Capability Statement Land | Projects
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Contents About us
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Directors
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Our services
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Our network
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The Hockingstuart Land | Projects
About us
Hockingstuart Land I Projects is a revolutionary new division in the property development space. We offer landowners and developers a premium brand with a trusted reputation, providing professional services for land acquisitions, Project marketing, selling house and land packages, townhouses, and built-form projects.
industry, from development and building to selling allotments and house and land packages.
Our team has over 70 years of combined experience working across both private and public sectors and understands all facets of the
Connected to Hockingstuart’s collaborative global network, we specialise in end-to-end strategic acquisition, marketing, sales and research support with unparalleled industry insight, relationships and reach.
Trust | Reach | Results
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Directors
Raymond F. de Weerd
Marc Raiti
Director
Director
“I’m driven to offer a point of difference, providing developers with a competitive advantage in the sale of land and connecting builders with an otherwise unobtainable network across Australia.”
“It’s a privilege to be able to do what I enjoy and not think of it as work. I am driven to champion dynamic and innovative property experiences that continuously move our industry forward.”
Raymond F. de Weerd is a visionary and has spent more than 40 years specialising in building, land development, sales, and marketing. A celebrated home builder in his 20s, he grew his business to become one of Victoria’s most sought-after and fastestgrowing brands, with a reputation for delivering excellent quality and value for money.
Marc Rati has a wealth of knowledge of the property industry, having amassed 30 years of experience working as a builder, house and land sales agent, and acquisition specialist.
From building, Ray applied his winning formula to land subdivisions, development projects, master-planned communities, and largevolume housing while holding senior positions at AV Jennings, Simonds Homes and Devine Limited and founding Boutique Homes. Ray brings a wealth of experience and expertise to Hockingstuart Land I Projects as one of the most connected and collaborative names in the Australian property industry.
An active fixture in key East Coast growth corridors, Marc is renowned for his professional connections, boasting solid working relationships with an established network of consultants, vendors and developers. His approach and expertise are trusted by farmers and large-scale developers alike, having worked across all types of developments, from small to large broad acre farms and townhouse sites. Marc is particularly passionate about guiding vendors through the often emotional selling process. He co-founded Hockingstuart Land I Projects with a focus on providing trusted advice and best-in-class results.
M 0488 055 904 E raymond.deweerd@hockingstuart.com
M 0417 447 799 E marc.raiti@hockingstuart.com
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70 years experience
$600m+ land acquisitions $250m+ land projects $2.5b+ dwelling sales 2m+ database 7
Our services
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Englobo sales
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Acquisitions
Project marketing
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Residential land and subdivisions
Project marketing
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Investment sales
Project marketing
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Townhouses
Project marketing
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New home sales
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Our services
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Tailored services for landowners, developers and buyers. We work with landowners and developers to source acquisitions, subdivisions and built-form projects.
We work with developers to provide project strategy for land projects, comprising development, research, community engagement, and sales and marketing.
We work with our extended national network to market and sell land projects and new dwellings sourcing home buyers and investors with dynamic sales solutions.
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Our OURservices SERVICES
Englobo sales Acquisition Win-win outcomes for landowners and developers. An Englobo sale can be a delicate time for a landowner with a strong emotional connection to the land. We foster a considerate and trusted approach and work with integrity to guide vendors through valuation, development and timeline processes. We strategically engage developers and support broad-acre property projects to continue to grow pipelines, working with respected planners, engineers, valuers, and other industry colleagues to achieve best-in-class results.
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Project marketing Residential land and subdivisions Transforming land into liveable, sustainable and energy-efficient communities. We work through a matrix that outlines clear project deliverables and provide feedback to our clients comprising weekly sales reports and project meetings, monthly overviews and quarterly project reviews. Our project market services include: – Strategic positioning – Branding and advertising collateral – Recommended lot mix – Housing strategy – Sustainability strategy – Marketing strategy – Budget preparation and management – Signage and material production – Campaign development and execution – Sales office or display suite set-up – Website design, development, and recommendations – Media placement – Marketing analysis and reporting – Event management – Customer experience
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Our services
Investment sales Sourcing and supplying smart investments. We work with property managers, financial planners, accountants, self-managed super funds, and mortgage brokers to assist investors from all backgrounds to find suitable investments properties. We specialise in sourcing and providing new dwellings that offer investors tax depreciation benefits, focusing on the townhouse development sector and the construction and delivery of turnkey dwellings. 14
Townhouse sales Sourcing and supplying premium townhouses. We tap into our network of trusted builders and developers to take a proactive approach to finding townhouse development sites in locations serviced by excellent amenities. Our vast builder range accommodates projects in most corridors of Victoria and beyond, offering complete one- and two-part contracts, which assist all buyer profiles.
New home sales Sourcing and supplying quality new homes. We confidently deliver the best quality house and land packages in the market, with housing types and built-form products to suit all enquiries. We have access to an exceptional range of housing products through our trusted network of builders and land developers across all Victorian growth corridors and beyond.
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Our services
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Project Marketing Tailored marketing campaigns that deliver strong sales outcomes. Outstanding creative work and presentation are synonymous with the Hockingstuart brand. We have systems and technology to drive innovative, multi-faceted marketing strategies, collaborating with best-in-class resources within our network to share knowledge and ideas and produce solutions that set us apart. Our marketing and design team understands our commitment to innovation and excellence and is committed to producing dynamic marketing materials of the highest quality, spanning photography, drone footage, video, brochures, and proposals.
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Our network A connected global network made up of exclusive partnerships. Hockingstuart merged with Belle Property in 2019 and with ACTON in 2021, aligning three great Australian brands in one network with premium services and unmatched reach – fortified by an exclusive partnership with LeadingRE.
We collaborate with more than 160 agency offices across Australia; tap into a centralised database of more than 2.1 million property seekers; and leverage infrastructure, resources, systems, and technology to deliver multidimensional sales and marketing strategies.
Working within this network, we have the relationships necessary to provide our clients with strategic community engagement opportunities and extraordinary market exposure.
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Our network
Our network in numbers
160+ OFFICES ACROSS AUSTRALIA
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Exclusive partnerships and reach
Hockingstuart is part of a national real estate group including Belle Property and Acton, which includes over 160 offices servicing premium and middle markets in select lifestyle locations across Australia. Our group is nationally renowned for our boutique approach to real estate, along with our agents’ commitment to highly personalised customer service and indepth market knowledge. Our network builds and manages attractive, impactful and user-friendly mobile-first digital platforms. Combined monthly website visitors exceed 750,000 and webpage views exceed 3,500,000, while our combined social media channels comprise more than 93,000 followers.
800+ sales agents $16bn+ sales volume in FY20/21 40,000+ properties under management 2.1m extensive database of buyers and sellers
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Our network
Direct access to active buyers. Our exclusive partnership with Sitchu provides us with a unique advertising opportunity for promoting our listings nationally to a vast readership of passionate lifestyle and property enthusiasts, resulting in 900,000 webpage views monthly.
We can market your property to the world. Our reach expands beyond Australia via our network’s invitation-only membership to Leading Real Estate Companies of the World® (LeadingRE), which empowers us to foster dynamic working relationships with 150,000 property professionals across 70 countries worldwide.
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The Hockingstuart difference
Relationships Trust Experience
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Hockingstuart Land | Projects VIC First Floor, Suite 3 170 Dorcas Street South Melbourne hockingstuart.com/landprojectsvic
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