Rehab Hassanin Portfolio {2015}

{ Designer } REHAB HASSANIN { Location }

—Rehab Hassanin

I was raised in Makkah—a place of pure character and beauty, from the mountains and sunrises, to the Arabic typography and Islamic architecture. Since childhood, the world I have discovered has formed and has become my inspiration.

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{ Designer } REHAB HASSANIN { Location }

—Rehab Hassanin

I was raised in Makkah—a place of pure character and beauty, from the mountains and sunrises, to the Arabic typography and Islamic architecture. Since childhood, the world I have discovered has formed and has become my inspiration.

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2 015 R EH A B H A S S A N I N

{ Designer } REHAB HASSANIN

gd.rehab@live.com

rehabhassanin.com

REHAB HASSANIN

All rights reserved. No portion of this book may be used or reproduced in any manner without written consent of Rehab Hassanin. All representative work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions.

C

...

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

rehabhassanin.com

{ MFA Portfolio }

...

The world I discover every day sparks my imagination and is my source of inspiration.

...

Discovery ...

{ Rehab Hassanin }

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{ Designer } REHAB HASSANIN

{ Designer } REHAB HASSANIN

Starting with a love of art and moving through the multitude of steps in the design process, reaching solutions is my greatest satisfaction. I am grateful that I see the world through the eyes of an artist and that I am constantly inspired by my surroundings.

{ Introduction }

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009 027 037 063 095 101 127 141 175 189

{ Page } { Page } { Page } { Page } { Page } { Page } { Page } { Page } { Page } { Page }

Revealing the Gems Embodying the Sound Rebranding an Icon Presenting US Parks Resolving the Design Serving Up Leftovers Connecting Cultures Bringing Him to Life Tracing Growth Taking Control { MFA Thesis }

{ Designer } REHAB HASSANIN

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{ Table of Contents }

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Revealing the Gems ...

{ Chapter

01/10 }

{ Solution } The chosen topic was San Francisco Hidden Gems. San Francisco is full of hidden gems worth recording. The idea came to me when I got bored with the places I normally go. I thought of creating a journal like a trip covering places that I had never seen before.

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009

Hidden Gems

San Francisco

The goal of this project was to undertake extensive research, writing, image gathering and design. We were to record things we see, hear and touch as we go about our daily routines. These records would then be the fuel for our writing and designing of a book, an in-depth journal.

...

{ Objective }

{ Instructor’s Name } STANLEY ZINC

...

{ Location }

{ Project Name }

{ Course Name } T YPE EXPERIMENTS

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{ Project Title } REVEALING THE GEMS

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{ Project Title } REVEALING THE GEMS

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{ Project Title } REVEALING THE GEMS

{ Course Name } T YPE EXPERIMENTS

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{ Project Title } REVEALING THE GEMS

{ Course Name } T YPE EXPERIMENTS

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{ Designer } REHAB HASSANIN { Portfolio } DISCOVERY

There are a number of overlooks along the Lands End trail, but much of your view will be filtered through trees.

{ Project Title } REVEALING THE GEMS { Course Name } T YPE EXPERIMENTS { Location }

At the 0.56 mile mark, we followed the steps down toward Mile Rock Beach. You’ll descend (and later ascend) about 180 feet down to the rocky beach.

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } REVEALING THE GEMS

{ Course Name } T YPE EXPERIMENTS

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{ Portfolio } DISCOVERY

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{ Project Title } REVEALING THE GEMS

{ Course Name } T YPE EXPERIMENTS

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{ Portfolio } DISCOVERY

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{ Project Title } REVEALING THE GEMS

{ Course Name } T YPE EXPERIMENTS

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{ Portfolio } DISCOVERY

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Embodying the Sound ...

{ Chapter

02/10 }

{ Solution } The music for this project was A Thousand Years, a song by Christina Perri. I used my own descriptions for ideas, emotions, metaphors and visuals I associated with the song. I used projectors to compose them onto various surfaces to create dimensional design solutions.

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Interpretation

Music

The goal of this project was to develop multiple typographical compositions in a conceptual and personal context.

The aim was to develop a rationale for interpreting a piece of music through typography, imagery and layout. The final outcome would be a poster representing our personal interpretation.

...

{ Objective }

{ Instructor’s Name } STANLEY ZINC

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{ Location }

{ Project Name }

{ Course Name } T YPE EXPERIMENTS

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{ Project Title } EMBODYING THE SOUND

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{ Project Title } EMBODYING THE SOUND

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{ Project Title } EMBODYING THE SOUND

{ Course Name } T YPE EXPERIMENTS

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{ Project Title } EMBODYING THE SOUND

{ Course Name } T YPE EXPERIMENTS

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{ Portfolio } DISCOVERY

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{ Project Title } EMBODYING THE SOUND

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Rebranding an Icon ...

{ Chapter

03/10 }

{ Solution } My chosen brand was Duncan Hines. Duncan Hines was an advisor, recommending restaurants and hotels. I looked to his story to rebrand the company. I focused on creating more connections between people and their homes and giving them a sense of home when they are away.Â

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Duncan Hines

Rebranding

The goal for this project was to choose a brand that is dead, dying or defunct and identify its essence. We revived the brand by developing a new brand identity and by creating brand extensions that open the company up to a whole new audience while still remaining true to its original purpose.

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{ Objective }

{ Instructor’s Name } HUNTER WIMMER

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{ Location }

{ Project Name }

{ Course Name } THE NATURE OF IDENTIT Y

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{ Project Title } REBRANDING AN ICON

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7.50x

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1.75x

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{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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Our Photography Always reflect our tone of voice when selecting photographs. Our photographs should reflect hominess, familiarity and intimacy. It could be black and white photos or colored. No more saturated colors. Just happy people and an intimate look. All photos should be filtered with

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

the seashell color to reflect the personality of Duncan Hines.

{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Project Title } REBRANDING AN ICON { Course Name } THE NATURE OF IDENTIT Y

Skin Care and Aromatherapy Products

Printed Photo Albums and Digital Albums

Recorded and Written Message App

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Textile Items: Clothing and Bedding

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Food Products Delivery System

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Social Media Website Traveler Meet Up Group Few Nights with a Local Family

SOUND

Helping Hand Activities Musical Events Cultures of Home Events

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Experience

TASTE

Personal Items Delivery System

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Kitchen with Products From Different Cities

Guide Book

{ Instructor’s Name } HUNTER WIMMER

Online Classes

Education

Bookstore Café with Personalized Selections

Environment

10 Hotel Chain

SIGHT

Our New Duncan Hines

TOUCH

DVD Package: Radio Programs, TV Shows and Music

Service

Notebook App with Favorite Music

{ Location }

Products

Food Products

Event

SMELL

Duncan Hines Community Membership

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{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Portfolio } DISCOVERY

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{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Portfolio } DISCOVERY

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{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Portfolio } DISCOVERY

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{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Portfolio } DISCOVERY

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{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Portfolio } DISCOVERY

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{ Project Title } REBRANDING AN ICON

{ Course Name } THE NATURE OF IDENTIT Y

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{ Portfolio } DISCOVERY

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Presenting US Parks ...

{ Chapter

04/10 }

{ Solution } The chosen topic for this project was the National Park Foundation. After research and exploration, I designed a visual system that would hold up and function in multiple formats. The visual goal was to represent US parks and historical design in a harmonious typographic system.

{ Page }

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Foundation

National Park

The goal of this project was to design a typographic visual system and event for a non-profit organization of choice.

The system also needed to function and hold together visually across multiple platforms. These platforms included a printed book, responsive website, mobile application, and interior environmental branding.

...

{ Objective }

{ Instructor’s Name } K ATHRIN BL AT TER

...

{ Location }

{ Project Name }

{ Course Name } T YPE SYSTEMS

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{ Project Title } PRESENTING US PARKS

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{ Project Title } PRESENTING US PARKS

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National Park Foundation

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

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{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } PRESENTING US PARKS

{ Course Name } T YPE SYSTEMS

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{ Designer } REHAB HASSANIN

Resolving the Design ...

{ Chapter

05/10 }

{ Solution } The chosen books for this project were three novels that talk about war and love—Voyager, Gone With The Wind and The Bronze Horseman. I created an environment in the design showing these two themes with a lot of similarities and differences and making them work as a set.

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Novel Covers

A Series of

The goal of this project was to pick a series of novels and design their covers. The books had to be related, but we needed to come up with different solutions for them. The cover designs had to be related and at the same time display similarities and differences.

...

{ Objective }

{ Instructor’s Name } ANDREW LOESEL

...

{ Location }

{ Project Name }

{ Course Name } T YPE COMPOSITION

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{ Project Title } RESOLVING THE DESIGN

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{ Designer } REHAB HASSANIN

{ Project Title } RESOLVING THE DESIGN

{ Course Name } T YPE COMPOSITION

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{ Instructor’s Name } ANDREW LOESEL

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } RESOLVING THE DESIGN

{ Course Name } T YPE COMPOSITION

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{ Instructor’s Name } ANDREW LOESEL

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

Serving Up Leftovers ...

{ Chapter

06/10 }

{ Solution } The chosen topic for this project was saving leftovers to feed more people. My process involved writing a list of five problems and choosing one of them that could then lead to a brainstorming wall to help me think differently and look at the problem from various perspectives.

{ Page }

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Organization

Feed More

The goal of this project was to design a solution for a problem we have seen and to come up with a graphic design solution that is a typographic visual system. The system needed to function and hold together visually and typographically across multiple deliverables.

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{ Objective }

{ Instructor’s Name } DAVID HAKE

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{ Location }

{ Project Name }

{ Course Name } VISUAL THINKING

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{ Project Title } SERVING UP LEFTOVERS

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{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

FEED MORE

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Instructor’s Name } DAVID HAKE

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Instructor’s Name } DAVID HAKE

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Instructor’s Name } DAVID HAKE

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

{ Location } 01

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

{ Location } 01

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{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } SERVING UP LEFTOVERS

{ Course Name } VISUAL THINKING

{ Location } 01

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{ Instructor’s Name } DAVID HAKE

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

Connecting Cultures ...

{ Chapter

07/10 }

{ Solution } The focus chosen was the diversity in San Francisco and how this diversity can help us learn about other cultures. The multi cultural calendar is an app that lets people know about other people’s holidays and events so they can celebrate with each other.

{ Page }

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Multi Calendar

The goal of this project was to design a unique mobile application based on the city of San Francisco. It had to be based on a functional idea that helps people and utilizes the purposes of a mobile app. We had to work within the constraints for designing mobile touch interfaces.

...

{ Objective }

{ Instructor’s Name } AMIR BAHADORI

...

{ Location }

{ Project Name }

{ Course Name } NATURE OF INTERACTION

...

{ Project Title } CONNECTING CULTURES

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{ Designer } REHAB HASSANIN

{ Project Title } CONNECTING CULTURES

{ Course Name } NATURE OF INTERACTION

{ Location } 01

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{ Instructor’s Name } AMIR BAHADORI

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{ Designer } REHAB HASSANIN

{ Project Title } CONNECTING CULTURES

{ Course Name } NATURE OF INTERACTION

{ Location } 01

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{ Instructor’s Name } AMIR BAHADORI

{ Page }

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{ Designer } REHAB HASSANIN

{ Project Title } CONNECTING CULTURES

{ Course Name } NATURE OF INTERACTION

{ Location } 01

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{ Instructor’s Name } AMIR BAHADORI

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } CONNECTING CULTURES

{ Course Name } NATURE OF INTERACTION

{ Location } 01

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{ Instructor’s Name } AMIR BAHADORI

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } CONNECTING CULTURES

{ Course Name } NATURE OF INTERACTION

{ Location } 01

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{ Instructor’s Name } AMIR BAHADORI

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } CONNECTING CULTURES

{ Course Name } NATURE OF INTERACTION

{ Location } 01

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{ Instructor’s Name } AMIR BAHADORI

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

Bringing Him to Life ...

{ Chapter

08/10 }

{ Solution } My chosen director for this project was Roman Polanski and his horror and dramatic films. My design choices included using torn paper to represent Polanski’s themes. The title for the film festival is Deceptive Virtue and it pulls together the riveting storytelling of all of his films.

...

The goal for this project was to design all features of a film festival dedicated to a film director we chose. We discovered a common thread that appeared in each of the director’s films and conceptualized a design aesthetic that would bring it to life. We developed a system of deliverables that captured the essence of our film festival.

141

Deceptive Virtue

{ Page }

{ Objective }

{ Instructor’s Name } CHRISTOPHER MORL AN

...

{ Location }

{ Project Name }

{ Course Name } INTEGRATED COMMUNICATIONS

...

{ Project Title } BRINGING HIM TO LIFE

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

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{ Instructor’s Name } CHRISTOPHER MORL AN

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

02

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

02

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } BRINGING HIM TO LIFE

{ Course Name } INTEGRATED COMMUNICATIONS

{ Location } 01

02

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{ Instructor’s Name } CHRISTOPHER MORL AN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

Tracing Growth ...

{ Chapter

09/10 }

{ Solution } The topic for this project was human development from conception to the end of life. My process involved looking into books on human physiology and psychology, and collecting vintage catalogs that could be used to create something new related to my topic.

{ Page }

175

Development

Human

The goal of this project was to select a subject and explore it for a total of thirteen weeks. By implementing a variety of design elements such as handwritten typography and photo-collage, the process turned into the primary content for a final book.

...

{ Objective }

{ Instructor’s Name } SCOT T RANKIN

...

{ Location }

{ Project Name }

{ Course Name } MAKING IDEAS VISIBLE

...

{ Project Title } TRACING GROW TH

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TRACING GROW TH

{ Course Name } MAKING IDEAS VISIBLE

{ Location } 01

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{ Instructor’s Name } SCOT T RANKIN

{ Page }

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{ Designer } REHAB HASSANIN

{ Project Title } TRACING GROW TH

{ Course Name } MAKING IDEAS VISIBLE

{ Location } 01

02

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{ Instructor’s Name } SCOT T RANKIN

{ Page }

179

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TRACING GROW TH

{ Course Name } MAKING IDEAS VISIBLE

{ Location } 01

02

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{ Instructor’s Name } SCOT T RANKIN

{ Page }

181

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TRACING GROW TH

{ Course Name } MAKING IDEAS VISIBLE

{ Location } 01

02

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{ Instructor’s Name } SCOT T RANKIN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TRACING GROW TH

{ Course Name } MAKING IDEAS VISIBLE

{ Location } 01

02

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{ Instructor’s Name } SCOT T RANKIN

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TRACING GROW TH

{ Course Name } MAKING IDEAS VISIBLE

{ Location } 01

02

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{ Instructor’s Name } SCOT T RANKIN

{ Page }

187

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

Supplemental is an organization that helps people choose better supplements. It offers an app to help people decide what supplements they need or don’t need in their diet, and choose supplements which are fully tested.

...

MFA Thesis ...

{ Supplemental }

{ Page }

189

Middle Aged People

{ Goal } My goal is to provide people with accurate information about their supplements, and make it easy to talk about this info with their doctors. Also, I want to provide a way to manage daily consumption of supplements.

...

Dietary supplements are regulated by the FDA as food and not as drugs. So, the labeling and marketing of the supplements are often misleading. There are so many vitamins and supplements on the market that appear very legitimate, which encourages people to take them.

{ Instructor’s Name } DAVE GOT T WALD

{ Problem }

...

{ Location }

{ Audience }

{ Course Name } MFA THESIS

...

{ Project Title } TAKING CONTROL

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{ Designer } REHAB HASSANIN

Taking Control ...

{ Chapter

10/10 }

{ Solution } My chosen topic was dietary supplements. It is an interesting topic because there are many supplements in the market unrestricted by regulations or supervision. I came up with a mobile application that could reduce this problem and benefit people who use supplements.

{ Page }

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Supplemental

The goal of this project was to choose a problem and find a graphic design solution that we worked on for the rest of the semesters. We undertook extensive research, writing and design processes. We were to record things we read and heard as we went about our work. From these records, we created path to follow in solving the problem.

...

{ Objective }

{ Instructor’s Name } DAVE GOT T WALD

...

{ Location }

{ Project Name }

{ Course Name } MFA THESIS

...

{ Project Title } TAKING CONTROL

01

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

193

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

02

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

195

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

197

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location }

Add What You Need, Not What You Don’t.

01

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{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

The app is a tool to help people manage their supplements and choose approved supplements when they are at the vitamin stores.

...

Mobile App

...

{ Main Deliverable }

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

02

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Project Title } TAKING CONTROL

{ Course Name } MFA THESIS

{ Location } 01

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{ Instructor’s Name } DAVE GOT T WALD

{ Page }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Designer } REHAB HASSANIN

My designs are a display of thanks for all you have given me emotionally, physically, financially.

Thank you God from the beginning for nourishing me in every way. Thanks mom for your encouragement and support as I faced the challenges of my studies. Thanks to my husband for being so patient and flexible. And finally, thank you dad for your unfailing love—I only wish that you were still here to see what I have achieved.

To God My Mom, Dad and Husband

{ Thanks }

...

{ Portfolio } DISCOVERY { Location }

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{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

PHOTOGRAPHY Amr Shikjamalallail TYPOGRAPHY Klinic Slab Avenir LT Std

COURSE Senior Portfolio INSTRUCTOR Mary Scott

COVER STOCK Arrestox BL-10320 Gunny Sak Sterling Linen

BINDERY The Key Binding

{ Designer } REHAB HASSANIN

SCHOOL OF GRAPHIC DESIGN Academy of Art University 79 New Montgomery San Francisco, CA 94105

SOFTWARE Adobe CC 2015

DESIGNER Rehab Hassanin

PRINTER Giant Horse

TEXT STOCK Finch Fine 100 lb

TITLE Discovery

{ Colophon }

...

{ Portfolio } DISCOVERY { Location }

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{ Designer } REHAB HASSANIN

{ Portfolio } DISCOVERY

{ Designer } REHAB HASSANIN

{ Location } 01 02 03

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{ Designer } REHAB HASSANIN