Building Your Author Brand with Engaging VidEo ContEnt The 5 essenTial Videos for Your WebsiTe

As an author, having a strong online presence is crucial to establishing your expertise, building your brand, and attracting your ideal customers and clients. One of the best ways to achieve this is by creating engaging and informative videos highlighting who you are, what sets you apart, and what services or products you offer.

The best video content does all of that AND helps you build trust and affinity with your audience. After watching your videos, your audience should feel like they know you. It is that feeling of trust and connection that will turn your audience into fans, customers, and clients.

Here are the five most critical videos that you can have on your website, pinned to your social channels, or anywhere else where you have an online presence:

1. The Hero Video: This video should be an introduction to who you are as an author, what your unique selling point is, and what makes you stand out from others in your field. This is your chance to make a lasting impression and help your audience understand why you are the best fit for their needs. This video belongs on the homepage of your website and should be pinned on your LinkedIn, YouTube, or other important social channels.

2. The Elevator Pitch Video: This super short and tothe-point video lets your audience know who you are, what you have to offer, and why it is valuable. It should grab their attention and encourage them to explore your work further. If you’re on LinkedIn, this should be your profile video.

3. The Backstory Video: This video provides insight into who you are, what inspired you to become a writer, what your journey has been like, and what motivates you. It helps your audience connect with you on a personal level and understand what makes you tick.

4. The Disruptor Video: This video showcases your innovative ideas, creative thinking, and unique approach to the subject matter in which you are an expert. It provides an opportunity to showcase what differentiates you from others in your industry and why your audience should be interested in your work.

5. The Problem Solved Video: This video should focus on how your work and services help solve a problem or address a need that your audience has. It’s not a specific product or service video, but rather a holistic overview of how you help your audience members and what kind of benefits they can expect from reading your work or working with you directly.

These five videos are essential for authors looking to build their brand, showcase their expertise and attract their ideal customers and clients.

Ok, great, you may be thinking, but how do I go about making them!?!

The good news is you have all of the content for these videos in your brain already. All you need to do is get it organized.

Stay tuned for some of our future articles about video production and go to clockwiseproductions. com and download our Free Guide to the 5 Videos

I would legitimately love to help you and answer your video marketing questions: Email me (Nina) at nina@ clockwiseproductions.com or DM me on LinkedIn: https://www.linkedin.com/in/ nina-froriep/

Hi! We’re Robin Friend Stift and Nina Froriep of Clock Wise Productions, a New York City based video marketing company.

We teach authors, speakers, business coaches, and consultants to create easy and impactful video content for LinkedIn so they can enlighten, change, and disrupt the status quo of their industry. And we’re super excited that Juliet asked us to be your video marketing experts for 2023.

Over the next 12 months, we plan on giving you a quick overview of all aspects of video marketing to get your creative juices flowing and to get your most burning video marketing questions answered. AND, to that end we would love to hear from you! Send us a DM on LinkedIn or email Nina: nina@clockwiseproductions.com or DM her on LinkedIn: https://www.linkedin.com/ in/nina-froriep/

Nina Froriep helps mission-driven entrepreneurs to grow their business with consistent and easyto-implement video marketing through one-onone coaching or peer-learning. I’m a filmmaker, producer and director with 30 years experience and a small business owner of 23 years. I’ve seen it all from the early days on independent features, to big national TV commercials, corporate megashows and many documentary films.