marketplace JUNAID PERFUMES
Twice the Charm A leading fragrance manufacturer in the region has launched two new perfumes — J Essance and Taraf.
Throughout its existence in the market, Junaid Perfumes has remained a pioneering force in the perfume industry. Its two new perfumes — J Essance and Taraf — are proof of why the brand deserves its leading position. Renowned as it is for combining Arabian traditional aromas with modern French fragrances, the latest creations are valuable additions to the brand’s collection. “Taraf consists of the finest blend of components to render the definition of luxury into a scent. And that is the impression you get when you first see it,” says marketing executive, Fahad Jaweed Junaid. Its feminine counterpart, J Essance, is a unique fragrance that has been designed for the classy woman who is aware of her strength and her instincts. “J Essance was designed as a stimulus for the senses. Contemporary luxury meets youthful elegance in the packaging, which is an eye-catching masterpiece,” says public relations manager Lamya Matooq. Established in 1910, Junaid Perfumes is one of the oldest perfumers in the GCC and has significantly grown in reputation and stature over the years. Today, the company operates over 120 exclusive retail outlets across the world. Combining experience and innovation for over a century, the perfume retailer has distinguished itself through its oils, perfumes and incense. Some of the exotic creations include the Taariikh Gold collection, Ibdaa, Hadeel, Sahar and Saraab. Each one of these scents possesses a unique feel and look that adds to the exclusivity of the brand. The company has succeeded in positioning their products as distinctive and unique fragrances of high quality. Each creative creation is placed in exclusively designed bottles combining tradition, classy elegance and authentic shapes. Throughout its existence in the market, Junaid Perfumes remains to be a pioneer in the perfume industry, carrying along a family legacy of perfection. i Call 17 737-007.
yateem centre
Effortless Shopping It’s summertime and the days are laid-back. Find simple joys in the heart of Bahrain’s capital city.
The days of fasting are over; Eid celebrations have passed. The smell of summer still fills the air. While children enjoy what’s left of the holidays, there lurks the thought of going back to school. Now is the time to try out the newest brand of sports gear to hit the island — Peak Sports. One of China’s largest sports gear manufacturers, the brand has launched its first Middle East store in Bahrain. The shop can be found in Yateem Centre and features a full range of sportswear at attractive prices. Peak Sports originally specialised in basketball and sponsored star players from around the world. To emphasise its heritage, pictures of dominant figures wearing the brand are showcased in-store. “Adidas has established a firm position in the market with their strong brand identity and fantastic discounts in this location. Setting itself up in direct competition with the Adidas clearance store at Yateem Centre is a bold move by Peak Sports,” says Andrew Petty, the mall’s manager. Drive down to the Manama Souq or make your way on foot to catch a glimpse of what lies in wait for you at the store. The basement car park offers your vehicle shelter from the sun while you shop. There has been a rush of new shops that have opened and are worth a visit — Al Adil Trading specialises in spices and flour from the Indian sub-continent; fashion from Oppo-Caps and Total for Men; the new photo studio of Al Hassanen Digital; a vastly expanded business service centre from Immediate Printing and the new full-sized Yateem Opticians with an extensive range of frames and sunglasses. Visitors can also celebrate the reopening of the food outlets. Explore the variety on offer at Saffron Suq and Al Osra Restaurant or indulge in burgers from Jasmi’s. For a quick pick-me-up, drop by Costa Coffee. i Call 17 205-615.
106 August 2014
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