Ben is a wonderful REALTOR® — a pleasure to work with. Calm, professional, and knowledgeable. I wish all my escrows would be like the one we just had with Ben.
— RENATA F.
BENJAMIN SHAFFER
A PREVIEW OF AND RE/MAX TERRASOL
FULL-SERVICE REAL ESTATE
When working for you, I will become your:
MARKETING MANAGER
• Showcase your property with the finest marketing
• Develop and implement a customized marketing plan
• Determine the best price in line with the current market forces
• Communicate regularly, so you stay informed
LIAISON MANAGER
• Introduce new buyers to your property
• Pre-qualify the buyers to avoid wasting time
• Provide you with timely updates on viewings and feedback
CLOSING MANAGER
• Provide information to the buyer in a timely manner
• Only accept certified funds for deposit
• If applicable, liaise with family office and trusted advisors
• Facilitate answers, resolve any issues during the closing process, and ensure the experience is completed seamlessly
CONCIERGE
• Provide you with access to experts, including legal advisors, insurance agents, builders, landscapers, interior designers, rental advisors, home stagers, painters, handymen, home inspectors, and movers
NEGOTIATOR
• Present and negotiate with potential buyers on your behalf
• Advise you on the merits of each offer
• Keep your best interests as first priority
RE/MAX LEADS THE INDUSTRY
MARKET SHARE AND AGENT PRODUCTIVITY
RE/MAX associates average more sales each year than any other real estate agents worldwide.
ADVERTISING
In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
BRAND NAME AWARENESS
RE/MAX is the most well-known brand in real estate. Its national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand top-ofmind when someone decides it is time to buy or sell their home.
PROFESSIONAL EDUCATION
RE/MAX agents lead the industry in professional designations, awards, and recognition.
WEBSITE TRAFFIC AND ONLINE SEARCHES
Remax.com is the most highly visited real estate franchise website, attracting over 77 million visitors annually who can view your home in over 43 languages.
NUMBER OF COUNTRIES SERVED
RE/MAX has a presence in over 110 countries and territories with over 140,000 agents and numerous partner organizations.
RE/MAX VS. THE INDUSTRY
Choose the brand with outstanding agents, leading brand awareness, and unmatched global presence.
144,835
Benjamin’s approach and attention to detail are unmatched. He is an industry expert and will guide you through the process of buying/selling property without rushing you or pushing you into making a decision that isn’t right for you. He always operates with his clients’ best interests in mind.
— KAITLIN M.
THE
VALUE OF YOUR HOME DETERMINING
THE OBJECTIVE
My objective is to sell your home...
FOR THE HIGHEST POSSIBLE PRICE
IN THE SHORTEST AMOUNT OF TIME WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, surveying the current market conditions, and reviewing a variety of factors that will help us prepare your home for sale. Selling homes requires an elevated level of expertise, strategy, and marketing, which is key to maximizing the true value of your home.
HOME VALUE INFLUENCES
When planning to list a property, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.
What a property is truly worth and what prospective buyers are willing to pay for it is known as the “Fair Market Value.” Buyers are influenced by the following criteria:
• Location of the property
• Condition of the property
• Buyer demand
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
MAXIMIZING FAIR MARKET VALUE
Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and a proven, comprehensive marketing strategy makes all the difference in maximizing the true value of your home.
The following factors impact the sale of your home and are, for the most part, in your control:
MARKET FACTORS:
Price
Terms
Condition
Marketing Programs
Value
CONTROLLED BY:
Seller
Seller
Seller
REALTOR®/Brokerage
Buyer/Market Conditions
THE WINDOW OF OPPORTUNITY
CTIVITY (Amount of Interest)
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is newly listed on the market. In order to capitalize on this window, it is crucial that your home is ready for sale, meaning it must be staged to showcase its features and attributes, and properly marketed to optimize exposure. TIME ON MARKET (Weeks)
MAKING THE MOST OF INITIAL INTEREST
Our experience with Benjamin Shaffer was exceptional. The circumstances of selling the property were difficult as it was a late family member’s home and we were grieving. Ben treated us with so much grace and tenderness as we navigated the process. We weren’t local, so he was handling all of the contacts, meeting vendors on site, etc. We are grateful for the ease at which the process went and that was a direct result of the hard work and care Ben provided. He was, hands down, the best REALTOR®.
— SUSAN F.
MARKETING STRATEGIES
TO SELL YOUR HOME
PREPARING YOUR HOME
First impressions are lasting. Preparing your home is one of the most difficult, emotional, and crucial steps to maximizing its value. Together, we will review, recommend, prepare, and create an appropriate environment for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY
Photos are the first impression that a potential buyer will receive of your home. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light, will speak volumes to the viewer before and after the home is visited. Professional photographers know how to capture your home at its best, producing images that will attract buyers to the listing.
DIGITAL TOOLS
Leveraging current technology helps showcase the true essence of your property and its environment. Cinematic videos, 3D virtual tours, and aerial drone footage can provide a realistic depiction of the intended space and its livability.
HOME STAGING
Staging a home allows potential buyers to see how they can use various spaces, enabling them to visualize the property as their own. Staged homes tend to sell more quickly and for higher prices.
STRATEGIC MARKETING TOOLS
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure, and requires more than just listing the property for sale on the internet or Multiple Listing Service (MLS). It needs to be a carefully prepared, strategically implemented plan unique to your situation. Your home will become a highly prized item — launched on the market with maximum impact to create the right exposure to reach the right buyers.
OUTDOOR SIGNAGE
The trusted yard sign is the #1 way to show your home is for sale — it is fast, effective, and easy to spot.
PUBLIC AND PRIVATE SHOWINGS
Broker tours and open houses are ways that other real estate agents can see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
PRINT ADVERTISING
In addition to local advertising, your home will be showcased to prospective buyers through various national and international publications.
NETWORKING
As real estate professionals, we have a large database at our disposal for networking with other agents. We reach out to Realtors who have potential buyers for your home and connect with them to ensure they are aware of what your property has to offer.
ONLINE MARKETING
With more than 97% of buyers looking for homes online, it is important for your home to have a professional web presence. Listing your home on the web allows for maximum exposure where it can reach local, national, and global prospects.
SOCIAL MEDIA
Marketing your property across various social media platforms is a powerful way to instantly showcase your home to an extremely large pool of potential buyers.
A PLATFORM FOR 24/7 WEB EXPOSURE
With over 97% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will reach consumers and real estate professionals across the globe.
SHOWING THE HOME
Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living there. We must engage in initial preparation — remove unnecessary items, create space, and implement a plan for the best times to show the home. Once this is done, the final inviting touches are easy for me to add around your busy schedule.
Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to showcase the home’s features and nuances, maximizing its perception of value.
EVALUATION AND ASSESSMENT
I will provide a comprehensive analysis by evaluating buyer responses to showings, listening to feedback from REALTORS®, and assessing the impact of my marketing efforts on your home. These details assist in formulating actionable recommendations and objectives. It is important to make sure the home’s sale potential is maximized, whether that requires pivoting to showcase your home more effectively, hosting additional open houses, adjusting the price, or increasing the marketing exposure.
FINALIZING THE SALE
A myriad of details must be attended to before the sale of your home becomes final — including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, and mortgage approval. These steps can be overwhelming with all the moving parts.
Whatever the next step may be, know that I am here to guide you through this final process — keeping in constant communication and keeping things on schedule.
DEFINING YOUR GOALS AND OPTIONS
In the search for your perfect home, we must define the goals and reassess your needs so that we approach the search with complete insight. This will help me to craft an action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any other financial considerations?
• What do you like/dislike about where you currently live?
• What, if anything, would you change about your current home?
• What is your ideal budget?
• What is your preferred timeline for moving?
This information will aid in a qualified search. It is equally important to research the true value of homes to validate that current selling prices align with the expectations you have for your dream home.
