Official Journal of the Australian Funeral Directors Association Ltd.
NATIONAL OFFICE
Suite 6, 27-31 Duerdin Street
Notting Hill VIC 3168
PO Box 1048
Mount Waverley VIC 3149
Tel: 03 9859 9966
Fax: 03 9819 7390
Website: www.afda.org.au
NATIONAL COUNCIL
NATIONAL EXECUTIVE COMMITTEE
President: Asha Dooley
Senior Vice President: Deanne McLeod
Junior Vice President: Luke Gregson
Treasurer: James MacLeod
DIVISIONAL REPRESENTATIVES ON NATIONAL COUNCIL
NSW/ACT
Shannon Scott, Simon Law, Asha Dooley
QUEENSLAND
Don Burstow, Scott Harris, Luke Gregson
SOUTH AUSTRALIA/NORTHERN TERRITORY
Sharyn Moll, Jason Maher
TASMANIA
Paul Graham, Travis Tann
VICTORIA
Kelly Scott, James MacLeod, Andrew Pinder
WESTERN AUSTRALIA
Adrian Barrett, Deanne McLeod
NATIONAL OFFICE STAFF
DALE GILSON
Chief Executive Officer
Email: ceo@afda.org.au
THERESA BERNSTEIN
Finance Manager
Email: accounts@afda.org.au
EDWINA ELLICOTT
Executive & Member Liaison Officer (NSW/ACT & QLD)
National Education
Email: edwina.ellicott@afda.org.au
SHERIDA GOOD
Executive & Member Liaison Officer (VIC & TAS)
Events (VIC & TAS)
Email: sherida.good@afda.org.au
DEANNE BROWN
National Convention Coordinator
Events (NSW/ACT & QLD)
Email: deanne.brown@afda.org.au
LUCINDA CATE
Communications & Marketing Officer
Member Services
Email: lucinda.cate@afda.org.au
CORALIE HIGGINS
Administration Support Coordinator
Email: coralie.higgins@afda.org.au
The Australian Funeral Director is published quarterly in March, June, September and December. We welcome material for publication. Advertising, artwork and editorial deadline for September 2025 edition is 18 August 2025. All material submitted is used at the discretion of the Editorial Committee.
Editor:Lucinda Cate, PO Box 1048, Mount Waverley, VIC 3149
Email: admin@afda.org.au
Registered Office: Suite 6, 27-31 Duerdin Street, Notting Hill, VIC 3168 Telephone: 03 9859 9966 Fax: 03 9819 7390 ACN 007 331 580 ABN 33 007 331 580
Opinions expressed in this Journal are not those of the AFDA. The AFDA does not accept responsibility for the content of advertisements or articles appearing which may be held to be contrary to law.
Mission Statement
PROMOTING PROFESSIONAL FUNERAL STANDARDS
Code of Ethics
Members of the Australian Funeral Directors Association agree to honour the spirit and provisions of the Code and as subscribers to the Code to hereby affirm and accept willingly the responsibilities and privileges that are implied by membership of the Association.
1. To maintain in all matters the highest standards of business, professional and personal conduct.
2. To respect in all circumstances the confidentiality and trust placed in us by our clients and members of the public.
3. To ensure that staff are qualified and competent.
4. To ensure that facilities are adequate for all services rendered to the community.
5. To provide information concerning the range of services available, the prices of these services, and the functions and responsibilities accepted on behalf of our clients.
6. To give a written estimate of all funeral charges and disbursements to be made on a client’s behalf at the time of taking instructions, or as soon as is practicable.
7. To respect the personal choice of clients and have regard for their diversity of beliefs in religious and cultural practices.
8. To ensure that all advertising is in good taste and directed to informing the public.
9. To be thoroughly conversant with the laws of the land as they apply to funeral service and allied industries and professions.
10. To provide access to a client advisory service with conciliation and arbitration arrangements available to help resolve any disputes which arise between members and their clients.
What’s Happening
2025
July 4 WA Council Meeting – Perth
5 WA Industry Training Day – Perth VIC NE Zone Meeting & Council Meeting
23 SA/NT Council Meeting – Adelaide
23 WA Driver Training – Perth
August
29-31 AFDA 90 Year Anniversary Celebration – Melbourne
September
1 SA/NT Journalist Seminar – Adelaide
5 WA Council Meeting – via Zoom
*Event information is current at the time of printing.
National President’s Message
As the incoming president of the AFDA, I am excited about the opportunities that lie ahead. My vision for the Association is centred around revitalisation and innovation.
In this age of disruption and change, it is imperative that we build upon our past achievements while embracing new ideas and technologies.
We have just returned from a highly successful Convention in Vietnam, where we heard from inspirational speakers and had the opportunity to rekindle old friendships and create new ones. Congratulations to our new Life Members Michael Tobin and John Fowler OAM. Thank you to the National Office and all members who were part of this successful event.
A huge thank you to our outgoing President Kelly
Scott, whose tenure has been marked by unwavering dedication and a member-focused approach, setting a high standard for future leadership. Her major achievements include collaborating with Palliative Care Australia to create a palliative care guide for parents of terminally ill children, and introducing the Funeral Learning Hub, which has greatly supported recruitment, induction, and team development.
Kelly has also strengthened our voice in government advocacy, updated our strategic plan, reviewed the Constitution, and initiated discussions about a potential merger with ACCA. Her efforts have laid a strong foundation for the future of the AFDA, with a successful strategic branding review posing critical questions about our identity and direction. A special thank you must also go to her family and team who have supported Kelly and the AFDA over the past two years.
what funeral directors do and why we do it. Kelly Scott, with her focus on community and connection, has set a precedent that I aim to build upon.
Reflecting upon the past as I look towards the future, I have thought long and hard about what kind of presidency I hope to lead. I think that it is imperative to take the foundation of the past and take an additional step forward. I couldn’t be in this position without the 60 presidents that have come before me and in this age of disruption and change, I would like to focus on revitalisation and innovation.
I am passionate about creating and embracing change.
As I step into this role, I reflect on the contributions of past presidents. Andrew Pinder taught us about scale and standards, while Adrian Barrett emphasised the importance of controlling the narrative of
The current landscape is one of intense competition in the association space. Now more than ever, we need to focus on why we do what we do and why the AFDA is the leading funeral industry association.
Our early discussions with ACCA about a potential alliance are a step in this direction. By working together, we can eliminate silos between funeral directors and the cem/ crem space, creating a more well-rounded association that provides a strong voice for our members and the industry as a whole.
The AFDA must be the leading voice that all levels of government and the media turn to for guidance. We have made significant progress in this area, but there is still work to be done. By following the strategic plan set out by the National Council, we will further strengthen our position over the next couple of years.
As we celebrate our 90th year as an association, we continue to promote professional funeral standards. Our code of ethics, code of conduct, and PEV inspections have set the benchmark for the industry. In the next two years, I aim to see these codes become the standard for all funeral directors across the country.
Bring your client’s memories to life with our Video Books
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Regardless of whether one is a traditional funeral director or you think you are a disruptor, we must all work together towards a common goal: ensuring that all client families receive the highest care and service for their loved ones. We also want to ensure that all deceased individuals in Australia are treated with the dignity and respect they deserve.
I envision a future where all funeral directors are held to these standards, whether through mandatory association membership with CPD hours or a more formal regulatory process. The AFDA will continue to lead the way in upholding professional standards.
and meet your teams and see where you work.
2025 is a year of innovation, with AI and other technologies transforming the world. The AFDA has a responsibility to ensure that our members stay up-to-date with these developments. We will achieve this through our robust education programs, national meetings, and the enhanced capabilities of the Funeral Learning Hub.
has less mundane administration work and more time to connect with families, using that extra time to surprise and delight. In my role with the AFDA, I aim to assist our members in achieving the same for their businesses.
We will introduce simple initiatives to help all members grow their businesses, from marketing and communication strategies to training and advocacy support. I am always eager to learn and listen, so please reach out and let me know what you need in your business.
The AFDA will continue to lead the way in upholding professional standards.
I am passionate about creating and embracing change. My goal is to create a business environment where my team
Our Association’s strength lies in our members and sponsors. To our members; I find our conversations fascinating and love learning about your businesses and the areas in which you work. Over the next two years, I will make an effort to visit and connect with as many of you as possible. I am at heart a funeral nerd and I’d love to come
I would like to extend a heartfelt thank you to all our sponsors. Your friendship, support, and advice have been invaluable to me personally and to the Association. Without your generosity, we would not be as strong as we are today. I look forward to working with you in a more formal capacity as President, learning how we can better support you and your goals.
Thank you to everyone who has supported me in this journey, especially my parents, my team, without whom I couldn’t be in this role, and the National Office. I am excited about the future and look forward to working with all of you to achieve our common goals.
Over the next two years, myself and our executive of Deanne McLeod (Senior Vice President); Luke Gregson (Junior Vice President) and James MacLeod (Treasurer), along with our National Councillors and Divisional Councillors will be here to drive change and to hear your voice as the AFDA continues to evolve as the peak Australian funeral body.
I hope to see you in person at the 90th Anniversary Celebration in August and on the Sunshine Coast at the 2026 National Convention!
Warm regards
Asha Dooley
Membership News
Welcome to New Affiliate Member
ROSES ONLY
Roses Only is Australia’s leading florist of delivered flowers and gifts. Proudly run by CEO and major shareholder, Kelly Taggart, and supported by a dedicated team of over 250 florists, Roses Only has grown since its inception as a single shop in 1995 to the current 12 locations in major cities across Australia.
Each of our local teams have dedicated highly-skilled funeral florists committed to creating arrangements that exceed your client family’s expectations. We understand the deep sentiments flowers convey, and the impact they can have on a funeral service or as a meaningful condolence gift. We have been growing our team of funeral florists for many years and are honoured to be welcomed as an Affiliate Member of the AFDA.
Membership Applications
Applications are accepted subject to advertising.
Members have 21 days in which to make comment to national office.
FULL MEMBERSHIP
Farrell & O’Neill Funerals
Sarah Berry
11-13 Sturt Road
Brighton SA 5048
Unique to Roses Only is our first-class level of flower sourcing and cool chain management, technical capability, and thorough processes that ensure your floral order is tracked from the moment it is placed to the moment it is delivered. You can trust us to have your floral arrangement arrive on time and in perfect condition, with timely communication to provide assurances along the way.
For AFDA Members, we provide:
- Floral arrangements for services, hand delivered to your service location
- Tribute florals and gifts delivered to the client family home
- Support to your in-house florist in sourcing flowers or overflow work
- Customised range to suit your brand
- Flexible rebate structure to generate healthy margins for your business
Our teams are located in Melbourne; Geelong; Adelaide; Sydney; Wollongong; Canberra; Brisbane; Sunshine Coast; Gold Coast; Perth; Central Coast; Newcastle; and coming soon to Cairns. We are dedicated to making your floral experience seamless.
Please reach out to Kelly Taggart, CEO on 0409 645 413 or kelly@rosesonlygroup.com.au; or Martina Cleary, Head of Corporate & Partnerships, on 0429 555 774 or martina@rosesonlygroup.com.au.
Membership Movements
FULL MEMBERSHIP
South Coast Funerals
Karla Bradshaw
2/8 Seaview Road
Victor Harbor SA 5211
AFFILIATE MEMBERSHIP
Roses Only
Martina Cleary
4/576 Boundary Road
Archerfield QLD 4108
Williams Funeral Services
New Nominated Representative is Chris Jenkins
Welcome to New Affiliate Member
BILLWILL
When Colin Jowell lost his father in 2020, his family was faced with not just the emotional toll of grief, but the overwhelming burden of postdeath administration. Like so many families, they spent hours on hold with service providers, searching for documents, and trying to piece together what needed to be done.
Colin’s experience wasn’t unique. Families spend an average of 300 hours dealing with postdeath administration, much of it simply trying to find information such as bank accounts, insurance policies, utility bills, even the streaming services no one realised were still being charged. Where do you start? Who do you call? What happens if you miss something? These were the questions that kept coming up. There had to be a better way
which led to the creation of BillWill, not just as a service, but as a solution to a problem most people don’t see until it’s too late.
At its core, BillWill Letter of Wishes is about preparation. It acts as a personalised digital Letter of Wishes, designed to store and organise the financial, practical, and personal details that families need when someone passes away. From bank accounts to bills, subscriptions, and insurance policies, it provides a clear picture of what needs to be managed. But it goes further by helping people document personal wishes, such as who should receive sentimental belongings or instructions for care of pets.
The technology behind BillWill Letter of
Wishes ensures that key information such as assets, bank accounts, and bills can be automatically updated, reducing the need for families to track and manage changes manually. It also proactively supports the closure or transfer of bills and subscriptions, so loved ones aren’t left dealing with services that remain active long after they’re needed.
For families navigating a loss without a plan in place, BillWill Concierge provides immediate relief by handling the closure and transfer of accounts on their behalf. BillWill is pleased to offer AFDA Members and their families a 50% discount. To find out more visit: billwill.com.au/partners/afda or email: colinjowell@billwill.com.au.
- Locally converted at our Pambula factory
- Opening side windows
- Swing out trolley tray - Premiumcoffindeck
Foresters Financial has been safeguarding family legacies since 1849.
Funeral Bond and Prepaid Funeral specialists
Efficient online document processing
Dedicated funeral director partnerships service Australia wide
Personalised customer experience & fast claim process
Five investment choices including Sustainable option
Away From Home cover (body transportation)
From the CEO
The 2025 AFDA National Convention in Ho Chi Minh City, Vietnam, was truly an unforgettable experience.
With over 220 attendees, the event was a fantastic opportunity to immerse ourselves in the vibrant culture and energy of Vietnam. For many, including myself, it was a first visit to the country, and Destination Asia did an exceptional job of showcasing the best that Ho Chi Minh City has to offer.
The Convention featured an exceptional lineup of presenters, but the standout was undoubtedly our keynote speaker, Cat Thao Nguyen. Her powerful account of her family’s refugee journey from Vietnam to Cambodia and Thailand, before eventually finding asylum in Australia was both moving and inspiring. Despite enduring unimaginable hardship, Cat Thao rose to become a law graduate and now leads Global Ready LLC, a consultancy focused on leadership in a globalised world. Her story left a lasting impact on everyone in the room.
The 2025 AFDA Convention also marked a significant milestone with the Presidential changeover which was celebrated in style at the Gala Dinner where everyone was dressed elegantly in white. A heartfelt thank you goes to Kelly Scott for her outstanding leadership and dedication over
the past two years as National President. It was a fitting tribute to recognise Kelly’s contributions while warmly welcoming our new National President, Asha Dooley. We’re also pleased to welcome Luke Gregson of Gregson & Weight Funeral Directors to the National Executive as Junior Vice President and congratulate Deanne McLeod on her transition into the role of Senior Vice President.
The AFDA National Convention is also the time that we recognise and award some of our highest honours and I congratulate Past Presidents Michael Tobin and John Fowler OAM on being awarded the honour of Life Membership of AFDA, two very deserving recipients who have devoted a great deal of time to our Association.
The year 2025 marks a significant milestone of 90 years of the Australian Funeral Directors Association. This remarkable achievement will be celebrated over the weekend of 29-31 August at the Sofitel Hotel in Melbourne with a series of inspiring presentations, culminating in a special commemorative event at the Forum on Saturday 30 August. The evening will reflect on AFDA’s proud history while also casting a vision for the future, with some exciting announcements planned. We invite as many past and present members as possible to join us for this memorable occasion. Adding to what promises to be an incredible 90th anniversary weekend, ACC Higgins will also host their 8th Industry Leadership Forum and Fight MND Fundraising Dinner on Friday 29 August. We strongly encourage all members to attend and support this important cause.
Advocacy work continues on the draft SA Funeral Industry Bill 2025 in collaboration with the SA/NT Council which the Hon Frank Pangallo MLC intends to introduce to the South Australian Parliament, and on the ATO GST Right of Interment with further clarification needed around interment fees, and payments to clergy, celebrants, organists, and soloists. AFDA remains committed to
supporting members by providing guidance and advocacy on these matters.
As previously communicated to members, the National Council through its strategic planning review identified a need to strengthen brand awareness, enhance media engagement, and amplify AFDA’s advocacy efforts. These priorities have been shaped by ongoing work with Taylor & Grace Creative Agency and informed by consultation with members and key stakeholders. Within this context, discussions have also explored the potential for a future merger with the Australian Cemeteries and Crematoria Association (ACCA). As an initial step toward exploring this potential merger, a joint advisory working party is being established. This group will include representatives from both AFDA and ACCA Councils, along with industry experts. The terms of reference are currently being developed and will guide discussions on key issues such as regulation, licensing, and international trends.
As we approach the close of another membership year on 30 June, we also look ahead to the beginning of a new chapter starting in July. With AFDA’s 90th Anniversary Celebration taking place in August and some exciting announcements planned that will shape the future direction of our Association I encourage all members to continue this journey with us.
I look forward to celebrating this milestone with you in Melbourne from 29–31 August 2025, as we honour our history and look ahead to an even stronger future together.
Dale Gilson
In the News Driving Sustainability in the Funeral Industry
The AFDA SA/NT Division has been awarded a prestigious Lead-Educate-AssistPromote (LEAP) Grant from Green Industries SA to deliver the Sustainable Funerals Program, SA during 2025 and 2026.
This is a significant achievement that reinforces AFDA’s leadership in advancing sustainability within the funeral industry. The $100,000 grant will drive the development and implementation of the program, equipping funeral directors with the knowledge and tools needed to integrate circular economy principles and decarbonisation strategies into their businesses.
Importance of the LEAP Grant
Green Industries SA’s LEAP Grants support industry sectors in South Australia to transition toward sustainable practices by promoting resource efficiency and circular economy principles. For AFDA, this funding represents a pivotal step in shaping an environmentally responsible future for the funeral sector while responding to growing consumer expectations for sustainable services.
Sustainable Funerals Program
In collaboration with sustainability consultancy 2XE, AFDA will deliver a structured two-stage program:
• Stage 1 (2025): Development of the Sustainability Guide:
- Creation of an online resource toolkit outlining best practices in decarbonisation and circular economy.
- Site assessments of four AFDA SA/NT member businesses to develop realworld case studies.
- A membership forum to present findings and engage industry professionals.
• Stage 2 (2026): Training & Education Program:
- A series of workshops providing in-depth guidance on sustainability strategies.
- One-on-one consulting support to assist businesses with implementation.
- Peer-to-peer networking and collaborative project opportunities.
Stage 1 kicked off in early May with site assessments of Riverland Funerals, Ivan Butler Funerals, Taylor & Forgie and InvoCare Australia – Blackwell Funerals Torrensville on board to represent SA member firms across regional, metro, medium/large and small business. The outcomes from the site assessments is to identify opportunities to adopt the sustainability guidelines and recommended practices as outlined in the best practice Sustainability Guide developed by 2XE in collaboration with Green Industries SA.
Each site assessment involved engaging with key stakeholders (e.g. during site walkthrough and via a small workshop). As a result of each site assessment, case studies will be developed for communication to membership, and by doing so, demonstrate practical application of the lessons and actions outlined in the Sustainability Guide.
It is intended that the case studies be incorporated into the Sustainability Guide as a single reference source, benefiting all AFDA Members across Australia. The Sustainability Guide and other findings from this project will be communicated at member workshops and will be available on the AFDA website and the Funeral Learning Hub, ensuring widespread impact.
The project will also include workshops with ‘deep dive’ presentations and Q&A on specific topics, facilitated group activities and discussion, peer to peer networking and exploring collaborative project opportunities. The workshop topics will cover:
• Running an energy, water and resource efficient funeral home,
• Creating a ‘green funeral’ business model,
• Working and engaging with your suppliers and partners,
• Engaging your team and communicating your success and Graduation and Celebration.
Nick Palousis, Founder and CEO of 2XE presented at the SA/NT Regional Meeting weekend held in Hahndorf on Saturday 17 May. SA members had an overview of the business case for environmental sustainability for the funeral industry and were provided with a preview of the 'Best practice sustainability guide for funeral directors' as part of AFDA's Sustainable Funerals Program funded by the South Australian Government through Green Industries SA.
Long-term impact
This initiative will enhance industry resilience, reduce reliance on virgin materials, and contribute to South Australia’s net-zero emissions and zero-waste targets. AFDA’s commitment to sustainability will not only improve environmental outcomes but also position AFDA Members as leaders in ethical and sustainable service delivery. Through this grant, AFDA continues to drive meaningful change, setting new benchmarks for sustainability in the Australian funeral industry.
Did you know?
The deceased’s super fund (AustralianSuper, Cbus, etc.) may include automatic life insurance that the family may be entitled to.
AFRM Claims Advocacy (ACA) is a proud National Corporate Partner of the Australian Funeral Directors Association (AFDA), working to enhance the support offered to families during times of loss. We make it easier and quicker for families to access the deceased’s life insurance claim.
Here’s why this can be essential for funeral directors and the families they assist:
“It is so easy – we mention to all families where the deceased is under the age of 65 in the initial arrangement, that they may have life insurance available.
Most families have not thought about life insurance – often families comment about the super amount but forget the insurance aspect, and given Bruno conducts a free check on the availability of life insurance for the family, it becomes a great value added service.
We have the conversation, hand over the flyer and we know that Bruno and his team will look after our families with compassion and expertise. ”
- Jesse, William Farmer Funeral Directors
“We have over 280,000 reasons to recommend William Farmer Funerals. We are still grieving at the tragedy, but knowing we are doing everything possible is important – Dad has indicated that the life insurance funds are likely to support me to get into the property market to buy a home – Paul would like that.”
- Peta, sister of Paul who passed away aged 38.
Over $280k was found in Paul’s Super/Insurance.
• Total Care: Funeral arrangers reminding families that the deceased may have life insurance in their super fund demonstrates total care for families. This is care that considers the family's physical, emotional, and nancial wellbeing.
•Easy: Funeral arrangers are provided a simple script and yer which they can hand to families. Once the family has the yer, there is nothing more for the funeral arranger to do. From here, Bruno and his team get to work and check if the deceased had life insurance in their superannuation (for free).
•Referrals: Families who are receiving our help often comment on how the funeral home has thought of everything. Most families are not aware that the deceased had automatic life insurance in their super fund, so when funds are found, it often exceeds expectations.
The ACA flyer is available for your families.
Contact and Support: To make it easier for your families, contact ACA at aca@afrm.com.au or call Bruno on 1300 013 328
Life Membership Award
Michael Tobin has dedicated more than 50 years to the funeral industry, with a career defined by inspirational leadership, mentorship, and community service that continues to influence both the AFDA and the broader funeral profession.
Michael’s recent induction as an AFDA Life Member at the 2025 AFDA National Convention in Vietnam is a tribute to his remarkable contributions, leadership, and the lasting impact he has had on the funeral industry.
Life Membership is the highest award presented by the AFDA in recognition of an individual who makes an outstanding and exceptional contribution to the service and work of AFDA at a national level and to the common good of the profession.
Michael’s journey with the AFDA began in 1990 when he became involved with the Victorian Division. Over the years, he has held numerous influential roles, including Victorian President from 1996-1998, and National President from 1999-2001. His leadership was instrumental during a pivotal time for the Association, as the funeral industry faced challenges from
low-cost operators entering the market. Michael stood firm in his belief that the service, rather than cost, should always be the priority when caring for families, a principle he instilled in the AFDA's ethos during his term.
Throughout his tenure, Michael’s dedication to fostering new talent within the Association and mentoring the next generation of leaders has ensured the continued growth and vitality of the AFDA. His leadership is characterised by a forward-thinking approach, coupled with compassion and inclusivity. One of Michael’s greatest strengths lies in his ability to connect with members at all levels. His welcoming nature and willingness to listen to the concerns and aspirations of others have played a pivotal role in building strong relationships within the Association. Michael’s guidance and mentorship were crucial in shaping the careers of many funeral directors, helping them grow within the profession and the AFDA.
One of Michael’s most remarked-upon qualities is his unwavering commitment to the AFDA, often putting the Association’s needs above personal and business concerns. He was known for making tough decisions with the well-being of the Association in mind. This dedication was further reflected in his contributions to the AFDA's growth, as Michael spent countless hours away from his business and family to serve in various roles across the Association. His ability to balance his professional responsibilities with his devotion to the AFDA showcases a rare level of selflessness and dedication to the industry’s future.
Michael’s commitment to the funeral profession extends to his work at Tobin Brothers Funerals. Starting as a Funeral Director’s Assistant in the early days of Tobin Brothers, when it was a smaller provider with just two branches, Michael has contributed
Michael Tobin
to and helped guide the company into what it is now – one of the leading and largest independent funeral companies in Australia.
Michael’s dedication to the funeral profession is further reflected in his longstanding membership with the British Institute of Embalmers, as well as his role as a Member and Fellow of the Australian Institute of Embalmers. Awarded the Master Funeral Director recognition when it was established, Michael’s commitment to high professional standards has been consistently acknowledged throughout his career.
Beyond his work in the funeral profession, Michael’s philanthropic efforts have also made a significant impact. His involvement with organisations such as the Les Twentyman Foundation and Fight MND, as well as his support of the Tobin Brothers Foundation, reflects his ongoing commitment to making a positive difference in the broader community.
Michael’s Life Membership is a well-deserved recognition of his remarkable career. He is a true ambassador for the values of service, professionalism and compassion that define the funeral profession and the AFDA.
Protecting Grieving Families from Cyber Threats
Losing a loved one leaves us vulnerable in ways we rarely consider. When grief clouds our judgment, cyber criminals see an opportunity.
For small businesses, especially funeral homes, and families navigating loss, understanding how to protect themselves during these sensitive moments has never been more important.
When grief meets technology AI-driven cyber threats target us when we're at our most fragile. Deepfakes – manipulated videos or audio that appear genuine –have been used to impersonate loved ones or trusted figures. Imagine a family receiving what seems to be a call from a relative or funeral director, only to discover it was an AI-generated voice seeking to exploit their vulnerability.
In one heartbreaking case, a grieving family lost £4,300 (close to $9,000 AUD) after clicking a fraudulent livestream link they believed would connect them to a relative's funeral service. The scammers had created a fake funeral home page, knowing the family's emotional state would make them less likely to spot the deception.
During bereavement, normal defences are lowered. Families are emotionally overwhelmed
and less likely to question unusual requests, distracted by funeral arrangements and administrative tasks, and eager to honour their loved one’s memory. This makes them vulnerable to scams that play on sentiment, and often, to sharing personal information publicly through obituaries and social media. Cyber criminals know this and craft their attacks accordingly, taking advantage of our most human moments.
Protecting
your families
We encourage funeral directors to remain vigilant about potential cyber threats that may target families during this vulnerable time. You can serve as a safeguard by sharing these practical steps to help families identify potential scams and cyber threats.
• Verify before you trust – If families receive unexpected communications about a funeral service or related matter tell them to contact the funeral home directly using the official number, not the one provided in the message.
• Be wary of urgent requests – Scammers create false urgency. Any message demanding immediate payment or personal information deserves extra scrutiny, especially during emotionally challenging times.
• Check the details – Look carefully at email addresses and website URLs. Often, fake sites have subtle misspellings or unusual domains.
• Protect funeral notices – When writing obituaries, consider limiting the personal details shared publicly, as these can be used to craft convincing scams.
• Support one another – Assign a family member who isn’t as closely affected by the loss to help with financial and administrative matters, providing an extra layer of emotional distance and clarity.
Funeral homes should also consider:
• Creating clear communication guidelines for clients, so they know exactly how and when you'll contact them
• Providing a simple, printed guide about potential scams alongside your standard paperwork
• Posting visible warnings about common funeral scams in your facilities and on your official website
• Securing your social media accounts with strong authentication to prevent impersonation
• Regularly checking online for fake accounts mimicking your business.
In moments of grief, everyone deserves the space to mourn without fear of exploitation. By taking these precautions, we create a protective circle around those experiencing loss, allowing the focus to remain where it belongs: on remembering and honouring the lives that meant so much.
For more guidance on cyber security during difficult times, visit Cyber Wardens at cyberwardens.com.au, and for help protecting your funeral business from cyber threats check out the Cyber Wardens program at: cyberwardens.com.au/afda.
Life Membership Award
John Fowler’s career in the funeral industry spans over five decades, marked by unwavering dedication, exceptional leadership, and an enduring commitment to the AFDA.
John’s recent recognition with Life Membership at the 2025 AFDA National Convention in Vietnam is a fitting tribute to his significant contributions to the industry and his pivotal role in shaping the future of the AFDA.
Life membership is the highest award presented by the AFDA and is only afforded to a person who has rendered service to the Association that displays their outstanding knowledge, loyalty, and dedication in pursuits connected with the profession of funeral director and who, in the opinion of the National Council, is a proper person to hold the
distinction of Life Member.
John’s journey with the AFDA began in the late 1980s, and over the years, he has held numerous roles, both at the state and national levels. He served as Junior Vice President for the South Australian Division in 1998, Victorian President from 2002-2004, and ascended to the role of National President from 2015-2017.
One of John’s hallmark achievements was his leadership in advancing the strategic initiative, ‘The Value of a Funeral.’ This initiative played a crucial role in raising awareness of the importance and impact of funerals across the industry, the AFDA, and the public. By bringing Dr Alan Wolfelt, a renowned grief expert, to Australia, John helped to reinforce the message that funeral services are integral to the healing process, not just for families but also for the wider community. The initiative has been instrumental in promoting a deeper understanding of the value that funerals bring, highlighting the essential role that funeral services play in both the profession and society at large.
John’s ability to inspire and mentor emerging leaders within the Association has been a cornerstone of his leadership. His dedication
John Fowler OAM
to nurturing talent has ensured a legacy of skilled and passionate individuals ready to carry forward the mission of the AFDA and to maintain high standards in their professional conduct and service. His mentorship has helped guide the next generation of AFDA National Presidents ensuring the AFDA remains at the forefront of the industry.
During his term as National President, John oversaw two of the most successful annual National Conventions in the history of the AFDA, held in Singapore and Melbourne. The Melbourne Convention notably set a record for delegate attendance. John’s commitment to AFDA events is a testament to his dedication. Whether at large National Conventions or smaller regional Victorian Zone Meetings, he has consistently made a point of attending and engaging with members ensuring that both new and prospective members felt their attendance was appreciated, which contributed to growing AFDA’s membership.
A recipient of the Master Funeral Director Award in 2002, John’s contributions to the funeral profession were formally recognised by the AFDA and further reinforced when, last year, he celebrated 50 years of service to the funeral industry.
Beyond his professional accomplishments, John’s commitment to the broader community is nothing short of extraordinary. His involvement with Rotary, local sports clubs, and numerous charitable organisations, including the Les Twentyman Foundation, showcases his dedication to making a meaningful difference in the lives of others. His tireless efforts have been recognised with a Medal of the Order of Australia (OAM), an accolade befitting his remarkable contributions.
John’s leadership within the AFDA and his broader community work have left a lasting legacy, ensuring that both the Association and the funeral profession continue to thrive.
2025 AFDA Convention
Ho Chi Minh City in Vietnam certainly delivered as an exciting destination for the 2025 AFDA National Convention held at the New World Saigon Hotel from 24-27 March 2025.
Members and industry colleagues from all around Australia and the world gathered for four jampacked days to learn, network, socialise and experience a new destination and culture.
The Convention kicked off with a welcome cocktail reception at Chill Skybar on Level 26 with spectacular city views. Members enjoyed canapes and a variety of food as the sun set, and the city lit up. National President Kelly Scott welcomed all attendees and encouraged them to spend time with each other and strengthen the relationship between funeral directors and suppliers.
The Convention was officially opened by Consulate General Sarah Hooper before Past National President and Life Member/Councillor John Scott conducted a moving memorial service for those members who have died since the 2024 Convention. During the opening two prestigious AFDA Life Membership awards were presented to past National President’s Michael Tobin and John Fowler OAM.
The first education session was presented by John Adams from the UK who spoke on integrating death, dying and bereavement education into schools, a cause he is very passionate about
and is hopeful to see this happen across the western world.
Members spent the afternoon experiencing all that Ho Chi Minh has to offer with a city sights tour including visits to the majestic Notre Dame Cathedral, the Grand Central Post Office, the Presidential Palace, Ben Thanh Market and Tao Dan Park for a group Tai Chi activity plus a cyclo ride and time to explore the markets. That night, members boarded the Saigon Princess for a stunning dinner river cruise, taking in the breathtaking panoramic views of the Saigon River and city skyline.
Day three was full of education and learning with presentations from John Adams on ‘Leadership though Change’, Marc Foi on ‘The Many Practical Applications of AI for Funeral Homes’, Greg Shorland on ‘The Funeral Learning Hub’ followed by the annual Keynote Luncheon featuring a very heartfelt and personal story from Cat Thao Nguyen which resonated deeply with attendees.
On the final day of the Convention delegates heard presentations from Simon Pugh on ‘Right Place Right Time – And Being Ready’ and Colin Wilson on ‘Being an Employer of Choice in Managing Staff’. The final session facilitated by Asha Dooley was a panel discussion featuring industry leaders from
around the world including Australia, NZ, UK and The Netherlands focusing on global funeral industry regulations and challenges.
While the education sessions took place, partners had the delightful and tasty experience of attending a cooking class at the renowned Hoa Tuc Restaurant and then joined all delegates for the group activity to the War Remnants Museum.
The final dinner was the President’s Gala Dinner themed as a White Night Soirée and delegates embraced the theme with all 200 dressed in white, creating a striking and memorable atmosphere. A highlight of the evening was the acknowledgment of National President Kelly Scott’s completed term and all that she has achieved followed by a warm welcome to incoming National President Asha Dooley of Grace Funerals, NSW.
Thank you to the National Corporate Partners and sponsors who supported the Convention, the members who gave their valuable time to travel and attend and the AFDA staff who worked so hard to make it one of the best conventions yet. We look forward to seeing you all on the Sunshine Coast next March for the 2026 AFDA National Convention.
2025 AFDA Convention
Vietnam
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2025 AFDA Convention Vietnam
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Red Nose Australia Helping Funeral Professionals Support Families Industry Spotlight
The loss of a baby or child is one of the most painful and lifealtering experiences a parent can endure. In the midst of grief, the task of planning a funeral can feel deeply overwhelming.
As a funeral director, you are in a unique position to offer quiet support, helping families navigate this moment with sensitivity and care. Red Nose Australia has supported bereaved parents and families for almost 50 years and drawing from that experience, they’ve shared the following considerations to help funeral directors create more compassionate and meaningful farewells for a baby or child.
Understanding the needs of bereaved parents
A child’s funeral is unlike any other. For many parents, it may feel like their final opportunity to show love and care. Every decision can carry enormous emotional weight.
You can support families by:
• Allowing time and space –families may need more time to consider options or may change their minds as they process what has happened. Being patient and unhurried can be a great comfort.
• Offering clear, simple choices – help break
decisions into manageable steps. Avoid overwhelming families with too much information at once, and ensure they understand all available options.
• Encouraging personal touches – parents may find meaning in adding special elements to the funeral like selecting a meaningful song, including a toy or choosing flowers from the family garden. Support them to honour their child in whatever way feels right to them.
connection. Encouraging age-appropriate involvement such as having children draw a picture, choose a song, or help select an outfit can give them a meaningful role. Families may also appreciate help creating keepsakes, like gathering mementos such as hand and footprints, photographs, or messages to include with the child.
The guidance and care you offer in these deeply personal moments leaves a lasting impression.
• Honouring cultural and spiritual needs – families may come with traditions or beliefs that are unfamiliar. Being open, respectful and collaborative can go a long way in helping them feel supported.
Create a supportive experience
Many parents will be navigating shock and numbness. They may struggle with basic tasks. Your calm presence can make a difference. Here are a few ways you can support them:
• Listening with compassion – sometimes just sitting quietly with a family, or gently guiding them through the process, can be more helpful than trying to offer solutions.
• Speaking clearly and kindly – using direct, sensitive language avoids confusion. Be led by the parent on how they wish their baby or child to be referred to.
• Sharing useful resources – if a family has not yet had bereavement support, you may wish to offer a brochure from Red Nose Grief and Loss. A selection of resources for funeral directors and families is available at: rednosegriefandloss.org.au.
Include family members
Siblings, grandparents, and other family members often wish to be involved in the farewell and finding thoughtful ways to include them can support healing and
Ongoing support
For many families, the hardest days come after the funeral, when the reality of loss begins to settle in. You can support them by:
• Offering a thoughtful follow-up – a brief call or message can remind parents they are not alone and that their child has not been forgotten.
• Referring families to support – Red Nose Grief and Loss provides free, specialised bereavement care to families across Australia. The Red Nose 24/7 Support Line (1300 308 307) is available to both families and funeral directors who may need someone to talk to.
• Sharing ways to remember – some parents find comfort in lighting a candle on special days, planting something in memory, or attending a remembrance service.
Your role matters
The guidance and care you offer in these deeply personal moments leaves a lasting impression. By supporting families in shaping a farewell that feels right for them, you’re helping them to make sense of an unthinkable loss. If the emotional weight of this work ever feels too heavy, Red Nose is here for you, too. Please don’t hesitate to call the Red Nose 24/7 Support Line on 1300 308 307. To download brochures and resources for families or for your team, please visit: rednosegriefandloss.org.au/support/ organisation-resources.
Scott Harris Member Profile
QLD Divisional President AFDA National Councillor
Some people are born into the funeral industry. Others make a conscious decision to pursue it. And then there are those of us who stumble across it by chance.
For me, it was chance. It was in 2001, and my government administration traineeship was coming to an end with no clear path to a permanent position. As I was living in a small town I began to think about who I knew and where I might find work. A man from my church came to mind who was a funeral director and I’d always been a little curious about his work. He had a quiet presence and always had stories people leaned in to hear. So, I reached out.
After a quick, informal interview with the manager, I returned from my honeymoon a few weeks later to begin work experience as an after-hours, on-call Funeral Director’s Assistant. And so, my journey into the funeral profession began, 23 years ago. I had no idea then just how much I would be able to give and even less how much I would receive in return.
From the beginning I felt a strong sense of purpose. I've always been drawn to supporting people through difficult times, to meet them where they are and walk alongside them. In those early days, I found deep personal satisfaction in helping families. I felt the honour of being entrusted with their loved ones and the privilege of helping create ceremonies that allowed them to express
is mentoring and shaping the next generation of funeral professionals. I take great pride in helping my team understand not only the logistics of the role but the emotional impact of what we do. We don’t just deliver a service, we deliver an experience and create space for grief, memory, and healing.
I'm also grateful to serve our industry more broadly, both as Queensland Divisional President and National Councillor with the Australian Funeral Directors Association (AFDA). These roles have challenged and enriched me, professionally and personally.
I’m particularly thankful for the genuine friendships I’ve formed through the AFDA and for the mentorship and encouragement of those who have gone before me. These are the reasons I come back each day, the opportunity to create meaningful funerals that bring healing, and the support and camaraderie of colleagues across the country who understand the unique work we do.
We don't just deliver a service, we deliver an experience and create space for grief, memory and healing.
It wasn’t until years later that I came to fully understand the depth of the role we play. I came to see that funeral directors are not just organisers or support people; we’re creators of deeply meaningful experiences. That a wellcrafted funeral is a crucial step in the healing process. It’s our job to listen carefully to the stories shared by families, and to weave those stories into a ceremony that truly reflects the life that was lived through music, symbols, personal touches, and ritual.
Today, one of the great privileges of my work
Outside of work, I’m a proud dad to two adult sons and recently discovered the joy of becoming ‘Poppy’ to my first grandchild. Recharging from the demands of our profession usually means time with family often centred around sport, with favourites being V8 Supercars, Formula 1, and NRL (the real footy!).
I love exploring Australia’s East Coast and can often be found near the beach, four-wheel driving, kayaking, fishing, or simply relaxing with a Bundy Rum and a good book. With the recent purchase of my first caravan, I’m looking forward to heading further afield and discovering even more of this incredible country.
By Scott Harris Ross Funerals E: info@rossfunerals.com.au
Association News
NSW/ACT Division
GENERAL MEETING
The NSW/ACT Council met in Canberra at East Hotel for their General Meeting Weekend on 2-4 May, coinciding with election night. The turn out from members and sponsors was the best in a long time and thanks must go to William Cole Funerals for their attendance and support at the event. NSW/ ACT members heard from two excellent speakers; Dr Philip Bachelor OAM who spoke on Bereavement Practices in Australia, and Madeleine Opitz from CyberWardens who gave an
South Australian / Northern Territory Division
EVENTS AND TRAINING
The SA/NT Regional Weekend was held on 16-18 May in Hahndorf where members and sponsors also took the time to network and enjoy each other’s company at the German themed dinner on the Friday night. Education sessions kicked off with Nick Palousis, CEO and Founder of 2XE presenting on the business case for environmental sustainability for the funeral industry and a preview of the 'Best practice sustainability guide for funeral
overview on how to ensure your small business is cyber safe. Ben Kelly, CEO of ACCA also presented an industry update to members. The meeting also provided an opportunity to welcome new Council members, acknowledge Nick Maurer’s achievement in receiving the AFDA Distinguished Service Award and wishing Asha Dooley all the best in her role as the new AFDA National President.
BIRTHS, DEATHS AND MARRIAGES
Regular meetings with NSW Births, Deaths and Marriages (BDM) and Access ACT (BDM) continue and an objective of the NSW/ACT Council is to gather BDM resources that are helpful to funeral directors and house on the Funeral Learning Hub. In addition, wait times and processing of certificates continues to be a concern, which the NSW/ACT Council have reinforced to BDM. BDM have undertaken to address and advise at the next meeting.
directors' as part of the AFDA’s, Sustainable Funerals Program funded by the South Australian Government. This session was followed by Dr Abby Buckley from the Eco Coffin Project who spoke of her passion to inform people how the death system works so they know what is possible and can make informed decisions with no regrets.
GOVERNMENT REGULATION
The Funeral Industry Bill 2025 will be proposed in June by the Hon Frank Pangallo MLC. A letter from the AFDA National President and SA/NT Divisional President to Frank Pangallo was sent expressing AFDA’s disappointment that previously raised concerns were not addressed in the proposed Bill. As a result, Mr Pangallo is now considering AFDA’s concerns.
LEAP FUNDING
The SA Division of AFDA has secured funding from the Lead Educate Assist Promote (LEAP) Grant from the SA Government through the
AMA NSW
NSW/ACT Councillors also met with the AMA in February 2025 to address inconsistencies in the MCCD process and discussed collaboration on educational resources for GPs. Quarterly meetings with AMA NSW will continue and Council will work towards producing an infographic tailored for GPs.
Green Industries SA (GISA) to prepare and roll out a Sustainability Handbook for the Funeral Industry over 2025 and 2026. GISA is reaching out to SA members to gauge their capacity to participate in the program as case studies and therefore benefit from the findings. While this particular funding is only for SA members, once the project is complete AFDA will be looking to roll it out in all Australian states and the resulting Sustainability Handbook will benefit the entire funeral industry with AFDA being the brand champion. Read more about this program on page 11 of the Journal.
Tasmanian Division
CORONERS COURT
Tasmanian members attended a presentation on 19 March by Chief Coroner McTaggart, which provided a general overview of the coronial process and the role of the Magistrates Court of Tasmania. The session has been uploaded to the AFDA Funeral Learning Hub and covers key topics such as the functions of the Coroner, forensic considerations in determining reportable deaths, and recent developments within the Court.
DIVISIONAL EVENTS
In place of the usual AGM weekend meeting this year Tasmanian members are encouraged to attend the 90th Anniversary Celebration taking place in Melbourne from 29-31 August 2025 at the Sofitel Melbourne on Collins. The working party, made up of Victorian and National Councillors, encourages as many members as possible to
Queensland Division
EVENTS AND TRAINING
The QLD Divisional Council held its Quarterly Meeting in Brisbane on 23-25 May with one of the stronger attendances seen in a long time. Speakers included Ben Kelly, CEO ACCA, and Stephanie Gallagher, Deputy State Coroner, QLD who spoke about Jurisdiction of a Coroner. Recognising the need for more training in conflict management and negotiating challenging family dynamics during funeral arrangements, members had training from Adrien March of Relationships Australia who spoke about conflict confidence for funeral professionals.
attend for what promises to be a weekend that showcases how AFDA will evolve to meet the future needs of members, communities, families, and the funeral profession.
2025 FUGLSANG SCHOLARSHIP
The application period is now open for the Tasmanian 2025 Peter Fuglsang Memorial Scholarship. Applicants are asked to write a short essay of no more than 600 words detailing how they will benefit from attending the AFDA 90th Anniversary Celebration. The scholarship, proudly sponsored by ICF Insurance Brokers, offers a complimentary full registration and accommodation to the AFDA 90th Anniversary Celebration. The winning recipient is required to submit a
Planning is underway for a number of training sessions including a refreshed Funeral Arranger training day, catering and safe food handling, and mortuary training that includes restoration work.
BIRTHS, DEATHS AND MARRIAGES
QLD members continue to express their concern with Birth, Deaths and Marriages (BDM) proposal to charge a fee for making corrections and delays in processing certificates. Following on from the Divisional Council meeting in February, Councillors met with senior representatives from BDM in a face to face meeting just prior to the Council meeting held on Friday 23 May.
WEEKEND BURIALS
In collaboration with Ben Kelly, CEO ACCA, on 15 April 2025, the QLD Division wrote a letter to Mayor Raven of the City of Logan expressing concern over the decision to cease weekend burials. An almost immediate
written report within three months of the event describing what was gained from their attendance at the weekend, as well as any suggestions for education topics for future Tasmanian events.
DEATH STATISTICS
The Tasmanian Council has finalised an agreement with BDM’s Registrar for the provision of monthly death statistics and has received its first report for death data which will be distributed to members shortly and will also be available on the Funeral Learning Hub. The data has been consolidated into geographical areas, with summary statistics released only where there are five or more deaths registered per area to ensure privacy.
response was received, advising that this decision had been turned around and that weekend burials would be taking place from 3 May 2025 which is a pleasing outcome for members and stakeholders.
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Victorian Division
EVENTS AND TRAINING
The Division successfully held its second Zone Meeting of 2025 in Sale on 14 May, attracting over 40 members. The event featured an insightful presentation on LGBTIQA+ inclusion in the funeral industry, delivered by The Equality Network on how funeral directors can better honour and care for individuals who identify as LGBTIQA+, as well as their families or chosen families.
In place of the traditional AGM meeting weekend Victoria will be the host state for AFDA’s 90th Anniversary Celebration. Significant planning has been undertaken by the Division, alongside a working party made up of Victorian and National Councillors, to ensure this milestone is celebrated with reflection and anticipation for the future.
FUNERAL PRICE TRANSPARENCY
In May, the Divisional Council met with the Department of
Western Australian Division
EVENTS AND TRAINING
The Division has a number of events planned for 2025 and is planning additional training opportunities throughout the year. Mark the following dates in your diaries:
• WA Council Meeting – 4 July
• Industry Training Day – 5 July
• Christmas Function –21 November
Government Services for the first round of consultations on the development of funeral pricing transparency regulations under the Residential Tenancies and Funerals Amendment Act 2024. These regulations will introduce funeral pricing transparency for Victorian funeral businesses. Councillors look forward to continued engagement with the Department as the regulations are developed and will share updates and opportunities for input as they arise.
EXTREME CLIMATE WORKSHOP
In March, Councillors participated in an online workshop on emergency planning for extreme climate scenarios, run by the Department of Health’s Climate Health Victoria team. The workshop focused on how the cemetery and health sectors may interact during future
DIVISIONAL COUNCIL
WA Divisional Senior Vice President Craig Renshaw was successfully nominated and voted into the position of Divisional President, following previous President Mark McKenzie’s choice to step down from the role. The WA Council thanks Craig for stepping up to the role and extend their sincere thanks to Mark for his hard work in the role during his time as Divisional President. The Council is very pleased that Mark will continue to contribute by staying on as a Councillor. The Council also welcomed Erin Gilbert from InvoCare who was successfully nominated as a Councillor.
ADVOCACY
Stakeholder engagement is a key focus for the Division and with Hannah Beazley MP continuing to hold her portfolio, Minister for Local Government and Youth, Minister Assisting for Training and Workforce
climatic events, identifying opportunities for improvement, increasing resilience, and minimising disruptions across sectors under extreme climate conditions.
CEMETERY SECTOR
In May, Councillors attended the Breaking of the Grounds Ceremony for the Greater Metropolitan Cemeteries Trust’s (GMCT) new site, Harkness Memorial Park, located in the City of Melton, approximately 40km northwest of Melbourne. The 128-hectare site will be more than three times the size of Melbourne’s Royal Botanic Gardens and the largest development of its kind Victoria has seen in 100 years. A key focus at the ceremony was the vision for Harkness as a sustainable, inclusive, and accessible space for people of all backgrounds and life stages.
Development, the Council will leverage their already strong relationship by identifying opportunities to consult and collaborate with the Minister.
Another area of focus will be enhancing the relationship with the Metropolitan Cemeteries Board by seeking opportunities to have more focused meetings with key staff members.
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Supplier News Honouring Loved Ones from Afar with CeremonyCast
In times of loss, gathering together to honour a loved one is deeply important, but distance, health, or cost can sometimes prevent family and friends from attending a funeral in person.
CeremonyCast offers a professional funeral live streaming service that ensures no one misses the opportunity to pay their respects, no matter where they are.
More accessible farewells CeremonyCast’s funeral live streaming process is designed to be simple and seamless. Families can book the service via their funeral director or contact CeremonyCast directly to discuss their needs. Both ceremonies at indoor and outdoor venues and graveside can be covered. Once arranged, a private streaming webpage is created, allowing guests worldwide to watch the service live from any device.
The stream is professionally filmed using multiple cameras and high-quality audio equipment. CeremonyCast’s experienced team ensure their set-up is discreet and respectful, while also capturing the essence of the ceremony. Scene-setting shots of the venue, coffin arrival and guests are included. They’ll also capture any guard of honour or special tributes on request.
Additionally, CeremonyCast provides a recording of the ceremony, which remains available online for a month and
can be downloaded. This allows those who couldn’t attend live to watch later, ensuring that everyone has the chance to say their goodbyes.
Enhancing the experience
CeremonyCast also offers an Audio-Visual (AV) package for venues that don’t have the facilities. This includes speakers, microphones and a projector screen or television, all managed by a dedicated staff member. The AV set-up ensures that every word, tribute, and musical selection is heard clearly at both the venue and online. CeremonyCast can also help gather and edit any extra videos to be included, such as video tributes from people who can’t make it in person.
One of the most moving elements of a funeral service is the funeral slideshow.
CeremonyCast can create beautiful mini movies using cherished photos and video clips, combined with meaningful music. Families can choose from a variety of styles and soundtracks, allowing them to craft a tribute that truly reflects the life and legacy of their loved one. During the live stream, the slideshow is played full screen so viewers at home can see it clearly and get the full experience.
Adding extra cameras, such as a mobile roaming camera, allows CeremonyCast more
flexibility to include more angles and footage in the live stream and recorded video. If the event is bigger, more complex or has special requirements, they can provide bespoke coverage with extra staff.
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Being able to attend a funeral online is now welcomed and appreciated by so many people, as shown by CeremonyCast’s many five star Google reviews. Viewers can also leave tributes on the dedicated page for each ceremony and really feel like they’re part of the day from afar.
For families navigating the difficult process of saying goodbye, CeremonyCast provides comfort and connection, ensuring that no one is left behind in honouring a loved one’s memory.
For more information visit www.ceremonycast.com.au or email info@ceremonycast.com.au and phone 02 8325 1723 to discuss your requirements.
AIE Update Industry News
The AIE Board is currently finalising plans for the 2025 AIE Conference, to be held in Queenstown, New Zealand from 9-12 October at the Rendezvous Heritage Hotel.
2025 AIE Conference
The 2025 AIE Conference in collaboration with the New Zealand Embalmers Association (NZEA) promises a valuable mix of education, cultural exchange, and networking.
Attendees can look forward to exploring traditional religious aspects of embalming and funeral industry practice in New Zealand, while also enjoying the opportunity to reconnect with colleagues and build new connections. A reminder that a valid passport is essential for travel.
We look forward to releasing more information about the Conference in the coming weeks as education speakers and social
events are confirmed. Please monitor your emails for the next e-news with all the details.
2025 AIE Scholarship
The winner of the 2025 AIE Scholarship is Duncan Norris from Embalming Solutions, Queensland. The prize includes complimentary registration for attendance at the 2025 AIE Conference in Queenstown, New Zealand plus return economy airfare to New Zealand, three night’s accommodation and prize money of AUD $1,000.
This year’s technical question attracted entries of a very high standard and the AIE Board thanks all participants for their efforts. The winning essay by Duncan is available in the Members Lounge on the AIE website. Special thanks also go to Bowra & O’Dea for their continued sponsorship of the AIE Scholarship.
2025/2026 AIE Membership
June marks the end of the financial year and the beginning of the new membership cycle for the AIE. Invoices for 2025/2026 membership will be issued in July, and members are reminded to pay by the due date to avoid cancellation. If you're facing financial or employment-related challenges, please contact the AIE directly to discuss your situation confidentially.
Membership growth and retention remain a priority for the AIE. As with any association total membership numbers fluctuate from year to year as student members make the transition to full members, and qualified embalmers rejoin or decide to leave the funeral industry altogether.
To reflect members’ career stages and roles within the profession the AIE offers a range of membership categories, including Fellow/Full, Honorary, Life, Student, Affiliate, Retired, International Associate, and Mortuary Assistant. The first year of student membership is free, and the Mortuary Assistant category welcomes those early in their careers to gain exposure to embalming practices.
Education and CPD
From the 2025/2026 financial year, the AIE will reintroduce a CPD points-based system. Along with paying annual fees, CPD will be required to retain Fellow/Full membership status. This change reflects AIE’s commitment to maintaining the highest professional standards in embalming, compliance, and global best practice. Members can access the AIE Learning Portal to support their CPD goals if they are not able to attend the annual Conference or any in person state-based CPD events.
AIE Learning Portal
The AIE Learning Portal is an easy way AIE members can achieve CPD points and boost their professional development. The AIE Learning Portal offers AIE members access to over 21 courses, Lunch and Learns, webinars and podcasts. More courses and AIE specific content will be added over time. An introduction to the AIE Learning Portal and how to get the most out of it is available as a recording in the AIE Members Lounge and on the Learning Portal for AIE members to view. If you are having trouble logging in to the AIE Learning Portal, please contact the AIE and we will assist you in gaining access to the site.
As we move through the second half of 2025, I extend my sincere thanks to the AIE Board for their ongoing dedication and to the AFDA Executive and office team for their support over the first six months of the year. Your contributions continue to strengthen our association and the wider funeral profession.
As always, I encourage everyone to look after themselves and each other as we head into the winter months.
Andrew Mitchell AIE Chairman
ACCA Update Industry News
In my last update I shared many exciting initiatives and projects for this year, and I’m pleased to report that many are underway and already making a positive impact across our sector.
One of the most significant developments has been the establishment of the National Safety Advisory Committee. This industry-led group is already actively working on a number of projects aimed at improving safety across all facets of our sector. The committee’s focus includes the safety of cemetery and crematoria staff, funeral directors, and members of the public during services and when visiting cemetery sites.
This is a collaborative effort made up of industry representatives who bring firsthand experience and insights to the table. We’re proud of the early progress and encourage everyone in the sector to contribute. If you have ideas, concerns, or suggestions about safety in and around cemeteries, we’d love to hear from you, and if you’re interested in being a part of this important committee, please don’t hesitate to reach out.
Another key initiative progressing well is the QLD LGA Cemetery Standardisation Project. This effort is focused on simplifying and unifying the paperwork and processes involved in cremation and burial services across Queensland. Currently, each local governmentrun cemetery operates with different forms, terminology, and requirements. We understand how frustrating and time-consuming this inconsistency can be for funeral directors and families alike.
This project brings together representatives from both local government and private cemeteries throughout Queensland. Importantly, it will also seek input from Queensland funeral directors to ensure the final outcome is practical and meets your needs. The goal is to make the experience smoother and more efficient for everyone involved.
Looking ahead, we’re thrilled to announce that registrations are open for our two major events in 2025, both of which promise to be informative and engaging experiences for professionals in our field.
Mid-Year Event
Spanning two days and two unique locations, the Mid-Year Event from 16-17 July offers invaluable learning opportunities.
Day 1 will be held at Mount Gravatt Cemetery and will focus on:
• Monument safety and inspection best practices
• A powerful keynote by Alan Newey, who will share his personal journey following a workplace injury
• A session on Muslim burial practices and rituals by Dr Mohammed Iqbal Sultan
• Workshops on engaging community groups, storytelling, and enhancing cemetery–funeral director collaboration
• Special guest speaker Dr Hannah Gould, sharing insights from her research into death practices.
Day 2 will take us to beautiful North Stradbroke Island where we’ll explore Aboriginal burial practices and the island’s unique cemetery
history. This includes the little-known but important story of the Benevolent Society Asylum and its 8,000 unmarked graves. A sobering reminder of our sector’s role in preserving history and honouring those who came before us.
ACCA National Conference
We are also deep into preparations for our annual national conference which will be held at the historic and newly renovated Sofitel Wentworth in Sydney from 14-17 September. This year’s event is set to be one of the world’s premier cemetery and crematoria industry conferences, attracting delegates from across Australia and internationally.
Confirmed highlights include:
• Tony Nicholls from Good Talent Media, teaching us how to better engage with the media and share our stories.
• John Adams, continuing his campaign to include death literacy in school curriculums.
• The return of Sally and Imogen from the Good Mourning podcast, with a brand-new series of workshops.
• Sessions from Relationships Australia on psychological wellbeing in the workplace.
• A special partnership with the Australian Death Studies Society, who will present their annual lecture at our conference, bringing leading academic voices to the industry.
• Dr Lauren Breen, one of Australia’s foremost experts in the psychology of grief and loss.
• A presentation from the team behind the AFTER project, a pioneering body donation centre advancing forensic taphonomy research.
These events are shaping up to be some of the most exciting we’ve ever delivered. I strongly encourage all members of our sector to get involved, attend, and contribute to the ongoing evolution of our profession and we hope to see many AFDA Members there.
Email: office@riverla ndf unerals com au Serving the Riverland region of South Australia including Berri, Barmera , Renmark, Paringa, Loxton , Waikerie, and surrounding dis tricts Owned and operated by
Phone all hours: (08) 8825 2028 Fax: (08) 8825 2189
MOONTA 5558
(est. 1926)
(Compassion, Dignity, Respect)
1 Frances Terrace, Moonta Serving Central Yorke Peninsula incl. Moonta, Maitland, Ardrossan, Pt Victoria & Price, Copper Coast & wider areas Phone all hours: (08) 8825 2028 Fax: (08) 8825 2189
PORT LINCOLN 5606 Ralph, Jennifer, Linda and Sta
Paul, Chris & Laura
Serving all districts of Eyre Peninsula 20 London Street, Port Lincoln Telephone: (08) 8683 4000 www.williamsfunerals.com.au
PORT PIRIE 5540
Tasmania
HOBART & SOUTHERN TASMANIA
NORTH WEST & WEST COASTS
Travis Tann – General Manager Head office and Chapel 163 Steele Street, Devonport. Mersey Gardens Chapel and Crematorium 20 - 24 Stoney Rise Road, Devonport. Close to Spirit of Tasmania Ferry terminal for quick repatriations when required. info@pinegrove.net.au www.pinegrovefunerals.com.au 03 6423 4000
ST HELENS 7216
25 Electra Place MORNINGTON TAS 7018 enquiries@psfunerals.com www.psfunerals.com
LAUNCESTON 7250
Mark & Paul Graham
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Members: AUD$55 (4 issues, including GST) Non Members: AUD$110 (4 issues, excluding GST)
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Contact Josephine Di Dio on 08 9231 5199 or email repats@bowraodea.com.au
Proudly WA family owned and operated with over 130 years of excellence. bowraodea.com.au | leanneodea.com.au
Cnr. Esk
Last Word Purslowe Tinetti Funerals
Riding for a Cause
The team at Purslowe Tinetti Funerals recently attended the Nash Bros Grass Valley Tavern Horse Muster in the Wheatbelt of WA with team member Amy DempsterPark generously opening her farming property to 60 horseback riders for a 10km ride, raising funds for the Leukaemia Foundation. The Purslowe Tinetti team played key roles in the event with Tina Tinetti-Smith, Angela Hall, and Amy DempsterPark all instrumental in the organising, coordinating, and setup.
On the day, Dianne Tinetti and Hannah Smith led the horse riders out on the trail, providing
Portable Unit
great leadership and support to all the participants. Linda Nelson delivered the safety briefing, Rob Tinetti provided the PA system and Shane Smith managed traffic control.
Through the combined efforts of the Grass Valley Tavern, the Purslowe Tinetti Funerals
team, and community members $7,000 was raised for the Leukaemia Foundation. Purslowe Tinetti Funerals are extremely proud of their amazing community-minded staff for getting involved in their spare time and look forward to coming together for many more enjoyable community events.
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: Shirly.sareyka@batesville.com : 0437 114 333 : www.batesville.com.au Or your local Batesville sales agent: 1300 368 268
