LANE COUNTY
C O N N E C T I N G .
E L E VAT I N G .
I N S P I R I N G .
TOP PRODUCER
KAYDEE HALLERT
THE STELLAR HOME TEAM EQUINOX REAL ESTATE
RISING STAR:
Matt Kendall BUSINESS SPOTLIGHT:
NEW LEAF Hyperbarics & Massage Eugene BROKERAGE SPOTLIGHT:
HYBRID Real Estate
cover photo courtesy of Kelsea Joann photography
FEBRUARY 2020
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TA BLE OF
MEET THE
CONTENTS 10
12
17
Publisher’s Note: February
Brokerage Spotlight: HYBRID Real Estate
Congrats: New Eugene Brokerage
18
20
24
Business Spotlight: New Leaf Hyperbarics & Massage Eugene
Top Producer: KayDee Hallert
Rising Star: Matt Kendall
LANE COUNTY REAL PRODUCERS TEAM
Tammy Sue Schuck
Liz Hart
Steve Spohn
Traci Hughitt
Owner/Publisher 503-317-6604
Writer
Photographer 541-953-3221 www.the-photoguy.com
Pre-Interview Contact/Contributor (541) 844-5572
Let Maid In Oregon help you!!
If you are interested in contributing or nominating Realtors for certain stories, please email us at tammy.schuck@realproducersmag.com.
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DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of N2 Publishing but remain solely those of the author(s). The paid advertisements contained within the Lane County Real Producers magazine are not endorsed or recommended by N2 Publishing or the publisher. Therefore, neither N2 Publishing nor the publisher may be held liable or responsible for business practices of these companies
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PREFERRED PARTNERS
This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!
Kati Hansen
541.685.6161 or 541.521.4496 kati.hansen@northwestfcs.com northwestfcs.com NMLS# 573296
BUILDER Hayden Homes (503) 886-9178 www.hayden-homes.com
HOME INSPECTION AmeriSpec (541) 998-3508 www.amerispec.net/waddell
BUILDER / REMODELER / REPAIR Overall Builders LLC. Daniel O’Reilly 104 S. Mill St Creswell, OR 97426 (541) 514-7657
HOME REPAIR Willamette Valley Home Improvements (541) 913-8321 www.WVhome improvements.com
DRAINAGE SOLUTIONS Innovative Underground David Craig (541) 852-6766 www.innovativeunderground.com FLOORING & WINDOW TREATMENTS Imperial Floors Doug Gubrud 355 Lincoln St Eugene, OR 97401 (541) 342-5031 www.imperialfloorseug.com FOUNDATION REPAIR Solid Ground Foundation Repair Margie and Bill Van Dorn (541) 744-8998 www.getsolidnow.com HEALTH/WELLNESS New Leaf Hyperbarics & Massage Matt McCarl 1200 Executive Parkway suite 230 Eugene, OR 97401 (541) 636-3278 www.newleaf hyperbarics.com
6 • February 2020
HOME WARRANTY First American Home Warranty Traci Hughitt (541) 844-5572 firstamrealestate.com HOUSECLEANING Maid in Oregon Dan Biagi 2645 Balfour Street Suite 102 Eugene, OR 97408 (541) 686-1954 www.maidinoregon.biz INVESTMENT MANAGEMENT Precision Capital Pamela Hoepfl 4710 Village Plaza Loop Suite 100 Eugene, OR 97401 (541) 284-8052 www.PrecisionCapital.net
LENDER Director’s Mortgage Nick Carter 1500 Valley River Drive Suite 190 Eugene, OR 97401 (541) 357-4823 x2801 www.diretorsmortgage.net Guild Mortgage Rhonda Stickney 360 E. 10th St. Suite 101 Eugene, OR 97401 (541) 343-1995 www.guildmortgage.com Homebridge Financial Services, Inc. Robert Hedges 800 Willamette St. Suite 525 Eugene, OR 97402 (541) 654-0096 www.homebridge.com Northwest Farm Credit Services Kati Hansen 94482 Hwy 99E Junction City, OR 97448 (541) 685-6140 www.northwestfcs.com Summit Funding Inc. David Kammerer 44 Club Rd. Suite 330 Eugene, OR 97401 (541) 868-1850 www.summitfunding.net US Bank Tracy Karo (541) 505-3482 mortgage.usbank.com
MOVING COMPANY Pro Movers Inc. www.promoversoregon.com PHOTOGRAPHY The Photo Guy Steve Spohn (541) 953-3221 www.the-photoguy.com
David Craig and his crew with Innovative Underground completed a project for my home this summer (2019). When I purchased my house last spring, I knew drainage system and crawlspace improvements were needed. Dave provided several estimates for various ideas and worked with me to arrive at a design that suited my needs. He was very professional, shared a great deal of knowledge and experience, and was willing toadjust the design to incorporate a rain garden. For a small home, this was a big project; I am more than pleased with the result. Dave was easy to talk with, reliable, and a specialist with this type of work. Two thumbs up! If I need additional work, I will call Dave! ~ Rose Gladstein
PLUMBING Twin Rivers Plumbing Sandee Gerber 1525 Irving Rd. Eugene, OR 97402 (541) 688-1444 www.twinrp.com PROPERTY MANAGEMENT Allen North Properties Gina Allen 207 E. 5th Ave. SUITE 232 Eugene, OR 97401 (541) 359-0116 www.allennorth properties.com RENTAL PROPERTIES Maple Grove Suites Keith Owens 3433 Baywood Street Eugene, OR 97404 (541) 653-7572 TITLE & ESCROW First American Title Tootie MacKenzie 2892 Crescent Ave. Eugene, OR 97408 (541) 465-8775 firstamlane.com
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CONNECT WITH OWNER Keith Owens text or call 541-653-7572 www.realproducersmag.com • 7
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National Association of REALTORS® 430 N. Michigan Ave Chicago, IL 60611-4087 800-874-6500 https://www.nar.realtor/
EAR YPN REALTOR® 2139 Centennial Plaza Eugene, OR. 97401 541-484-3043 https://www.eugenerealtors. org/resources/realtor-ypn/
Oregon Association of REALTORS® 2110 Mission Street SE, #230 Salem, OR 97302 / P.O. Box 351 Salem, OR 97308 1-800-252-9115
REALTORS® Political Action Committee https://oregonrealtors.org/ rpac/
Central Oregon Coast Board of REALTORS® P.O. Box 414 Florence, OR 97439 541.902.2560 officecocbr@gmail.com
2139Eugene Centennial Plaza Eugene, OR. 97401 Association of REALTORS®
2139 Centennial Plaza Oregon 97401 MemberServices@eugenerealtors.org Phone (541) 484-3043
541-484-3043
Eugene, www.eugenerealtors.com Springfield Board of REALTORS® Contact us at 541-505-9952 or email sbormembers@gmail.com
Call today to learn more.
Tracy Karo
Randy Tergesen
Ronelle Kuhnhenn
Mortgage Sales Manager Eugene 541.505.3482 tracy.karo@usbank.com NMLS#: 502221
Mortgage Loan Officer Eugene 541.465.4172 randolph.tergesen@usbank.com NMLS#: 1164983
Mortgage Loan Officer Eugene 541.465.4102 ronelle.kuhnhenn@usbank.com NMLS#: 635147
Jesse Bennett-Pietz Mortgage Loan Officer 541.4 @usbank.com NMLS#:
Mortgage Loan Officer Springfield 541.632.7565 jesse.bennett@usbank.com NMLS#: 1211205
Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject 61701c 5/19
8 • February 2020
www.realproducersmag.com • 9
FEBRUARY! The month we celebrate LOVE!
publisher’s note Confucius said, “Choose a job you love, and you’ll never have to work a day in your life.” The Real Producers we spotlight this month all have that in common. They LOVE what they do. They surround themselves with others who LOVE what they do. When they are working they are giving 100% and when they are with friends and family they are giving 100%. In our Top Producer feature article this month, we celebrate the success of KayDee Hallert. Whether she is coaching her team at the office, speaking about leadership with SBOR members, planning and leading a monthly Women Entrepreneurs Mastermind group, coaching agents around the country through Club Wealth, presenting tips on business planning for Oregon Network Exchange members, or planning a family trip KayDee is LOVING what she is focused on. In our Rising Star article this month, you’ll meet Matt Kendall. Matt is very serious about his work but still, no matter what he was speaking to us about his sense of humor came through. I texted him that his article would be in our February issue. I asked him if he’d like some photos of himself with his “Valentine,” his wife Brooke. (Our photographer Steve provides photos to us at no charge, so agents can frame them, use them in their own marketing, their choice!) I joked that she’s gonna need a new dress. (I HAD to advocate for that!) Matt’s reply was, “Uh oh...starting to rethink this whole thing now. You know she’ll need a new pair of heels, too.” After we exchanged a few more notes he texted, “...I better get back to work selling houses! I’ve got shoes to pay for! Lol.” Matt’s LOVE for his job and his family shines through even in his sense of humor. When he says he just presented an offer that was the result of showing a buyer a million and two homes maybe he meant a dozen but his grin and laughter assure you he LOVED helping that buyer. In our Business Spotlight, you’ll meet Matt McCarl with New Leaf Hyperbarics & Massage of Eugene. Matt LOVES family 10 • February 2020
time, volunteer firefighting and paramedic work, Business, Networking with the Chamber and BNI. But almost immediately upon meeting Matt you know what his primary focus is, he LOVES helping others be healthy. He is passionate about finding solutions for each client. No matter if he is speaking about hyperbaric’s anti-aging benefits, arthritis pain relief, stopping a migraine in its tracks, cancer treatment OR massage for stress relief or toxin elimination Matt is happy to offer solutions and is focused on his client. You’ll LOVE connecting with Matt and his team ... like all of our preferred partners, he is hardworking and focused on networking and helping others here locally. In our Brokerage spotlight this month we introduce you to a power couple. Partners in every sense of the word, the Ranstads’ LOVE life. It’s no wonder they both have been awarded the Eugene Chamber of Commerce 20 Under 40 award. Bryan with his keen business sense, Kelly with her vast knowledge of the rules and regulations from OAR and OREF, Bryan’s ability to make everyone comfortable during high-stress negotiation, and Kelly’s willingness and energy to check out the latest and greatest technology – these two lead a team of over 100 agents and are also parents to three very busy kids. Talk about modeling great life/work balance ... they have it figured out. My guess is this is a result of opening their brokerage during the great recession and digging in and working through the tough patches as a team. This month as I browsed through the magazine rough draft, I reflected on conversations with the top producers I have sat down with. I truly exclaimed out loud – I LOVE what I do!
Why do I LOVE it? Well, the truth is there are three reasons. 1. I am always learning from these top producers. 2. I can connect them with a reputable business partner and help both parties, which is super rewarding. Helping others feels good. 3. I LOVE sharing their stories – celebrating success. The world needs more of this. Lifting each other up.
“
I’ve learned there is no secret sauce somehow acquired by these top producers. I have not found that they have a magic trick for generating leads, building your sphere, and attracting a fantastic team. I have found that if you just LOVE what you do it’s true you’ll never feel like you are working, not a single day. I hope you LOVE this issue and I thank you for your willingness to embrace this platform, REAL PRODUCERS. Stay tuned – next month we will share with you photos from our Launch Party!
That’s it.
Your work IS GOING TO FILL A LARGE PART OF YOUR LIFE, AND THE ONLY WAY TO BE TRULY SATISFIED IS TO DO WHAT YOU BELIEVE IS
great work.
AND THE ONLY WAY TO DO GREAT WORK IS TO
LOVE WHAT YOU DO.
IF YOU HAVEN’T FOUND IT YET, KEEP LOOKING, AND don’t AS WITH ALL MATTERS OF THE HEART
settle.
”
you’ll know when you find it. – STEVE JOBS
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www.realproducersmag.com • 11
Q&A
with Bryan and Kelly
RANSTAD brokerage spotlight Written By Liz Hart Photos Courtesy of Steve Spohn The-Photo Guy
What has been the most rewarding aspect of owning your own brokerage?
We love the real estate industry. We get to meet people from all walks in life. Eleven years ago, we were able to provide an awesome platform to empower local real estate professional’s entrepreneurial spirit. This meaningful difference in design not only positively impacts their life, but those around them. Being able to nurture one’s abilities, allow them to take control of their financial future and allow them the freedom to strengthen their own passions is the most meaningful aspect of a real estate career. We currently have over 140 agents that are each involved in our community in a way that is meaningful to them and we think that is amazing. What is most challenging?
I think the most challenging of owning our own brokerage is that we never put it away. We take agent calls at dinner, over the weekend, and on vacation. It took a while to get use to it, but it now is just part of our life. We could easily set limitations to this, but real estate happens in real-time. On the weekend, Friday evening. That our agents having real-time access to help if they need it is far more important to us. Bryan is especially good at making himself available to agents when needed.
How have you worked to keep yourself current in the market as technology changes the real estate landscape?
What advice would you give to brokers looking to open up their own brokerage right now?
Kelly is a self-proclaimed geek. She is involved in a variety of tech projects statewide in the real estate community. The tech market is changing so fast you really just need to be continually involved to stay on top of it. We also attend tech conferences throughout the country to learn about up and coming technology. Because of that, we have implemented some great tech tools.
It is a lot of work! I think it comes down to their strengths. If a Broker is great at sales and team management, they need to really take a look at their business and see if it is financially feasible to neglect their core business and focus their energy on helping others succeed. We each spent well over 60 hours each a week, seven days a week, for three years before our company turned a profit. We started Hybrid with the passion to help Brokers succeed during the recession. If you don’t have the right intentions, it is hard to find the grit to put everything you have into your company.
In fact, when we started Hybrid, several tools that we needed were not created yet, so Kelly found a way to merge different available tools onto a platform. Because of this type of innovation, as well as our agent tech classes, Kelly was featured as a National Association of REALTORS® Tech Spotlight.
What years did you both win the 20 under 40 from the Eugene Chamber? What did those awards mean to you?
Bryan: 2011, Kelly: 2018 Winning the 20 under 40 awards really opened our eyes to all the leadership possibilities where we could make a meaningful impact. Not only in the real estate industry but also in our community. It really empowered us to think bigger. Since then, Kelly has gotten involved in the Oregon REALTOR® Association Leadership Academy and Leadership Eugene Springfield through the chamber. We
e t a t s E l a e R D I R HYB
12 • February 2020
www.realproducersmag.com • 13
are urgently working on an affordable housing project that will house homeless youth while helping them gain rental history and functional knowledge to be able to successfully enter our local housing market.
SUBSCRIBE
to Real Producers Lane County Magazine – Digital Edition
Have there been any other memorable acknowledgments or experiences you have had that you want to share with our readers?
Hybrid Agent, Vince Puleo, who has sadly passed away, nominated us for the OSU Austin Family Business Award several years ago. This is a wonderful program that acknowledges businesses, both small and large, throughout Oregon. We were beyond excited to be the only Real Estate company to ever be acknowledged by this prestigious program that was founded in 1985. How do you balance a home life with three kids against a busy brokerage with over 100 agents?
Just like all working parents, our kids come first. We try to be involved in their after-school activities as much as we can. Bryan has coached many of their basketball and soccer teams. We participate in ballet, gymnastics, and field trips. We include our kiddos in community service projects and try to be involved in their interest whether it is playing the Trombone to Hip Hop, Coding classes to environmental events, to photography to swimming. If they love it, we love it! We are very lucky to have Bryan’s parents in town. John and Matheial are a fantastic help filling in where needed. There are more kids than adults in our house and that seems to be our biggest challenge. Daughter Zoelle, 17 years old, junior at Sheldon Son Beringer, 12 years old, 6th-grader at Monroe Middle School Daughter, Emerson, 6-year-old, Kinder at Bertha Holt Elementary
14 • February 2020
We’ve teamed up with issuu so our readers can now preview, buy and read digital issues from any device. Twelve issues for $19.50 You save $160.38. What about Lane County has made you excited to stay?
Bryan grew up in Eugene attending 4J schools then graduating from Marist in 1993. After graduating from OSU, he lived in Portland, before moving home to start his recruiting company, BioPharm Recruiting. Kelly grew up in the small coastal town of Coquille, OR, and moved to the “big city” of Eugene in 2003 after graduating from Western Oregon University, meeting Bryan soon after. Lane County is home. It is where we have raised our kids, our family is here, our friends are here. It is really a special place. We have laid our roots here and embedded ourselves into our community. There is no other place we would rather be. What kind of a leader would you describe yourself as? Who/what taught or inspired you to lead people in this way?
For those who follow Myer Briggs, it is interesting to note that Bryan and I are both ENFJs. I think the number one outside influence we have is each other. People always ask us how we can stand working with each other or if we ever run out of things to talk about. The reality is that we empower each other and allow each other the freedom to grow our individual strengths. We know each other better than anyone. That allows us to speak
freely, identify problems early, and use each other’s strengths on a daily basis. We see being married business partners as an absolute advantage and we wouldn’t want to do it any other way.
We publish the only monthly social trade publication dedicated to the TOP 300 producing Real Estate Agents in Lane County, Oregon. The TOP 300 automatically receive the print version of this publication for free.
We both have had leadership roles in our youth.
If you’re a Lane County Area Real Estate Agent that is not in the top 300 OR a resident of Lane County, subscribe at issuu.com and receive a digital version monthly.
Kelly’s parents, Fred and Georganna, often describe young Kelly as Bossy. She prefers to think of it as blossoming leadership skills. Kelly was heavily involved in Student Government and charity work as a child and young adult. Kelly sees herself as a Maximizer whose greatest strength is identifying strengths in others.
https://issuu.com/realproducerslanecounty
Bryan had incredible team-building experiences through youth sports but really found leadership in college through his fraternity and Oregon State University. Those experiences are invaluable when negotiating or navigating difficult situations amongst parties motivated by differing agendas. Is there anything else you want our readers to know about you?
We started Hybrid Real Estate in 2008 just as the great recession was beginning. It was important to us to provide a company that empowered our agents, as well as our community. We created a new real estate model that was both environmentally and community conscious. Using our customer care centers, rather than a traditional brick-and-mortar model, greatly reduces our carbon footprint and is more beneficial to our traveling Brokers. It is also very important to us to buy everything local. In fact, over 99% of the money coming from Hybrid stays right here in Lane County, which is pretty significant when considering the 1.5 Billion dollars of real estate sold thus far.
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www.realproducersmag.com • 15
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www.firstamlane.com • 541.484.2900 16 • February 2020
www.realproducersmag.com • 17
business spotlight RP: What were you doing prior? Matt: Working as an ER tech at River
Bend Hospital. RP: How exactly does Hyperbarics and/ or massage benefit clients? Matt: Massage sessions help reduce
NEW LEAF HYPERBARICS & MASSAGE - EUGENE MEET OWNER MATT MCCARL New Leaf Hyperbarics & Massage’s mission is to help the people and communities they serve to HEAL, BUILD, and THRIVE.
stress and relax muscles, whereas hyperbaric-chamber treatments increase oxygen flow to help repair cells and damaged tissue. We have different types of massages available: relaxation, deep-tissue, sports injury and recovery. Multiple hyperbaric treatments can combat the aging process, increase alertness, and reduce inflammation. The benefits can include: reduced inflammation, detoxifies cells, improves circulation and stem cell production, promotes new blood vessel growth. Hyperbaric Therapy has been known to treat over 120 different conditions. RP: How many employees do you have? Matt: 6 RP: What are your other interests/hobbies? Matt: I am a volunteer firefighter/EMT.
RP: What else should we know about New Leaf? Matt: We have a wonderful team of skilled and
experienced staff working in a clean, caring and professional environment. Our focus is on your health and well-being. It is our intent that you leave our clinic feeling refreshed and cared for. We have ADA equipment, lifts, and platforms to accommodate just about every body type. We’ve worked with all ages, from prenatal to 92 years old! Our clients come from all walks of life as well. We treat athletes, stroke patients, children with autism and ADD, veterans with TBI and PTSD (thank you for your service!), and those just striving to look and feel younger. Hyperbarics has helped with so many issues and conditions because it is healing and strengthening the cells of the body, and the overall function of the body’s systems. Get your clients the best closing gift ever, the gift of health! Gift Certificates available for hyperbarics or massage. New Leaf Eugene 1200 Executive Park Way Eugene, Oregon 97401 (541) 636-3278
We caught up with Matt McCarl, owner in Eugene. RP: When did New Leaf in Eugene open? Matt: 6/24/2015 RP: What made you decide to go this direction? Matt: I saw there was a need to help people that hospitals could not, I
knew it would be a very good fit.
18 • February 2020
www.realproducersmag.com • 19
meet
KayDee Hallert
Written By Liz Hart Photos courtesy of Kelsea Joann Photography
top producer
Photo courtesy of Kelsea Joann Photography
20 • February 2020
“Success has really just been doing the work. Calling people. Showing up. Following up. Creating systems.” Success means something different to each individual person on their own journey. For KayDee Hallert of the Stellar Home Team at Equinox Real Estate, that success has been defined by perseverance. “My best friend once told me that I’m the most driven person she has ever met. I never give up. I’m always working and putting one foot in front of the other. I’m always trying to become a better person today than I was yesterday.” KayDee’s success has led her to become a Principal Broker at Equinox Real Estate, a team leader to a growing team, and a national real estate coach. “Right now I have seven buyer’s agents on my team, and my goal is to get to 20.” It sounds like a tall order, but KayDee and her team do over 140 transactions a year, that’s 3 per week for 2019. “Support is the biggest part of the team. I want my team to have the credit they deserve. It’s not a dictatorship, and how we make this work has to be good for everyone. People on my team are givers, sharers, collaborators, and working for what’s in it for us, not just for me.”
For KayDee, her involvement is all about continuing education. “Training and learning are all where success lies,” she says, a nod back to her definition of success as constant progress. “If you know what you’re doing, the client can tell. I am a big believer in that if you aren’t learning, then you aren’t growing, and if you aren’t growing, then you aren’t doing anything.” In 2016 she started coaching with Club Wealth, a national real estate coaching company. It wasn’t long before she was asked to be a fellow coach, and has been helping other agents across the US with growing their businesses.
The members of KayDee’s team give their time and experience working together through the whole process. That’s KayDee’s entire philosophy. All that hard work has paid off many times. Not just in seeing the success of her team members as they build their own careers, but in being awarded REALTOR® of the Year in 2019 from the Springfield Board of REALTORS®, as well. KayDee has served on the SBOR as VP, President, Past President, and is currently a State Director. She also currently serves on committees for both the Oregon Association of REALTORS®, and the National Association of REALTORS®.
KayDee doesn’t just keep that momentum and team building confined to her work either. She has been a part of the Oregon Networking Exchange for over eight years and used it as a way to lift up other business owners in the community. In 2020 she will serve as her chapter’s Vice President. On top of that, she is part of an all-women choir in Eugene called Soromundi: Lesbian Chorus of Eugene, where lesbians and allies (like KayDee) can join together with 90+ other women and perform concerts for the community. They sing each year at the Holiday Market, at local events, and at the Hult Center. It’s KayDee’s seventh year with the choir and she
Stellar Home Team Equinox Real Estate
www.realproducersmag.com • 21
speaks fondly of the community of women. “You don’t know that you’re missing that kind of kinship until you have it. It fills a natural need for belonging with other women, and being a part of something greater than yourself.” Aside from that, KayDee and her family, her husband and two teenage sons, love vacationing to new places every year. Their ultimate goal has been to visit all 50 states. “A few years ago we did seven states in seven days and it was a really fun tour of the South. We got a little taste of everything, and took notes of where we wanted to come back and visit again.” They have a big trip to New England planned for this summer, which will get them all closer to that 50-state goal. Her oldest son is set to graduate from Springfield High School this spring and is planning to attend the University of Oregon. “Right now he works for me as my sign and lockbox guy. He’s a real charmer and I tease him that he should go into real estate someday.” Her younger son is 15, and KayDee is pretty sure that whatever he decides to do with his life, he will do an amazing job. “My husband
You don’t know that you’re missing that kind of kinship until you have it. It fills a natural need for belonging with other women, and being a part of something greater than yourself. Photo courtesy of Kelsea Joann Photography
(Ben) is a security analyst, and he’s really good at what he does. He’s pretty awesome. Very crafty and clever, kind of a jokester. Last year for his birthday I surprised him with a Corgi puppy.” Her name is Ellen Ripley, and KayDee reports that she has not only changed their whole lives, but rules their household. “We all absolutely love her!” She gushes. Having grown up in Eugene, with parents who both grew up in Eugene, KayDee has a lot of family in the area. There was a time when her husband got a job in Southern California and 22 • February 2020
they lived in the Los Angeles area for a while. But they came back in 2003 when KayDee and Ben bought into a pizza franchise to help family members find work. KayDee has done it all. From rising through the ranks at Taco Bell in just two years to become a store manager at 18, to teaching employees about company interface software, owning a restaurant, being a stay-at-home mom, and now building her real estate empire. “I consider myself bossy sometimes, which can come in quite handy. I am also a very genuine, straight forward person. There are no secrets with me. That works really well for [being] a leader.” The sense you get when seeing KayDee at her office
in action, directing her team, is that she knows what needs to get done in order to not only succeed, but to meet the needs of her team and her clients. She prides herself on being responsive, reliable, and relaxed to work with. She surrounds herself with a team that puts great value on these same traits.
As she said earlier in our interview her team members are “givers, sharers, collaborators,” working together with KayDee at the helm we see continued perseverance and much more success in 2020 for this top producer.
www.realproducersmag.com • 23
rising star RP: What were those first few transactions like for you as a new agent? MK: Officially I was licensed in October 2017 and I was juggling a lot
of things at the time so I didn’t really start my career until January 2018. I was working full time at Costco, running my own maintenance business, and trying to be fully involved with my family. The first few transactions really showed me the value of helping people, when you are the one who has answers and is helping someone purchase a home, it can be life-changing. I had great training, but it was still tough trying to figure it all out and the first time I handed the keys over was a truly emotional experience for me. Actually being in the trenches of the home buying process with someone really changed my perspective. I just can’t imagine a better career that both provides for my family and impacts so many other families with their real estate needs. RP: How do you plan to adapt to changes in the market? MK: I am staying aware of changing technology and still keeping in
mind that every client is different and has different needs and different life experiences. I make sure that I am communicating through multiple venues, and keeping in mind client needs in terms of technology comfort and 10 years ago you would never imagine DMing a client, using VENMO, or sending all your documents electronically. Keller Williams is a huge asset for me as they are working really hard to make sure that we take this industry into the future.
RP: What new things about yourself have you discovered since becoming an agent? MK: For me, going from a very specific hourly
job to the luxury of working for myself, I have really discovered how important it is to be purposeful with my time. This way, both my family and my clients get the best of me. RP: What is the funniest thing that has happened to you while selling a house? MK: I don’t know about funny, maybe it is now
looking back, but I had a client looking for an estate and I had my 9-year-old with me and we were going to go look at a home for them. We went to this house, and it looked good, but then I heard Jack say, “Dad, you really need to see this.” I walked into the room and floor to ceiling along all four walls, it was completely covered in dolls. We moved pretty quickly through that room, but as we exited the garage, we noticed one single doll in the far corner. It’s a funny memory now, but at the time, we wanted to run!
MEET MATT
KENDALL Keller Williams
Written By Liz Hart Photos By Steve Spohn The-Photo Guy
RP: What drew you to a career in Real Estate? MK: I was originally drawn to the glitz and glamour;
24 • February 2020
I had friends who were making a lot of money in real estate, driving fancy cars, and going on nice vacations. My mindset shifted, however, during the purchase of our first home; I got to see firsthand how much work goes into being a good real estate agent. Buying a home is a massive purchase with so many moving pieces that are unfamiliar to the average homebuyer, but the end result of getting handed keys and walking into a home you own makes the process worth it, I knew right away that was going to be part of my future. Once I owned my own home I was all in!
www.realproducersmag.com • 25
PROFESSIONAL
RP: What kind of agent would you describe yourself as? MK: I would describe myself as an agent always willing to listen
We have been photographing homes and business in and around Lane County since 2004, and know how to get the best out of every photograph we take. We use only professional equipment and software to give you the highest quality product.
and go that extra mile. I love people and I love real estate. It’s a huge honor to be part of my clients’ lives during such an important life event. I really value the opportunity to learn about somebody and connect with them through the process. RP: How do you spend your time with your family when not selling houses? MK: My wife, Brooke, is a teacher at LCC, we have two kids: Jack
is 9, Lucy is 5. Between soccer, basketball, dance recitals, school programs, there’s not a lot of downtime! It’s really important to me to have a job that allows me to be present for those things. Brooke and I prioritize our family time and look forward to having the flexibility to take vacations and be engaged with our community. RP: What is your favorite thing about Lane County? MK: I was born and raised in Eugene, Brooke was raised in Cor-
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vallis, our family has deep roots in Oregon and we love making our home and raising our family here. Being so centrally located is great; you can drive 10 minutes and be in the woods, but you’re still close to an active downtown. I love the mountains and microbreweries, my wife loves the ocean and wineries, Lane County is the perfect marriage of interests for us.
We can do it all. Still photos, video, aerials, whatever your imaging needs are, we have the expertise to make it happen.
RP: Is there anything else that you want to share with our readers? MK: I grew up going to Duck games, and I’m a die-hard fan, but
“
Brooke graduated from OSU, so I’ve learned to reach across the aisle and am an equal-opportunity REALTOR®! At the end of the day I feel blessed to be in this business. It’s been a long journey to get my license and start this business, but I truly feel like I have found an industry to put my strengths to use and also to grow outside of my comfort zone. I have been able to meet some great people that I maybe would not have met otherwise. I’m really looking forward to the future. I recently joined the ALC, which is a leadership committee and it’s fantastic because I am looking forward to getting to be a part of making those big decisions and carrying over the benefits to our clients. I’m always excited to do whatever is required to meet the client’s needs. I have repeat clients already, and that is a big part of my career trajectory. Sometimes real estate can feel transactional, but building relationships with clients has been eye-opening. I wanted to make money and help people but I have gained so much more from it. I really have become emotionally invested in my clients, it’s the best part of this career!
I truly feel like I have found an industry to put my strengths to use and also to
26 • February 2020
grow outside of my comfort zone.
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Still images for our real estate clients are typically delivered with a 24 hour turnaround, sometimes same day. Most other services are done in 2–3 days.
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We want you to succeed. That means that if you aren’t completely satisfied with our work we will do it over at no cost to you. If necessary, we’ll even pay someone else to photograph your home if that’s what it takes. Period.
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The Photoguy is based in Eugene, Oregon, and owned and operated by Steve Spohn.
PHONE AND TEXT: 541-953-3221
www.realproducersmag.com • 27
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