The logo is the most important aspect of the brand identity. the primarty visual element that identifies ABC. It’s essential to the success of the brand that the logo always be applied consistently and with respect in every application according to the guidelines, Even minor variations will undermine and compromise the image of the branding.
Concept / Primary / Variations & Color Versions / Placement / Clear Space & Minimum Size Requirements / Don’ts / On Backgrounds & Different Materials
A,B and C are the first letters of the alphabet, we take pride in being the beginning of everything and the base of industries. The oval shape surrounding our letters signifies bringing everything together in harmony and working to achieve perfection.
Blue indicates Clear Space. The blue area must be kept free of other elements. Greypadding indicates Safe Zone. Magenta indicates type and element alignment and boundaries.
LOGOMARKLOGOMARK X X
Arabic only variation, alternating primary colors.
English only variation, alternating primary colors.
There are a number of different color versions of the logos. They are to be used in situations that have specific print and size requirements. Full color – The full color version of the logo should be used on a white background.
Greyscale – For use with one color print ing in black and white (newspapers etc)
Single color - For one color printing of a less high quality standard and for very small use, there are solid blue, magenta, black and white versions of the vector version. These can also be useful for embossing, embroidery, etc.
The ABC full logo & symbol only logo require separation from other elements around them. The space required on all sides is roughly equivalent to the space required on all sides is roughly equivalent to the circle inside the letter A.
The optimal logo size is determined for individual media. depending on the area of application and printing method. however the logo can only be reduced on a size that is legible to see all characters in the word the logo should never be too small to read. we’ve set a minimum size of 25mm.
25mm 110mm
Due to the nature of the elements that make up the logo lock-up, the logo does not look visually centered when simply centering using the extreme perimeters of the logo.
To ensure the logo looks centered within a space. there is a specific perimeter that should be taken as the measure to center the logo with. This is taking the strongest visual line from the left side of the wordmark, to the inside of the right side of the flourish. And from the top hard edge of the flourish to the baseline of the wordmark.
This perimeter principle is also used for all other masterbrands and used for calculating the exclusion zone
Never change the authorized versions of the logo and follow the provided sizes and guidelines as it will undermine the consistency of the overall identity.
as long as the logo is applied only using the provided files, and not altered in any form possible mistakes in its application should be easy to avoid
Don’t rotate logo.
Don’t Remove the icon. Don’t maximize or minimize the logo.
Don’t place the logo on any other background color than white & primary colors.
Don’t alter the color of any element of the logo. Don’t recreate the brand name in any other type face or alter the relation ship between the elements of the logo.
ABC’S Logo can be applied to backgrounds color only from the primary color palette
The identity pattern was introduced to keep consistency through the different mediums and fields. Many icons were gathered from all of ABC's areas of industry. The aim behind this pattern is to pick all the various sectors of the brand into one consistent visual. This visual illustrates the brand industry and, at the same time, gives the brand a cool, unique, and consistent identity.
Gathering every aspect in the brand and its various industry fields and representing them all inside the "ABC universe." Using different icons representing the fields and the products that ABC does to create a pattern representing ABC's identity throughout the various applications can be made by using the pattern as mentioned in the following sections.
Colors are an important part of ABC’s Identity as they differentiate the brand and help the audience identify it. Since ABC is using two color systems, great care must be taken in reproducing those in different printing modes and on different surfaces. The guidelines in this section help acheive a near hundered percent color match.
The colors primary colors are dark blue and grey inspired by the color shades of water.
The colors of the logo and its variations are specified in Pantone (for single color printing), CMYK (for four color offset printing) and RGB (for web use, on screen presentations and PDF’s). Please respect the references provided.
Color of Paper
The colors in the secondary color system should be used in one color print, Please respect the references provided.
Good typography is not only important for the overall impression of the brand identity, it also reflects the quality of the products, the customer service and the effeciency of the company.
ABC’s identity uses three typefaces, each for a different purpose
The English typeface used in logo is Montserrat BOLD.
The Arabic typeface used in logo is GE SS Two Medium
MONTSERRAT REGULAR
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z -0123456789 (.,:?+!#)*”%[/]&@</>
MONTSERRAT MEDIUM
MONTSERRAT LIGHT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789 (.,:?+!#)*”%[/]&@</>
-
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789 (.,:?+!#)*”%[/]&@</>
The authorized English font to be used in all forms of communications is Montserrat. Its available in various different weights but only the light, regular and medium versions should be used.
Montserrat Medium should be used for headings, name and prominent elements.
Montserrat Light should be used standard text & descriptions.
Montserrat Regular should be used to create extra emphasis in text.
(.,:?+!#)@”٪[/]&@</> (.,:?+!#)@”٪[/]&@</>
The authorized Arabic font to be used in all forms of communications is . Its available in various different weights but only the light and black versions should be used.
GE SS TWO BOLD should be used for headings, name and prominent elements.
GE SS TWO LIGHT should be used standard text & descriptions.
Stationary may not be something that the customer comes in contact with but it is a primary means of communication and its essential that every application be a consistent reflection of ABC’s identity. The following guidelines shows the approved layouts with the primary elements of the stationary system
The business card will be used for all official contact and communication of ABC following this layout.
Dimensions: 90mm x 50mm
Name in Montserrat Bold size 15pt.
Job Title in Montserrat Medium size 7.5pt.
Info in Montserrat semi Bold size 6pt.
Website in Montserrat Regular size 6pt (Opacity 40)
Pattern in the back (Opacity 40)
The Letterhead features the logo in the center and contact info is centered at the bottom. The ABC Universe pattern is epanded and positioned at the bottom. Dimensions: A4
Name in Montserrat Medium size 12pt.
Body in Montserrat Light size 12pt. Symbol Dimensions:264mm x 329mm Symbol Opacity: 7%
Dear Mr. ABC,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip.
01220001401 info@abcegypt.com Heliopolis, Cairo Governorate 11786 www.abcegypt.com
A5 envelopes could also be used to send letters. The logo is centered on the front with the ABC Universe pattern is enlarged and ghosted in the background. The back is in solid color and the info is centered at the bottom.
Dimensions: 160mm x 230mm Symbol Dimensions: 207.4mm x 258.2mm
DESIGNED BY REMARK