SUPPLEMENTAL
MFA GRAPHIC DESIGN THESIS / / DESIGNED BY REHAB HASSANIN
Dim Gray
Pantone 416C
CMYK 55/45/55/15
RGB 120/120/110
HEX #76776c
Mint Green
Pantone 570C
CMYK 55/0/30/0
RGB 110/200/190
HEX #6dc7bd
Ivory
Pantone 663C
CMYK 5/5/5/0
RGB 250/250/250
HEX #faf9f8
Seashell
Pantone Gray 3C
CMYK 20/15/20/0
RGB 200/195/195
HEX #c5c3c3
Salmon
Pantone 2024C
CMYK 0/60/60/0
RGB 245/135/100
HEX #f48365
Light Cyan
Pantone 566C
CMYK 25/0/15/0
RGB 190/225/220
HEX #bde3dc
Light Salmon
Pantone 475C
CMYK 0/20/29/0
RGB 250/200/190
HEX #f9d1bf
A visual system means a
I developed a visual system for Supplemental to be more appropriate to a health
brand identity which evokes
and medical topic. I used mint green color, which is associated with health.
the concept of the brand.
Then, I needed other colors to go with the mint green, so I chose salmon. For the typeface, I used Serifa because my topic is medical, so I wanted to give a friendly look to break the seriousness of the topic. In addition, I used rounded icons to go with the look. This is how I interpreted the solution for these problems visually and conceptually.