Page 1

Discover a New Level of Excellence

Discover The RE/MAX Collection

Claudine Montano Broker of Record, Owner CLHMS, CIPS, ABR, SRES, CSFS, BA Hons. RE/MAX Hall of Fame, Platinum and Chairman Award 2014-2018

416-985-0088 RE/MAX Hallmark Montano Group Realty, Brokerage 785 Queen Street East, Suite 201 Toronto, ON M4M 1H5

Why Hire Claudine Montano Claudine Montano, Broker of Record with RE/MAX Hallmark Montano Group Realty is proud to be part of RE/MAX Hallmark — the #1 Brokerage in Toronto. She is the founder of Penthouse Queen and is passionate about Penthouses and Luxury living. Claudine is an Honours Graduate of York University and holds the prestigious designations for Certified Luxury Home Marketing Specialist, Certified International Property Specialist, Accredited Buyer Representative, and Senior Residential Estate Specialist. Claudine is certified by the Canadian School of Fengshui, is New Home Sales Certified, and holds a certificate from the New York Conservatory for Dramatic Arts in TV hosting. She is also a member of the Million Dollar Guild. Claudine is a licensed Broker in the Toronto Real Estate Board, a member of the Canadian Real Estate Association, and a licensed Realtor in the states of South Carolina and Georgia. She is bilingual in English and French. Claudine’s passion and enthusiasm for Real Estate has earned her numerous sales awards, including Chairman and Platinum sales status. She was recognized by BILD (Building Industry Land Development) as a finalist for Best Salesperson. She has also been featured on CBC, HGTV, the W Network, and the Wealth Academy for her experience and opinions on real estate. Along with a real estate family team who has sold billions in Toronto real estate since 1981, Claudine has individually sold over $700 Million in pre-construction since 2007 in Canada and the United States. Her markets now reach buyers and sellers across the globe including China, Russia and London to name a few. She is a Top Producer in Toronto and stands in the Top 1% of all Realtors in the Greater Toronto Area and in the Top 2% in North America. The Montano Group caters to their clients with the utmost respect, reliability, and exceptional service. We go “the extra mile” to make sure you get the information you require to make a smart decision.

Local Experts Globally Connected

Teamwork The Most Effective Way to Sell Your Home Like the process you went through to buy this house, selling your home can be a very exciting event. It can also be an emotional experience. As real estate professionals, we’ve found that the best way to sell a home is through a partnership — a team consisting of you, us, and the marketing strength and solid reputation of RE/MAX. The goal of our team is to realize the best possible price and terms for your home, in the shortest possible time, and with the least inconvenience to you. We believe that with our knowledge of the market, RE/MAX’s extensive resources and your help in highlighting the selling points of your home, together we will accomplish our goal. There are other advantages of teamwork as well: A partnership helps you be more involved throughout the process of selling your home. Combining and coordinating our efforts will enable us to realize results faster. Teamwork builds confidence; by working together to achieve a common goal, everyone benefits.

Dedication and Commitment Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Claudine is dedicated to making certain that YOU come away completely satisfied.

Just Ask Claudine’s Clients: “Claudine and her team met and exceeded all my expectations. Communications were light speed and uncomplicated. I HIGHLY RECOMMEND their services.” — Sebastien T., Creator, Veil Cosmetics “I interviewed a few Realtors when I was thinking about selling my penthouse. Claudine was the most credible, prepared agent; she understood the penthouse market better than anyone and had a solid marketing plan. Her team of painters, stagers, assistants, and staff helped get our penthouse ready and properly exposed that it was featured in a full-page ad in the Globe and Mail. With multiple offers, I got 97% of my list price and a record-breaking sale for the building and St. Lawrence Market area. As the President of my company, I run a business and appreciate the way Claudine runs hers! An exceptional job well done!” — Uwe P., President/CEO, Premium Line Transport

“Claudine is a high-energy, hard-working Broker who has her client’s best interests at heart. She is always available and always working for her clients. To top it all off, she has a bright and happy personality which makes every interaction more enjoyable.” — Lauren P., Real Estate Developer, Toronto “Claudine was very thorough and meticulous in understanding my situation and made personalized recommendations across brokerage and legal services to help simplify things for me. I ultimately sold through Claudine's extensive network - on the other side of the country - and through her dedicated efforts, purchased the perfect penthouse for me in downtown Toronto.” — Mike H., Director, Global eCommerce

Full Service Real Estate Leading the way in providing the most professional and comprehensive real estate services to Claudine's clients is of the utmost importance as she looks to exceed your expectations. She also aligns herself to qualified, relevant service providers that appreciate the importance of customer service and accountability. When you hire Claudine Montano, she will become your home’s:

Marketing Manager • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in line with market forces • Communicate regularly to keep you informed Liaison Manager • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide timely updates on viewings and feedback Negotiator • Present and negotiate with potential buyers • Advise you on the merits of each offer • Always keep your best interests as first priority

Closing Manager • Provide information in a timely manner to the buyer • Accept only certified bank drafts • Liaise with your lawyer/notary • Deliver necessary documentation • Facilitate answers and resolve any issues during the closing process and afterward to ensure the process completes seamlessly Concierge • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors and moving services

RE/MAX 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with over 110,000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages. Customer service — built on a foundation of drive, experience, and education — is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

Discover The RE/MAX Collection

Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.

Exclusive Worldwide Marketing

RE/MAX boasts the most recognizable real estate name on the planet. From Switzerland to St. Croix and New York to New Zealand, distinguished customers associate RE/MAX with the best agents in the business. The RE/MAX Collection’s distinctive signage and promotional materials set high-end homes apart in your market, while advertising programs with global publications help promote your properties to millions of affluent customers. Additionally, The RE/MAX Collection sales specialists enjoy access to a worldwide network of RE/MAX associates, enabling you to connect with buyers and sellers from virtually anywhere.

Experience and Knowledge Buying and Selling Luxury Properties Demands Specialized Expertise Your home may be your biggest personal investment. One of the most important decisions you’ll make when selling your home is who you will trust to assist you. You should put the sale of your home in the hands of an experienced agent who’ll produce your desired results. To get the most exposure for your home and for the best possible price, an agent must effectively manage the transaction from start to finish.

This requires specialized knowledge and skills: • • • • • • • • •

Knowing the market Pricing your home for the highest return Staging your home, inside and out, for maximum impact Marketing to deliver maximum exposure of your home Navigating inspections, appraisals, and the details Negotiating the offer to deliver the best return Successfully closing the deal Managing the legal documentation Overseeing the transition from seller to buyer

2019 RE/MAX Canada vs. The Industry Brand Awareness (Total)1 100.0%

94.8% 88.6%



57.5% 50.0%

37.2% 27.5%








Royal LePage Century 21

Coldwell Banker




Exit Realty

Keller Williams

eXp Realty

©2019 RE/MAX, LLC. Each office independently owned and operated. Data is year-end 2018. Except as noted, Coldwell Banker, Century 21 and Sotheby’s data is either as reported by Realogy Corporation on SEC 10-K, Annual Report for 2018 or from company websites or industry sources as of March 2019. All other competitor data is from company websites, the Canadian Real Estate Association and industry reports. 1MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.

Why Work with a RE/MAX Agent? An Expert at Your Side—An Agent You Can Trust Like choosing any service professional—from an accountant to your family doctor ­— it’s important to do your homework before deciding on a real estate agent. Abilities matter. And production matters. You want someone with experience, education, and a proven track record of successful closings. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate company. Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table — all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done — and it may even be easier than you anticipate. One thing to keep in mind is that you’re not alone. An experienced, professional RE/MAX associate can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to a RE/MAX associates’ knowledge and training in the luxury home market.

Brand Recognition RE/MAX Leads the Industry in: Marketshare and Agent Productivity: Nobody in the world sells more real estate than RE/MAX, and RE/MAX associates average more sales than other real estate agents.

Brand Name Awareness: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as, top-of-mind when someone decides it is time to buy or sell their home.

Advertising: In Canada, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the red, white, and blue hot air balloon one of the most recognizable business logos in the world.

Website Traffic and Online Searches: is the most visited real estate franchise website, attracting over 250,000 unique visitors every month in Canada. RE/MAX’s internet presence attracts nearly 50 million potential buyers and sellers annually. When consumers search online, “remax” is the most used search term among real estate brokerages.

Professional Education: RE/MAX associates lead the industry in professional designations. The Number of Countries Served: RE/MAX is in over 100 countries with more than 100,000 agents, more than any of its competitors.

Snapshot of Success Canada — 2018 by the Numbers AGENT COUNT







Average Years in Real Estate






Net Gain


Average Years with RE/MAX

Average per Agent









Average per Agent

©2019 RE/MAX. LLC. All figures are full year or as of year-end 2018. Each office is independently owned and operated. 1Transaction-side stats are limited to the RE/MAX of Western Canada and RE/MAX Ontario-Atlantic Canada Regions. They do not include RE/MAX Quebec. 2Franchise Sales includes regional sales outside the U.S. and Canada.

RE/MAX Dominates Luxury Sales RE/MAX agents provide an exceptional level of service and unparalleled exposure to upscale clientele. RE/MAX lists more luxury properties that sell, and represents more buyers successfully in the purchase of their perfect luxury home.

Luxury Sales Over $3 Million Listing Sides RE/MAX

Total Ends

Luxury Sales Over $5 Million Listing Sides RE/MAX



Royal LePage



Harvey Kalles



Harvey Kalles



Royal LePage



Chestnut Park




56 92 Homelife


Total Ends



Chestnut Park


Forest Hill

14 Forest Hill

38 73 Sotheby’s


22 55 Each office independently owned and operated. Total closed transactions January 1, 2018 to December 31, 2018. Residential transactions TREB and Oakville MLS sold higher than $3,000,000.


Century 21

44 71 Century 21


8 13 Homelife

4 7 Each office independently owned and operated. Total closed transactions January 1, 2018 to December 31, 2018. Residential transactions TREB and Oakville MLS sold higher than $5,000,000.

#1 in Market Share in Toronto, ON Sold: $4,000,000 to $25,000,000 Listing Ends, Market Share % by Units

RE/MAX 19.5%

Royal LePage 17.2%

Sotheby’s 8.4%

Forest Hill 6.1% HomeLife 3.7% Century 21 2.3% All Others 40.5%

Right At Home 0.9% Keller Williams 0.9% Sutton Group 0.5%

© REality™ and REstats™ 2019. All Rights Reserved. TM: Trademarks of IMS Incorporated, who is not responsible for the results of a user’s licensee’s use of the REality or for any action taken by a user (licensee) or third parties on the basis thereof.

Local Experts, Globally Connected! CANADA EUROPE UNITED STATES





Tapping the global scope and phenomenal presence of the RE/MAX International network gives RE/MAX a unique and powerful advantage over any other real estate organization. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 120,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe.


Involved Community Citizens RE/MAX professionals are well known locally and nationally for their involvement in many community programs. When you work with a RE/MAX agent to sell your home, you contribute to the well-being of your community.

Children’s Miracle Network RE/MAX is the exclusive real estate partner to the Children’s Miracle Network, a charitable organization consisting of 14 children’s member hospitals in every province treating more than 2.6 million children each year. Throughout our twenty year partnership $44 million has been raised by RE/MAX agents who make a contribution with every home sold through the Miracle Home Program.

Canadian Breast Cancer Foundation RE/MAX is also proud to take an active role in the fight against breast cancer. RE/MAX has been a partner in primary prevention research for the Canadian Breast Cancer Foundation since 2004. RE/MAX agents help to create a future without breast cancer, having raised over $3 million through their remarkable support of the Sold on a Cure program, making a donation for every home sold.

RE/MAX Green Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.

The Value of Your Home

We will go through a process of discovery together to determine the fair market value of your home. The Comparative Market Analysis (CMA) will serve as a barometer of current market conditions and provide information on a variety of factors which will help us price your property for a successful sale.

Fair Market Value “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. The buyer purchases the home with complete understanding and knowledge of the property, with neither buyer or seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as its “Fair Market Value.” The value of your home is based on the following criteria:

• Location of property • Condition of property • Buyer demand • Prices of similar properties on the market

• Recent sales of competitive properties • Availability of financing

This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal. The following are the key factors which will affect the sale of your home: Market Factors: Price Terms Condition Marketing Program Value

Controlled by: Seller Seller Seller ® Realtor / RE/MAX Buyer / Market Conditions

A Profile of Your Community

According to real estate convention, the three most important criteria to consider when purchasing a property are LOCATION, LOCATION, AND LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific house.

The Window of Opportunity Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on.


(Amount of Interest)

Making the Most of Initial Interest













- Graphic for Illustrative Purposes Only -




Opinion of Value The single most important factor in the marketing of real estate is the opinion of value. Property priced too high will sit on the market and become “shop worn.� Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single-family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms. The resulting range is known as the Comparable Market Value of the subject property:

Asking Price is 15% more than Market Value Asking Price is 10% more than Market Value

Asking Price is 5% more than Market Value

Asking Price = Market Value

The percentage of prospective buyers who will look at the property.

20% 30%



Marketing for Maximum Exposure Yard Signs: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX Collection Balloon and yard sign are among the most recognized real estate symbols in the world. When home buyers see that sign, they understand that you’re working with a market leader. Broker Tours & Open Houses: The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. We’ll show off your home so that it looks its best for this important event.

Sales Brochures, Fact Sheets, Postcards: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. Virtual Tours and Websites: Creating a digital experience for home buyers on the local, national, and international market.

Marketing Your Home Follow-Up: We understand the importance of follow-up in the selling process, so our agents track potential buyers, maintain relationships with former clients, and make contact with all agents who have shown our properties as well as other agents with whom we have a prior relationship and feel would be interested in your property. Finalizing the Sale: A myriad of details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, insurance, and escrow items. We will follow through on all of these matters to keep the process proceeding on schedule and destined for a successful close.

The RE/MAX Advantage: Local and National advertising — TV, radio, billboard, print, and Internet ads reach millions of people every day to help your RE/MAX agent drive more potential buyers, more showings, and more overall activity to your home. The RE/MAX Collection: With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers in the luxury market. The materials reflect the exceptional service and treatment that luxury home buyers expect.

24/7 Exposure With RE/MAX, you have access to the #1 real estate company website in the world. is one of the most visited real estate franchise websites, attracting millions of people every month.

REMAX.COM and THEREMAXCOLLECTION.COM With over 4 million unique visitors quarterly, is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers. Your RE/MAX associate is immediately notified when a visitor has expressed interest or requested a showing on your property. features only the most prestigious properties in each market.

GLOBAL.REMAX.COM The first real estate company with true global reach, markets your home to over 100 countries in minutes, translating your listing into 26 languages. REMAX.CA Our massive online, television, outdoor and print ad campaigns generates valuable exposure for your listing in over 100 countries around the world. Prospective buyers go to our websites, and to search for listings in their cities and towns.

MOBILE.REMAX.CA RE/MAX Canada has made it very simple for their customers to review a property for sale. is designed to be compatible with all smart phones — by simply logging into, users can view favorites and browse as they would on a desktop, without downloading any applications.

Web Exposure With nearly 95% of home buyers beginning their search on the internet, your home will receive extensive online exposure among consumers and real estate professionals across the globe.

.com Database of clients for over 37 years


# on Google for Toronto Penthouses

#1 Chinese

International Property Portal


Access to Real Estate Professionals



Unique Monthly Visitors


Unique Monthly Visitors


Unique Monthly Visitors


Unique Monthly Visitors


Unique Monthly Visitors

7.5M, and


Unique Monthly Visitors


Unique Monthly Visitors

Unique Monthly Visitors


Unique Monthly Visitors

Presenting Your Property

First Impressions Are Lasting The front door greets prospective buyers. Make sure it is fresh and clean or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys, and refuse. Flowers enhance a home inside and out.

Let The Sun Shine In Clean the windows, open draperies and curtains, and let the prospect see how cheerful your home is. Dark homes do not appeal and seem small.

Showing the Home

Value From Top To Bottom Display the full value of your garage, store rooms, and other utility space by removing all unnecessary articles. Arrange Rooms Neatly Remove excess furniture. Use attractive bedspreads, pillows, and freshly laundered curtains.

Make Closets Look Bigger Neat, well-ordered closets show that the space is ample. Can You See The Light? Illumination is like a “welcome sign.� Potential buyers will feel a warmth when you turn on all your lights for an evening inspection.

Sold by Claudine Montano

2904 – 50 Yorkville Avenue | Toronto, Ontario Sold for $4,173,000 — 99% OF LISTING PRICE Live in luxury at the private residences of the Four Seasons Toronto. This desirable suite boasts 2,466 square feet of exceptional finishes and bright southwest views. The home features: private elevator, fully automated lighting, video and audio throughout, motorized blinds, crystal chandeliers, marble fireplace, Sub-Zero, Miele, and Wolf appliances, and much more! Entertain or simply enjoy the amenities at Yorkville’s best address. Classic elegance at its finest.

Sold by Claudine Montano

5601 - 88 Scott Street | Toronto, Ontario Sold for $4,075,000 — 97% OF LISTING PRICE Penthouse Collection at 88 Scott — the pinnacle of this soaring Toronto landmark. Surrounded in a private world of privilege is a home that represents the ultimate expression of your personal vision. Located at the junction of the vibrant financial district and historic St. Lawrence, these intersecting neighbourhoods provide balance in the centre of the city. Brilliantly designed and lavishly finished, each of these four homes is wrapped in iconic Toronto views. Each floorplan, including expansive two-level homes, is a masterpiece brought to life. Escape to your luxurious sanctuary — the place to rest, recharge, and indulge. With the city at your feet, find a constant source of peace and inspiration.

Sold by Claudine Montano

PH3307 – 1 Market Street | Toronto, Ontario Sold for $3,200,000 — 97% OF LISTING PRICE Own a piece of Toronto’s skyline in this two storey penthouse at 1 Market Street. With breathtaking views from every room, this home showcases gorgeous upgrades which include a $65,000 temperature controlled wine cellar, automatic blinds, hot tub, outdoor kitchen, and a private gated garage parking that accommodates up to 4.5 vehicles. Approximately 2,800 square feet of interior space and over 1,400 square feet of outdoor oasis, this gem of a home is footsteps from St. Lawrence Market, the Financial District, popular restaurants, bistros, and cafes.

Sold by Claudine Montano

GPH6 - 101 Erskine Avenue | Toronto, Ontario Sold for $1,796,000 — 100% OF LISTING PRICE Executive Grand Penthouse in Midtown boasts 2,000 square feet of luxurious open space to suit your lifestyle. This fine penthouse is fully upgraded and has breathtaking views of Toronto. The Yonge and Eglinton neighbourhood offers a vibrant mecca of world-class dining, shopping, and leisure spaces. 101 Erskine’s modernist sensibilities are echoed in its clean linear exterior design and refined interiors. charcoal grey, white and clear glass, copper clad front entry, stunning lobby, rooftop terrace with infinity pool and outdoor fireplace lounge, sublime entertainment spaces with private courtyard, alfresco dining lounge, sleek fitness amenities, and even a linear park walkway creating a link between Broadway and Erskine.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions, you’ll be glad you did.

Claudine Montano | 416-985-0088 |

Profile for Real Marketing

Claudine Montano - Listing Presentation  

Claudine Montano - Listing Presentation