REIM Group Newsletter #39 - ENG

Hyvä luottokelpoisuus ©Soliditet

2013

# 39 Winter 2014

REIM Real Estate Investment and Management Oy Ltd

• Hämeenlinna • Imatra • Joensuu • Kouvola • Lahti • Lappeenranta • Mikkeli • Oulu • Porvoo • Tampere www.reimgroup.com e-mail: first name.last name@reimgroup.com

Mailing address: PL 34 53101 Lappeenranta Suomi omi Finland

The history of REIM Group has been published

Professional services by REIM Group since 1974 • House Managementt • Real Estate Brokerage • Accoun ng office services

Visiting address: Väinö Valveen katu 2 53900 Lappeenranta

Phone 0207 438 400

www.reimgroup.com • www.tilikarelia.fi • Väinö Valveen katu 2, 53900 Lappeenranta, Finland Phone +358 207 438 400

Writer of the history, reporter Jyrki Nuo mäki:

The history of REIM Group Oy is interesƟng, as well as surprising “The writing process started in the winter of 2013 a er I had met with Pekka Multanen on February 19th at his home. It probably was a natural me to start wri ng since in the end of December it will be 40 years since he founded the company Pekka Multanen & Kumpp. (Pekka Multanen & Co.). Clear enough, these are the roots of REIM Group, even though this company was founded only in 1988.

The first me I had a conversa on with Timo Multanen about the history was already in the Spring of 2012.

I remember well when Multanen asked about my willingness to take the job. It was in St. Petersburg where we had gone for a cultural trip with jazz with a small group of people”, tells the writer of the History of REIM Group, reporter Jyrki Nuoƫmäki.

“On my part star ng the job was pre y uncomplicated as I had just rered. Multanen had not set any parcular deadline for the history.

His instructions were: Let’s take our me doing this so that the result would be as good as possible”, states Nuo mäki and con nues: “I am not a professional but I was surprised at how well, some mes even too well, the decisions of the board have been wri en down in the minutes of the mee ngs.

Naturally, some mes these were heading-like rough entries but the important decisions were almost always documented very carefully all the way from the founding of the company.

As I have understood the board of REIM Group s ll operates this way, maybe even more carefully, which is good from the point of view of any possible future histories to be written.”

“My profession is reporter and because of that the History became what it did, which was fine with Multanen. Our aim was to open up the history of Finland’s largest family-

owned business in the field of housing management. Our goal was to tell about the life cycle, the founding and the objectives set, the growth and the growing pains, interna onality and what REIM Group is here and now – also to finish with Marko Hellevaara’s thoughts about what is waiting ahead”, tells Nuo mäki.

“REIM Group has not been just another housing management company. It is surprising how even though operating in a rather conservative field of business the company has not avoided big risks. It has been curious, learned from international ways of opera ng in the field of housing management and taken chances without judgment, which would be terrifying to many other housing management companies”, Jyrki Nuottimäki, the writer of the history of REIM Group, emphasizes.

A flexible way to operate, a vision of the future in the business and learning from mistakes have taken REIM Group to a situaƟon where it has a strong status in the Finnish housing management field due to its growth strategy”, states Jyrki Nuo mäki, the writer of the history of REIM Group.

WOMEN’S FORUM 2014 in the field of real estate and construcƟon – to the influenƟal women in the field Kiinko arranged the first event Women’s Forum 2014 to women who influence the field. The event was arranged on 13th November 2014 in Messukeskus in Helsinki.

Over a hundred of influen al women a ended the event.

In the beginning the theme was reason and emoons. The topics in the theme were: beliefs and facts about equal working life; nega ve energy in the customer juncon into posi ve trade; and wellbeing female leaders bring success to the service sector.

The lecturers in this same order were equality representative Pirkko Mäkinen from the Equality representa ve Office in the Social and Health Ministry; Professor Leila Hurmerinta from Turku School of Economics, NEMO project, and PsT; and Work and Organization Psychologist Satu Kaski from Clear Mind Oy. A er the key note speeches followed a conversation panel with the title “Wom-

an’s role in the current society, working environment and on the free time” with sub titles: Do I have to do everything myself? Reason or emo ons at work? Is diplomacy enough in the collision of chemistry between people?

In the afternoon the theme was reason and everyday life. The program was as follows: current themes in management, law and decision-making or current matters about safe customer service, working environment and violence-free free me.

The first Women’s Forum 2014 in the field of real estate and construcƟon arranged by Kiinko gathered over a hundred of influenƟal women.

(Photo on the leŌ) The panelists at the first Women’s Forum were, in addiƟon to CEO of REIM Group Saija Toivonen, Professor Leila Hurmerinta from Turku School of Economics, CEO Kaija Niemi from Hakunilan Huolto Oy, Senior Consultant SannaMari Muukka from Mercuri Urval Finland and manager, HR Development, Merja Oljakka from SOL Palvelut Oy.

Mailing address: PL 34, 53101 Lappeenranta Visiting address: Väinö Valveen katu 2, 53900 Lappeenranta

IsännöinƟsanomat 2014–2015 has been published The annual publishing of REIM Group has been published for the 27th me.

Isännöin sanomat (Brokerage News) 2014-2015 has been published as a 324 000 piece edition. Jari Vah-

viala is the Editor in Chief and Kari Hämäläinen is the Edi ng Secretary of the tabloid-sized magazine. REIM Group Oy Ltd is the publisher. People working in the edi ng council were Marko Hellevaara, Saija Toivonen and Frand Wendelin. The magazine was

printed by Saimaan Leh paino Oy in Lappeenranta and the graphic design was done by Ladontapalvelu Osmo Jurvanen Ky in Lappeenranta.

The 16-page base was published in every opera ng city of REIM Group and on top of that each city published

its own local pages. In addi on to this Tilikarelia in REIM Finance published their own pages in Lappeenranta.

Isännöintisanomat can also be read in digital form on the internet, www.reimgroup.com

Good ideas about real estate “Somehow at this moment it feels like all the news are nega ve and they only provoke depression, whether you’re reading the newspaper, watching TV or the internet. Nothing seems to go

Depressions come and go. The first words of REIM Housing Management were said 40 years ago and we are sure that we have a lot to show for our successful experƟse with our personnel of 140 professionals”, states Editor in chief of IsännöinƟsanomat 2014–2015 Jari Vahviala.

right, no matter how hard you try”, states Editor in chief of Isännöintisanomat Jari Vahviala who works as Sales and Marketing Manager in REIM Group and operates REIM Real Estate.

He continues: “In Isännöintisanomat published

by REIM Brokerage we try to find posi ve solu ons to different real estate-related problems, and not only problems but also to their prevenon, as well as to taking up to new innovations and to bringing them up.”

“Isännöintisanomat only concentrates on the top names in the business, we do not adver se just any company”, Vahviala brings up and emphasizes as follows: “When you are choosing a housing manager to take care of your real estate, always ask for an offer from REIM Brokerage – with the experience and knowledge brought by decades of work are always at your service”.

www.el-express.fi

Strong exper se in steel import!

XXVI Annual NegoƟaƟon Days of REIM Group key persons in Porvoo The CEOs of REIM Group gathered with avec to their annual mee ng this year on Friday 13th November in the historical city of Porvoo. Porvoo is known for the Porvoo Diet in 1809, its beau ful and idyllic old wooden city center and its river storerooms.

The Concern Board of REIM Group gathered tradionally already a day before in Porvoo. The meeting of almost five hours was started with a lunch after which a wide and versatile speech was given by CEO Saija Toivonen. After this the Fi-

nancial Manager Jani Takala, as well as Sales and Marketing Manager Jari Vahviala gave their speeches. The Concern Board also decided on a Budget proposal for year 2015 and went over many current and important issues.

The negotiation days of the CEOs was opened by the

concern’s CEO Saija Toivonen who was able to thank in beforehand the CEO of REIM Porvoo Frank Wendelin and his spouse Mia Salonen for excellent arrangements.

On the negotiation days Henna Hartikainen introduced her thesis “The future of housing management in

REIM Group” which was ordered from Lappeenranta University of Technology (LUT). The project also included two professors from LUT and on the part of REIM Group in addi on to the CEO of the concern also CEO of REIM Hämeenlinna Marko Hellevaara were guiding the

thesis. After this Pia Aulaskoski from Tapiola went through the results of a quesonnaire conducted on wellbeing at work in REIM Group.

Each company was discussed separately and the results were positive along with the development direc on.

www.reimgroup.com • www.tilikarelia.fi • Väinö Valveen katu 2, 53900 Lappeenranta, Finland Phone +358 207 438 400

After lunch in the restaurant Zum Beispel everyone went on an exci ng trip to an ac vity center. The program consisted of “flying like a bird”. A erwards everyone was taken back to the city center and was checked into bou que hotels www.hotelonni.fi, www.ida-maria.fi and www.parisinville.fi.

The Grand Dinner was enjoyed in the restaurant www.sicapelle.fi

according to all the rules, the dress code requiring wearing a dark suit.

The brand new History of REIM Group was released during the Grand Dinner. A erwards there was a transfer to Rio Alba where the rest of the evening was spent. It came as a surprise that the CEO of REIM Porvoo, and a member of REIM Group’s Opera ve Board, Frank Wendeling played

some music with his band in the celebra on premises.

The avecs had their own program which consisted of a guided tour of the Old Town of Porvoo and an own program of following the footsteps of Mika Häkkinen and Kimi Räikkönen – everyone got to drive go-karts.

CEO of REIM Porvoo Frank Wendelin took the key persons of REIM Group flying, which makes him smile. Behind him is CEO of REIM Imatra Erja Kuisma.

Hey, we are flying…

Good gastronomy is an essenƟal part of the meeƟngs.

Henna Har kainen from Lappeenranta University of Technology presents her thesis ordered by REIM Group to the key persons.

CEO of the Concern Saija Toivonen has received the thesis from its developer Henna HarƟkainen to REIM Group.

Jari Vahviala is smiling at the Grand Dinner next to Mia Salonen, who strongly affected the arrangements of the event.

Mailing address: PL 34, 53101 Lappeenranta Visiting address: Väinö Valveen katu 2, 53900 Lappeenranta

Porvoo is a bilingual city where Swedish is a strong common language.

The tradiƟonal Achieving Company Award of 2013 was given to REIM Porvoo and it was received by the company’s CEO Frand Wendelin.

Vice President of REIM Group’s Concern Board Antero Jun la (on the right) and a member Kari Metsäkallio.

In Lapland’s valued costumes are CEO of Tilikarelia Oy Arja Anun together with her husband Risto Anun .

REIM Group starts cooperaƟon with construcƟon company Varte Oy REIM Lah Oy has signed a housing management contract star ng on 1st December 2014 with Construc on Company Varte Oy regarding As Oy Lahden Tammiheikki. The

building in ques on is a new loca on in Lah . Along with the first coopera on building both companies aim to develop and deepen their coopera on.

REIM LahƟ Oy’s new housing management locaƟon is the first building in LahƟ to have the EKO roof soluƟon.

www.reimgroup.com • www.tilikarelia.fi • Väinö Valveen katu 2, 53900 Lappeenranta, Finland Phone +358 207 438 400

From the pen of the Chairperson of the Concern Board REIM Group has finally, a er many functional phases and challenges, as well as determined work of several years, gotten a strong base in Finnish housing management. From here it is good to leap towards the future as planned while having the knowledge and exper se. The main product of REIM Group, housing management, has go en professional only recently. Before that housing management was a task that was executed by one of the owners. Along with regional construc on came the regional housing management plan with which constructors organized all the maintenance and other ac vies in the region. Nowadays housing management is clearly a more professional business which is taken care of by specialized organiza ons and people.

Housing management is a professional service just like planning and construc ng. When services need to be grown, the human resource-based service process does not scale to be larger than its operator. Human service never grows to be larger than its operator itself. When the hours of a

professional delivering services are full the homogeneous service ends.

When there is a desire to broaden a service and there are no professional resources available limitlessly, the service needs to be produc zed.

This already requires knowing the elements of service and the process of combining these, as well as knowing the organiza on and its systems.

In housing management this means the logic of magnitude. The content of a service is sliced up and the goal is to aim the professional resources into the actual core ac vity.

The scale is grown with conceptual opera ng models and the information systems supporting them. The maturity level of housing management services is only beginning to develop and it can be compared to the servi za on that appeared in the produc on industry in the previous years.

Productization is happening in housing management mainly from the point of view of clarifying the produc on. As a driving factor ready-

made solu ons should be offered to a customer which brings added value to them. Solu on business exists only when the services have been produczed and solu ons can be made from them, ones that show the addi onal value to a customer.

Housing management has good chances in succeeding in this. However, it requires determined work.

The role of a housing manager as a service integrator and gatekeeper of the value chain would be easier to produc ze and differ as a typical professional and intensive knowhow service. In addi on to this as reparaon building is ge ng more common the amount of money flowing in the hands of housing management is growing. By developing the solu on business it is possible for the housing management business to grow its trade and fund balance as a part of this.

In REIM Group these issues have been wondered about and they keep on coming up. We ordered a thesis research from Lappeenranta University of Technology, in which housing management was looked into as an en ty and especially if some things

could be handled in a different way.

This thesis is now ready and we will get into the results in detail.

We want to be in the lead of development also in the future, especially client-wise and going towards the future. At the same me REIM Group is ready to grow both organically and by buying businesses and enterprises according to its improved exis ng strategy. This goes to both already exis ng opera ng ci es as well as to new ci es, out of which growing and successful ci es are a priority. We are ready for full purchases as well as for stakeholder models in which REIM Group owns a majority.

If you are interested in business and enterprise sales I am available for contact, as well as the rest of REIM Group’s top management. All issues are always dealt in absolute confidence. Welcome to create success with us.

Timo Multanen; MBA, AIT; Chairman of the Concern Board; REIM Group; www.reimgroup.com; timo. multanen@gmail.com

Events

In the tradiƟonal Annual seminar in Aulanko

by Kiinko 6th–7th November CEO of REIM Group Saija Toivonen (on the leŌ) and MarkeƟng and Sales Manager Jari Vahviala are waiƟng for the opening of REIM street and the guests.

Law consultant of Suomen IsännöinƟliiƩo Marina Furuhjelm and CEO of REIM Group Saija Toivonen in the first Housing Management Gala by IsännöinƟliiƩo on 18th October in Helsinki.

CEO of REIM Group Saija Toivonen (on the right) having a conversaƟon with Financing Councelor Maƫ Inha, Chairman of the Board of Suomen KiinteistöliiƩo who has reƟred from being CEO of Suomen Hypoteekkiyhdistys, and Editor in Chief of Suomen KiinteistölehƟ Asko Sirkiä in the annual seminar in Aulanko, Hämeenlinna.

Mailing address: PL 34, 53101 Lappeenranta Visiting address: VäinÜ Valveen katu 2, 53900 Lappeenranta

2015!