Do You Need Author Traffic School?

Building an author platform is a combination of tech, marketing, and learning to drive traffic to your platform. You must build the assets to attract and nurture and audience.

You may be asking, “Where do I start?” There are many keys to building a platform and most authors require help on the basics. When starting with the basics, it boils down to audience research and understanding why that audience buys.

The first exercises include evaluating where you are now, niching your audience, and knowing your strengths and weaknesses. Building a platform and executing will take time. Knowing where you are strong allows you to learn. It also teaches you where you need to delegate the tasks that do not directly generate revenue.

Once all of this is in place, it is time to plan. Your plan is a rollout for the year, quarter, and month. When building a platform, you need to break down the tasks into bite-sized tasks. Trying to build all eight pillars at once will cause more overwhelm and it’s likely that it will not be completed. This phase is also the time to check in with your brand alignment and whether your build is in service to your following. It’s a big no-no to build a salesy platform.

The next phase of this process is content. How will you build content?

What tech will it take to build a YouTube channel, podcast, blog, or whatever you choose to deliver value to your followers? This is a step that cannot be skipped because it is your trust-builder. For those who do not have ideas, you are writing a book and parts of that can be repurposed as content that you disseminate in advance.

Once you have consistent content, it is time to build your social media accounts. Do you have groups, business pages, and are you delivering posts to your audience and engaging with your followers? It is important to jump back into your accounts and answer anyone who posts. This is where we begin to build a relationship.

Social media is essential. However, we do not own our own social media accounts so it is imperative to create a lead magnet, or five, to attract people from social media into your email list. Your email list is a company asset and a tool that cannot disappear with an algorithm change. Your social media and email lists are the main tools used for your book launch. You must learn to drive traffic to your lead magnets through social media, speaking, and media to build your list.

All this work is building a marketing funnel. This funnel will not only be used for your book launch campaign, but also for driving traffic to your next steps after the book launch. Typically, you will not get direct return-on-investment (ROI) from your publishing package. Your book is a nurture tool. Your revenue will come from the next steps that you sell. That may be coaching, masterminds, or anything else that comprises your big-ticket sale. You will need a funnel for this as well.

Traffic drives need the tech to be built to support your offerings and learning how to attract clients into your funnel to begin the relationship process. This takes practice and knowledge of how to build a platform and transition fans from your platform to a personal relationship.

Big-ticket items especially require a relationship. No one clicks and purchases offerings without a relationship. Always remember in this process that a click is not a relationship. Only you can make the overtures to build personal relationships with potential clients.

Checkout our offerings at www. authortrafficschool.com.