2009
2 annual report 2009 The City of Joy Foundation
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The story begins…
H
elping to help those who nobody else helps. This is our mission. Among the many services that people need, education undoubtedly ranks top of the list as it involves a process of personal growth towards an ideal. It’s the difference between giving a man a fish and teaching him how to fish.
In a place such as Quintana Roo, how is it possible in our day and age, that there are still people dying of hunger? People who are illiterate or who lack basic medical treatment? The panorama of poverty is vaster than ever, if, to the old expressions of poverty, we add the new ones.
This year, the City of Joy Foundation began the construction of the children’s project, which soon unfolded into a whole school, consisting of kindergarden, primary, secondary and high school sections, as well as a childcare facility in the Home for Children. The City of Joy was suddenly filled with the bustle, joy and tenderness that children bring. The terminally ill may unleash an explosion of love that lies hidden in our hearts, but children spring open the flood gates and bring our affection rushing out in a unique way.
Monseignor Pedro Pablo Elizondo Cárdenas, L.C. Honorary President. January 2008
Love is an extraordinary force which inspires people to commit to helping others with courage and generosity. ‘Love in truth’ is what fuels the authentic growth of each and every person and of all humanity. As a charitable organization, our calling is to help alleviate our community’s most pressing social needs, but also to address the root causes of those needs. We are not exempt from succumbing to paternalism. For this reason, the best possible project is one which invests in training and seeks to develop the initiative and talents of each individual. Hence, we thank God for blessing us with the beautiful educational project that is “Mano Amiga school.” We wish to acknowledge and express gratitude for the immense contribution of many courageous and generous people who, despite the economic crisis, were able to overcome numerous obstacles and give rise to this splendid school. May God, source and origin of all true love, bestow generously upon you his rich blessings and holy love.
ÍNDICE:
We know that there are zones of extreme poverty in the city which may not be the product of tourism itself, but which represent the price we have paid for our success.
The story begins - 3 Establishing the foundations - 4 The City of Joy - 6 Building Spaces - 8 Strengthening Actions - 10 Financial Results 2009 - 12 Directory - 18
Darío Flota, Secretary of Tourism, 2005.
W
ith its first class hotel infrastructure, breathtaking beaches and the traditional Mexican hospitality, Cancun has become a world leader in tourism. Moreover, as part of the “youngest” state in Mexico, the city has become a magnet, attracting thousands of individuals and families to live and work here. By the end of the 1990s, Cancun was the fastest growing city in Mexico, if not in all of Latin America. Yet just a few kilometers from the white sand and tur-
The first Mayor of Cancun/Benito Juarez municipality is named.
Monseignor Pedro Pablo Elizondo Cárdenas, L.C. Honorary President
Ing. Juan Ignacio Athié Lambarri President
Quintana Roo is named a free and sovereign state. Project Cancun is launched by the National Fund for the Development of Tourism.
Seeking better employment, housing and improved opportunities to raise and educate their children, their very lack of schooling and resources perpetuates the marginalization they face. Poor and vulnerable, they lack the means to cover their basic needs: food, health and education.
More than 2 million tourists visit Cancun in this year.
1975 1974
quoise waves of the hotel zone, life is exceedingly difficult for many people who have moved here in search of opportunities for a better life.
1992 1988 Hurricane Gilbert destroys much of the city.
2000 The number of tourists exceeds 3 million this year.
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Establishing the foundations
Mission construct spaces, generate synergies and
strengthen actions in support of institutions which, with love and joy, promote the development and dignity of marginalized individuals and families, thus addressing the most pressing social needs of rapidly growing cities.
O
ver the years, the City of Joy Foundation has consolidated its role in promoting an integrated response to the community’s most pressing social needs. As a second tier organization, we focus on gauging the needs of underserved groups, proposing intervention strategies and working with specialized service-providing charities to implement them. Today the City of Joy consists of ten different Homes
and Centers operated by nine different charitable organizations. Our 12 acre site is located on the outskirts of Cancun, 15 minutes from the center, allowing the people we serve to access the services easily. We strengthen the work of like-minded organizations through effective and long-lasting activities, which can be divided into three action areas:
Construct spaces. Identifying social needs and collaborating with an organization in the development and construction of the necessary facilities.
Vision
an innovative, dynamic, efficient and trustworthy charitable organization, inspired by Christian love for others.
I
n light of the urgent needs of people around them, in 2000 a group of courageous individuals shared with each other their genuine concern for others and their desire to manifest their Christian love through clear and tangible actions. In one of their meetings, Sister Bertha Lopez Chavez gave a conference on Catholic social teaching and, with her renowned vision and charisma, put forward a proposal for a “city” where all types of people in need could receive care and services. This the City of Joy was born.
Fundación Ciudad de la Alegría A.C. is legally established
2000
Generate synergies. Promoting activities that generate mutual benefits for all organizations, such as the food bank, shared use of common areas, inter-organizational referral of beneficiaries etc.
After its incorporation as a non-profit, charitable organization, the founding members set to work on finding an adequate site and defining the building plans and schedule. They began organizing special events and fundraising campaigns. Fortunately, the ambitious project caught the attention of local businessmen, whose donations financed the start-up, allowing the foundation stone to be laid in September 2001.
The Bread and Blanket Shelter begins work
The Home for the Elderly is completed. Cancun peaks with more than 3.3 million tourist visitors this year.
2001-2002
Strengthen actions. AJoining organizations in a process of institutional capacity building, through peer-to-peer work, training and continuous professional advice.
Bishop Pedro Pablo Elizondo Cárdenas is appointed as Honorary President and Rector of the City of Joy
2004
The Training Center and Multipurpose Center open their doors.
2006
Chichen Itza is named a New Wonder of the World. The Personal Development Center begins work.
2008
2001
2003
2005
2007
2001 The Foundation Stone was laid on 11th September 2001. As the towers in New York crumbled, hope sprang anew in Quintana Roo.
The Home for Women opens its doors. Cancun hosts the WTO Summit. The population of Quintana Roo surpasses 1 million people.
Hurricane Wilma, the most powerful in recorded history, wreaks severe damage. The City of Joy Foundation plays an active role in the relief efforts. Cafarnaum Hospice starts operations.
The City of Joy helps over 20,000 people each year.
2009 The economic crisis and H1N1 flu hit the tourism industry. Mano Amiga School and the Home for Children open their doors.
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The City of Joy The City of Joy ‘the total is more than the sum of its parts.´ As a collaborative project, there are two principles that govern the daily collaboration between organizations in the City of Joy.
Autonomy
The organizations are independent and, as such, individually responsible for their day-to-day operations. The
Bread and Blanket Shelter: Operated by Cáritas de Quintana Roo, A.C., receives and distributes in-kind donations such as food, clothing and household items. Women´s Shelter: Operated by Instituto
Tumben Xchupal, A.C., provides shelter, counseling and training for single mothers and pregnant teens, many of which have been victims of domestic violence.
The City of Joy in numbers: • Is celebrating 9 years of continual growth. Foundation intervenes only is matters where working together brings significant benefits to all involved.
Solidarity
TAll participating organizations share a common purpose of helping those in need, and what affects one organization can affect everyone. By working together we retain the unique spirit of the City of Joy.
• Provides 10 Homes and Centers, with over 15,000 m2 of construction located on a 12 acre site. • Provides support for the 9 charitable organizations that operate our Homes and Centers. • Serves more than 20,000 people each year. • Utilizes the help of hundreds of volunteers and donors each year. • The value of the support given by the Foundation to the City of Joy organizations each year, is estimated to be $5.5 million pesos.
Mano Amiga School: Operated by Fundación
Personal Development Center: Host resi-
Cafarnaum Hospice: Operated by PAIPID,
Home for the Elderly: Operated by the Oa-
Training Center: Is used for a variety of educational activities, and for self-help sessions run by Grupos Anónimos Fortaleza Santa María, A.C., for people recovering form addictions.
Multipurpose Center: Is shared by all the organizations in the City of Joy and is used for educational and recreational events. This building also serves as a hurricane shelter.
Altius, provides high quality education for children from low-income backgrounds along with robust follow-up services designed to improve the quality of life of both students and their families.
sis de los Ancianos Desamparados, A.C., provides complete residential care to needy elderly residents, allowing them to live with dignity.
Home for Children: Operated by Protégeme desde mi Concepción, A.C., offers childcare for infants and children from vulnerable families, as well as services for abandoned and unwanted children.
dential events that promote individual and family growth; it also nurtures development of strong morals and philanthropic values.
A.C., provides residential care for children and adults who suffer from AIDS and other terminal illnesses; this program is the only one of its kind in the estate.
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Building Spaces
Mano Amiga School Transforming the life of one person is marvelous, but allowing hundreds of children and young people to break free from poverty is indescribable. “Isn’t this a miracle?” said Monseignor Pedro Pablo Elizondo, L.C., Bishop and Honorary President of the City of Joy Foundation, at the inaugural blessing of the new Mano Amiga facilities on 18th August 2009. The school is operated by Altius Foundation, a Mexican charity with more than 45 years of experience in education gained by operating 34 Mano Amiga schools in 9 different countries. Mano Amiga Cancun was one of the three schools to be opened in the 2009-2010 school year and is the first in Quintana Roo.
I
n 2009 the City of Joy Foundation grew faster than ever before, acquiring new land to allow the development of Mano Amiga School and the Home for Children.
Home for Children The day-care facility opened its doors in November 2009, helping more than 40 babies, toddlers and infants from low income families, especially single working parents who would otherwise not be able to afford day-care.
Facilities: classrooms, dining room, kitchen, storerooms, infant and adult bathrooms, offices.
Facilities: classrooms, computer labs, offices, basketball courts, football pitch and recreational areas for 1,000 pupils in four sections – kindergarden, primary, secondary and high school
In collaboration with:
In collaboration with:
Construction: 1,360m2 Beneficiaries: 40 children
Construction: 4,300m2 Beneficiaries: 1,050 children
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600 500 400
432
265
233
212
152
160
20 – 29 years
30 – 39 years
40 – 49 years
50 – 59 years
60 + years
100 0
10 – 19 years
200
Principal illnesses treated in Medical Service
Social work, 15%
Other 24% (615)
Gastrointestinal Infecto-contagious 17% (442) 18% (457)
Medical Service beneficiaries (2009) 250 200 150 100 50 0 Men
Women
Organizations
Organization
Civil, 31%
Respiratory 32% (810) Penal, 30%
5%
• 305 people received legal support, of whom 67% were women, generally mothers. • Bail payments made for 12 first time offenders. • Continuous support in legal advice and casework for the Homes and Centers in the City of Joy.
The work of the Foundation and of the organizations in the City of Joy is enriched by the participation of committed volunteers. This year we strengthened our volunteer program by introducing induction workshops and improved follow up. • 4 induction workshops with 38 participants • 42 activity sessions coordinated in collaboration with local and international schools, universities and businesses
Summary of support for the organizations that work in the City of Joy (in Mexican pesos)
Legal Service (2009)
Immigration , 2% Commercial, 1%
Legal Service
Volunteers
300
rk, Wo
• 212 people served each month in 269 consultations • 25 eyesight examination sessions, offering low cost glasses to 311 children and adults. • Continuous support in consultations, pharmacy service and issuing of medical certificates for the organizations in the City of Joy. • More than 6,300 medicines received and distributed to the organizations in the City of Joy and other public and nonprofit entities.
700
Other, 6%
Medical Service
800
916
The Community Services provide professional medical, legal and counseling services to support the work of the organizations that collaborate in the City of Joy and to contribute to the wellbeing of vulnerable people in our community.
900
1 - 9 years
Community Services
• Continuous tanatological support to the Homes and Centers in the City of Joy • Coordination of the “A life without violence” project funded by INMUJERES • 41 educational sessions with more than 6,300 secondary and high school students in the “Abrazamos la Vida” project
169
T
he best way of responding to the growing number of social needs in our community is through the generation of self-sufficient charities which combine a sincere concern and love for others with a professional services model. With this in mind, our support to the organizations in the City of Joy was higher than ever in 2009.
Wellbeing Service
1000
Under 1 year
Strengthening Actions
Medical Service beneficiaries (by age)
Family, 10%
Cáritas Instituto Acción Oasis Ultreya de Tumben Liberadora de los Valores, Quintana Xchupal A.C. Ancianos Cultura y Roo A.C. A.C. DesamServicio parados A.C. A.C.
PAIPID A.C.
Grupos Fundación ProtéAnónimos Altius geme Cuarto desde mi y Quinto ConcepPaso del ción A.C. Caribe A.C.
Donations
$915,827
$320,774
$18,695
$668,525
$26,129
$283,361
$11,834
Maintenance
$25,140
$71,979
$9,834
$197,525
$6,907
$129,986
$8,137
Electricity and water
$25,799
$9,841
$9,110
$40,235
$25,058
$28,235
$3,768
$12,886
Total
$996,766
$402,594
$37,639
$906,285
$58,094
$441,582
$23,739
$1,247,628
Shared services
. Training on various topics . Security: maintaining a 24-hour guard at the main gate and a guard at night additional . Gardening: stay more than 13,000 m2 of gardens and green areas in and around the Homes and Care Centers
$1,234,742 -
$162,378
Total
$3,642,265
-
$449,508
-
$154,932
$162,378
$4,246,705
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Financial Results 2009 The City of Joy Foundation remains firm in its commitment to transparency and accountability. During 2009, our total investment in the City of Joy was $18.3 millions of Mexican pesos in construction, equipment, maintenance, direct support to the organizations and general operating services. This was possible thanks to the thousands of donations made by hundreds of different donors, to whom we express our sincere gratitude.
Geographic origin
Funds raised in events
Source of donations
International: 2%
Cost recovery donations 2%
Gobierno 1% Foundations Public funds 7%
Events 9% Individuals 4%
National: 11%
Rodeo $73,929 TUI-First Choice $370,467 Bazars $119,556 Others $18,500 VII Golf Tournament $1,411,100
Gira de Flotin $658,693
Businesses 77% Local: 87%
Mayakoba Golf Classic $168,750
Comparative analysis of income from donations (2001 – 2009)
Total MN
2001
$742,000
2002
$12,404,000
2003
$9,998,000
2004
$14,522,000
2005
$11,788,000
2006
$13,288,000
2007
$16,600,000
2008
$17,430,000
2009
$18,666,000 $0
Figures in millions of Mexican pesos
$1
$2
$3 Inkind
$4
$5
$6
$7
Monetary
$8
$9
$10
$11
$12
$13
$14
$15
$16
$17
$18
$19
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Helping to help those who nobody else helps.
1. CLARES Award for Social Responsibility, October 2009. 2. Home for Children, November 2009. 3. Rodeo, October 2009 4. Mano Amiga School Kindergarden, September 2009. 5. Flotin, March 2009. 6. Board of Governors´ Strategic Planning Meeting, November 2009. 7. Mano Amiga High School, September 2009.
8. “Cancun Pioneers” visit, September 2009. 9. Jerónimo Prigione visit, July 2009. 10. Mano Amiga School, September 2009. 11. 7th Golf Tournament, August 2009. 12. Home for Children, December 2009. 13. Board of Governors´ Strategic Planning Meeting, November 2009.
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Directory Honorary President and Rector of the City of Joy
• Monseñor Pedro Pablo Elizondo Cárdenas L.C. President
Organizations working in the City of Joy
Vice-President
Caritas de Quintana Roo A.C.
• Ing. Juan Ignacio Athie Lambarri • Ing. Fernando García Zalvidea
(998) 898 6227 /(998) 898 4405 info@caritasqr.org / www.caritasqr.org
Treasurer
• C.P. Héctor Herrera Herrera
Instituto Tumben Xchupal A.C.
Secretary
(Asociación Gilberto A.C.) (998) 898 6243 hogardelamujer@prodigy.net.mx
Board (Founders)
Oasis de los Ancianos Desamparados A.C.
• Lic. Raul Rucobo Martínez • Madre Bertha Lopez Chávez • Padre Fernando Rodriguez Martínez • Sr. Antonio Enyedy Perkovac
(998) 898 6229 eloasisdediospadre@prodigy.net.mx
Acción Liberadora A.C. (998) 209 2311
Staff
• Lic. Ana Catalina Garza de Treviño • Lic. Ana Cecilia Quevedo Fernandez • Lic. Rodrigo de Villasante Herbert • Lic. Alejandro de Hoyos Yañez • Lic. Mayra Martinez de Athie • Lic. Francisco Garza Cantú • Lic. Marisol Vanegas Pérez • Lic. Teresa De la Peña Linss • Padre Pedro Zavala Guerrero
Ultreya Valores Cultura y Servicio A.C. (998) 209 3200
PAIPID A.C.
(998) 898 6231 paipidcancun@gmail.com
Grupos Anónimos Cuarto y Quinto Paso del Caribe A.C.
(998) 112 5053 jbs4y5@hotmail.com / www.4toy5topaso.com
Personal Operativo Lic. Anita Gallagher Ing. Ernesto de la Cruz Lic. Hans Serrano Lic. Josue Cocom Lic. Zaidy Dzay
Director Construction Coordinator Development Coordinator Fundraising Coordinator Project Coordinator
C.P. Laura Escobedo Sra. Martha Flores Dr Emmanuel Arroyo Lic. Carolina Reyes Lic. Roxana Gómez
Design: Aguacate Design Studio T. 998 802 1323 daniela@aguacate-ds.com www.aguacate-ds.com www.facebook.com/aguacatedesign
Administrator Assistant Medical Service Legal Service Wellbeing Service
The CLARES Award for Social Responsibility is given to those individuals or organizations whose exceptional performance, commitment to underserved social groups, proven track record and, above all, leading example for current and future generations, have generated positive momentum for change in the social sector. The prize, was awarded by the Anahuac Universidad through their special guest the First Lady, Margarita Zavala. Representatives of the Board of the Foundation expressed their joy and gratitude, confident that the award will motivate them and many others to continue helping those in need.
Fundación Altius
(998) 898 7333 / 7334 info@altius.org / www.altius.org
Protégeme Desde mi Concepción A.C. (998) 209 3201 protegelavida@hotmail.com
To all those who have placed their trust in us and share the conviction that together we can build a better home for everyone: thank you! For a complete list of individuals, businesses and organizations which contributed generously to our project during 2009, please visit www.ciudadalegria.org
Fundación Ciudad de la Alegría, A.C. Carretera a Mérida Km. 308.6 Cancún, Quintana Roo, México T. (998) 898 62 25 / 26 / 30 Mail: info@ciudadalegria.org www.ciudadalegria.org