Townsville Prestige Market Report 2024
Brad Matheson
Townsville Prestige Property Market
The Townsville prestige property market has experienced significant growth in 2024, with a record 178 homes selling for over $1 million. This marks an impressive increase from the 93 million-dollar sales recorded in 2023, highlighting strong demand and rising property values across our city.
Why Townsville Prestige Property is Such Good Value
Compared to other major markets in Queensland, Townsville’s prestige property sector offers exceptional value for buyers looking for luxury homes without the hefty price tags seen in Brisbane, the Gold Coast, or the Sunshine Coast. Buyers can secure spacious, highquality homes in prime locations at a fraction of the cost of equivalent properties in these areas, making Townsville an attractive option for investors and owner-occupiers alike.
Townsville also boasts a unique blend of coastal and semi-rural prestige properties, offering breathtaking ocean views, expansive acreage estates, and high-end apartments that cater to a variety of lifestyles. The city’s affordability, coupled with ongoing infrastructure investments and economic growth, enhances its appeal as a long-term property investment destination.
A selection of Brad’s prestige property sales
48 Yarrawonga Drive, Castle Hill
SOLD $2,850,000
Selling strategy – For Sale
Marketing – online, video, social and google ads
Home staging completed
No. of open homes – 8
No. of buyers – 23
Sold – at list price
42 Paxton Street, North Ward
SOLD $1,250,000
Selling strategy – Auction
Marketing – online, video, social and google ads
Home staging completed
No. of open homes – 3
No. of buyers – 11
Sold - prior to auction
Case Study
Acreage Property Performance
Acreage properties contributed to 21 of the million-dollar sales, demonstrating continued interest in lifestyle properties that offer space and privacy. Alice River led this segment with 10 sales over $1 million, followed by Alligator Creek with four, further reinforcing the appeal of semi-rural living within close proximity to the city
Apartment Market Trends
Luxury apartment sales accounted for 14 transactions exceeding $1 million. Notably, 11 of these sales were for three-bedroom or larger apartments, indicating that buyers seeking a unit lifestyle still prioritize space and comfort. This trend suggests that while the convenience of apartment living is attractive, ample living space remains a key consideration for buyers in the prestige market.
House Sales Dominate High-End Market
House sales dominated the million-dollar market, with 143 properties surpassing the $1 million mark. Of these, 124 homes featured four or more bedrooms, underscoring a preference for spacious family homes within Townsville’s prestige market.
Suburb Breakdown:
Where Are the Million-Dollar Homes?
Several key suburbs stood out in 2024 for their high concentration of luxury home sales over $1 million:
These figures illustrate strong demand in coastal and high-elevation suburbs, as well as the ongoing appeal of well-established family-friendly neighborhoods.
North Ward/ Belgian Gardens
2025 – Forecast
Houses in Townsville are selling faster than anywhere else in Queensland, with new data showing an average time on market of just 15 days.
According to the latest PropTrack figures, the median time on market for Townsville houses fell from 34 days in January 2024 to just 15 days in January 2025.
Over the same period, the median house price in Townsville surged 23.8% to $526,000.
Looking ahead, experts predict Townsville’s property values could rise by approximately 50% over the next three years, driven by ongoing economic development, infrastructure projects, and an influx of internal migrants seeking affordable housing and a high-quality lifestyle. In Townsville our prestige property is a lot more affordable compared to the southeast corner of Queensland.
Two of Queensland’s most expensive listings are in Noosa and Sovereign Islands for $35m and $31m.
The current top 10 highest listings range from a home on Yarrawonga Drive Castle Hill for $2.7 million to a 1243sqm property on Sir Leslie Theiss Drive Townsville City which previously had a listing price of $9.85m.
The substantial increase in Townsville prestige property transactions signals a buoyant high-end market, driven by lifestyle demand, increasing investor confidence, and Townsville’s continued economic growth. With ongoing infrastructure development and a growing population, the prestige property sector is expected to remain strong heading into 2025.