Pitpals visual identity manual

Page 1

visual manual
Index Mission ,Vision, and slogan............................................................................2 Logotype............................................................................3 Corporate Colors............................................................................8 Typography............................................................................9 Stationary............................................................................10 Promotional Materials............................................................................15 Video............................................................................19

Mission and Vision

Mission

The Pitpals rescue & adoption organizaiton has in mind to see the rescuing and potential adoption of the pitbull or "bully" breeds. We look to safely transport them into our facilities and take care of them until they have the upmost potential to be adopted.

Vision

Pitpals looks to reduce the great stigmatization of pitbull dogs, and even expand towards others within the "bully" breed dog category. We look to make these dogs have a safe and loving home for a second chance at life in our no-kill organization.

Slogan

"Makes your heart go pit-pat"

2

Logotype

Sketches

3

Logotype

Final 4

Logotype

Variants

Keeping a not so saturated palette and evokes friendliness and kindness to others.

5

Incorrect logo usage

Logo must remain with no modifications to the position of its parts.

Logo color changes must not be extremely high in saturation nor low contrasts.

Stretching or distorting the logo is not permitted under any circumstances.

6

Correct uses of logo

Logotype is permitted to appear by itself ONLY within promotional items and volunteer uniforms, for these will have the full logo on the back.

Changing the indicator of the organization for the slogan is permitted. Color variations that are established are permitted.

7

Corporate colors

C: 40% M:73% Y:94% K:50% C: 9% M:45% Y:37% K:0% C: 0% M:0% Y:0% K:0% C: 41% M:0% Y:78% K:0% 8

Typography

Used for writing longer things and easy to pinpoint on documents.

Used for headings and titles as to direct reader's attention.

9

Business card

Standard size business card, rounded edges for friendlier look

10

Letterhead

A4 letterhead design

11

Staff Uniforms

Uniform polos for full-time employees

12

Volunteer Uniforms

Shirt uniforms for volunteers

13

Transportation

A van for esasier transportation of dogs that are rescued and adopted.

14

Packaging

Packaging is cardboard and with subtle details as to seem more professional and friendly

15

Promotinal items

Notebooks

Lanyards

Mugs

16

Promotinal items

Hats

17

Promotinal posters

18

Videos

Videos to promote the de stigmatization of pitbulls and possibly other bully breeds.

19

Thank you!

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