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MFA Graphic Design Thesis Project

Rehab Hassanin

Add only what you need.

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Supplemental MFA Graphic Design Thesis Designed and Written by Rehab Hassanin AAU ID: 03604948 Printed and Bound at: blurb.com Adobe Creative Suite CC 2015 Academy of Art University School of Graphic Design Graduate Director: Phill Hamlett 79 New Montgomery Street San Francisco, California Thesis Advisors: Phill Hamlett Dave Gottwald Supplemental supplemental-project.com View More Work by Rehab Hassanin at: rehabhassanin.com C

2015 REHAB HASSANIN

All rights reserved.


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Supplemental is an organization that helps people become better informed and gain better health supplement choices. It gives people a guide to understand supplement information through its offers. Its offer includes an app that lets people choose better supplements, and helps them to connect their doctors to decide what supplements they need or don’t need in their diet.

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Table of Contents

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02 The Issue Page 009

03 Concept Development

Visual Design Development

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05 Identity & Deliverables Page 133

The Future Page 199

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FDA regulates dietary supplements under another set of regulations than those covering ‘conventional’ foods and drug products. —Food and Drug Administration (FDA)

The Food and Drug Administration (FDA or USFDA) is a federal agency of the United States Department of Health and Human Services. It is responsible for protecting and promoting public health through the regulation and supervision of food safety, dietary supplements, prescription and over-the-counter pharmaceutical drugs (medications), and veterinary products.

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01 The Problem Defined

The Origin of Supplemental

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The Origin of Supplemental

Supplemental project

When I married my husband, I realized that he used these products, and I was

began when I married

surprised by the amount of supplements he took every day. At that time, he didn’t

a person who uses

have any prescription from his primary doctor to take these products. Also, I

dietary supplements.

asked myself why these products are available on the market for everyone without prescriptions, and wondered if they have harmful ingredients. I also wondered if they have any side effects. So, I was concerned about my husband and everyone I love who uses dietary supplements. I wanted to make a difference and give my help, so I chose dietary supplements as a topic for my thesis project, Supplemental.


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People do not educate themselves about supplements before they take them. This is because dietary supplements are regulated by the FDA as food and not as drugs. And, there are so many vitamins and supplements on the market that they appear very legitimate which leads people to make their choices based on their beliefs rather than on proven medical facts. Also, the labeling and marketing of supplements is often misleading.


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The Real Problem

All the drugs you can buy,

A visit to the health food store can be an overwhelming experience. It’s tough

even without a prescription,

to figure out what to choose from among the dizzying assortment of dietary

must be proven safe and

and nutritional supplements on the shelf. From vitamins to minerals to weight

effective—but this is not true

loss pills, there are thousands of options to choose from.

for dietary supplements. According to the FDA, there are more than 29,000 different supplements on the market today. And, according to the most recent government figures, Americans spend more than $11 billion annually on vitamins, minerals, herbs/botanicals, sports supplements, meal supplements, and weight loss products, according to the most recent government figures. Also, the FDA stated that in 2013, researchers published a report in which they sampled and analyzed 44 herbal supplements. The supplements were sold and labeled as containing single herbs. Using DNA bar coding analysis, less than half the supplements (48%) contained any of the herbs listed on the label.

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It is dangerous to take

According to the FDA, dietary supplements are usually self-prescribed, so there’s

dietary supplements without

no controlled system for reporting bad reactions and side effects. Doctors and

a prescription or the

patients can report problems, but are not required to do so. If a supplement has

supervision of a doctor.

unknown side effects or interactions with other drugs, foods, or supplements, they are not likely to be discovered as quickly as those of new prescription drugs on the market. According to the American Cancer Society, many people assume that dietary supplements are always safe to take along with prescription drugs. This is not true. For example, certain botanicals can block or speed up the body’s absorption of some prescription drugs. This can cause the person to have too much or too little of the prescribed drug in their bloodstream. Most drug companies and producers of herbal supplements do not research possible drug interactions.


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The percentage of people who take supplements without prescriptions

My own survey showed that 65% of people think the ingredients in supplements are natural, safe and

65%

good for them.

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Deliverable Strategy Chart and Material Matrix

Audience Development

Primary Research

Exercises

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Beginning Research

I conducted research

In the first lab, I researched newspapers, health magazines and books to

and explored keywords to

understand and know about the topic. Also, I chose five words that are associated

generate new ideas.

with my topic, which are supplement, repetition, reputation, strength and weakness to gain insights and give myself the freedom to play with those words and put them in different situations, to create new ideas. It was a really interesting experiment because I came up with ideas that I had never thought about.


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Personal Perspectives

I examined my voice

I examined how my voice as a graphic designer towards dietary supplements

through poster design.

shaped my life experiences and my personal outlook. So, I designed many posters that state my opinions and my personal views about the topic. This step opened my mind and let me clarify specific aspects of this big topic.

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Questions to Clarify the Issue

Creating questions to gain

This lab project involves asking questions that are related to my topic to gain

insight and applying these

deeper insights. The questions formulated fell within in each of six categories

to booklet design.

which were questions for clarification, questions that probe assumptions, questions that probe reasons and evidence, questions about viewpoints and perspectives, questions that probe implications and consequences and questions about the question. The final design was a booklet that represents the questions. It contains 50 to 80 questions and images and answers for six questions that I felt were important. Moreover, the cover has a statement that describes my topic.


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Connecting and Extracting Ideas

Finding new connections and

The first step was connecting thoughts. To do this, I drew lines between elements

exploring the relevance of

that might otherwise be considered independent. The elements were people,

those new areas conceptually

places, things, events, etc. Those elements had positive and negative impacts on

and visually.

the world. Also, the elements had to be under six categories which are environmental impact, economic impact, political impact, cultural impact, personal impact and other additional camps related to my topic. This step was written on a giant sheet of paper. The topic name was in the center and the categories were around it. In the end, I found connections between elements and drew lines between them. Every element was connected with at least one other element. And, I wrote the new ideas from those connections under the lines. This lab helped me clarify the complex issues in my topic. The second step in this lab was designing 18 cards. They presented the important connections that came from the giant sheet of paper. The goal of this lab was to engage the viewers and create meaning with thoughtful connections between the images and the words.


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The 18 cards that they presented the important connections from the giant sheet of paper.


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Extract

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Vitamins and supplements are extracted from strange ingredients and derivatives which could harm people.

Unhealthy

Some chemical compounds are not natural and could be unhealthy for people.

Graduated

Some scientific organizations such as the Food and Drug Administration and The Federal Trade Commission protect the vitamins and supplements products, but some of those products are graduated without passing through these organizations.

Control

In order to make people trust companies that provide vitamins and supplements, we should have organizations that monitor those companies.

Gap

The inability to get important vitamins and the decrease in the vitamins in the natural of foods, led people to start taking vitamins and supplements in order to strengthen their bodies by other vitamins sources. The problem is this vitamins could be fake or unhealthy.

Estimate

Fertilizers and pesticide reduce the value of the nutrients in the natural sources.

Thoughts

People think of vitamins and supplements as a better way to get nutrients.

Motivation

The advertising of the vitamins and supplements products motivate people to pay for it and try it.

Essentials

The most important in keeping people healthy is providing all nutrients for them.

Untrustworthy

Some vitamins and supplements are not exposed to the testing which make them dangerous source to humans.

Quantity

Many symptoms such as nausea, stomach cramps, hair loss, gastrointestinal upset, fatigue, mild nerve damage, blurred vision, and dizziness come from taking large amounts of vitamins and supplements.

Money

Some vitamins and supplements are just a waste of money and are harmful to human.

Erroneous

Sharing experiences helps people decrease the health problem.

Neglect

People don’t have enough knowledge about taking those vitamins and supplements and they don’t have enough awareness about it.

Duties

People should be conscious about what they take, and also they should be careful with the amount they consume.

Renown

Vitamins and supplements have a big reputation which might not be true.

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Archetypes and Audience

Exploring my potential

I created nine archetypes that exist on each end of the spectrum. Also, I played

audience and defining

with the concepts to express the archetypes. My archetype spectrum includes

who I should directed my

body-builders, health nuts, the healer, the wise old man, the vegan, the mother-

message to.

to-be, and the student. On the other hand, I did not include the chemist and the paleo dieter.


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Nine archetypes that exist on each end of the spectrum.


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Discussion and Observation

Discussing the topic with

The first step in this lab was to design an invitation card to invite people to a

other people to observe

party. So, I designed my invitation with a planning guide to have the best possible

what people thought, said

experience from the party.

and how they reacted to my topic.

The second step in this lab was to report what happened in the party and record any insight that was yielded from the party. So, I did that, then I created a relevant design solution and an appropriate vehicle for delivering those findings.

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A picture for the party that I held. It was in a public place, and I served some fruits to encourage people to think about what is better for them: getting the vitamins from real foods or getting them from vitamin pills.

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Party Participants

Ilana Mirlin 55 years old | Married A travel agent Archetype: A wise old woman She takes vitamin C (From Castro, 2/day) ilaina@hotmail.com

Abdelsamad Jounied 37 years old | Single A student Bachelor’s degree in Education Program Archetype: A healthy student He takes Fish Oil (From Walgreens, 1/day) aminmansour444@yahoo.com

Amr Shikjamalallail 27 years old | Married A student Bachelor’s degree in Computer Science Archetype: A body-builder He takes Creatine (From GNC, 2/day)

Irene Warg

amrjamalallail@gmail.com

26 years old | Single A student Bachelor’s degree in Sculpture Archetype: A healthy student She takes Natrul-Cal (From CVS, 1/day) zeghnll@yahoo.com


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Hameda Alrahbi 26 years old | Single A student Bachelor’s degree in Filming Archetype: A healthy student Ahmed Andejany 24 years old | Single A student

She takes vitamin C (From Walgreens, 1/day) hameeda.alrahbi@hotmail.com

Bachelor’s degree in Accounting Archetype: A healthy student He takes vitamin E (From Walgreens, 1/day) hamadaot8777@hotmail.com

Raef Anwar 28 years old | Married A student Bachelor’s degree in Civil Engineering Archetype: A body-builder Rawaa Faisal 35 years old | Married A bank manager

He takes Protein (From GNC, 2/day) raef-g@hotmail.com

Master’s degree in Business Archetype: A healer She takes Fish Oil (Omiga 3) (From New Chapter, 1/day) raw3a.f.h@hotmail.com

Dubai Ahmed 33 years old | Single A student Archetype: A vegan He takes vitamin B Nuran Khoja 25 years old | Married

(From Walgreens, 1/day) dubaidc@hotmail.com

A student Bachelor’s degree in Family Science Archetype: A health nut She takes vitamin C (From Walgreens, 1/day) noran.Khoja@hotmail.com

Pharmacists GNC Salesmen I invited pharmacists in some pharmacies such as Walgreens, CVS and Target pharmacies, but no one came. Also, I invited some salesman in GNC. They did not come either.


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Papers that I designed for people to have their biographies. Also, I asked them some questions to learn if they take vitamins, where they buy them, and when they take them.

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The party was very helpful for me. Through it, I learned more information about my topic and gained new insights about it. Additionally, I gained understanding about people’s thoughts concerning dietary supplements.


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The placebo effect encourages people to take supplements.

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“ I want to add that the placebo effect is an interesting idea. If you take a vitamin and you truly believe that it is healing you even thought the vitamin doesn’t do anything, the fact that you believe makes you stronger. So, it depends on your beliefs.” ­­—Rawaa Faisal

People are complied to take supplements because of the

“ Some people believe that vitamins and supplements are not as healthy as eating healthy foods, but they are forced to take them because of their busy lives.”

fast-paced life that we live in.

Commercials makes people

­­­—Abdelsamad Jounieh

“ I think people depend on TV advertisements. Big companies make big adver-

believe in the product, even

tisements and they have so much money, so they make people believe in their

if it is not what it seems.

products even if their products are not good.” ­­­—Amr Shikjamalallail

People trust the high-priced supplements more than the

“ I trust organic companies. It seems like their vitamins are more expensive than regular vitamins. So, I guess that I trust the companies that have higher prices.”

cheaper ones.

High doses of supplements negatively effect people’s body.

­­­—Irene Warg

“ If you take too much of vitamin C, you will have stomach pains. You have to watch your doses of vitamins. Commercials try to suggest that people have to take vitamins and supplements every day, but this is not right.” ­­­—Hameda Alrahbi

Observing the supplement doses is really important to avoid adverse effects.

“ Vitamins are good for everyone, but it is important to look at the doses that people take.” ­—Ilana Mirlin

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“ My friend plays sports and he is dependent on vitamins and supplements. He

dependent on some

can’t stop taking them and if he stops, he feels sick. Those vitamins become

supplement products,

like drugs for him. From this experience I can tell that vitamins will never give

which is dangerous.

you energy. Vitamins are nothing. They don’t help.” —Ilana Mirlin


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Government should have

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“ Governments have to protect people from those vitamins because actually

a role in marketing and

they are not always good. Also, they must not give permission for companies

labeling dietary supplements

to advertise those kinds of vitamins and supplements. They must not allow

to protect people.

companies to sell their products in pharmacies without prescriptions. They must not allow companies to write things that are not true on the vitamin and supplement labels. They have to protect people who don’t know” —Abdulsamad Jounied

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The final deliverable that showed what I found from the party and people’s thoughts and opinions.

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Presenting Initial Research

Collecting a compilation

This lab was about designing a compilation deck that represented all

deck using what I found

research on the topic. The goal of this deck was to design a three-minute

and observed from previous

video. It contained 40 cards that had important ideas.

labs and exercises.

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These were the midpoint review cards that I designed for the video. If you want more information about the video, you can visit this link: https://www.youtube.com/watch?v=SuEmcxUEV_s


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“Supplements can lead to mild side effects or even life threatening problems and sometimes death.” —John N. Shaw, a research assistant with Food Law

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The Survey

Collecting people’s opinions,

In this lab and after understanding the background of dietary supplements, I

behaviors and habits

created some questions for people to learn more about their attitudes and habits

regarding supplements.

when they buy supplements and use them. The goal of this survey was to have a better understanding of people’s assumptions and attitudes when buying supplements because that helped me in defining strategies and deliverables for my project. The other goal of this survey was to define a specific audience, which helped me to define specific kinds of supplements to work with. The survey was distributed in front of Walgreens, CVS and fitness centers because people who go to those places might use supplements and buy them from those places. Also, it was distributed by email to people who I know take supplements daily. In the end, I surveyed 51 people.


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The survey papers

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Some of the questions that

{01} I take dietary supplements Yes | No

I asked in the survey. And, some of the survey results that were shown.

{02} My age is between: 15-20 years old | 20-25 years old | 25-30 years old 30 years old and up {03} What supplements do I take? {04} How often? Daily | Weekly | Monthly | Occasionally {05} Good nutrition comes mainly from supplements. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree {06} The ingredients in supplements are natural, safe and good for me. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree {07} When buying supplements, usually I don’t read the label. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree {08} I believe all ingredients written on the label of dietary supplements are accurate. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree {09} I take dietary supplements without medical consultation. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree {10} I have known others who have had problems caused by taking supplements. Yes | No {11} No harm can come from taking supplements with prescription drugs or over the counter medicines. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree {12} The advertising of some dietary supplements by companies such as GNC encourages me to take supplements. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree {13} When I see a lot of supplements in the stores, I assume they are good. Strongly agree | Agree | Neither agree/nor disagree Disagree | Strongly disagree


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Question {01} result

73% of people who I surveyed use dietary supplements.

Question {02} result

45% of people who take supplements are between 30 and up, 32% are between 25 and 30, 21% are between 20 and 25, and 2% are between 15 and 20.

Question {03} result

The most used supplements and vitamins are multi-vitamins, Vitamin C, Fish Oil, Vitamin D.

Question {04} result

58% of people take supplements daily,16% monthly, and 26% occasionally.

Question {05} result

26% of people think that good nutrition comes mainly from supplements. 33% neither agree/nor disagree with this statement, and 41% are between disagree and strongly disagree with this statement.

Question {06} result

54% of people think that the ingredients in supplements are natural, safe and good for them. 35% neither agree/nor disagree with this statement, and 10% are between disagree and strongly disagree with this statement.

Question {07} result

24% of people don’t read the label of the supplements before they buy them. 6% neither agree/nor disagree with this statement, and 70% are between disagree and strongly disagree with this statement.

Question {08} result

37% of people believe all ingredients on the label of dietary supplements are accurate. 37% neither agree/nor disagree with this statement, and 26% are between disagree and strongly disagree with this statement.

Question {09} result

37% of people take supplements without medical consultation. 12% neither agree/nor disagree with this statement, and 24% are between disagree and strongly disagree with this statement.

Question {10} result

35% of people know others who have had problems caused by taking supplements, and 65% of people don’t.

Question {11} result

16% of people think that no harm can come from taking supplements with prescription drugs or over the counter medicines. 24% neither agree/nor disagree with this statement, and 60% are between disagree and strongly disagree to this statement.

Question {12} result

82% of people are affected by supplement ads. 8% neither agree/nor disagree with this statement, and 10% are between disagree and strongly disagree with this statement.

Question {13} result

50% of people assume the supplements are good when they see a lot of them in the stores. 25% neither agree/nor disagree with this statement, and 25% are between disagree and strongly disagree with this statement.

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Interview

Interviewing people to gain

I had an interview with Mike Sciarappa, 33 years old. He is an academic coach

insights for my topic.

and he got master’s degree in a School Counselling. He takes some supplements and I interview him to see what he thinks, and what experiences he has with supplements.


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Here are some parts of the interview:

What causes people to take vitamins instead of eating healthy food?

Where do you think I could get more information about

Mike: I think fear makes people take them. If they don’t

dietary supplements?

eat their vitamins, they become ill. They will have lower

Mike: To get more information I recommend you visit an

energy, chronically ill problems, diseases, heart attack or

organic food store, which is Rainbow Grocery… a very

diabetes. Also, the fast life. People work all the time and

community type market. It has local items. They have good

they don’t have time to plan or have healthy food.

vitamin and nutrition sections. The workers there are highly educated. If you ask them questions, they tend to

Is taking vitamins related to culture? How?

know the science behind them.

Mike: Yes, I think so because if I know my friend is taking vitamins, I probably want to take those vitamins too. I

What supplements do you take?

might think that my friend looks healthy and is in good shape,

Mike: Well… If I remember, I usually take a multi-vitammin.

so I want to be like him.

The other one that I take is vitamin C… once or twice a day. Also, I used to take fish oil or flaxseed oil. All of them

Who do you think takes supplements the most? Why?

help with brain development, memory and enhance your

Mike: I definitely think people in their mid to late 20s because

mood. So, you feel more happy. Also, I take vitamin D

they start to focus on their health. 30 is good too because

because I don’t get too much sun. San Francisco is almost

when you are in your 20s, your body is still strong. But, when

always cloudy. Also, I’m indoors a lot.

you hit 28 or 30, you will see your body going down. You will get tired fast.

Do those supplements help you? Mike: Gosh! My wife believes that they do. She can feel the

In your opinion, how can vitamins and supplements

difference. If she takes a vitamin, she feels more energy.

do harm?

She feels better. So, I think supplements help because I don’t

Mike: I think when people get the results that they want

get enough nutrients. But, I can never tell the difference.

from those vitamins and supplements fast. I think that will harm them.

There are a lot of supplements that have misleading labels. Do you know some organizations that protect

From your perspective, how could we regulate vitamins

the customer?

and supplements?

Mike: I don’t think so. Maybe the FDA “Federal Drug

Mike: There has to be strict testing, but there has to be

Association” cares about those things.

more longitudinal studies. They follow people who take supplements their whole life and see what happens to them.

Have you had any good or bad experiences with vitamins? What were these experiences?

What kind of problems and diseases could people

Mike: I remember one time that I took zinc because I

have from unregulated vitamins and supplements in

was feeling sick, it made me really nauseous. It was really

the market?

bad especially when your stomach is empty.

Mike: I think it affects your organs such as the liver. Also it can do some damage such as bleeding.


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Do you think some companies write on their labels

What would the world be if people took a large quantity

that the products contain entirely natural and organic

of vitamins and supplements?

materials, but actually the products don’t?

Mike: It will be empty and running on empty. But, I think now

Mike: Yes... A lot of them are like that. The public right now

the world has become more careful about health by providing

are looking for organic, fresh. So, companies know the

organic food. Also, there are health scares around. There are

customer needs and they try to advertise according to what

diabetes, illness and disease related to processed food. There

they need to sell more.

is a whole movement to get away from that. I think you are in a good city for this topic. There are a lot of people who are

Why do people get toxicity from taking vitamins

concerned about this.

and supplements? Mike: I think because chemicals will enter your body. So,

What would the world be if people took a large quantity

your body reacts negatively to them.

of vitamins and supplements? Mike: It will be empty and running on empty. But, I think now

What would doctors and pharmacies say about

the world has become more careful about health by providing

vitamins and supplements that are derived from

organic food. Also, there are health scares around. There are

chemical compounds?

diabetes, illness and disease related to processed food. There

Mike: I think they will say they are fine and safe if there are

is a whole movement to get away from that. I think you are

studies prove that.

in a good city for this topic. There are a lot of people who are concerned about this.

Not all vitamins and supplements are appropriate for everyone, and certain types of supplements can have potentially dangerous interactions with medications you are taking. What do you think? Mike: I think so. I think it is better to have healthy food with vitamins and supplements. But, if the vitamins are taken with medications, it could be dangerous. Do you agree or disagree with this statement? If you take vitamins for a long time, you might hurt your body. Mike: I agree with that because if you have a pain and you take pain medication for a long period of time, your body will become addicted to the medication. Do you agree or disagree with this statement? If you take vitamins for a long time, you might hurt your body. Mike: I agree with that because if you have a pain and you take pain medication for a long period of time, your body will become addicted to the medication.


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Important Insights

Insights that helped me to

From many labs, a survey, and an interview, I came up with some insights that

illustrate the supplement

were very important for me to illustrate the new direction for my topic. This

problems and to find ways to

encouraged me to think about some strategies to help my audience and to think

solve them.

about some deliverables to solve the problem.


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The important factors that led to dietary supplements problem are: Research It is hard to find reliable sources in the internet to understand and know information about dietary supplements. Also, some people don’t want to spend long time in reading about supplements. Dangerous Some dietary supplements are harmful because they might have some harmful ingredients or it could interact with another medicine.  Availability The abundant of dietary supplements in the market without regulation and without prescriptions motivates people to take them. Public Expectation People think supplements are important for them, or if they don’t benefit them, they won’t harm. Label Information  The information in the supplement labels is not accurate and sometime it is false or less than the amount of ingredients that listed in the labels.

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My own work has been

The public doesn’t know that even though a supplement ingredient is labeled

derived from primary and

natural, it can cause reactions in their bodies.

secondary research. Many people think that ingredients labeled as natural will tend to be good for them. An abundance of any product in the stores often makes people trust them and consider using them. People have many incorrect assumptions about supplements. They think good nutrition comes mainly from supplements. Even when the supplement isn’t having an effect, some people believe they are doing the right thing if they take supplements. Over all, the risks of taking supplements in combination with other prescription and over the counter drugs are largely unknown. Many people take supplements without prescriptions; thus adverse reactions to supplements are often unknown. Supplement companies target their marketing toward people’s health concerns and often take advantage of their weaknesses. The lack of supplement regulation leads to misleading labels. People assume they will not have adverse reactions from supplements even when they hear other experiences about side effects. When taking supplements, people want to see advantages without considering long term reactions. Some people get the reverse of what they need from supplements. Higher priced supplements make people believe they are very good for them. Many consumers are uninformed about dangers from supplements and their ingredients. Many people will readily and easily believe any given information.


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Although supplement manufacturers must register their facilities with the FDA, they are not required to get FDA approval before they produce or sell dietary supplements products. 窶認ood and Drug Administration


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085

This was the development of midpoint review video. It had some slides that talk about the problem and ways to solve it. If you would like to see the video, you can visit this link: https://www.youtube.com/watch?v=24knu4l1yC0


SUPPLEMENTAL

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Defining my Audience

Audience development

When I started, my audience was active adults who play sports, and take supple-

through my research.

ments on a daily basis for their life styles. From my primary and secondary research, I found that most people who take supplements are 30 years old and up. Also, I realized that my audience was too specific and there are different kinds of people who could be hurt by dietary supplements. So, I shifted my audience to be middle-aged adults who tend to take more supplements and are compensating for getting older. They are more educated, have money to spend on health and wellness, and increasingly likely to have health problems.


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Deliverable Strategy Chart

Defining some strategies

In that stage, I defined the actual supplement problems and I had some

to solve the dietary

insights from many primary and secondary research sources. Thus, I

supplement problem.

created three strategies that deal with the insights or the supplement problems to create a design solution for each strategy.

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Insights

The effects of supplements are not

People often make supplement choices based on

supervised, so their effects on people

their beliefs rather than facts.

are often a mystery.

Strategy

Deliverables

Encourage people to go to doctors and

Provide ways for people to separate fact

increase the supervision on supplements.

from fiction.

Social Media Ports

Marketing Campaign

For people who take supplements without

To get the attention of people who take

a doctor’s advice. To motivate them to ask

supplements and purchase them from the

their doctors before they take supplements.

internet, stores or any other place.

Using social media ports such as Facebook

It includes:

and Twitter to:

- Outdoor ads (street ads)

- Spread stories about people who have

- Indoor ads (front of GNC, Walgreens and

had adverse effects supporting statistics. - Hashtag any supplement that has bad

in hospital garages) - Online ads (Amazon, CNN, SF Gate)

effects to inform people about it The purpose: Hit my audience in most places The purpose: Create a community that

where they are, and encourage them to go to the

is aware of dietary supplements and their

Supplemental website. Also, to encourage

adverse effects.

people to change their incorrect beliefs about using supplements.

Information Booth at a Health Fair To educate people about the importance

Information Booth at Workplaces

of getting medical advice before they

(On Site Health Care Quarterly advice)

take supplements on their own. It contains:

This is an opportunity to share information

- Information about app and website

and provide consultation about supplement use at

- Motivations to go to doctors

people’s workplaces or in public locations. And, this opportunity is timed to when workers change

It includes:

their health plan benefits (on Care Day).

- 2D information booth with banner and signs - Postcards

It includes the same materials that are in the health fair booth.

- Coupons for blood test, nutritionist visit, and vitamins if needed - SWAG (T-shirt, hand sanitizer, water bottle, pill container)

The purpose: Come to the audience at their workplace to give them a guide to know more about their supplements. Also that will make them change their incorrect beliefs about

The purpose: Help people make better choices for supplements, and give them more information about the supplements that they take.

dietary supplements.


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Supplements are labelled and marketed in a misleading fashion.

Inform people about existing supplement regulations and give them more information about their supplements.

App

Pamphlet

For people who shop in retail stores to

To inform people about supplement

access information about individual supple-

problems and the Supplemental app.

ments, its effects and interactions. It is available at doctors’ offices, It contains 51 screens, which are home

Walgreens, CVS, Rainbow Grocery.

screen, register, sign up, menu, main

It consists of:

screen (scan,snap,say and search), info,

- Info about Supplemental organization

connecttions and other related screens.

- Info about Supplemental app

The purpose: Provide many ways for

The purpose: Give people other

people to know more information about

ways to access information about

their supplements.

their supplements.

Website For people who shop online and have more time to read and search. It helps people to: - Get the app - Know about the information booth, and social media ports. It includes 10 pages, which are home page, about us, contact info, Supplemental app, events, information booth, and sign up page. The purpose: Give people a broad understanding of supplement information.

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Material Matrix

Imagination of how

I created a strategy for the design solutions to work together as a system. My

deliverables work together

solution includes app design, web design, marketing campaign, information

as a system.

booth and print publication. These will change peoples’ behaviors and habits in using dietary supplements. People will see Supplemental for the first time in the marketing campaign on street signs, in malls, online and in print publication in doctors’ offices. Then, they will drive people to the website. The website will introduce the Supplemental app, Supplemental social media ports and events or advice that the organization promotes.


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Ad Campaign

Information Booth

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Website

Pamphlet

Social Media


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Design Process

Visual System Development

Logo Development

Name Development

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Naming and Logo Development

To develop an effective

The old name was The Truth Behind Dietary Supplements and after that I

name, I revised it a couple of

revised it to Supplemental Ingredients. Then, I arrived at a name that I think is

times. Then, I associated

more powerful for my concept, which is Supplemental.

the concept of the name with the logo design.

Why did I revise the name? The Truth Behind Dietary Supplements is a long name and has a big concept behind it. It might not give people the accurate function of the organization. So, I revised it to be Supplemental Ingredients, which means additional information. I wanted to give people additional information about supplements, so they would be better informed. Then, I searched for a shorter name and finally I called Supplemental. I did many explorations for the logo related this idea. Then, I created a logo that interprets this meaning.


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Mind map to find a name for my project.


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Visual System Development

Through research, I made

The visual system for the project changed many time according to the shift in the

changes in the project look

audience and changing the topic direction. In the beginning, the visual system

according to new directions

was bold and heavy because my audience was active people who play sports. So,

and audience changes.

it was appropriate for them to use this kind of visual system. When I changed my audience, I felt that the old look didn’t evoke the new direction, so I changed it toward being less heavy with soft type, warmer colors and rounded icons. Finally, I developed this visual system to be more appropriate to the health and medical topic.


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Design Process

Designing a great work

I spent a long time on research, time organization, and sketching to

usually takes a long time

prepare my design. This project resulted in a massive amount of brainstorming

from beginning ideas and

and refining.

sketches to the final design.

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App and website design sketches.


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App design development.


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Website design development.


SIGN IN | SIGN UP

SUPPLEMENTAL APP

KNOW YOUR SUPPLEMENT

RESOURCES

USP

SUPPLEMENTAL APP Supplemental app is to educate people about the supplement regulations. Download our app for iPhone. It will help you add the right choices, and make you have a healthier life.

Supplemental talks to your health care app Providers when you want. It lets you to connect your information with other health care apps or your doctors when you need.


Advertising campaign design development.


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04

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Booth Material Designs

01

Marketing Campaign Design

Website Design

App Design

Final Logo and Visual System

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Final Logo and Visual System

Having a concept that leads

After I revised the project name many times, I searched for a shorter name that

to an effective name and an

could express the concept and could be more effective and easy for people to

effective logo design for the

remember and recognize. Finally, I called my project Supplemental, which means

organization is interesting

“in addition to” and it has the word ‘supplement’ in it.

to me. The logo was to express the “additional to” concept. It is a medical cross which indicates health. Also, it is a plus shape because Supplemental provides additional tool to what people have to manage their health. In addition, there is a pill that is coming in the plus which indicates the Supplemental concept.

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CHAPTER

The original typeface: Sanchez | Slab Serif

Rounding the edges.

Deleting the “S� tails to give an elegant look.

The logotype development.

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Add only what you need.

Supplemental is comprised of two main elements. The symbol and the logotype. When used together the relationship (physical space) between both elements is the key part of the Symbol

Logotype Add only what you need.

Brand Identity

Supplemental visual identity.


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2 px

2 px 6 px

2 px 2 px

0.75 px

2.50 px

0.50 px

1.75 px

Add only what you need. 1.50 px

1.50 px

0.50 px

Add only what you need.

The negative space.

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Dim Gray

Pantone 416C

CMYK 55/45/55/15

RGB 120/120/110

HEX #76776c

Mint Green

Pantone 570C

CMYK 55/0/30/0

RGB 110/200/190

HEX #6dc7bd

Ivory

Pantone 663C

CMYK 5/5/5/0

RGB 250/250/250

HEX #faf9f8

Seashell

Pantone Gray 3C

CMYK 20/15/20/0

RGB 200/195/195

HEX #c5c3c3

Salmon

Pantone 2024C

CMYK 0/60/60/0

RGB 245/135/100

HEX #f48365

Light Cyan

Pantone 566C

CMYK 25/0/15/0

RGB 190/225/220

HEX #bde3dc

Light Salmon

Pantone 475C

CMYK 0/20/29/0

RGB 250/200/190

HEX #f9d1bf

A visual system means a

I developed a visual system for Supplemental to be more appropriate to a health

brand identity which evokes

and medical topic. I used mint green color, which is associated with health.

the concept of the brand.

Then, I needed other colors to go with the mint green, so I chose salmon. For the typeface, I used Serifa because my topic is medical, so I wanted to give a friendly look to break the seriousness of the topic. In addition, I used rounded icons to go with the look. This is how I interpreted the solution for these problems visually and conceptually.


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Serifa Light/Slab Serif

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%& 45 Light 46 Light Italic 55 Roman 65 Bold Bold Italic 75 Black

Univers Light/Sans Serif

Aa Typography I used in my project

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%& 45 Light 45 Light Oblique 55 Roman 55 Oblique 65 Bold 65 Bold Oblique 75 Black 75 Black Oblique


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Icon system for Supplemental

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“Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.” —- Daniel Bæk, Co-founder of Nodes


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App Design

Supplemental is a smart

An application is a mobile technology which is important to have on the go. The

application that manages

Supplemental app is the main deliverable of the Supplemental project. The app

the daily dietary supplement

helps people know more information about the supplement such as its effects

consumption for people.

and interactions while they are shopping in the vitamin store. Also, this might reduce the adverse effects on their bodies from supplements. Finding the better supplement for people’s bodies among many supplements on pharmacy shelves will no longer be hard or impossible. They will be safer and healthier with Supplemental. They will make their health choices under their doctor supervisions and through the app connection with their doctors.


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Feature One: App Intro Tour The intro tour screens are for new users who use the app for the first time. the tour lets people understand how the app works. It has four steps people can go through to create a medical profile, fill an electronic supplement cabinet, identify the supplements and set a reminder. These steps illustrate the app function for people. After that, they can start using the app.


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Feature Two: Creating a Medical Profile This feature is for new users who want to sign up for the first time. It has some questions for people to fill in to track their vital signs, health problems, supplements they take and reasons to take supplements. The app also provides the possibility to connect people’s profiles with other health care apps, and add their doctor’s email to send a report about the supplements that they take whenever they want.


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Feature Three: Fill a Cabinet This feature is for users who want to read information about a specific supplement and add it to the cabinet. People could also remove some supplements from their cabinets if they are no longer taking them. People can search their supplements and find overview information about them including benefits and dosage recommended. Then, they can read some reviews about the supplements and other information such as supplemental facts, ingredients and some tips for using this supplements. Also, the app will let them share this information on social media, and know where to buy this product. Finally, people can add a supplement to their cabinet if they want to use it, and the app will warn them if the supplement that they are adding has the same vitamins as other supplements that they already have in their cabinet. So, the app works as a warning system to avoid any over dosage of supplements. People will know they are consuming more than the recommended amount of a specific supplement.


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Feature Four: Identify the Supplement This feature is for users who want to identify a supplement while they are in vitamin stores. People can have four easy ways to identify their supplements, which are scanning the barcode of the supplement bottle, taking a picture of the bottle, saying the supplement name out loud and searching it by its name. After people choose one option, the app can let them know more information about the supplement such as benefits, recommended dosage, facts, effects and interactions.


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Feature Five: Set a Reminder This feature is for users who forget to take their supplements daily, so the app has a reminder system that keeps people from forgetting their supplements. People can adjust the reminder and can write the dose they need, with the start and end time for the reminder. The app will send out a message that has the supplement name and the dose at the time that people set.


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A journey for new users who use the app for the first time and request an intro tour. { Information Architecture }

Logo Screen

Sign In Screen

Intro Screen

Sign Up Screen

Intro Screen

This is an app architecture. It is a journey for new users who use the app for the first time and request an intro tour.

A journey for users who want to set a reminder for their vitamin A supplement. { Information Architecture }

Home Screen

Reminder Screen

A journey for users who want to set a reminder for their vitamin A supplement.

Menu Screen

Home Screen


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A journey for users who want to identify a supplement and add it to the cabinet. { Information Architecture }

Home Screen

Menu Screen

Identify Screen

Identify Screen

Overview Screen

More Info Screen

Home Screen

A journey for users who want to identify a supplement and add it to the cabinet.

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A journey for users who want to read information about the supplements that are in their cabinets and remove one of them. { Information Architecture }

Home Screen

Overview Screen

Warning Screen

Review Screen

Share Screen

More Info Screen

A journey for users who want to read information about the supplements that are in their cabinets and remove one of them.

Buy Screen

More Info Screen

More Info Screen

More Info Screen

Home Screen


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A journey for new users who want to sign up and send a report of their supplements to a primary doctor. { Information Architecture }

Logo Screen

Intro Screen

Sign Up Screen

Sign Up Screen

Sign Up Screen

Home Screen

Sign Up Screen

Menu Screen

Report Screen

A journey for new users who want to sign up and send a report of their supplements to a primary doctor.

Profile Screen

Edit Profile Screen

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Website

A website is a world wide

People who shop online and have more time to search and read can use the

tool that can inform

website to identify their supplements and manage them.

and teach people a lot of useful information .

The website has the same function as the app, so people can identify their supplements and collect them in an electronic cabinet that can be linked with other health websites that people use. Additionally, the website introduces the app and events that Supplemental promotes. Also, it contains information about the benefits of Supplemental membership.


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Marketing Campaign

A marketing campaign is

The marketing campaign will hit people in many different places including

a hook that make people

street ads, indoor ads in malls and hospital garages, and online.

interested in an issue, and then care about it.

I created a marketing campaign to convince people about what the real issue is. I picked four dangerous ingredients that could be in some supplement products and I literally show them in pictures to make it clear.


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Online ads in the websites and apps.

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Online ads in the websites and apps.

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Information Booth

The information booth is

The information booth is to share information and provide consultation about

a way to hit people in

supplement use. It is suitable for a health fair and work place. People who

public places and inform

are interested in health can be informed about supplement regulations and

them about Supplemental.

the benefits of the Supplemental project. Additionally, Supplemental could be in people’s work places and it is timed to when workers change their health plan benefits (on Care Day). They wiil be informed about the supplement issue.


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There are some materials that people can take with them at the booths such as postcards and pamphlets to encourage them to ask doctors before taking supplements and encourage them to be a member of Supplemental. The membership includes advantages such as unlimited access to the app, a free doctor visit to gain expert support and on-site advice. Also, some swag will be given, such as a pill organizer, hand sanitizer, T-shirt and water bottle. Moreover, Supplemental pamphlets attract people’s attention to the supplement issue. People can find them at the information booth and doctors’ offices. The pamphlet has information about the Supplemental website and Supplemental app.

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Social Media


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User Responses

I informally tested my app

Some of the significant feedback I received from my testing was that I

design and the website in

needed to add more information about the supplement function in the body

the early stages of the app

and what it interacts with. Also, they advised me to add a map to show

and my brand.

where people can buy a specific kind of supplement. They encouraged me to add a reminder for people not to forget their supplement especially when I’m dealing with middle-aged or older adults who tend to forget their medications and supplements because they are getting older. Some users recommended remove the “Share” option from the app and the website because it would harm people if they made a mistake and shared some information about what supplement they take. I listened to their feedback and I worked hard to get what they wanted in the app because they would be my future customers who use the app.


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A picture of a user who is Wonda Hunter in the early stages

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A picture of a user who is Amely Blaton. This test was after I finished my brand.


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I tested my app design

My users have responded in a way that gives me satisfaction. Most asked

and the website again after

me if the Supplemental app will be real so they can use it. Many of them

I finish from my brand.

gave me positive thoughts and encouragement for my design, the app concept and function. The following pages show their responses.

Some quotes that I got

“ I think it is a great idea because as what you said they are not regulated and

from my users and after

I do a lot of research if I’m going to take supplements. I try to find out

I finish my brand.

what restrictions or regulations or if there is any kind of quality control. Then, I would know as much about it as possible. This setting up a profile and the way that you have the search. Everything I want to cover, you did. I think it is an excellent app to have.” —Amely Blaton, 57 years old

“ It is interesting. The way I can send a summary for a doctor is very helpful. Also, the design is very good, I think it is kind of contemporary mobile design which usually is very flat.” —Austin Dickson, 35 years old

“ I would use it also because sometimes if I want to buy new supplements and if I go somewhere that carries a lot of them, which one is a good one? Because some of these things are not good like others. So, yes it could be very useful because sometimes I do research at home, away from the store. And this is a very handy feature because I might use it in the store.” —Susan Pasley, 68 years old

“ I would try it because there are so many supplements in the store and this app is better than google. I can google the product and I just get too much information with a lot of different sources. I think that helps simplifying it. It is easy to search and to take a picture or scan and it is easy to read.” —Hana Alunazi , 36 years old

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05 Thanks

Bibliography

The Future of Supplemental

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Only when these deliverables are actually used by people, we can make a differences in dietary supplement consumption.


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The Future

The future of Supplemental

In conclusion, I hope this problem will be solved with my design solutions.

would change people’s

I see the future of this organization as a reliable source that people can go to

habits in using supplements.

while they are shopping to find information about the supplements. To be aware of what they are consuming and watch their intake. Also, Supplemental in the future could be partnered with a healthcare group or provider such as Medical One Group, Blue Cross and Kaiser. Millions of people who are in those health plans can have Supplemental benefits.

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Bibliography

Book

Online

The Pill Book Guide to Natural Medicines by Michael Murray

FDA Food and Drug Admenistration

Dietary Supplements by Connie Goldsmith

ODS Office of Dietary Supplements / National Institutes of Health

The Side Effects Bible by Barry Fox, Ph.D.

FTC The Federal Trade Commission

An Introduction to Botanical Medicines by Antoine Al-Achi

American Cancer Society Food and Nutrition Information Center Web MD Help Guide The New York Times


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Thanks Thanks to my God from the beginning for nourishing me in every way. Thanks to my parents, who supported me throughout. Thanks to my husband for your emotional support. Thanks to my wonderful advisers for your time and effective teaching. Thanks to my ESL support teachers especially Susan Pasley.

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Add only what you need.

MFA Thesis Project Designer

Rehab Hassanin

Supplemental

supplemental-project.com


Profile for Rehab Hassanin

Supplemental "Thesis Project"  

MFA thesis project

Supplemental "Thesis Project"  

MFA thesis project

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