Sylmar Studios Brand Guide

2024 Brand Guidelines

Sylmar Studios

Ov e rv iew The Brand Guide serves as a comprehensive resource that establishes and communicates the essence of the Sylmar Studios - its mindset, behavior, and personality - as well as guidelines for leveraging the brand effectively.

It encompasses various components such as brand identity, logo guidelines, sample marketing materials, and additional factors to consider.

This document lays the groundwork for creating focused campaigns and implementing effective strategies to promote Sylmar Studios.

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Cont e nts

04 06 08 10 12 14

Introduction

Brand Vision

Brand Purpose

Brand Values

Brand Personality

Brand Promise

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16 18 20 22 24 26

Brand Position

Voice & Tone

Brand Tagline

Brand Boilerplate

Campaign Types

Style Guide

28 32 34 36 40 44

Brand Logo + Guidelines

Brand Colors

Brand Icon

Typography

Photography

Brand Elements

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01

Introd uctio n

Welcome to the brand guide for Sylmar Studios! This guide serves as a comprehensive resource to uphold the essence and integrity of Sylmar Studios' unique identity, ensuring consistency and authenticity across all representations. Join us on a journey to discover and celebrate the captivating spirit of Sylmar Studios.

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Who i s Sy lm ar Stu d i o s Sylmar Studios stands as a premier destination for filmmakers seeking a distinctive blend of cutting-edge resources and personalized attention. Nestled just north of Los Angeles, within the coveted thirty-mile-zone, our independent for-rent production facility epitomizes the essence of boutique service within the sprawling entertainment landscape.

At Sylmar Studios, we do not just provide space; we craft experiences. From our meticulously designed facilities to our seasoned staff and seamlessly orchestrated operations, every aspect of our studio is tailored to exceed the expectations of our valued clients. Each production that enters our doors is met with unparalleled dedication, ensuring that their unique vision is not only realized but elevated to its fullest potential.

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As a trusted home base for filmmakers, we offer a comprehensive suite of high-end services, from lighting and grip to cutting-edge production support for technology. It is this commitment to excellence that keeps our clients returning, time and time again, to bring their visions to life within our walls.

Beyond our dedication to production excellence, we take pride in our role as stewards of both the environment and our local community. By championing sustainable practices and actively engaging with our neighbors, we strive to leave a positive impact that extends far beyond the confines of our studio.

Join us on this transformative journey as we redefine the standards of production support and elevate the art of filmmaking to new heights. At Sylmar Studios, your vision is our passion, and your success is our greatest reward.

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02

B r a nd Vi s io n

Where does Sylmar Studios want to go and how does it see itself in 5-10 years?

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Sylmar Studios is a premier independent Class A+ production facility with a reputation for offering an exceptional facility that is not only reliable but also accommodating to the diverse needs of filmmakers. It will offer an environment where creativity can flourish and visions can come to life seamlessly.

Sylmar Studios will have intelligently scaled its business into other regions of the world as part of a long term, thoughtfully planned vision, all while maintaining a consistent mindset of offering high-level service and world-class facilities.

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03

Br a nd Pu r po s e

Why we do what we do.

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At Sylmar Studios, our purpose transcends mere operations; it embodies a commitment to excellence, creativity, and innovation in the world of filmmaking. We exist to redefine the standard of production facilities, setting the stage for an unparalleled filmmaking experience. Driven by our unwavering dedication to our clients, we empower productions to reach their artistic potential within our purpose-built studio. Our purpose extends to shaping the future of the industry, as our decades of production experience and world-class facilities position Sylmar Studios as the ultimate production destination. With each project we undertake, we seek to elevate the art of filmmaking.

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04

Br a nd Va lu es

These guide our brand internally and externally.

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INNOVATION

INTEGRITY

We are committed to pushing the boundaries of what a film studio can offer, constantly seeking new and creative solutions to meet the evolving needs of our clients and an ever-evolving entertainment landscape.

We conduct our business with honesty, transparency, and fairness. Integrity is the foundation of our relationships with clients, partners, and employees, guiding our actions and decisions every step of the way.

CLIENT-CENTRIC

UNDERSTANDING

Our clients are at the heart of everything we do. We prioritize their needs, actively listen to their feedback, and strive to anticipate and exceed their expectations with tailored service and support.

We leverage our decades of experience to support each client’s unique requirements, anticipating their needs, and offering customized solutions they need to operate seamlessly and achieve their goals.

QUALITY EXCELLENCE We uphold the highest standards of quality in every aspect of our work, from the quality of our stages to the briefest of interactions. Our dedication to excellence ensures that Sylmar Studios remains a reliable destination for productions of all sizes.

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05

Br a nd Per s o n ality

Traits that describe who Sylmar Studios is as if our brand were a person.

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BOUTIQUE

CONSISTENT

Sylmar Studios offers high-level accommodations, reflecting a commitment to targeted service and accommodation, sophistication, and exclusivity clients will not find anywhere else.

Sylmar Studios prides itself on its dependable service, ensuring that clients receive consistent best-in-class facilities, support, and more whenever a need arises.

INNOVATIVE

TRUSTWORTHY

Sylmar Studios is at the forefront of technology advancement, offering a state-of-the-art facility and innovative solutions to meet the evolving needs of its clients.

Sylmar Studios is known for building strong relationships with its partners and clients to produce the best outcomes for all parties, fostering trust and loyalty among its clientele.

QUALITY-ORIENTED Sylmar Studios is known for its commitment to quality and ensuring excellence in every aspect of its services from anticipation of client needs to proactive problem solving.

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06

Br a nd Pro m is e

How we help people and make their lives better.

Our value proposition.

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At Sylmar Studios, our commitment is unwavering: to provide unmatched excellence across every facet of our operations.

With world-class facilities, specialized and legacy equipment, and responsive services at our conveniently located studio, we guarantee seamless support for your vision, delivered with utmost convenience and efficiency.

We promise to serve as trusted partners in realizing our clients' cinematic goals by surpassing expectations at every turn. At Sylmar Studios, your vision is not just a project – it is a masterpiece waiting to unfold, and we are here to make it happen, flawlessly.

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07

Br a nd Po s itio n

How is Sylmar Studios connecting with the target audience?

How do we exist in people’s minds? What makes us stand out?

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As a purpose-built Class-A studio, we redefine industry standards, boasting memberships in esteemed bodies such as the Trusted Partners Network, California Film Commission, and FilmLA. These accolades attest to our unwavering dedication to excellence, ensuring that every project we undertake reaches unparalleled heights of creativity and innovation.

Our commitment does not end at the studio gates. We are deeply rooted in the fabric of our local community, fostering meaningful partnerships with neighborhood organizations, schools, community colleges, fire departments, and beyond.

Every day, we strive to make a positive impact, enriching the lives of those around us and contributing to the thriving spirit of Sylmar.

At Sylmar Studios, we do not just create exceptional productions – we build bridges, forge connections, and uplift our community. Join us in shaping the future of entertainment, one story at a time.

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08

Vo ice & To n e

How we express ourselves and how we want people to feel.

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SOPHISTICATED

STRAIGHT-FORWARD

Sylmar Studios exudes an air of refinement and elegance in its brand voice, reflecting a deep understanding of the nuances of filmmaking and highquality production. Our language is polished and cultured, resonating with clients who appreciate the finer aspects of the industry.

Sylmar Studios communicates with clarity and transparency, delivering information in a direct and concise manner. Our brand voice cuts through complexity, providing clients with the straightforward guidance and support they need to navigate the filmmaking process with ease.

WELCOMING

INSPIRATIONAL

While maintaining sophistication, Sylmar Studios ensures that its brand voice remains warm and inviting.

We strive to create an inclusive environment where clients feel valued and respected, fostering a sense of belonging and collaboration.

Above all, Sylmar Studios seeks to inspire and uplift through its brand voice. We aim to ignite the creative spark within our clients, motivating them to pursue their artistic visions with passion and determination.

Our language is infused with optimism and vision, encouraging storytellers to dream big and reach for new heights in their craft.

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09

BR A ND TAG LIN E

LIGHTS, SET, SYLMAR READY, SET, SYLMAR MAKE IT HERE! WHERE EVERY SCENE SHINES SETTING THE STAGE FOR BOUTIQUE BRILLIANCE 2024 Brand Guidelines

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WHERE EVERY SCENE SHINES 2024 Brand Guidelines

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10

Br a nd B o ile r plate

Sylmar Studios is a premier independent for-rent production facility located north of Los Angeles, offering cutting-edge resources and personalized service. Our thoughtfully designed facilities, experienced staff, and seamless operations ensure that each production receives unparalleled attention and support. Conveniently situated within the thirty-milezone, we provide high-end services ranging from lighting and grip to the latest production network support, all tailored to meet the unique needs of our clients. Committed to both environmental stewardship and community engagement, we strive to redefine production support standards and elevate the art of filmmaking.

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Campaign s

TARGET AUDIENCES Copy.

TARGET MARKETS Copy.

DIGITAL & PRINT CAMPAIGNS Copy.

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Campai gn Types PRINT ADVERTISING

EMAIL MARKETING CAMPAIGN

​​ Utilize paid advertising opportunities across different formats such as magazines, newspapers, brochures, flyers, etc. with consistent branding that reaches Sylmar Studios'

Deploy marketing emails either through existing lists or paid advertising options to promote Sylmar Studios.

target markets.

PARTNER/COLLABORATIVE CAMPAIGN

DIGITAL ADVERTISING

Capitalize on partnerships to share a joint message through various methods including print, online, social media, etc.

Create online paid advertising to reach Sylmar Studios' target markets through online advertising platforms like Google Ads, social media advertising, etc.

SOCIAL MEDIA

SPONSORSHIP Raise brand awareness through supporting organizations, events, etc.

Reach potential visitors through organic posts on social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc.

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11

st yle gu ide

Sylmar Studio's logo plays a central role as a foundational element of the brand's visual identity. It serves as a reference point for maintaining consistency across all brand communications, ensuring that the logo is reproduced accurately and appropriately in various contexts. Guidelines for logo usage, including size, placement, color variations, and clear space, help to safeguard the integrity and effectiveness of the brand's visual identity.

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Primary Logomark

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P r i mary Lo g o Sylmar Studio's primary logo is meant to be used in vertical or horizontal spaces where space is not limited. Primary Logo should be used on signage, swag and other collateral where a center logomark is balanced.

Primary Logomark, for use on white backgrounds

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Primary Logomark, for use only when reversed on dark colors

Primary Logomark, for use only when reversed on light colors

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s econdary lo g o Sylmar Studio's secondary logo is meant to be used in horizontal spaces such as website headers and Digital banner Ads where space is limited.

Secondary Logomark, for use on white backgrounds

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Secondary Logomark, for use only when reversed on dark colors

Secondary Logomark, for use only when reversed on light colors

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S pacing

No matter what size the logo is, the minimum clear space to isolate the logo from competing graphic elements can be determined by using the height from the all caps type “SYLMAR” portion of the logo as a spacer.

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G u ide li nes IMPROPER USE 1. DO NOT apply affects to logomark 2. DO NOT apply a stroke 3. DO NOT place on top of images in full color 4. DO NOT change the colors 5. DO NOT tilt or reposition logo in any way 6. DO NOT stretch or squeeze 7. DO NOT break apart logo

STUDIOS

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8. DO NOT alter logotype

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12

Br a nd Co lo r s

Values & Codes

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Da r k B lu e

Or a n ge

L igh t Gray

W hi t e

Black

CMYK: 100, 94, 21, 12 RGB: 38, 50, 117 HEX: #273274

CMYK: 14, 81, 100, 31 RGB: 208, 83, 40 HEX: #CD5227

CMYK: 4, 3, 3, 0 RGB: 243, 243, 244 HEX: #F0EFEF

CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #FFFEFF

CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #231F20

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13

Br a nd Ico n

Icons for use in print and on the web.

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14

Typogra ph y

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Header & Body Copy Sample Text

THIS IS A HEADING This is the body copy.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu.

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BODY COPY

HEADER

Gotham Book

Steelfish Extrabold

ABC D E FGH IJ K L M N O P Q RS U VWXYZ 123 45 6789 0 !@ € $ % ^ & *( )

A B C DEFGHI J K L M NOPQRSUV WXYZ ab c de fg h i j k l m n o pqrst uv w xyz 12 3 45 67890! @ €$%^&*( )

He's absolutely right, Marty. the last thing you need is headaches. This sounds pretty heavy. Hey Biff, check out this guy's life preserver, dork thinks he's gonna drown.

There's that word again, heavy. Why are things so heavy in the future. Is there a problem with the Earth's gravitational pull?

I'm too loud. I can't believe it. I'm never gonna get a chance to play in front of anybody.

He's absolutely right, Marty. the last thing you need is headaches.

This sounds pretty heavy. Hey Biff, check out this guy's life preserver, dork thinks he's gonna drown. There's that word again, heavy. Why are things so heavy in the future. Is there a problem with the Earth's gravitational pull? I'm too loud. I can't believe it. I'm never gonna get a chance to play in front of anybody.

Aa

a bcd e fghi j kl m n op q r st u vwxyz

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Aa

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LOGO FONT NEXT ART HEAVY

Aa

ABCDEFGHI J K LMNOPQRSUVWXYZ 1234567890!@€ $%^&* ()

He's absolutely right, Marty. the last thing you need is headaches. This sounds pretty heavy. Hey Biff, check out this guy's life preserver, dork thinks he's gonna drown. There's that word again, heavy.

Why are things so heavy in the future.

Is there a problem with the Earth's gravitational pull? I'm too loud. I can't believe it. I'm never gonna get a chance to play in front of anybody.

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P hotogra phy

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Photogr aphy

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St yles & Ov erlays

Using an image overlay allows white text to be readable over an image.

Only the 2 main brand colors (Orange and Blue) are the only colors acceptable to use as overlays, and no more than 1 should be used on a page at one time as to not overwhelm a page with too much color.

Overlays can cover the full image or just a portion with a gradient fade so the copy can be legible.

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Imagery

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Br a nd E l e m e n ts

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B r a nd E l e m e n ts

HAT

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T-SHIRTS

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B r a nd E l e m e n ts

STICKERS

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COFFEE MUG

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