TADHAMUN SHOWROOM
Sleep Gallery One company is setting out to explode the medical mattress myth with a dedicated and specialised sales area. Tadhamun Showroom, opposite American Mission Hospital, Manama, has recently opened a new section, the Sleep Gallery, dedicated to selling high-quality mattresses and sleep accessories. Spokesman Jassim Al-Sairafi says: “People are used to purchasing hard foam mattresses thinking that these mattresses are ‘medical’ and will help them sleep better at night. We are here to correct this misunderstanding. “In our view, naming those hard mattresses ‘medical’ is a misleading marketing tool. If you look at the way these hard foam mattresses are made you would be surprised. They basically take crushed foam pieces and place them in a rectangular mold along with glue and press them for a long time and then wrap fabric
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around them. The source of the crushed foam in itself is very questionable.” Instead, what Tadhamun offers is a different experience of sleep comfort. To ensure that each customer finds what he is looking for Tadhamun researched and imported mattresses from three different companies, each a leader in the technology that it provides: Cloud9: Specialises in pocketspring technology and has a good reputation for supplying five-star hotels such as Shangri-La, Marriott Marquis and Anantara, Qatar. Getha: Recommended for those seeking purity and health, this brand uses a 100 per cent natural latex in its mattresses and has
German and Swiss certifications in quality control. Cloud Kingdom: If you like the feeling of being submerged into a mattress, this brand delivers just that with all specifications taken from a UK company. “At Tadhamun Showroom we are always striving to give the best possible quality at the best possible price,” adds Jassim. Call 17 250-948. Visit Tadhamun. com
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