Kyle Madorin - Marketing Book

YO UR C E RT IF IE D L UX U R Y H O ME MARKE T IN G S PE C IA L I S TS

A P R E V IE W O F TH E MA D O R IN G R O U P

T HE MADOR I N GRO UP Real estate is more than bricks and mortar. It isn’t just a matter of building materials and square footage and contracts.

Real estate is about people and emotions. It’s about having a trusted partner who completely understands your needs.

It’s about great communication and professional results.

At The Madorin Group, we sell houses, but our business is all about people. Your needs, your ideas, your life. Our team succeeds by achieving your goals. Whether searching for your next home or listing your current property, we want your experience to be extraordinary.

ON AVERAGE, SELLERS WHO LIST WITH THE MADORIN GROUP RECEIVE THEIR FIRST OFFER IN 10 DAYS, AND SIGN A CONTRACT WITH A BUYER IN 18 DAYS. OUR AVERAGE SALE PRICE TO LIST PRICE RATIO IS OVER 98%.

The Madorin Group Keller Williams Advantage III Realty 9161 Narcoossee Road, Suite 107 Orlando, FL 32827 407.207.0825 www.MadorinGroup.com

FULL SERVICE LUXURY REAL ESTATE When you hire The Madorin Group, they will become your home’s: MAR KETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority

CLOSING MANAGER • Providing information to the buyer in a timely manner • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services

DE D IC A T ION A ND C OMMITMENT JUST ASK THEIR CLIENTS: “We chose Kyle after evaluating other agents. Kyle had a good plan and sound advice on how to present and market our property. As soon as we prepped the house, Kyle arranged for a photographer followed by an agent viewing. As it turned out, our house was only on the market for one day! Once the contract was negotiated and signed, Kyle communicated effectively and efficiently throughout the process up to the day of closing with relevant and timely updates on the buyer’s inspection, appraisal, loan approval, and final walk through. Kyle is personable and knowledgeable of the local market and market trends. I highly recommend him for your real estate transactions.”

— Bill H. “Shalea provided prompt service and professional responses to all of my inquiries. She provided an excellent marketing plan that included professional online photos of the property. This was my third real estate transaction this year, and it was the smoothest, least stressful transaction of the three.”

— Cynthia D.

“We chose Kevin as our Realtor when buying our home. He delivered everything we asked for. He is very knowledgeable about homes, neighborhoods, the market, pricing, and much more. We had specific criteria we were looking for in a home, and Kevin delivered without pushing us in other directions. Once we found our perfect home, Kevin worked hard to get the deal done at a fair price. There were a few obstacles from the seller’s side, but Kevin worked through them like a pro, and always had our best interest top of mind. I have already recommended Kevin to many friends and family and will continue to do so.”

— Hannah S. “Kyle was very conscious in all aspects of selling our home. He viewed the property and recommended what needed to be done to showcase the property. He worded the listing to get maximum exposure. He took pictures and made a video of the home that was very attractive. Net result: we had the first offer within 4 hours of listing and 2 more within 24 hours. The house ended up selling for more than what we originally intended to get. Needless to say, the sale was an enjoyable experience.”

— Charles M.

MEE T THE TEAM

K YL E MA D O R I N

S HA L E A MA DORI N

KEVIN MADORIN

REALTOR®, CLHMS™

REALTOR®, CSP®, ABR®

REALTOR®, ABR®

407.504.9247 Kyle@MadorinGroup.com

407.504.8441 Shalea@MadorinGroup.com

407.271.9594 Kevin@MadorinGroup.com

The Madorin Group is Gold Key Certified for Excellence in Professionalism

W E’R E HE R E TO H ELP FIND YOU R NEX T HOME From Windermere to Lake Nona, Celebration to Oviedo, we know Orlando inside and out. We will help you find the perfect property in the neighborhood you love. We can also assist in finding a specific type of property, including new construction, foreclosures, short sales, lakefront retreats, luxury estates, vacation homes, and investment properties.

SELL YOU R HOME Want to know the current value of your property? Don’t trust a generic computer-generated figure you find online. Let our team pinpoint exactly what you can expect to receive in today’s market. When it’s time to move, our team can take care of everything you need, from start to close.

CONSU LT ON VENDORS AND HOME SELLING TAC TICS Need help finding the right company for a specific job? Our recommended vendors are vetted and assured to give you great service. When you’re getting ready to sell, we can make your home most attractive to its ideal audience, getting you top dollar.

The Madorin Group’s Realtors® are unique. Let Kyle, Kevin, and Shalea show you what a difference it makes when your real estate agent is invested in your happiness.

THE POWER OF THE MADORIN GROUP AND ITS GLOBAL NETWORK

IN S T I TUTE F OR L UX URY HOME MA R K ETING The Institute for Luxury Home Marketing exists to provide resources, training, and guidance to their Members. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.

The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market, an added recognition is awarded for members of the Million Dollar Guild.

T H E K EL L E R WI L LIAMS A DVA NTA GE TH E KELLER WILLIAMS B ELIEF SYST EM At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.

OU R MISSION To build careers worth having, businesses worth owning, and lives worth living.

OU R VISION To be the real estate company of choice.

OU R PERSPEC TIVE A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Win-Win: or no deal Integrity: do the right thing Customers: always come first Commitment: in all things Communication: seek first to understand Creativity: ideas before results Teamwork: together everyone achieves more Trust: starts with honesty Success: results through people

W H Y WOR K WI TH A KELLER W I L L I A MS AGENT T ECHNOLOGY Leading-edge tech tools and training give The Madorin Group the advantage in effectively marketing your property online, 24 hours a day, seven days a week.

Through the exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and is available on KW’s web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly with those potential buyers.

T EAMWO R K Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, The Madorin Group is confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible.

KNOWLEDGE Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industryleading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service.

RELIABILIT Y Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve.

T RACK RECOR D The Madorin Group is proud to work for the world’s largest real estate franchise by agent count. It’s proof that when you offer a superior level of service, the word spreads fast.

KE L L ER WI L L I AMS AWAR DS AN D HONO RS Principal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc. magazine for commitment to financial and physical wellness

REAL Trends/Wall Street Journal “The Thousand” Keller Williams had 147 associates and teams on list of top real estate professionals in America

Computerworld Data+ Editors’ Choice Award Keller Williams recognized for its business intelligence system

REAL Trends Canada’s Best Real Estate Agents Keller Williams is home to #1 agent by transactions (Marvin Alexander)

Inc. 5000 Made list of fastest-growing private companies for the fifth year in a row

Inman News Innovator of the Year Keller Williams is home to real estate industry’s top innovator, Ben Kinney

Franchise 500 Made Entrepreneur magazine’s list of top franchises for the fifth year in a row National Association of Hispanic Real Estate Professionals 250 Keller Williams had 25 representatives on NAHREP’s list of top-producing Latino agents

Best Companies to Work for in Texas Austin American Statesman Inman 100 Most Influential Real Estate Leaders Report Six Keller Williams representatives Swanepoel Power 200 Most Powerful People in Residential Real Estate Report Ten Keller Williams representatives

Training Magazine The #1 Training Organization in the World across ALL industries REALTOR Magazine 30 Under 30 Seven Keller Williams finalists and four winners, including the Web Choice winner REAL Trends 500 126 Keller Williams offices ranked by transactions and sales volume – more than any other real estate franchise REALTOR Magazine Volunteering Works Keller Williams associate Miriam Hernandez Ramirez - one of five award recipients National Association of REALTORS Distinguished Service Award Both award recipients, Mike Brodie and Jim Helsel, are Keller Williams associates

TH E LA R GE S T R E A L E ST A T E COM PA N Y I N T H E W O R LD Keller Williams is not your traditional real estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story: • Largest independent real estate franchise • A network of over 139,000 real estate consultants with a projected growth of 300,000 • 725+ offices in the US and Canada (50 Major Markets) • Excellence in cutting-edge real estate training, real estate coaching, and real estate education • Most Innovative Real Estate Company – Inman News

THE KELLER WILLIAMS GLOBAL NET WORK Belize • Bermuda • Canada • Colombia • Costa Rica • Czech Republic • Dubai, UAE • France Greater Shanghai, China • Greece • Indonesia • Israel • Jamaica • Mexico • Monaco • Nicaragua Panama • Philippines • Poland • Portugal • Puerto Rico • Romania • Southern Africa • Southern Cyprus Spain • Turkey • Northern Cyprus • United Kingdom • United States • Vietnam

D E T E RMI N I N G T HE VA LU E OF Y O U R HO M E

T HE OBJ EC TI VE Our mutual objective is to sell your home: For the highest possible price › In the shortest amount of time › With the most favorable terms Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise and strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home. The knowledge, experience, and research we apply to pricing our clients’ homes consistently produce shorter market times and higher selling-price-to-list-price ratios.

A FOCUS ON YOUR HOME MARKETING FOR A NEW LEVEL OF EXCELLENCE

L U X URY MARK ETI NG FO R M AXI MUM E XPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies and extensive brokerage resources.

Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location

• Promote your home locally, nationally, and internationally

• Prepare and present your home ready for sale

• Maximize your home’s web exposure

• Highlight your home’s features through professional photography

• Always prepare your home so that it is ready to be shown to potential buyers

• Showcase your home to the market through professional and strategic marketing

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the

• Maximize the exposure of your home through our extensive network

• Finalize your sale

• Leverage the brokerage’s reputation and recognition

• Find your next dream home

• Cooperate and communicate to maintain your home’s perception of value

perceived value and potential for negotiation

THE WI N DOW OF OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale — priced at fair market value, is prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

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M A R KE TI NG YOUR L O CATIO N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!

P R EPARE TO PRE SENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

P R O FE SSI ONA L AND S T R ATEGI C MARK ETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YAR D SIGNS AN D DI REC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PU B LIC AN D PRIVAT E SHOWINGS Broker tours, open houses, and caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.

LUXU RY ADVERTISING For luxury homes, local advertising is not sufficient – these unique often specialist appreciated homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and the James Edition.

NET WO R KING AN D REFER RALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are particularly important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

WEB EXPOSU RE 95% of buyers look at homes online as their first step in the home buying process. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

CLHMS DESIGNATION AN D MEM B ERSHI P Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and access to a unique and targeted network is second to none.

VI RTUAL TOU RS / ONLINE VI DEO MAR KETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

P R O F ESSI ON A L PR INTING A ND DI RE CT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home a part from the competition. Promotional materials that feature your home and mailed to your neighbors, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.

A PL A TFOR M FO R 2 4 / 7 WE B E XPOSURE With nearly 95% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.

S H OWI NG THE HOM E Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception.

M ARK ET A NA L Y S IS Our market analysis report is compiled from a system that tracks your showings, all real estate professional and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

F IN A L I ZI N G THE S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that your real estate professional is here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

DISCOVER A NEW LEVEL OF LUXURY MARKETING TO FIND YOUR NEW HOME

MA R K ETI NG F OR YOUR N E XT HOME If you are looking to buy another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow our extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

D E F IN I NG YOUR GO ALS A ND OPTI ONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

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Where are you thinking of moving — local or out of state?

What is your target purchase price?

What features would make your next home ideal?

Are you looking for a turnkey or renovation property?

What are your essential requirements during our search?

Are there any financial considerations?

When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

LO C A T ING THE RI GHT PRO PERTY When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market.

A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, The Madorin Group will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions. You’ll be glad you did.

KYLE MADORIN | 407.504.9247 | KYLE@MADORINGROUP.COM

Each office is independently owned and operated. Copyright© March 2018