape
Don’t outline it
Don’t rotate it
05
Logo System Noé Brand Guidelines
Logo Placement
To ensure brand’s consistency, logo must be placed according to the following guidelines.
06 Remark Agency
Logo System
Color Palette
02
. Color Palette . Color Palette in use
Color Palette
The Color is elegant and represents some of the bakery’s components. It’s also inspired from the best french bakery shops.
09
#f0e5d5
Dough
#8a5a48 #000000 Color Palette Cream #ffffff Noé Brand Guidelines
Chocolate
Mix
Color Palette
Color Palette in use
The Color palette is implemented throughout the brand to fulfill the healthy look and feel.
10 Remark Agency
Graphical Elements 03 Typography
. Display typeface . Body typeface
Kayonest is the perfect choice for our brand, it’s elegant and attractive to the eyes. It’s a serif typeface inspired from french bakery shops logos.
13 Noé Brand Guidelines Typography
Display typeface
Aa WE ARE OPEN Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt UuVvWwXxYyZz 0123456789 !@#$%^&*() Kayonest KAYONEST REGULAR KAYONEST REGULAR
Work sans is the best body font to match Kayonest display font, as it simple and neat.
14 Remark Agency Typography
Body Typeface Aa WELCOME TO NOÉ! Thank you for ordering from Noé. Enjoy your snack! Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt UuVvWwXxYyZz 0123456789 !@#$%^&*() Work Sans WORK SANS - MEDIUM WORK SANS - REGULAR
Graphical Elements
04
. Illustrations . Pattern
Illustrations
Graphical Elements
The illustrations done are elegant and dreamy to exaggerate the beautiful taste of the bakery.
17
Noé Brand Guidelines
PatternThis pattern is derived from the logo, it’s the logo repeated in a Hexagone shape showcasing the logo’s elegance.
18 Remark Agency Graphical Elements
05 Applications
. Stickers . Black Bag . White Bag . Packaging . Craft Packaging . Delivery Scooter . Delivery Bag . Banners . Shop Sign . Side Sign . Business Card . Bakery Package . Plate and mugs . Coffee Cup . Cap . Uniform . Women’s Apron . Men’s Apron . Personal ID Card . Tote Bag
Business Card
Applications 21 Noé Brand Guidelines
Bakery Package
Applications 22 Remark Agency
Coffee Cup Plate and mugs
Applications 23 Noé Brand Guidelines
Coffee Cup
Applications 24 Remark Agency
Cap Uniform
Applications 25 Noé Brand Guidelines
Women’s Apron Men’s Apron
Applications 26 Remark Agency
Personal ID Card Tote Bag
Applications 27 Noé Brand Guidelines
Stickers
Applications 28 Remark Agency
Black Bag White Bag
Applications 29 Noé Brand Guidelines
Packaging Craft Packaging
Applications 30 Remark Agency
Delivery Scooter Delivery Bag
Applications 31 Noé Brand Guidelines
Outdoor Banners
Applications 32 Remark Agency
Shop Sign
Applications 33 Noé Brand Guidelines
Side Sign
Applications 34 Remark Agency
Designed
& Created by Remark
