Doug Swardstrom-Laguna Altura-March 2021

RACHEL & DOUG – #1 IN ALL OF IRVINE LISTING SALES VOLUME IN 2021 YTD!* *CRMLS 1/1/2021-2/15/2021

Coldwell Banker Realty (Broker DRE #00616212) 6833 Quail Hill Parkway | Irvine, CA 92603 840 Newport Center Drive, #100 | Newport Beach, CA 92660

LAGUNA ALTURA

RACHEL SWARDSTROM, MBA

949.573.0260

R E A L E S TAT E M A R K E T R E P O R T | M A R C H 2 0 2 1 E D I T I O N

Rachel@SwardstromGroup.com

房地產市場報告 | 2021年1月版

DOUG SWARDSTROM, MBA Rachel & Doug – Providing Laguna Altura a Higher Level of Real Estate Service

949.302.4883 Doug@SwardstromGroup.com RACHEL & DOUG HAVE HELPED CLIENTS SELL OR OPEN ESCROWS ON

LAGUNA ALTURA SPECIALISTS | REALTORS®

RACHEL - CalBRE# 01907305 • DOUG - CalBRE# 01041404

我們講中文 Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.952.4280 | © 2021

LISTED BY RACHEL & DOUG! Call us today to schedule your private tour or to learn more about featuring your home.

73 CHIANTI 4 Bed | 4.5 Bath | 3,236 SF Offered at $1,980,000

•

Steps from the community resortstyle pool and spa in the quietest part of the exclusive 24/7 guardgated community of Laguna Altura

•

Full main level bedroom suite and bath with separate entrance

•

Gourmet kitchen boasts a Viking refrigerator and upgraded stainless steel appliances, an oversized island, custom cabinets, rich natural stone counters, and designer backsplash

•

Private and fully landscaped backyard including beautiful flagstone with inlaid stone craftsmanship, California loggia, BBQ, fruit trees, fountain, and outdoor seating

•

Custom wide plank maple hardwood floors and imported travertine tile floors, new designer paint, and contemporary finishes

•

Ideally located in the heart of OC with easy access to freeways

OVER $85 MILLION AND SET A NEW LAGUNA ALTURA ALL-TIME SALES RECORD! DURING THE PANDEMIC FOR ON & OFF MARKET PROPERTIES

$50 GIFT CARD

to the person who texts us first to correctly identify the year, make, and model of the car in our new 73 Chianti YouTube Video on Swardstrom Group YouTube Channel.

TEXT to: 949.302.4883

Prepared especially for JONATHAN AND ANGELA-MARIE WILLIAMSON

PRESENTED BY RACHEL & DOUG SWARDSTROM L e a d e r s i n L a g u n a A l t u r a Re a l E s t a t e S a l e s !

Local Homeowners and Active in the Local Community

Jonathan and Angela-Marie, Have you considered selling your home privately or on the MLS (and safely) for the right price? We have 7 different buyers who are looking to purchase a home in Laguna Altura, but have not found the right one yet. Please call us at 949.573.0260 or 949.302-4883 – or send us a WeChat Message using our WeChat scan code above.

L a g u n a A l t u r a 房地產銷售的領導者 S E E N E W L A G U N A A L T U R A C O M M U N I T Y V I D E O AT

WWW.LIVINGLAGUNAALTURA.COM

RACHEL & DOUG - #1 IN 2020 IN LAGUNA ALTURA SINGLE FAMILY HOME SALES! *CRMLS 1/1/2020-12/31/2020

RACHEL SWARDSTROM, MBA

SWARDSTROM ADVANTAGES

949.573.0260 Rachel@SwardstromGroup.com Contact us on social media and WeChat!

DOUG SWARDSTROM, MBA

949.302.4883

ABOVE & BEYOND PERSONAL SERVICE

我們講中文

Doug@SwardstromGroup.com

TV & YOUTUBE

如有考慮出售您Laguna Altura 社區 的房屋 我們團隊可以幫您，我們有兩 位房產經紀會 中文，請聯繫我們。

Rachel & Doug – Providing Laguna Altura a Higher Level of Real Estate Service

LOCALLY TRUSTED

L A G U N A A LT U R A 2 0 2 0 M A R K E T A C T I V I T Y S U M M A RY Rachel & Doug sold more Laguna Altura single family homes in 2020 than any other Realtors. In comparison to their top-competing team in 2020, Rachel & Doug sold at a ratio of 96.74% vs. their top competitors at 83.38% Original List Price to ACTUAL Sales Price. That is a significant difference of 13.36%!

If you are considering Selling, Buying, or Leasing - Rachel & Doug will provide you a higher level of real estate service AND get you more for your home! If you would like a more detailed Laguna Altura Market Analysis - with trend lines and different data points - please call, text, or send a message on WeChat (in English or Mandarin).

LAGUNA ALTURA HOMES CURRENTLY LISTED LAGUNA ALTURA 社 區 現 在 上 市 的 房 屋 STATUS

PROPERTY TYPE

SUBDIVISION

ACTIVE

Detached Condo

ACTIVE

Single Family Residence

ACTIVE

BEDS

TOTAL BATHS

EST. SQ. FT.

LIST PRICE

Siena

3

3

1,713

$1,200,000

Cortona

4

3

3,041

$1,666,666

Single Family Residence

Toscana

4

3

2,912

$1,898,888

ACTIVE † Single Family Residence

Toscana

4

5

3,236

$1,980,000

For more information about any of these homes, call us today at 949.573.0260 or 949.302.4883.

STATUS

PROPERTY TYPE

SUBDIVISION

BEDS

TOTAL BATHS

EST. SQ. FT.

LIST PRICE

SOLD

Detached Condo

Siena

3

3

1,775

$1,039,000

$990,000

11/24/20

SOLD

Detached Condo

Siena

3

3

1,775

$1,098,000

$1,033,000

11/12/20

SOLD

Detached Condo

Siena

3

3

1,868

$1,190,000

$1,035,000

11/11/20

SOLD

Detached Condo

Siena

3

3

1,775

$1,055,000

$1,035,000

12/04/20

SOLD

Detached Condo

Siena

3

3

1,868

$1,070,000

$1,062,500

12/18/20

SOLD

Detached Condo

Siena

3

3

1,775

$1,198,888

$1,150,000

12/22/20

SOLD

Detached Condo

San Remo

4

3

2,073

$1,298,888

$1,190,500

01/02/21

SOLD

Detached Condo

San Remo

4

3

2,037

$1,288,000

$1,150,000

02/05/21

SOLD

Single Family Residence

Cortona

4

3

2,459

$1,590,000

$1,620,000

12/18/20

SOLD

Single Family Residence

Cortona

4

4

3,067

$1,780,000

$1,668,000

12/09/20

SOLD

Single Family Residence

Cortona

4

3

2,459

$1,598,000

$1,500,000

11/09/20

SOLD

Single Family Residence

Toscana

4

4

2,912

$1,750,000

$1,725,000

02/08/21

Condos Sold

$1,080,750 Avg. Sold Price

93.59%

Avg. LP/SP Ratio

$579

Avg. Price Per Sq. Ft.

44

Average Days on Market

CLOSE PRICE CLOSE DATE

SINGLE FAMILY RESIDENCE SOLD IN THE LAST 3 MONTHS

4

Home Sold

$1,628,250 Avg. Sold Price

96.95%

Avg. LP/SP Ratio

$601

Avg. Price Per Sq. Ft.

COVID-19 MESSAGE ABOUT ELECTRONIC LOCKBOXES

64

Average Days on Market

† Listed by Doug Swardstrom and Rachel Swardstrom Doug Swardstrom, Rachel Swardstrom, Swardstrom Group, and Coldwell Banker are not in any way affiliated with Laguna Altura Owners Association, nor is this in any way an official advertisement or publication of Laguna Altura. © 2021 All rights reserved.

This representation is based on sales and data reported by multiple brokers/agents to the CRMLS between 11/01/20 - 02/15/21. Market Activity represents the total activity for the time period reported and does not necessarily represent activity by the Swardstrom Group or Coldwell Banker. The CRMLS does not guarantee the accuracy of this data, which may not reflect all the real estate activity in the area. E&OE covered. This market report is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. **Source: MLS Home Sales (seller and buyer sales and leases combined).

PROFESSIONAL VIDEO & HD PHOTOGRAPHY TEAM

CUTTING-EDGE 3D “VIRTUAL” TECHNOLOGY

SOCIAL MEDIA MARKETING

EXPERT PREPARATIONS, HOME IMPROVEMENTS & STAGING

GLOBALLY CONNECTED

QUALIFIED & EXPERIENCED

IMPORTANT: Swardstrom Group does NOT use Electronic Lockboxes for their LAGUNA ALTURA LISTINGS - often used so Buyer agents can visit the property WITHOUT listing agent having to attend each showing.

These electronic, bluetooth lockboxes are often kept on front door handles or gas pipes on the side of the house by other real estate agents.

FOUR KEY REASONS: 1.) HEALTH – We want to make sure the home is clean BEFORE & AFTER buyers arrive 2.) SAFETY – We want to personally make sure doors and windows are locked afterwards

3.) FIRST IMPRESSIONS – We want ALL the lights to be on and doors opened BEFORE buyers arrive 4.) SELLING THE HOME & BENEFITS OF LAGUNA ALTURA – You are hiring us to SELL your home, and the benefits of living in Laguna Altura – so as your agents we greet EVERYONE that arrives and tell them WHY they should buy!

2021 HOUSING FORECAST

Home sales are going up

LAGUNA ALTURA CLOSED SALES IN THE LAST 3 MONTHS LAGUNA ALTURA 社 區 最 近 3個 月 已 成 交 的 房 屋

8

SAFETY FIRST!

+7.0%

There are 3 Homes Currently in Escrow in Laguna Altura.

DETACHED CONDOS SOLD IN THE LAST 3 MONTHS

PROVEN RESULTS

Strong demand and more homes hitting the market equal a healthy rate of growth.

+5.7% Home prices will hit new heights

65.9%

Homeownership Rate

MORTGAGE RATES ON THE MOVE

THE RISE OF THE MILLENNIALS

by end of 2021

No longer just dominating the entry-level market, millennials are now taking over as “move up” buyers as they have children and need more space.

3.4%

KEY HOUSING TRENDS IN 2021 MILLENNIALS AND GEN-Z

A recent survey said that lower mortgage rates enabled these buyers to change their home search toward a larger home.

REMOTE WORK

Despite high expectations of returning to the office, remote workers are choosing properties with dedicated office space.

SUBURBAN MIGRATION

Home shoppers are looking for an affordable space to shelter, work, learn, and live and are reporting increases in willingness to have a commute to work.

Jonathan and Angela-Marie, Homes in Laguna Altura are in high demand with VERY FEW homes for sale. If you are considering a move for the right price, call us today at 949.573.0260 or 949.302.4883 for a Complimentary Consultation, and to take advantage of a very HOT real estate market.

Published by Danielle Hale, Realtor.com on December 2nd, 2020