Enrica Zeggio - Listing Presentation

Page 1


DISCOVER

EXCELLENCE

A PREVIEW OF

ENRICA ZEGGIO

MEET ENRICA

Originally from Italy, Enrica embraced Kirkland as her permanent home shortly after moving to the United States in 1997, following a brief period in the Bay Area. Her personal experience as a US homeowner sparked a genuine passion for real estate, inspiring a successful transition from a 20-year career in translation to this dynamic industry.

As a dedicated real estate professional with an enthusiastic and meticulous approach, Enrica consistently demonstrates a reliable commitment to her clients. Her active listening skills and candid communication ensure clients feel confident and informed in their decisions, whether pursuing a new home, the sale of their home or an investment opportunity.

Partnering with Enrica means gaining exceptional, boutique-style service, a strategically tailored marketing approach, and skillful negotiation. More importantly, clients gain a fierce advocate deeply committed to their best interests at each stage of the real estate journey. Enrica’s in-depth knowledge of the local market combined with the powerful RE/MAX resources and global network empower her passionate dedication to her clients’ real estate success.

RE/MAX

MARKET SHARE AND AGENT PRODUCTIVITY

RE/MAX agents average double the sales of other agents in the RealTrends Verified rankings of large brokerages.

BRAND NAME AWARENESS

RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top of mind when someone decides it is time to buy or sell their home.

ADVERTISING

In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES

Remax.com attracts millions of real estate buyers and sellers and shows the listings in thousands of cities and towns across the globe.

PROFESSIONAL EDUCATION

RE/MAX agents lead the industry in professional designations, awards, and recognition.

NUMBER OF COUNTRIES SERVED

RE/MAX has a presence in 110+ countries and territories with over 140,000 agents around the world.

THE RE/MAX COLLECTION

Sophistication. Elegance. Class. Only the most exceptional homes qualify for status in The RE/MAX Collection. The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients. When you work with a RE/MAX agent who specializes in The RE/ MAX Collection, you’ll receive unparalleled service and an unforgettable experience.

PREMIER LUXURY EXPERTISE

I also earned the Certified Luxury Home Marketing Specialist designation (CLHMS) and the Million Dollar Guild™ recognition through The Institute for Luxury Home Marketing, a premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals have the knowledge, experience, competence, and confidence required to provide high-quality service to discerning buyers and seller of luxury homes. As a Certified Luxury Home Marketing Specialist, I have access to exclusive resources and benefits to successfully market luxury residential listings, find qualified buyers for high-end properties, and connect with a unique and targeted network.

LOCAL EXPERTS, GLOBALLY CONNECTED

Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Tapping into the global scope and phenomenal presence of the RE/MAX international network gives me a unique and powerful advantage.

THE POWER OF RE/MAX ®

9,000+

Offices Worldwide

(As of year-end 2023)

140,000+

Agents Worldwide

(As of year-end 2023)

OVER 110

Countries & Territories

(As of year-end 2023)

RE/MAX World Headquarters Denver, CO

Enrica is wonderful: with a deep market knowledge and a wonderful demeanor she helped us throughout the whole selling process, from prepping the house to assessing the offers.

– MARCELLO MAJONCHI –

I couldn’t have asked for more. Enrica was super professional and friendly at the same time, and she really helped us to get the best money and terms on selling the house in an incredibly short time. I highly recommend anyone to work with Enrica. She’s the best.

– J. MANGIAVACCHI –

Enrica was the listing agent on my house. I can’t say enough positive things about how professional, thorough, and detailed she was, constantly keeping me updated on market conditions. I always felt she had my interest at heart at all times. If she had one ‘fault’ it’s that she’s too honest. Having been a builder most of my life, I can attest to the difficulty of finding an honest real estate broker. She’s a diamond in the rough.

– GARY GELOW –

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

MAKING THE MOST OF INITIAL INTEREST

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are:

LOCATION, LOCATION, LOCATION

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining list price and in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how the home is marketed, when it’s shown, and how it is positioned — one person’s displeasure may be another’s delight!

PROFESSIONAL AND STRATEGIC MARKETING

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

EXCLUSIVE ADVERTISING

For some homes, local advertising is not sufficient — unique homes need exposure to elite prospects. RE/MAX Collection listings syndicate to a number of real estate online publications such as wsj.com, marketwatch.com, uniquehomes.com, mansionglobal.com, and barrons.com.

NETWORKING AND REFERRALS

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

SOCIAL MEDIA

Posting your home on various social media platforms is a powerful way to increase the exposure of your home to an extremely large pool of potential buyers.

PROFESSIONAL PRINTING

The power of showcasing your home and its unique features through sophisticated and professionally designed marketing material, such as property brochures, flyers and feature cards, is important to setting your home apart from the competition and enhancing its perceived value.

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; the final prep and inviting touches are easy for me to add around your busy schedule.

When agents show the home to their qualified buyers, they will have high-quality brochures detailing the features in further details, along with feature cards that highlight additional, less obvious aspects of the home.

Every buyer will be pre-qualified. Upon request, I’m available to personally attend all showings, offering a guided tour that highlights key features and nuances of your home to help maximize its perceived value.

LOCATING THE RIGHT PROPERTY

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

It takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

Thank you for the opportunity to present this preview of the marketing services I offer, and to demonstrate the expertise and dedication I bring to every client relationship.

I would be honored to assist you with the sale of your present home and the purchase of your next home and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions — you’ll be glad you did.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.