LACS Brand Guide by REBEL MEDIA

LA’S PREMIER INDEPENDENT STUDIO

BRAND GUIDELINES

OVERVIEW

The Brand Guide serves as a comprehensive resource that establishes and communicates the essence of the Los Angeles Center Studios brand - its mindset, behavior, and personality - as well as guidelines for leveraging the brand effectively. It encompasses various components such as brand identity, logo guidelines, sample marketing materials, and additional factors to consider. This document lays the groundwork for creating focused campaigns and implementing effective marketing strategies to promote the Los Angeles Center Studios brand.

WHO WE ARE

Los Angeles Center Studios is an all-in-one production hub tailored to the entertainment industry. Envisioned as a “1st Class hotel” for creatives, our 20-acre campus conveniently located in downtown Los Angeles provides a welcoming, collaborative atmosphere for independent film, TV, streaming, and commercial production. With state-of-the-art sound stages, practical locations, Class A offices, turnkey production offices, and open space for creativity, we cater to every aspect of production needs.

Our commitment to premium service and flexibility means we’re more than a workspace; we’re a high-end resort for creatives, offering unmatched facilities and attentive support to bring each project to life.

BRAND IDENTITY

Brand Vision

Los Angeles Center Studios is recognized as Los Angeles’ premier independent movie studio and full-service production campus, known for its commitment to superior service and value for clients. By securing anchor tenants who call Los Angeles Center Studios home, we’ll foster a consistent production hub where top talent, independent creators, and industry giants alike choose Los Angeles Center Studios as their production destination.

Brand Purpose

Why we do what we do.

At Los Angeles Center Studios, we are dedicated to delivering a seamless experience, driven by our deep understanding of the industry’s demands and our commitment to exceptional service. Our purpose is to support creators and teams with responsive, high-touch service and a campus that anticipates their needs. By providing best-in-class facilities and quick, proactive solutions, we empower our clients and guests to thrive in an environment designed to elevate creativity and efficiency.

BRAND VALUES

These principles serve as our compass, guiding Los Angeles Center Studios both internally and externally. Embracing these principles ensures that we tread the path to long-term success, embarking on endeavors, initiatives, and campaigns that consistently reflect our identity and values.

Agility and Responsiveness

We thrive on being nimble, offering quick decision-making and fast responses that allow clients to hit the ground running without unnecessary delays or red tape.

Client-Centric Solutions

Our focus is on understanding and addressing each client’s unique needs with tailored solutions, creating an experience that supports seamless productions from pre-production to wrap.

Premium Spaces with Practicality

From state-of-the-art sound stages and flexible offices to iconic filming locations and event spaces, our campus is designed to meet the highest standards while ensuring ease of use and accessibility for creatives across Los Angeles and beyond.

Effortless Collaboration

Our approachable and service-oriented team makes working at Los Angeles Center Studios easy and efficient, fostering a collaborative environment where clients feel supported every step of the way.

Innovative and Evolving

We continuously improve our offerings, from advanced technologies to fresh amenities, ensuring our spaces and services are as dynamic as the projects we host.

By prioritizing these unique values, Los Angeles Center Studios remains a trusted and standout partner for productions and events of all sizes.

BRAND PERSONALITY

These are the defining human characteristics that encapsulate the essence of Los Angeles Center Studios and project a distinct and reliable identity. They shape how we present ourselves verbally and visually and are perceived by partners, stakeholders, and the market we serve.

Adaptive

We meet challenges head-on with flexible solutions, adapting quickly to the needs of our clients and projects of all scales. We say yes when others say no.

Hospitable

Clients feel genuinely welcomed and supported here, enjoying an environment that fosters collaboration and ease.

Proven

Our experience and long-standing reputation in the industry make us a trusted choice, consistently delivering reliable service.

Customer-focused

Exceptional service is at the heart of our brand, with a team dedicated to enhancing each client’s experience.

Saying Yes When Others Say No

We pride ourselves on finding creative solutions and going the extra mile to make projects possible, even when others might not.

BRAND PROMISE

How we help people and make their lives better. Our value proposition.

Los Angeles Center Studios promises to deliver an unparalleled creative experience across all aspects of our campus—office, special events, location filming, and stage filming. Combining an ideal location with world-class facilities and a commitment to quality service, we offer flexible spaces, innovative solutions, and a customer-focused approach that ensures every project— big or small—receives the attention it deserves. We provide a seamless and inspiring environment that helps bring your vision to life.

BRAND POSITION

How does Los Angeles Center Studios exist in people’s minds? What makes it stand out?

Los Angeles Center Studios is a premier, full-service production facility uniquely defined by its expansive lot, seamless logistics, and un-corporate approach. Designed to support the evolving needs of the entertainment industry, Los Angeles Center Studios offers state-of-the-art sound stages, flexible office spaces, unique filming locations, and versatile event spaces—all within a creative campus that’s easy to navigate and a pleasure to work in. Productions can walk in and start working, with no red tape alongside a team that prioritizes fast, efficient service. Whether serving major studios or independent creators, Los Angeles Center Studios is the go-to creative hub in Los Angeles for its unparalleled flexibility, personalized support, and effortless workflow.

BRAND MESSAGING

Consistently communicating our brand and beliefs in a way that reflects who we are and why we stand out.

BRAND VOICE

How we express ourselves to the world.

Trustworthy

Clients rely on us because we consistently deliver quality and excellence, with a seasoned team committed to understanding and fulfilling unique production needs.

Outgoing

We foster a welcoming, collaborative atmosphere, going above and beyond to make each client feel valued and supported in every interaction.

Innovative

Constantly evolving, we invest in the latest technology and adapt our services to meet the industry’s growing demands with creativity and precision.

Authentic

With roots in Los Angeles and a passion for production, we genuinely care about the success of every project, treating each client’s goals as our own.

Relaxed

Our easy-going, approachable attitude ensures that clients feel comfortable and confident, knowing we’re fully prepared to handle even the most complex needs.

Playful

We bring a fun, creative spark to everything we do, blending professionalism with a relaxed, engaging approach that makes the experience enjoyable.

BRAND TONE

The feeling we give those we communicate with.

The brand tone of Los Angeles Center Studios is modern and friendly, striking a balance between professionalism and approachability. This tone reflects the studio’s commitment to being cutting-edge while maintaining a warm, collaborative atmosphere for clients. By combining high service standards with a welcoming, can-do attitude, Los Angeles Center Studios cultivates a supportive environment where clients feel comfortable bringing their creative visions to life. This modern, friendly tone is reflected in their interactions, ensuring clients experience a mix of innovation, reliability, and genuine partnership.

TAGLINE

ENDLESS POSSIBILITIES, ONE CREATIVE CAMPUS.

MARKETING

Target Audiences

Los Angeles Center Studios focuses on reaching a diverse group of professionals within the entertainment, production, and event industries. Key audiences include:

• Producers and production managers from major and independent production companies, as well as location scouts and directors in need of production offices, filming locations, stages, and base camps.

• Business owners seeking creative office solutions and co-working spaces.

• Event producers for small, medium, and large events who need unique locales.

• Professionals from film, TV, streaming, commercial, and still photography production looking for flexible, high-quality spaces to bring their visions to life.

FUTURE TARGET AUDIENCES

Looking toward the future, Los Angeles Center Studios is expanding its reach to new and emerging markets. By diversifying the markets it services, Los Angeles Center Studios will stay ahead of trends and continue supporting a broader spectrum of entertainment and media professionals.

Podcasts: With the rise in podcasting, Los Angeles Center Studios aims to support the growing demand for recording spaces, offering professional environments equipped for audio and video production.

Gaming Companies: Targeting gaming production teams, Los Angeles Center Studios plans to provide advanced facilities for virtual game development, including motion capture and VR setups.

Talk Shows: As talk shows continue to evolve, the studio will offer tailored spaces for live and pre-recorded productions, with a focus on dynamic set designs and seamless technical support.

Virtual Production: Embracing the future of filmmaking, Los Angeles Center Studios plans to offer state-ofthe-art virtual production capabilities, combining digital environments with physical sets for cutting-edge content creation.

STYLE GUIDE

Los Angeles Center Studio’s logo plays a central role as a foundational element of the brand’s visual identity. It serves as a reference point for maintaining consistency across all brand communications, ensuring that the logo is reproduced accurately and appropriately in various contexts. Guidelines for logo usage, including size, placement, color variations, and clear space, help to safeguard the integrity and effectiveness of the brand’s visual identity.

Primary Logomark | Horizontal

Secondary Logomark | Vertical Stack

Primary Logomark / Full Color for use on white backgrounds

LOGO COLOR USAGE

Los Angeles Center Studio’s primary logo is meant to be used in vertical or horizontal spaces where space is not limited.

Primary Logo should be used on signage, swag and other collateral where a center logomark is balanced.

Primary Logomark / Brand Color Inverted

for use only when reversed on dark colors

LOS A NGEL ES CENTER ST UDIO S

Primary Logomark / Black and White

for use only when reversed on dark colors

LOGO SPACING

The logo should always have enough clear space.

SMALLEST SIZE

100 px ht or .5 inches ht

LOGO DO’S

LOGO DON’TS

Never use just the light blue color

Never change brand colors

Never use the logo on a gradient background

Never tilt the logo

Never flip the icon on the right side

Never use weird/clashing color combinations

Never cut into the logo. Give the logo space

Never make the logo too light or transparent

BRAND COLORS

Colors have a major impact on brand recognition and public perception. While your logo and color scheme won’t run your business, they will have a subtle influence over everything you put out in the world.

/ M91 / Y37 / K47 R17 G31 B70 #111f46

C79

C100

PRIMARY FONT

A brand font is a specific typeface that is a part of a brand’s visual identity and guidelines. Fonts can help define a brand’s mood, tone, feeling, and appeal.

Trade Gothic Next LT

Compressed

Aa Bb

Bold Compressed

TYPOGRAPHY

The art of typography plays a major role in a company’s identity. Trade Gothic Next LT in all caps should be used for all headlines and sub-headlines.

Trade Gothic

Next LT

All Caps