Real Life in Phuket Digital Media Kit 2015
RL GROUP Our Features: • • • • • • • •
Monthly magazine in Eng/Rus Website (rl-phuket.com) Photography Services Packages (incl.3D tours) ThaiBookTable.com (booking station) Russian Facebook (vk.com) Services Web and publishing design Translation Eng/Rus services Real Estate agency since 2006
Magazine Overview Real Life in Phuket magazine is the premiere monthly publication in Russian and English languages that presents the very best in architecture, art, fashion, home decor and real estate that the island of Phuket has to offer. It is the first publication to focus entirely on all aspects of life and will be the guide to everything creative within this. Our website is designed to help tourists and expats know more about Phuket and everything around it. Our target audience, which consists primarily of high and middle class people tends to be:
• • •
Prosperous Web-Savvy Primary Decision Makers
Advertising opportunities Real Life in Phuket magazine will be published 12 times per year. 3,000 copies of the print version will be published monthly, for a total of 36,000 copies per year. Additionally, a digital version of the print issue will be available for download on the website and ISSUU.COM. Real Life in Phuket magazine presents an extremely lucrative market for businesses looking to reach the affluent clients that come to our island. Advertising in our magazine and websites offers an opportunity to reach these persons. RL Group offers multiple opportunities for your marketing message to be delivered to the customers.
Distribution Effective distribution is critical to successful advertising. Real Life in Phuket magazine is distributed free of charge in Phuket and Koh Samui at ports of entry, hotels, villas, restaurants, spas and largest malls like Central Festival. We also distribute our magazine in Bangkok, Pattaya, Chiang Mai and Hua Hin at Wine Connection shops. These shops are widely popular among expats and tourists all around Thailand. Our digital edition will be available anywhere in the world on our website and ISSUU.COM and can be read on PCs, iPads, Android tablets, and other mobile devices. It will offer readers the chance to view ads just as they appear in the print version or even earlier with the added benefit of interactivity.
About Our Audience (RL) 5000 copies
20000+
257%
Magazine monthly circulation
WS visitors per month
1 Year Traffic Growth
Source: Google Analytics
00:14:43
50%
Avg. Time on Site
Returning Visitors
About Our Audience Bachelor: 62%
Male: 55% Female: 45%
Gender
Masters: 19% Education
18-34: 38%
$100K+: 55%
35-54: 28% Age
55+: 20% <18: 14%
Source: Google Analytics
No Degree: 19%
$50 - $100K+: 25% Household Income
<$50K: 20%
AdSpecs for RL magazine Print size Width 210 mm x Height 280 mm, perfect binding. Cover paper Art Card 250 gsm., matt PVC 1 side, 4c/4c = 4pp. Text paper Art Matt 100 gsm. 4c/4c = 56pp. Full color printing. 70-100 pages per issue. Released monthly in two languages (English, Russian): 12 issues per year. Deadline for finished artwork for display advertisement: 20th of every month Reasonable rates for artwork design start from 4000 THB. Artwork should be submitted either on CD, DVD, USB Flash or by email: office@rl-property.com RL-Magazine cannot be responsible for missing artwork if confirmation has not bee sent. For more information or details on other custom advertising opportunities, contact us at marketing@rl-phuket.com
AdSpecs for RL magazine
Required formats are PDF, AI, EPS. TIFF 300 dpi is acceptable. Color model is CMYK (FOGRA 39). 3 mm for cut from all sides. For more information or details on other custom advertising opportunities, contact us at marketing@rl-phuket.com
AdSpecs for RL website
Required formats are PNG, AI, JPG, TIFF For more information or details on other custom advertising opportunities, contact us at marketing@rl-phuket.com
Advertising rates - magazine Location Cover First and last double spread sheet Cover premium sticker Inside back cover, thick sheet inside Back cover
3 months contract (price per 1 month)
6 months contract (price per 1 month)
12 months contract (price per 1 month)
60 000 THB
55 000 THB
45 000 THB
25 000 THB
22 000 THB
20 000 THB
45 000 THB 30 000 THB 45 000 THB
40 000 THB 27 000 THB 40 000 THB
35 000 THB 25 000 THB
35 000 THB
For more information or details on other custom advertising opportunities, contact us at marketing@rl-phuket.com
Advertising rates - magazine Location Full page ½ page Advertorial (full page) Interview (4 full pages) Photoshoot (2 full pages)
3 months contract (price per 1 month)
6 months contract (price per 1 month)
12 months contract (price per 1 month)
18 000 THB
16 000 THB
14 000 THB
30 000 THB
25 000 THB
22 000 THB
20 000 THB
18 000 THB
16 000 THB
9 000 THB
50 000 THB
8 000 THB
45 000 THB
7 000 THB
35 000 THB
For more information or details on other custom advertising opportunities, contact us at marketing@rl-phuket.com
Advertising rates - website Location
10,000 views
20,000 views
30,000 views
330 x 700 (upper)
5 000 THB
8 000 THB
10 000 THB
3 000 THB
5 000 THB
7 000 THB
330 x 700 (lower) 700 x 110 300 x 250 Advertorial on the top (article section)
4 000 THB
2 000 THB
10 000 THB
6 500 THB 3 500 THB
15 000 THB
8 000 THB 5 000 THB
20 000 THB
Pay per View Advertising as a Subscription Partner We offer three levels of Subscription based Advertising to suit a range of budgets and requirements. From just 1 650 THB per 10,000 views you can promote your business throughout our site and you can stop, start or upgrade your subscription at any time (minimum period is one month). What we do for you as a Subscription Partner We'll run Banner Ads for your business â&#x20AC;&#x201C; we will make banner for you complimentary! We'll feature a link to your website on relevant pages in our Partners section.
Other online services Service
3 months contract (price per 1 month)
Russian Facebook (vk.com) placement Russian Facebook (vk.com) 4 posts per week Website production (not more than 10 pages) 360째 panorama and 3D tour
6 months contract (price per 1 month)
12 months contract (price per 1 month)
20 000 THB 11 000 THB
8 000 THB
6 000 THB
25 000 THB
From 3 700 THB per one spot
For more information or details on other custom advertising opportunities, contact us at marketing@rl-phuket.com
Other offline services Service
Price
Translation to Russian, English, Thai
1 THB per one character incl.spaces
Artwork design Business card design Representative services for any business to Russian audience Half-day photoshoot* Full day photoshoot**
5000 THB per A4 page 1 000 THB
20% commission from contract price 8000 THB
15000 THB
*Coverage Morning/Afternoon/ **full day session with one photographer. Camera equipment /special lenses/accessories/filters and etc. Retouching. Images are provided in high-resolution JPEG files