Marketing Best Practices

Best Marketing Tools & Services

From simple, free tools to customizable and bespoke assets, Realogics Sotheby’s International Realty offers a unique marketing suite that will help you promote your brand, win the listing, market properties, and serve your buyers. Use this simple summary to identify the tools that will help you level up your business, and return to it regularly as your needs evolve.

• Marketing Your Brand

• Winning a Listing

• Marketing a Listing

• Marketing for Buyers

Marketing Your Brand

To build a brand presence, you need to position yourself as a CEO and build brand recognition within your sphere and the communities you serve. RSIR offers the most expansive services to differentiate you from the competition. Many of our tools are automated and easy to use, along with others that are highly customizable, allowing you to tell your unique story and connect authentically to current and future clientele.

Monthly Northwest Connection eNewsletter

Stay top of mind with your sphere by deploying our ready-to-send monthly email newsletter, Northwest Connection. Available to ActivePipe subscribers.

Custom Monthly eNewsletter

CLAY, your in-house marketing agency, creates a custom e-blast to promote your business and share client testimonials, community events, and market news. Place an order on the “marketing” tab in RSIR Connect.

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SIR Social Media Assets

Sotheby’s International Realty regularly creates engaging social assets that feature feeder market listings, lifestyle content, Sotheby’s Auction House, RM Sotheby’s, and more, to leverage on your various social media channels. Available in Design Vault. 76+

RSIR Social Media Campaigns

Our proprietary in-house digital marketing platform produces a full flight of digital marketing campaigns easily accessed from any device and ready for you to share. Don’t forget to use #realogicssir, and you’ll see your posts on our live feed that is displayed on our lifestyle showroom TVs.

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Northwest Home Relocation Magazine

If relocation is a part of your business, Northwest Home magazine is the perfect complement to your existing marketing collateral and to share with clients new to the region or referrals thinking about relocating to the area.

Digital Strategy & Branding

Looking to level up your digital footprint? CLAY has specialists that will provide a consultation and help build a plan to meet your goals through strategy, content calendars, cadence, templates, and more, all customized to you. Place an order on the “marketing” tab in RSIR Connect.

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Agent Website Profile

With rsir.com, you have a complimentary profile page and personal web page. You’ll find several features including alternate photos, bio, video, agent highlights, personal sales map, client testimonials, and more.

• Easily change any rsir.com page to be your own for marketing or leads –i.e., jaykipp.rsir.com/community (firstnamelastname.rsir.com).

Monthly Market Trackers

Create more “stickiness” with your clientele. Offer to send them monthly market updates that are specific to their areas, neighborhoods, or lifestyle (single-family, condo, or waterfront). It will auto-generate a monthly report that is released by email around the 10th of every month. Best for buyers but also good for some sellers interested in market intel.

Sales Success Campaign

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Highlight some of your recent sales or numbers. CLAY will work with you to customize a campaign that will announce your success or results in the market. Consider this monthly, quarterly, or semi-annually. Place an order on the “marketing” tab in RSIR Connect.

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Direct Mail

Direct mail is still relevant and produces results in some of our local communities. Whether you are looking to farm a neighborhood, target an area due to recent success, or build brand awareness in a community, CLAY is ready to create stunning pieces to help you get noticed.Place an order on the “marketing” tab in RSIR Connect.

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Winning A Listing

To win a listing you must be prepared for your client presentation with tools no other competitor offers. RSIR offers beautifully designed and intelligent digital and print collateral to showcase how you will market, position, and sell your client’s home. To best prepare for a listing meeting we recommend understanding and presenting the clients with these RSIR assets.

Your Go-To Prep Guide for Seller Appointments

Scan the QR code to view our resources to help you prepare and navigate an appointment with a buying client, presented by Chief Marketing Officer Andrea Savage.

Mini or Full Listing Brochure

Off-the-shelf or customized listing presentations tell prospective clients about you and what your business can do for them. They speak to the power of the brand and the elevated marketing you provide to ensure their home is presented in its best light. Place an order for an off-the-shelf or customized presentation on the “marketing” tab in RSIR Connect.

Broker Care to order via Xpressdocs. Additional printing and shipping costs will apply, printing costs vary depending on quantity and special treatments.

Presentations are available in print and digital formats in varying page lengths. Questions? Reach out to clientservices@rsir.com.

Marketing Plan

Create a strategic marketing plan for your listings when selling your client’s home. Complimentary templates may be accessed under the “links & documents” section in RSIR Connect.

CLAY can tailor a custom marketing plan ideally suited for a prospective property or clients. Place an order on the “marketing” tab in RSIR Connect. $

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MPresent CMA

E-Bro Video Player

A beautiful video flipbook to present any video; great for pre-listing. Upload MP4 files to this video brochure with 2GB of storage (up to a 90-minute video), a 2-hour rechargeable battery, and a 7-inch screen.

Competitive market analysis is key to winning a listing. MPresent is our exclusive platform for supporting your pricing analysis. MPresent can also include a complete Listing Presentation and Buyer Tours. Broker Care is equipped to help with updating templates in MPresent or hire CLAY to make it custom. You’ll find the company has provided beautifully built pages ready to use. $ $

SKY Advertising Opportunities

Access print, digital and social media advertising opportunities through SKY Advertising’s relationship with SIR at skyadgroup.com/sothebysrealty. Prices and package offerings vary.

Market Reports

Keep your prospective clients informed with how the market is shifting and leverage all of RSIR’s reporting options including monthly market trackers, quarterly market reports, and two annual reports: the Forecast Report and the Waterfront Report. Reports are available in both print and digital formats.

The Key

The Key offers a shortcut to Listing Presentations, a quick flyer, or our latest company announcements. Broker Care is stocked with several pages that will either help you win that listing, prep for an open house, or keep that conversation going.

Customized Property Branding

Elevate your listing and work with CLAY to create a brand for your property. Whether it’s a shoreline masterpiece, a soaring estate, a residential condo, or a typical single-family home, our team can create a name/logo and positioning for your property to stand out. Place an order on the “marketing” tab in RSIR Connect. $

Marketing A Listing

Maximizing awareness, reach, and positioning of each new listing is critical to representing your clients’ interests well and generating a successful sale result.

Email Announcement (ActivePipe)

Deploy an email campaign to announce your new listing. With an ActivePipe subscription you’ll find a portfolio of savvy templates offered from both SIR and RSIR. Import your database, use the ease of drag-n-drop listing features, and track your results. Available to ActivePipe subscribers.

Automated Listing Social Media Assets

Our proprietary in-house digital marketing platform auto-generates a gallery of listing promotions for all your social needs. Presented as ready-to-download and share or are available to customize with the edit tools. The system creates Just Listed, Sold, Open House, and Virtual Tour options, pending listing media availability.

Automated Single Property Website

In concert with your social assets, our proprietary in-house digital marketing platform creates a Single Listing Website for your new listing. Easily direct your sphere or buyer prospects to a beautiful, enriched experience to explore the home. The smart system will auto-populate the media you upload, including photos, virtual tours, and video, and can include a lead capture form (mlsnumber. rsir.homes).

Property Flyer

Quick and easy, high-quality single and double-sided flyer templates. Make sure to include the flyer boxes for your A-boards. The Broker Care team can assist you.

Property Brochure

Deliver on the exceptional with beautifully printed listing collateral. You’ll find a collection of chic designs offered as templates from SIR. Customize in Design Vault and send to print with Xpressdocs. Affordable, quality, and with quick turnaround options.

Just Listed Blog

Share your new listing with a New on Market blog on rsir.com that showcases polished MLS copy or long-form property copy if available, along with select photos from the home. This complimentary option may be requested in the “marketing” tab on RSIR Connect.

SIR Listing Nomination

Exceptional properties can be nominated for additional exposure through Sotheby’s International Realty®, including SIR’s social media networks and premium media outlets including The Wall Street Journal, Dwell, Architectural Digest, and more. Extraordinary properties whose assets include a video that meets SIR brand standards can also be considered for SIR’s YouTube or the brand’s homepage. If you are bringing on a listing that warrants a PR conversation, please reach out to clientservices@rsir.com.

Listing Report (ListTrac)

Keep clients informed on listing performance online. Run the reports through RSIR Connect to show traffic results. Broker Care can also assist in setting the client up within a scheduled email with the latest results.

Puget Sound Business Journal “Home of the Day”

Exclusive to RSIR brokers. Reach a large segment of our local audience through the leading news source in the Puget Sound. Target C-level executives, techdriven buyers, and the well-informed. Reserve your featured date to advertise on Home of the Day with Puget Sound Business Journal by visiting the”marketing” tab in RSIR Connect or emailing clientservices@rsir.com

Marketing For Buyers

To effectively work with buyers, you need tools that keep you top of mind, connected to your clients, and are real-time property alerts to ensure your buyers think of you when they are ready to buy.

Your Go-To Prep Guide for Buyer Appointments

Scan the QR code to view our resources to help you prepare and navigate an appointment with a buying client, presented by Chief Marketing Officer Andrea Savage.

Complimentary Service

Listing Alert Emails

Customize a buyer search and set up a frequency to send clients updates on the homes and neighborhoods they are interested in. NWMLS listings are refreshed every 15 minutes.

Buyer’s Guide

Available in both an off-the-shelf and customized option, RSIR’s digital and/or print Buyer’s Guide will help lead your clients through the process of buying a home with you by their side. Place an order for an off-the-shelf or customized presentation on the “marketing” tab in RSIR Connect.

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Buyer Matchmaker Campaign

Customize a social media campaign aimed to reach buyers seeking guidance as they begin their search for a new home and leverage the opportunity to connect with inquiring homeowners. Place an order on the “marketing” tab in RSIR Connect.

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Buyer Represented Campaign

Celebrate your closed sale by sharing the success with clients and prospective buyers. Customize assets in AMP and use an ActivePipe template to spread the word on social media and email. Want to target the home’s neighbors? Create a custom postcard to share the news with that community. $

Market Reports

Keep your prospective clients informed with how the market is shifting and leverage all of RSIR’s reporting options including monthly market trackers, quarterly market reports, and two annual reports: the Forecast Report and the Waterfront Report. Reports are available in both print and digital formats. $

Buyer Tours

Use MPresent to tailor an experience for your buyer. Enter your MLS ID into their system, organize a map, and use the compare feature. Send the link ahead of time for them to follow directions and take notes.

Northwest Home Relocation Magazine

If relocation is a part of your business, Northwest Home magazine is the perfect complement to your existing marketing collateral and to share with clients new to the region or referrals thinking about relocating to the area.

Referral Network

Leverage all the opportunities for leads and referrals. Opt in to receive leads from all RSIR lead and referral sources and join referral groups across the SIR network. Consider attending events shared by affiliates and SIR, and focus on making connections.

SIR Mobile App

This easy-to-use GPS-enabled real estate listings app can help your clients find what’s for sale down the block and around the world. Property searches can be viewed on an interactive map and organized by price, neighborhood, or even closest to the exact point where they are standing. Broker Care can assist in helping you connect directly to your client through the app.

Optimize Your RSIR Profile

Allow current and future clients to learn more about your experience as a buyer’s agent by customizing your agent profile page on RSIR.com. Add testimonials and display a sales map with buyer and seller represented sales.

Lifestyle Showrooms

Creating showrooms that embrace the beauty of our communities through exceptional experiences and a portfolio of extraordinary homes.

Highlighting the Best

With branch locations in Downtown Seattle, Bellevue, Bainbridge Island, Madison Park, Mercer Island, and Kirkland, brokers can utilize office spaces across the greater Seattle area. We’ve created showrooms that embrace the beauty of our communities through exceptional experiences and a portfolio of extraordinary homes.

When we look around the neighborhoods surrounding our Realogics Sotheby’s International Realty offices, we see communities that welcome their residents. For this reason, we strive to offer more than a mere workplace for our brokers; we seek to design lifestyle showrooms and experiences that can be shared with friends and clients alike.

Whether you visit us to peruse our portfolio of remarkable listings, have a bite to eat, appreciate a local artist’s work, or partake in our many offered classes designed to help you elevate your brand and skills, our showrooms provide a welcoming home base. Our Broker Care Team is ready to assist you in each of our six offices every day, offering you top-tier support.