REAL Magazine Featuring David Rooks of Rooks Advertising

REAL M A G A Z I N E

David Rooks Building a Brand is Bigger than a Logo

M A G A Z I N E

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Handcrafted or Handmade?

If you’re into any aspect of art or crafting I would guess you’ve had this discussion before. So what do the experts say?

American Heritage Dictionary: Handmade; made or prepared by hand rather than by machine. Handcrafted; to fashion or make by hand.

Merriam Webster: Handmade; made by hand or by a hand process. Handcrafted; to fashion by handicraft.

Webster: Handmade; made by hand or a hand process. Handcrafted; a work produced by hand labor.

Do you notice a difference? Does it matter? Let’s explore them both together.

Starting off we motor to St. Armand’s Circle and meet with Roland Moser and Kristin DeFrancisco at McCarver & Moser. There we explore Patek Phillippe timepieces as functional works of art. Exquisite timepieces they are. As exceptional creations they outlive passing fashions; exquisite and elegant.

Departing the Circle we put Wood Street Studio in our sights where a stopover with master woodworker Dale Rieke is in order. Half wood shop, half studio we spend time taking in fascinating examples of woodworking. Dale’s work spans architectural, furniture and art. Each piece is unique and intricate in its own way; visually stimulating.

Last we jet off to Parma, Italy to meet with Luca Mamiani. Luca, an Italian fashion designer, is the founder of Personal Identity. His firm creates personal graphic identities and derives bespoke fashion items from the logo or crest. Each item is as unique as the individual’s personal identity. Truly one of a kind and never replicated.

Handcrafted or Handmade? It’s up to you.

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4 | REAL Magazine | www.the-real-magazine.com

Ed Bertha

Private Jet Travel Update

contents | September 2012

26 | David Rooks 14,18 | REAL luxury

32 | REAL style

McCarver & Moser Jewelers: Keeping Time By Ed Bertha | Personal Identity’s Luca Mamiani: Defining Luxury By Ed Bertha

Why Image Matters By Rebecca Smith

16 | REAL news Aimee Cogan Named To Barron’s Top 100, Nelson Homes Named 2012 Builder Of The Year, Research Effort Headed By Pat Neal Earns Award, David Walker Joins Sarasota Opera, Jo Ann Koontz Appointed To Advisory Council, Bradley Smith Joins CMSA, Sarasota Opera Launches Mobile App

20 | REAL rsvp Bonnie Lancaster, Realtor Kelly Gettel & Co. By Lalaena Gonzalez-Figueroa

22 | REAL kerried away

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34 | REAL beauty Answers From Behind The Chair By Sheila Venancia

36, 48 | REAL cares 1850 Boyce Street: Benefiting Southeastern Guide Dogs | Pines Of Sarasota: Preserving Cultural Heritage By Lalaena Gonzalez-Figueroa

24, 42, 50 | REAL perspectives Become Building Doctors By William Henry, PhD | Life In The Bahamas By Patricia Tan | The Gulf Coast Venture Forum By Sara Hand

Dale Rieke: Locally Crafted By Kerrie Lehnert

6 | REAL Magazine | www.the-real-magazine.com

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Waterfront Specialists www.PerroneConstruction.com 941.924.6900 7045 S. Tamiami Trail Sarasota Celebrating 32 Years of Building Sarasotas Finest Waterfront Residences

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Executive Publisher Ed Bertha (941) 921.2117 edbertha@the-real-magazine.com Cover & Masthead Photography Giovanni Lunardi Photography Jennie Acheson Peter Acker Giovanni Lunardi Lori Sax Chad Spencer Executive Producer Video ViaVio; Leslie Brown Creative Director Christian Lunardi

Design & Layout Elisabeth Kellam Kerr Contributing Writers Ed Bertha Tracy Eisnaugle Lalaena Gonzalez-Figueroa Kacey Krznaric Kerrie Lehnert Subscriptions & Circulation Innovative Agent Services Printing Manatee Printers, Inc. Production Enterprise Connections

REAL Magazine is produced monthly by Enterprise Connections, Inc. Principal office: 6743 Ashley Court, Sarasota, FL 34241. COPYRIGHT Š 2012 REAL MAGAZINE. All content copyrighted. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although precautions are taken to ensure the accuracy of published materials, REAL Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. All listing information published in REAL Magazine is deemed reliable but not guaranteed. Contact agent or builder directly to verify listing information which is subject to change.

WEBSITE: www.the-real-magazine.com offers RSS feeds, current and past issues, links to sponsors, an event calendar, unique editorial, a blog and additional information on the community at large.

SUBSCRIPTIONS: Please call 941.921.5027, write 2301-B Cattlemen Road, Sarasota, FL 34232 or visit www.thereal-magazine.com, $24.95/year.

ADVERTISING: Please call 941.921.2117, write 6743 Ashley Court, Sarasota, FL 34241 or visit www.the-real-magazine.com.

POSTMASTER: Please send notices on Form 3579 to 2301-B Cattlemen Road, Sarasota, FL 34232. Standard mail paid in Sarasota, Florida.

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REAL | feautured Kerrie Lehnert, a hard finish designer, is the driving force behind Kitchens by Kerrie. Designing kitchens, baths, closets and more for over thirteen years, Kerrie works seamlessly with homeowners, architects, builders and interior designers creating the ultimate space, always with an eye on resale value. Kitchens

by Kerrie maintains a showroom at Bacon’s Furniture and Design, 7557 South Tamiami Trail, Sarasota, FL 34231. For more information she may be reached at (941) 228.1173 or KitchensByKerrie@yahoo.com.

Reliable Group, LLC Architects AA# 0003523 is a well-known architectural and construction management firm based in Tampa, Florida. RGA is headed by Dr. William Henry, both an architect and certified expert witness who issues opinions and testimony concerning design and construction related matters.

Having designed over 250 landmark buildings in the state of Florida, he has represented and testified for both plaintiffs and defendants in cases involving code violations such as associated with design and construction defects as well as American Disabilities Act – ‘ADA’ violations. William Henry, PhD (Bill) may be reached at (813) 226.2220 or bhenry@rga-design.com.

Patricia Tan was born in England, and her career in international sales and marketing led her to live and work in many countries around the world before moving to Sarasota in 1997. Patricia is a Certified International Property Specialist (CIPS), Graduate Realtor Institute (GRI), and Transnational Referral Certified (TRC). She is involved in global activities of the Sarasota, Florida and National Association of Realtors, and currently serves as NAR President’s Liaison to U.K. Her real estate business operates from Coldwell Banker on St Armands Key, where her focus is to bring international buyers to the local market.

She regularly makes marketing trips to Canada, Asia and Europe, to promote Florida’s Gulf Coast and the Sarasota area in particular. Patricia may be reached at (941) 504.9232 or Pat@PatriciaTan.com.

Rebecca Z. Smith, a fashion stylist/image consultant, is the founder of We’ve Got Style by Rebecca and an Etcetera clothing agency. She offers styling and personal shopping services, image makeovers, wardrobe planning, closet consultations, key note speaking and fashion show productions. Her Etcetera line is available exclusively via appointment-only trunk shows four times a year. We’ve Got Style by Rebecca is located in Sarasota, FL. For more information contact Rebecca at (941) 2236643, rebeccaz@wevegotstyle. com or www.wevegotstyle.com

Managing Partner for S P Hand and Associates, Sara Hand specializes in developing creative strategies for business growth with a strong focus on implementation. She is President of the Sarasota Chapter Gulf Coast Venture Forum, co-founder of BarCamp Sarasota, on the Board of Directors for the Sun Coast Technology Forum and is involved regionally in collaborative efforts for Entrepreneurial Support organizations across SWFL. Sara may be reached at (941) 228.4033 or sara@sphandandassociates.com.

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12 | REAL Magazine | www.the-real-magazine.com

REAL | luxury

Keeping Time With McCarver & Moser

By Ed Bertha | Photography by Chad Spencer

Heading towards St. Armand’s Circle one cannot help but notice the two-story granite and glass structure that McCarver & Moser Jewelers calls home. Entering the store one’s senses are heightened by the reflections off the gleaming, shimmering works of art on display. Striking up a congenial conversation with founder Roland Moser and long time associate Kristin DeFrancisco we soon begin discussing Patek Phillippe timepieces as functional works of art.

Since 1839 without interruption, Patek Philippe has perpetuated the tradition of Genevan watch making. As the last family-owned independent watch manufacturer in Geneva, they enjoy total creative freedom to entirely design, produce and assemble what experts agree to be the finest timepieces in the world.

Aquanaut Luce “Casual Urban Elegance” $41,800 Cocktail Ring $42,240 Patek Philippe time pieces are works of art whose beauty reflects their mechanical perfection. As exceptional creations they outlive passing fashions without ever losing their appeal and modernity. To acquire a Patek Philippe is to become the custodian of an artistic and scientific tradition that has been handed down with care.

Patek Phillippe; forever writing time.

McCarver & Moser | 482 John Ringling Blvd | Sarasota, FL 34236 (941) 388-3666 | www.mccarvermoser.com | info@mccarvermoser.com 14 | REAL Magazine | www.the-real-magazine.com

5205 “Elegantly Original” $49,500 Black Diamond Beads $12,500

Nautilus “Sporty and Sculptural” $35,900 Diamond Cuff $21,850

5120 “Clous de Paris” $27,000

Twenty~4 “Timeless Sophistication” $28,500 Patek Phillippe Cufflinks $5,200

REAL | news

Aimee Cogan Named To Barron’s Top 100

INTEGRITY

Aimee Cogan, an Executive Director and Wealth Advisor with Morgan Stanley Smith Barney, was once again named to Barron’s annual list of America’s Top 100 Women Financial Advisors. Ranked 83rd in 2011 she climbs to 56th for 2012.

The “Barron’s Top 100 Women Financial Advisors” is a select group of individuals who are screened on a number of criteria. Among factors the survey takes into consideration are the volume of assets overseen by the Financial Advisor, revenue produced by the assets and quality of service provided to clients. Cogan may be reached at (941) 363.8515.

Nelson Homes Named 2012 Builder Of The Year

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Arthur Rutenberg Homes Franchisee, Derek Nelson, of Nelson Homes, was named its 2012 Builder of the Year at the 21st annual Pride In Partnership awards dinner. Nelson was honored for his first class internal organization, aggressive and professional marketing and for his satisfied customers who speak to the high quality of construction and service they provide.

Two Best Model Awards were presented. The Best Model in the Florida Plan Collection went to Nelson Homes for their Bermuda model located in Lakewood Ranch. Nelson may be reached at (941) 907.2292.

Research Effort Headed By Pat Neal Earns Award A Florida TaxWatch research effort headed by Neal Communities’ President, Pat Neal, earned the “Most Distinguished Research” award recently from the Government Research Association at its annual conference held in New Orleans.

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The Most Distinguished Research award is “based on the challenge of the subject matter, the degree to which the study is ground-breaking, and the quality of execution,” according to the association. “Other criteria include the use of new and/ or innovative research methods and the usefulness of the study to other states and/or municipalities.” Neal may be reached at (941) 328.1111.

RESULTS! 16 | REAL Magazine | www.the-real-magazine.com

Sarasota Opera Launches Mobile App Sarasota Opera has deployed their new custom mobile application making them the first performing arts organization in Sarasota to have their own app. The Sarasota Opera Mobile App is free and available for download onto any smartphone supporting mobile internet including Android, iPhone, and personal tablets. In addition to being able to purchase tickets instantly, users will have access to the latest Sarasota Opera news, events calendar, enjoy audio and video clips, and even live streaming performances. Visit www. sarasotaopera.org for more information.

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Jo Ann Koontz Appointed To Advisory Council Attorney and Certified Public Accountant Jo Ann Koontz was appointed to the Human Services Advisory Council, an advisory board for Sarasota County Government. She fills the vacancy for a Certified Public Accountant.

Created by the Board of County Commissioners, the Human Services Advisory Council provides a conduit for citizen input to the County Commissioners regarding contracted Human Services and makes recommendations to the commissioners on Human Services policy. Koontz may reached at (941) 225.2615.

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Bradley Smith Joins CMSA Clifford M. Scholz Architects announced the hiring of Bradley Smith, who joins the CMSA team as a registered architect.

Smith has 17 years of professional design and construction experience in the United States and in Asia. His area of expertise spans commercial retail, educational and residential architectural design, as well as community design and land use planning. He has received numerous design awards, throughout his life starting at age 8, to most recently receiving the 2012 BIA Hawaii Renaissance Grand Award Winner. Smith may be reached at (941) 923.2400.

Kelly Gettel & Co. PLLC Licensed Real Estate Broker 2170 Main Street, Suite 203 Sarasota, FL 34237 (941) 388.8232

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KELLY@kellygettelandco.com WWW.KELLYGETTELANDCO.COM

REAL | luxury

Defining Luxury With Personal Identity’s Luca Mamiani

By Ed Bertha From Parma Italy we visit with Luca Mamiani, the Italian designer who created Personal Identity. An innovative artist fond of elegance and beauty in all its forms he developed the concept of personal graphic identity, making a status symbol out of it.

With Personal Identity, the world leader in creating personal identities, Luca and his team of designers have worked for celebrities and socialites around the globe designing visual identities and luxurious fashion items for them and their private residences, yachts, jets and pets.

What did you see in the market that caused you to establish Personal Identity?

The basic concept of Personal Identity was created to meet the needs of the high-end luxury market where customization and the presence of a client’s personal image replaces the Griffe, which is now dedicated only to lower-middle market segments.

A deep concept lies behind the choice of Personal Identity: its name evokes what makes someone different from everyone else.

It represents one’s uniqueness, therefore one’s value. It refers to the amount of one’s traditions and private history, emotions, memories, feelings. It refers to everything that is connected to the personal sphere of an individual. Personal Identity as a service aims at highlighting the personality of every single client, trying to grasp their main distinctive traits, their essence. It is our history, but also our future.

Real luxury, with no possibility of imitation.

Explain your vision of the Personal Identity concept.

its application on bespoke luxury goods. The project management service provides all phases from conception through to completion.

Every time celebrating the constant choice of Italy’s finest craftsmen, Personal Identity gives to our worldwide Clients the best of the best of Italian master tradition. All productions are totally designed and produced reflecting the Client’s personal image, combining outstanding creativity with state-of-the-art craftsmanship, to an unrivalled combination of exclusivity and uniqueness.

What does the client experience when How does Personal Identity differ from a engaging Personal Identity? monogram?

Our Clients have the unique opportunity to The creative service of Personal Identity is participate in the creative process behind composed of several phases, and the study each creation. This is a key feature, and is of a personal logo is the result of thorough also what differentiates us from the Griffes design research, unique, inimitable, the where the product is purchased ready graphic synthesis of one’s self. Personal or with limited customization options.

Identity has created the concept of personal Another important thing is the presence on graphic identity as the highest expression of the products of the Client’s personal logo distinction and exclusiveness. instead of the Brand, a feature absolutely Once created the identity will actually essential for our type of customer. find its natural application on objects and Everyday Personal Identity works for accessories specifically studied for each and celebrities and socialites all over the world, every single Personal Identity. This will give creating visual identities for individuals and birth to a private universe, the projection of their private residences, yachts, jets and the client’s Personal Identity. An infinite pets. The Head Studio is located in Parma, and magnificent world of products, always Italy, and it operates - with an extraordinary relying on the safety of the highest-quality talented design team – with a wide number Italian handcrafted manufacture. of international clients in Europe, USA,

We could say that Personal Identity The Studio creates for Clients personal combines the best of artistic graphic identity projects for their own use and their design with totally bespoke product design private properties, always enhancing the and interior decoration. A harmonious one’s absolute uniqueness. combination of tasteful Italian excellence.

Personal Identity’s unique work-process Every part of our design process system is incorporates personal identity design and internationally patented.

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Russia, China and the Middle East.

Would you share what a potential client should be thinking about, or preparing, prior to engaging Personal Identity?

The features that distinguish the clients of Personal Identity is the extreme attention to style and quality, sophistication and

originality of the products. From one’s personal objects to those related to one’s profession, hobbies, everything connected to one’s passions and tastes.

There are many cases of celebrities and style icons of all kinds that had their own personal logo used in different ways, from FIAT mogul Gianni Agnelli to the Kennedys, Ernest Hemingway and Winston Churchill, the Rockefellers, Madonna, Angelina or Brad Pitt, and many more…

But nevertheless there has never been a specialist in this specific field. Today Personal Identity is a totally unique service and has no competitors in the market, so we are the international leader for personal image creation.

Can you elaborate on some of the different applications, or uses of Personal Identity?

Personal Identity has six different business units, divided by field of application: YOU – It’s the primary business and it works for high net worth individuals for the creation of their personal image and its subsequent application on bespoke luxury goods

every journey even more extraordinarily unique.

KIDS - The expression of your children’s look and of their world of reference at the highest level through the creation of their personal logo. No limits on its application: clothing, accessories and gadgets, inimitable and creative toys. But also the places where they spend their time having fun. In order to learn immediately that personality means uniqueness and distinction.

HOME - The logo of an estate is the expression of its soul and of the personal style of those living in it. This image finds its natural application in the fittings – both indoor and outdoor, outfits, sets and in all the objects which are commonly used in one’s main home or holiday residences.

PETS - Elegance and the look of A fundamental status symbol for people exclusiveness extended to your pets. A aiming at distinction at its highest level, not blazon, a world of accessories created and only for oneself but for one’s home universe. specifically studied to represent their value YACHT - Yachts are the emblem of and nature or to make them in perfect step personal pleasure. They stand for elegance with their master’s style. Personal Identity and freedom associated to supreme luxury. Pets, a not-to-be-missed status symbol and Personal Identity Yacht creates their visual a real must-have for first families. identity so as to make one’s experience on board even more refined and exclusive, taking care of every single detail. Aiming at giving distinction to the personality of every yacht.

JET - Personal Identity Jet creates the look of private jets. This will mirror the personality of the owner in every detail, totally in line with his/her nature. Each detail – interior and exterior – will meet the owner’s tastes and specific needs in order to enhance the value of the jet, thus making For more information on Personal Identity and its applications contact Ed Bertha at (941) 921.2117 or edbertha@the-real-magazine.com. REAL Magazine is an official U.S. Agent for Personal Identity.

REAL | rsvp

Bonnie Allen: Exceptional Client Care

By Lalaena Gonzalez-Figueroa | Photography by Peter Acker

She established herself in the hospitality industry as an astute businesswoman with solid leadership skills, and Bonnie Allen has utilized these strengths as a knowledgeable and affable real estate professional. Her experience in tourism and commercial investments provides her with a unique perspective, and she applies this in her work with residential buyers and sellers. As a member of the team at Kelly Gettel & Co., Bonnie offers her clients an exceptional level of representation and care.

An East Coast native, Bonnie transitioned into real estate after cultivating an accomplished career with Marriott Hotels. Her financial background was well-suited to the move; her early endeavors involved the acquisition of commercial and investment properties. After relocating to South Florida, she became actively involved in community and professional organizations including local politics and charities. Bonnie was also elected president of the Greater Ft. Lauderdale Lodging and Hospitality Association, leading a membership that exceeded 300 individuals. Her responsibilities were significant: Bonnie served on local boards as a member of the association, establishing a comprehensive network of collegial connections in the process. “I had to keep a lot of people happy,” she recalls of the position. “One of my constant challenges was to identify creative and unique solutions to issues facing our diverse membership.”

In 2012 Bonnie and her husband Jim, a retired Marine Corps officer, relocated to Sarasota in a move that took over a year to complete. “We came with a specific list of criteria and an established budget,” she explains. “It took a lot of patience and perseverance to find the home that was right for us.” That journey allowed Bonnie to embark upon an in-depth exploration of the regional housing market. She became well-versed in new construction as well as resale homes, condominiums and waterfront properties throughout the region in her lengthy and detailed search. The process was a fruitful one; not only did Bonnie and her husband find their ideal home, but she also gained an intimate knowledge of the local real estate market, which allowed her to successfully transition her residential real estate business.

Bonnie’s open communication style and professionalism have earned her the trust and respect of clients and colleagues alike.

In fact, it was what brought her to Kelly Gettel & Co. Joining Gettel & Co., says Bonnie, has been a wonderful move. “Kelly is established not only in our industry, but in our community,” she explains. “She’s incredibly knowledgeable and has a great capacity for marketing and advertising. Her vision is guided by

20 | REAL Magazine | www.the-real-magazine.com

a unique perspective that always places an emphasis on achieving successful transactions for her clientele.”

The diverse challenges of real estate today appeal to Bonnie, who enjoys the opportunity to “solve the puzzle” that is each distinct transaction. “I like to put the right person with the right product, help my clients put each piece in place in order to accomplish their goals.” The business of real estate, an increasingly complex industry, is one that allows Bonnie to utilize her diverse skillset.

She is technologically astute, patient and thorough, working closely with each client to determine their long- and short-term objectives and then to identify the necessary steps to reach successful outcomes. Her financial background allows Bonnie to add significant value to the process of purchasing new homes, as she excels in settlement statements. “This is critical in new construction, where costs aren’t static,” she explains.

Bonnie, who grew up racing sailboats in Annapolis, Maryland, continues to enjoy the water as a resident and an agent. Her experience affords her a solid understanding of the elements involved in waterfront home transactions, and she enjoys the process of marketing the lifestyles that accompany this niche market.

It’s a great time to be in real estate, says Bonnie, who is optimistic about the movement she’s seeing in the marketplace. “I’m excited about the recovery that we’re experiencing,” she notes. “There are terrific opportunities out there for buyers and sellers, and I’m looking forward to assisting my clients in achieving success and realizing their goals.”

Bonnie Allen Kelly Gettel & Co. 2170 Main Street, Suite 203 Sarasota, FL 34237 (727) 492.7716 bonnie@kellygettelandco.com

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REAL | kerried away

Locally Handcrafted Dale Rieke Wood Street Studio

By Kerrie Lehnert | Photography by Jenny Acheson

Handcrafted is a very common expression that is rarely actualized in today’s fast-paced world. Frequently ignored in our economical and competitive marketplace, many times we take it for granted.

Most often, people want what they want, when they want it; instant gratification. On top of it all, the internet has opened a bidding platform where one can price-shop just about anything. In this column we step back, explore handcrafted and the importance it plays in our local economy.

Turning off Sarasota’s Central Avenue, I park on the tree-lined street and enter the double doors of Wood Street Studio. Wood Street Studio, the collaboration of master woodworker Dale Rieke and professional photographer Jenny Acheson, is a converted warehouse space reminding one of a New York City loft, housing a custom woodworking shop and photography studio.

A self-taught woodworker, Dale’s inspiration with woodworking came at an early age when he worked on wooden sailboats in

San Diego. Moving back home to Sarasota he joined a local cabinet shop. Then, sensing a need to define his own identity, he branched off in 1987 as a self-employed “artist”. Since that time, he has passionately helped designers, clients, architects and builders achieve their dreams.

Dale’s custom creations span furniture, art, windows, doors, mouldings, trim work and, quite unexpectedly, fashionable clothing. All of his creations are made by hand, to order. Over 25 years of designing and constructing unique pieces, he has produced works/commissions from countless different periods. However, the Wood Street “Collection” is inspired by the simplicity of midcentury modern design.

Sitting with Dale, I immediately admire his commitment to support Sarasota’s businesses. He primarily purchases from locally owned establishments, such as Sarasota Hardware, where he receives personalized service. “It’s important to me to buy from small businesses where the money goes back into our local economy,” he shares.

Environmentally conscious philosophies also play into Dale’s business philosophy. His materials are no exception. Dale does not use Chinese plywood or particle board. He sources his plywood from American made facilities that obtain their raw product from sustainable forests. Dale takes it a step further and studies the glues, varnishes and paints. “I’m concerned with what I put into my client’s home.” Dale continues, “Beyond that I don’t want to want to inhale toxic gasses while I’m working on their pieces, it’s poison.”

As a kitchen designer I am very aware of the effects of hazardous building materials which we recently experienced with Chinese drywall.

Embracing these two philosophies puts pressure on Dale’s margins in a competitive marketplace where most others don’t have the same moral convictions. A local business owner myself, in the home building industry, I applaud Dale’s commitment to our community and the environment.

Taking direction from the client, Dale starts with a blank piece of paper and the handcrafted process begins. Design soon manifests itself on draftsman’s Vellum paper and is shared with the client. Materials and finishes can be as basic as Oak or Maple or as outlandish as exotic Macassar Ebony (that is actually an engineered veneer from a quick growth forest). “There are ways to use sustainable products and obtain the desired result without sacrificing a 200 year old tree,” he states with conviction.

Dale Rieke Wood Street Studio 1490 20th Street Sarasota, FL 34324 (941) 915.4668 dale@woodstreetstudio.com www.woodstreetstudio.com

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Entering the woodworking shop I see numerous examples of work in progress. Clamps, drills and old world hand tools surround the table saws and other manually operated machinery. In another room finishes are hand applied to creations reaching the end of the handcrafted process: works of art. Certainly something one could not price shop for on the internet or find in any big box chain store. Dale closes with, “My aim is to be the bespoke woodworking business in Sarasota.” Handcrafted? Indeed.

REAL | perspectives

Solution to Economic Setbacks Suffered by Architects and Interior Designers in Current Downturn— Reinvent yourself to “Become Building Doctors” By William Henry PhD Design and Construction Industry is inherently Cyclical The construction industry economy has always been typified by cyclical ‘ups and downs’. However this latest economic downturn has not been succeeded by a robust rebound.

A more rounded business education in addition to a strictly technical one can serve as a platform for re-invention In order to withstand these tumultuous times I stumbled on a new business approach to smooth the surges and plunges of our industry. This approach required both the firm and I to re-invent ourselves. This approach derived from my educational back ground which was atypical for an architect.

During my early years I worked for John Portman of Hyatt Regency fame who›s firm›s slogan is «we change skylines». They accomplished this by acting as both real estate developers and architects. Since the approach had created unimaginable opportunities I wanted to tackle both design and real estate simultaneously. To do this I needed a different skill set then I had attained as a registered architect.

Therefore I decided to attend The Wharton School of Business. I used this platform to study such non-design oriented subjects such as entrepreneurship, microeconomics, operations research, contract law and other business oriented subjects. In short I began working on an analytical approach to design which dovetailed with a pragmatic business approach.

existing real estate. We then applied many of the same analytical techniques I had learned at Wharton. We studied under performing properties and the reasons that they often couldn’t attract quality credit worthy tenants.

Deficiencies could be both real and/or perceived. These are the result of deferred maintenance, building code violations, as well as a tired appearance. In short while there may be little or no demand for new ground up building construction-- there is a very real and CONSTANT DEMAND for addressing challenges associated with existing structures. The services to address these building challenges may derive mostly from an analytical mind set, such as the one I attained studying business related topics.

This is especially true if and when litigation enters the picture. Then little discretion is left. A sense of urgency arises, especially when a court hearing date is imminent.

The Building Doctor displaces the Master Builder We used the operational approach learned at business school to become ‘Building Doctors’ who address existing problems identified and related to existing structures.

A refocus on existing buildings and real estate emerge

In response to these new market dynamics, we at RGA have devised the following services to address these very real on-going, non–discretionary demands. Diagnose the building problem----Prescribe a building cure via design solutions---Operate by executing building construction---and attempt to-Recover funds via grants or claims against parties responsible for the deficiencies. In short since I had eventually attained the degree of PhD I became a sort of a ‘Building Doctor’.

Later in my career, in lieu of a focus on ‘ground up real estate’, we’refocused and streamlined our services to address the challenges associated with

After I assumed this role I found that income became more consistent. While gross income levels haven’t yet approached the volume we had with new ground up design

24 | REAL Magazine | www.the-real-magazine.com

commissions they became steadier. The only limitation to greater income is the amount of staff availability—given that quality remains high. Revenue is now tied more to billable hours typically at a higher rate than designers can charge. For instance forensic expert witnesses may be able to bill at rates twice what designers can justify to clients, especially during depositions or trials.

Further fees are not ‹bid out› and capped.

Invoices resemble those tendered by attorneys which are open ended. As with both attorneys and physicians unforeseen issues may arise which must be addressed during a procedure or trial. There is often little discretion in undertaking measures to rapidly respond to these challenges AS THEY ARISE. The Building Doctor Approach is Counter Cyclical. When the demand for new construction goes down the demand for Building Doctor services go up.

In short, as owners in a recessionary period defer building maintenance, restoration needs increase. With outdated edifices the need for appealing building façade ‘facelifts’ also increase to remain competitive in attracting new tenants. And unfortunately as building deficiencies become more apparent due to deferred maintenance, litigation is often instigated in order to recover offsets to real or perceived damages. If you go to www.rga-design.com (Reliable Group LLC Architects website) or www. buildingdoctorfl.com (Building Doctor) you will see the results of this changed mind set. The offerings address 21st century realities.

William Henry, PhD (Bill) (813) 226.2220 bhenry@rga-design.com

October 2 - 9

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David Rooks Rooks Advertising: Strategy. Success.

Since its launch in 2007, Rooks Advertising has accomplished the unthinkable: emerging intact and flourishing during an economic firestorm.

A cornerstone of the company’s success, says founder David Rooks, is its comprehensive approach to business. “We offer services beyond traditional marketing and advertising,” he explains. “At Rooks Advertising we pride ourselves on achieving results.”

By Lalaena Gonzalez-Figueroa Photography by Giovanni Lunardi

26 | REAL Magazine | www.the-real-magazine.com

Launching an advertising agency at the precipice of an economic firestorm should have spelled certain disaster but Rooks Advertising has accomplished the unthinkable: not only emerging intact but flourishing.

A cornerstone of the company’s success, says founder David Rooks, is its comprehensive approach to business. “You must adapt and overcome.

We offer services beyond traditional marketing and advertising,” he explains.

“At Rooks Advertising we pride ourselves on achieving results for our clients.” That is not to say that

the agency didn’t face its share of challenges but Rooks says that his faith and family motivated him to continue to push forward in the face of adversity. “You have to have a larger vision, a greater purpose,” says Rooks, “that’s what keeps you going in tough times.”

Maintaining a pace with the startling speed of technology is no easy feat; the industry can be unpredictable and its path largely undefined.

Charting a strategic course for each company’s unique needs has been a winning methodology

for Rooks Advertising, which employs a wholistic approach to its work. In addition to its diverse array of advertising and marketing competencies, the company also offers real-time feedback and statistical tracking on its efforts.

Utilizing a myriad of diagnostic tools the agency consistently monitors and analyzes the results that the efforts deliver, with a single goal in mind, maximum efficiency of marketing dollars. “Information is key,” says Rooks, “Plan, Execute, Monitor, Adapt! That is the best way to create a success cycle.”

David with Freedom Boat Club’s CEO, John Giglio, panning a site for Freedom’s next TV commercial.

A charismatic entrepreneur, David Rooks discovered early in life the power of creating your own brand.

As a young man launching a sales career he realized that he was no longer relegated to the introverted persona that had limited him during his youth. “A brand,” he explains, “is not a logo, or a tagline, it is who you decide to be in this world, whether in business or in your personal life.

We all have that choice to build our brand.” That simple distinction completely changed the direction of Rooks’ life. He made the conscious decision to build his own personal brand. His early understanding of people and business earned him the nickname, Doogie, after the TV series child prodigy Doogie Howser M.D. His drive and attitude had him managing his first automotive dealership at the age of 21 and set the tone for his professional future.

Rooks relocated to the Gulf Coast and in 1997 and became the operating partner at the Gettel Automotive Group in 1999 where he continued to explore creative options to increase sales. His marketing acumen was on point; within three years sales increased by over 50%. His dynamic oncamera personality combined with a variety of creative campaigns and memorable tagline of “Gettel’s Got It!” helped make Gettel Automotive a household name. As the face of the company he quickly became known as “The Gettel Guy” and seven years later is still recognized.

Despite his success, Rooks knew he hadn’t found his niche. “I wanted to build my own business,” he reveals.

Fast forward to 2007, when he launched Rooks Advertising as a small business operating from a

28 | REAL Magazine | www.the-real-magazine.com

home office. He was undaunted by challenges, returning to the foundation established by his beloved father. “He instilled so many things in me,” reflects David.

“Most importantly, my dad taught me that if it can be done, I can do it.” That simple affirmation has driven him beyond obstacles and expectations, allowing him to expand into an award winning, fully integrated advertising and web agency.

“Rooks Advertising operates around a core philosophy,” asserts Rooks. “Our primary purpose is to assist our clients explode their profitability by increasing their lead flow.” This, he adds, is achieved through the efforts of a talented and skilled group of professionals with exceptional industry knowledge.

Balancing his creative vision is

Rooks’ business expertise. He notes, “We’re not just putting together nicelooking ads for our clients, we strategize to accomplish measurable business growth.”

A/C Warehouse owner Duane Burns appreciates Rooks’ focus on maximizing his exposure within an established budget. “David and his team have consistently worked with me to ensure that I’m getting the most ‘bang for my buck,’” Burns asserts. “Not only are they able to adhere to my budget, but they are constantly working to improve the effectiveness and appeal of my advertising.” He adds, “It’s working.

This year will be one of my best years in a long time, and I attribute much of that to the detail and diligence of the team at Rooks Advertising.”

Rooks Advertising tailors multimedia campaigns to each client’s unique audience. A visit to RooksAds.com shows the depth of their marketing expertise.

With proficiencies in graphic design, electronic media, web development, search engine optimization, social media and more.

The office is always humming; coffee and messages, reviewing creative, inspirational brainstorming with some of the Rooks’ team members and timing a script for a voice over.

Left: A/C Warehouse owner Duane Burns approving another, soon to be, successful campaign.

Right: David, deep in thought looking forward.

Rooks Ads is capable of delivering a fully integrated marketing solution. The process is complex, incorporating brand association, client retention and relationshipdriven marketing. “We want to identify methods that work and ones that aren’t as effective,” explains Rooks.

“One of our primary questions is, does the message match the media? There are so many venues for advertising and promotion, and we examine the ones that maximize results.”

John Giglio of Freedom Boat Club discovered the merits of a comprehensive advertising and marketing approach when he chose Rooks Advertising. “We realized that we didn’t have a consistent, consolidated brand running throughout our franchises,” he says.

“Rooks Advertising worked with

us not only to create congruency in our image, but to form a platform of support for our franchise owners across the country. Their efforts in relationship management have helped increase member satisfaction and therefore retention. None of this would be in place without Rooks Advertising.”

Rooks is expanding his in-house services to offer marketing webinars and seminars, to help small businesses grow and to develop their own opportunities through strategic tactics. When all is said and done though, Rooks Advertising knows that it must continually improve its brand and consistently create more value than anyone else in the industry.

Rooks Advertising offers branding; print campaigns; video, audio

30 | REAL Magazine | www.the-real-magazine.com

and animation production; an array of web-based services including software engineering, web design, hosting and mobile applications; tracking; analytics and experiential-based market research. The team’s high-energy approach to business comes at no additional charge.

David Rooks Rooks Advertising 6771 Professional Parkway West, Suite 201 Sarasota, FL 34240 (941) 747.2021 DavidRooks@RooksAds.com www.RooksAds.com

REAL | style

Why Image Matters

By Rebecca Z. Smith

Welcome to REAL style, a fashion focused section of REAL Magazine where we explore the world of style and fashion.

What is REAL style? It is the triumph of individual style. It represents the unique you. Itâ&#x20AC;&#x2122;s about presenting all the best of your personality and lifestyle. It shows the world who you are through highly individualized clothing, jewelry, cosmetic and where-you-live choices. Whether you are a man or woman who loves fashion or just needing style or image advice, my goal is to provide information, stories and photos relating to fashion, style and image to assist in the discovery of your REAL style.

you are. How you think of yourself and what you want others to think of you is reflected by the way you act and dress. Of all the signals you send out to others, the strongest indicator of who you are, who you think you are, and who you want to be is through clothing. This becomes your image. There is a direct correlation between how you dress and how you feel about yourself. When you look good and are appropriately dressed your confidence soars. When you feel good about yourself, it shows in your attitude, your energy level, and your quality of life.

Image matters, it speaks volumes. Why does image matter?

First impressions are made in an instant. Whether positive or negative, they are strong and long lasting. You get one chance to make a first impression, so it is important to make it a great impression. From the moment you walk into a room people will quickly form opinions about your character and abilities based solely on the image you project. For example, your grooming, your wardrobe and your poise lead people to judge you as: diligent or lazy, confident or insecure, successful or worth knowing or not.

To discover your REAL style you must first understand your image. What do the clothes in your closet say about you?

How would you like to open your closet and have everything in it match your fashion personality, your lifestyle, and your body type? Taking a long, critical look at what you have in your closet is the first step to understanding your image.

Take everything out of your closet and try it on; check for fit, suitability, design, and color.

Fashions fade, REAL style is eternal and primarily a matter of instinct. The difference between REAL style and fashion is quality. Fashion is what you adopt when you donâ&#x20AC;&#x2122;t know who

32 | REAL Magazine | www.the-real-magazine.com

REAL style challenges you to look pulled together every day.

Making REAL style a part of your everyday life will give you the confidence to go out there looking your best. get REAL with your own personal style, a style that best represents the unique you!

Portraits www.lunardi.com

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REAL | beauty

Answers from Behind the Chair

By Sheila Venancia

During my 14 years “behind the chair” as a hair stylist and Master Colorist I have answered many questions from my clients. I would like to share some of the more common ones. Perhaps sharing this may answer questions you have about hair care.

I want to let my hair grow. If I trim my hair every month will it make my hair grow faster?

No. If you want your hair to grow longer, only trim it every four months. Hair grows at a rate of almost a half inch per month. If you trim it every month you are cutting away the length that just grew.

My hair is gray and I color it. Every month I feel that I need to touch up my roots. Is my hair growing that fast or is my hair color fading?

Both. Yes, your hair grows, but sometimes the quality of the hair coloring product used is not that good, causing it to fade quickly. I would suggest that you try a different product the next time. There are many good product lines available.

I have highlights in my hair. Can I touch up the roots every month?

It is not advisable. This can result in over processing, which may damage your hair. Luckily, the fashionable trend today is to have highlights at the ends.

Every time I brush my hair it seems that I lose a lot of hair. Is this normal or should I be concerned?

It is normal to lose about 100 strands of hair a day. More than that may be a result of poor diet, a hormone imbalance, or stress. If you are experiencing more than normal hair loss you should consult a doctor.

“Don’t forget, your hair is very important.”

Until next month.

I color my hair regularly. It always turns different shades of color at the ends. Is there something I can do about this?

Yes, this problem happens when the hair gets over processed. The solution is a color correction performed by an experienced hair colorist that uses a high pigmentation and low peroxide product.

I love my hair just after having it colored, but in a couple days much of the vibrant shine is lost. What can I do to protect my hair color?

Do not wash your hair every day. Use a shampoo that is sulfate free.

Before blow drying or flat ironing your hair apply a good quality heat protection product.

I am a very active person. I spend a lot of time at the pool, the beach and doing sports. This gives me a lot of exposure to the sun and other harmful elements. What should I do to help protect my hair?

It is very important to create a barrier around the hair to protect it from chlorine and salt. Using a sunscreen that is specifically designed for the hair will help greatly to maintain color and condition. Be sure to use a product that is water proof and contains both UVA and UVB. I use a dry shampoo. Is it bad for my hair?

Dry shampoo’s are not particularly good for your hair, but their occasional use is an acceptable alternative to help keep from washing your hair every day. There are times when using a dry shampoo can be both practical and helpful, especially when you travel and need to have your hair looking fresh and clean.

34 | REAL Magazine | www.the-real-magazine.com

Sheila Venancia International Hair Stylist and Master Colorist (941) 822.2152

REAL | cares

Sarasotaâ&#x20AC;&#x2122;s Own Margaritaville Benefiting Southeastern Guide Dogs

36 | REAL Magazine | www.the-real-magazine.com

Host: Kelly Gettel, Kelly Gettel & Co.

Margarita Man: Broc Smith, Liquor Locker

Catering: Libby’s Restaurant

Sponsors: CMS Photography Gold Coast Eagle Distributing Insignia Bank – The Penny Hill Group Kitchens by Kerrie

Island Music: Tim Sukits

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The Sarasota Chalk Festival is a week-long cultural event celebrating the performance art form of Street Painting when artists use the pavement as their canvas and pastel chalk as their medium.

The public are invited to participate, attend, and interact with the artists as they go about their work.

The Chalk Festival is set to run for ten days from October 28th-Nov 6th, with the main festivities happening from Nov 1st-5th.

It will feature two music stages, and a performance stage showcasing music, drama, dance, and acrobatic and aerial performances.

38 | REAL Magazine | www.the-real-magazine.com

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of child abuse Saturday, October 13, 2012 Bradenton Auditorium

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40 | REAL Magazine | www.the-real-magazine.com REAL Living_June2012_Jennette Properties.indd 1

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REAL | perspectives

Florida’s Island Neighbor – Life in the Bahamas

By Patricia Tan

Just 50 miles off the coast of Florida, the Bahamas is our closest neighbor, and one that offers relaxed island living – a short boat ride and an easy escape from the hustle and bustle of Miami, and a quick flight from Orlando’s busy city life.

all”. Treasure Cay in the Abacos offers pristine, quiet white sand beaches, while the pink sand beaches of Harbour Island beckon many celebrities to spend their time relaxing during the day and enjoying the island’s many fine dining venues in the evening.

When Christopher Columbus first visited the Bahamas in 1492, he found Indians occupying islands surrounded by pink sands and crystal clear waters. Columbus was followed by a group of Puritans who landed in the Bahamas in 1648, and by Loyalists fleeing America after the War of Independence, many of whom brought their African slaves to the islands. Each of these groups made their mark, and the Bahamas today is a rich tapestry of African and European cultures spread across the archipelago’s more than 700 islands.

Real estate choices are as varied as the islands themselves. When making a decision to buy a vacation home or investment property in the Bahamas, the purchaser should consider these factors”

Named from the Spanish baja mar, meaning ‘shallow sea’, these low lying islands bask in clear, turquoise waters, and visitors are amazed at the variety of distractions they provide, and the unique characteristics each island has developed over time.

Nassau, on New Providence Island is a well known cruise port, and the center of government and commerce for this island nation. The adjacent island, connected to New Providence by two bridges, is Paradise Island. This is a tourist playground, housing the world famous Atlantis resort, known by many as Las Vegas by-the-sea. Bimini is the closest island to the Florida coast and is a popular get away and game fishing haven for South Florida boaters. At the other end of the spectrum you will find many small, quiet, unspoiled islands to truly “get away from it

Location. A primary consideration. Is this an investment where commercial returns from a building or residence in one of the larger towns would be attractive, or is this more of a “lifestyle” purchase of beach front, hilltop or waterfront property?

Infrastructure. Some islands and areas are more developed than others. Access to electricity, water and telephone services should not be taken for granted!

Transportation. It is important to understand the availability of flights and ferries, and how easily a property may be accessed.

Neighborhood. Overseas investors tend to favor gated communities, but in some of the smaller islands they may be wise to explore alternatives.

Income Potential. If rental income is the target, think about how the property will be marketed to renters. Who is the target market? Golfers, sport fishing enthusiasts, beach lovers, gamblers, business people – there is demand from all of these categories.

This island style home with its own essence of Victorian charm sits on a tropical oasis of one third of an acre. Prime beachfront property, atop the pink sand beaches and clear blue waters of Harbour Island. The main house offers 4 bedroom and 3 bathrooms, and is complemented by a smaller cottage with 2 bedrooms and 2 bathrooms. The perfect getaway for an extended family or those seeking privacy and tranquility, with separate housing for staff. The home has a good rental history, making it an excellent candidate to combine personal enjoyment with investment income. Offered at $4,500,000

42 | REAL Magazine | www.the-real-magazine.com

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44 | REAL Magazine | www.the-real-magazine.com

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46 | REAL Magazine | www.the-real-magazine.com

REAL | cares

Pines of Sarasota: Preserving the Region’s Richest Cultural Heritage

By Lalaena Gonzalez-Figueroa

Since its establishment in 1948, Pines of Sarasota has become a haven for individuals seeking quality elder care for themselves or their loved ones. The organization is one driven by compassion and concern, and seeks to consistently raise the bar on its services while providing outreach and education to those in need.

Pines of Sarasota offers a comprehensive variety of living arrangements, from assisted living for more independent adults, to supervised care for individuals living with dementia and Alzheimer’s.

The community celebrates life with a full calendar of activities and events, and with a range of programs and services that include a state-licensed, on-site preschool and child care facility. The diversity facilitates a ripe environment, improves staff and personnel retention, and encourages residents to enjoy fruitful and meaningful lives.

Visitors and residents who stroll through the spacious campus at Pines of Sarasota notice immediately that this isn’t a staid “nursing home.” Home to nearly 300 residents, Pines of Sarasota is bustling

with life. Residents and staff members tend to a vibrant butterfly garden; balloon volleyball and yoga classes encourage physical fitness at every level, and strains of classical and big band music contribute to a lively atmosphere. “One of our ongoing objectives is to provide our residents with opportunities to be engaged and involved in our community,” notes Pines President and CEO John Overton. “Beyond exceptional physical quality of care, we are also facilitating purposeful lives.”

Understanding the unique needs of individuals living with dementia or Alzheimer’s is an ongoing challenge, and Pines of Sarasota is committed to the cause. The Pines Education Institute is a regional training center that provides cutting-edge education, training and internship for medical professionals and personnel as well as caregivers. The Institute’s mission is to share knowledge with those in need; its lecture and training DVDs have become invaluable resources for individuals around the world. Also on site is an outpatient torganization adheres to its founding philosophy that stories,

48 | REAL Magazine | www.the-real-magazine.com

not numbers, are its greatest measure of success.The ongoing care of residents is so important that Pines promises to provide for its residents even if they have exhausted their financial resources.

Fulfilling this lofty commitment requires significant support; The Pines of Sarasota Foundation has become an invaluable lifeline to this effort.

The son of a resident, who was underwriting the cost of his mother’s care in assisted living, lost his job. He was frantic with worry as to what would happen to his mother since he could no longer afford to pay. His relief was palatable when Pines reassured him that his mother would have a home for life with or without financial resources. At Pines, rich or poor the care is excellent.

Foundation President, Estelle Crawford, notes that the Foundation was created to support the programmatic, capital and endowment needs of Pines. “The combination of an ever growing elderly populations coupled with ever decreasing government reimbursement begs the question….what happens to the growing

number of seniors who need assistance but cannot afford ever increasing healthcare costs?” she shares.

Just as Sarasota is ground zero for pursuing innovations in elder living, Pines is a pioneer in delivering multiple levels of high quality senior care for seniors who need assistance-even when they cannot afford it. Community support via the Foundation is an integral component in the long term success of Pines.

“It’s important to us as a community to contribute to the well-being of our community members,” Crawford adds.

The Foundation helps offset the cost of providing upwards of 1,000 meals a day, housekeeping and laundry, and nonmedical modalities including massage therapy and off-campus excursions.

Also critical to the longevity of Pines of Sarasota – and the safety and well-being of its residents and employees- is routine maintenance throughout the ample campus.

In 2011, The Pines of Sarasota Foundation raised and granted over $1 million to Pines of Sarasota, and the group looks forward to continuing to secure monies and resources for the organization.

It is inevitable; time eventually lays its claims on every one of us. At Pines of Sarasota, each day is an opportunity to celebrate life, to embrace the unique gifts and histories of every resident. With the generosity and support of community members and the dedicated efforts of The Pines of Sarasota Foundation, organizations like Pines of Sarasota will continue to preserve and cherish the threads that have helped weave a local tapestry, one whose complex legacy of beauty will endure for generations to come.

1501 North Orange Avenue Sarasota, FL 34236 (941) 955-6293 www.pinesofsarasota.org

REAL | perspectives

The Gulf Coast Venture Forum

By Sara Hand | Photo by Lori Sax

We already know that Southwest Florida (SWFL) is a great place to retire. Yet more than just a place to retire, golf and fish; SWFL has also become a place where entrepreneurs looking for quality lifestyle are choosing to build their businesses and choosing to relocate. With many of these companies at an early stage of development and often pre-revenue, they may not yet be headliners for news. However, in an economic climate that becomes more and more entrepreneur friendly, it wonâ&#x20AC;&#x2122;t be long before they do become known.

Into this entrepreneurial landscape, welcome the Gulf Coast Venture Forum (GCVF). An angel investor network with chapters in Sarasota and Naples, the GCVF supports the entrepreneurial and business communities by organizing angel investors. SWFL is home to a significant number of individuals with the means to be considered accredited investors according to the SEC, and is a part time residence to even more potential investors.

The GCVF exists to bridge the gap between the entrepreneur and the potential investor. During 2011-2012 investment season we received 246 business plan submissions through our business vetting process and facilitated potential investment for the 22 companies that were chosen to present to the organization in both Sarasota and Naples venues.

preneurs benefit by gaining exposure to wider set of potential investors and a structured process that facilitates a relatively quick and efficient investment decision.

each season for investors to view potential investment candidates. In addition to the opportunity to invest, our members also enjoy the benefits of qualified deal flow, community vetting, mentoring future business leaders, pooling capital for better terms and co-investing with local VCs. Membership is open to accredited Angel Investors as defined by the rules of the U.S. Securities and Exchange Commission (www.sec.gov).

Most early stage ventures suitable for seeking angel investor funds have the potential for significant growth and compelling exit strategy. Typical individual investments for companies that successfully move through the due diligence process range from $25,000 to $100,000 per transaction, and are typically The GCVF 2012 - 2013 Season will begin with in the range of $250,000 to $750,000 per an- the annual Kickoff Meeting on Thursday, gel group.

November 1st, 2012. The event, co-sponsored Within the SWFL community, we are seeing by the Florida Venture Forum, Tamiami Anthe rise of a healthy eco-system. A healthy eco- gel Fund I and Small Business Development system fosters economic development and Center of Florida Gulf Coast University, will facilitates the growth of companies from the feature keynote speaker Ray Leach, CEO of earliest stages of development through poten- JumpStart. tial public offerings. There is an availability of educational resources through institutions such as colleges and universities as well as support from organizations such as Economic Development Corporations, SCORE, SBDC and more as well as adequate sources of funding. Through collaboration and strategic partnerships, we see an exciting change in this landscape that will be a significant part of our value proposition as a region.

At the Gulf Coast Venture Forum, we are looking for great entrepreneurial funding opportunities. These we evaluate based on management team, market opportunity, growth potential, as well as other factors. To stand out from the 20-30 plans we receive each month, make sure that you meet our investment criteria and that you are fully prepared with a polished business plan and presentation. To become a member or find out more Membership in the Gulf Coast Venture Fo- about applying to present for funding, go to rum has its benefits! We host six meetings GCVF.com.

Why angel investors? According to the report The Angel Investor Market In 2011: The Recovery Continues by Jeffrey Sohl from the Center for Venture Research at the University of New Hampshire: â&#x20AC;&#x153;Angel investments continue to be a significant contributor to job growth with the creation of 165,600 new jobs in the United States in 2011, or 2.5 jobs per angel investment.â&#x20AC;?

With early stage investments recovering this last season from a 2009 and 2010 slump, angel investors benefit through participating in angel networks by sharing the work of due diligence and deal flow management among themselves. Through an investor network like the GCVF, entre-

Left to Right: Lucienne Pears Business Development Specialist Charlotte County EDO, Mark Huey President and CEO Sarasota County EDC, Sharon Hillstrom President and CEO Manatee County EDC

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