NA: Rentals Social Media Adverts

How

Social Media Advertising Property Management

How our Facebook Campaigns Work

Social Media Advertising is like a digital letterbox drop for your home or investment property. We ensure precise targeting by strategically compiling an audience profile, leveraging our expertise in the local property market and highlighting the unique features of your property.

The dedicated marketing team at Nelson Alexander will meticulously craft a customised target audience to find the right renter for your property.

What this means is, your property will be shown to a highly relevant and targeted audience of those who are likely to connect and engage. The target audience (potential renter) is created based on their;

Frequently Asked Question’s

Can I suggest my own audience?

Yes, if you think there is a particular audience you’d like to target, please advise your agent so you can work together on an agreed persona profile for us to target.

Do you target outside of Melbourne/Victoria?

Yes, if the renter is likely to be interstate or outside of Melbourne, we can create a larger radius or target another specific area.

Can I get the results at the end of the campaign?

Yes, this can be provided upon request.

What does ‘Reach’ mean?

The number of people who saw your advert at least once.

What does ‘Impressions’ mean?

Impressions measure how often your ads were on screen for your target audience. Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same ad, that counts as one impression. If an ad is on screen for someone two different times in a day, that counts as two impressions.

What does ’Landing page views’ mean?

The number of times that a person clicked on your property ad link and successfully loaded the destination web page. Note: This is your property’s listing page on the Nelson Alexander website.

Can I book another Facebook campaign for my property after the first one is finished?

Absolutely. Speak to your agent about booking a secondary campaign.

Why do the ads run for 10 days?

Your Facebook Campaign will be booked to start on the day that the property goes live and will run for 10 days - this period is the best time to engage potential tenants so that they have time to view the property.

Will my ad be revised if the engagement is low in the first few days?

Yes, both we and META monitor the campaign in the first few days as it goes through a ‘learning stage’.

Will the property be posted on the Nelson Alexander Facebook or Instagram page?

The Facebook campaign is an ad, not a post. This means it is only shown to the target audience and won’t necessarily be posted on the Nelson Alexander Facebook Page or Instagram.

Do the ads appear on Instagram too?

Yes.

Social Advertising

Social Advertising through META (Facebook & Instagram)

- $175

Includes a short custom written message to drive clicks on the advert linking back to your property listing.

Define a custom audience of people to target aligning with your overall marketing strategy

Reach roughly 1,500 to 3,500 people per day

Runs over a 10 day period or until the allocation of spend is exhausted, across all devices.

nelsonalexander.com.au

Is a digital letterbox drop. Rather than just dropping to every home, we target the specific digital letterboxes that would be the most likely to engage.

Case Study Social Media Advertising

30 Gore Street, Fitzroy Leased for: $2,000pw

Disclaimer: Indicative example only. Actual campaign results will vary due to a range of factors including targeting, competition, engagement etc.

Targeting profile: 1st home buyers, young couples & investors, inner city dwellers, age (25+)

7,388

Reach (Individuals who saw the ad)

9,613

Impressions (The amount of times the ad was seen)

734

Results (Landing page views)

$175 Price reflected at time of campaign.

Campaign Cost

Case Study

Social Media Advertising