Stepping into VIP Book Marketing

What’s in a name?

Well, as an author you know…everything!

If the title of your book, course, program, or speech does not instantly resonate with your ideal audience, then they likely will not click the “buy now” button.

Confusion causes people to keep scrolling. It is clarity that gets them to stick around as they wonder subconsciously, what’s in it for me? And your business name requires that same level of clarity.

I’m thrilled to announce that my company has a new name: VIP Book Marketing.

Our mission remains the same, of course. We provide nonfiction and children’s book authors with a VIP experience as we partner together to create a book marketing strategy for Visibility, Impact, and Profit.

But this is not my first entrepreneurial venture, and I definitely learned the hard way that clinging to a name that doesn’t suit your company (or book, for that matter) will not serve you in the long run.

Before I became a book marketing strategist, I launched a line of breastfeeding clothing for new moms. Back in those days, I believed that the name of the company was perfect – a play on words that made many people laugh – and I was adamant that the name should stay despite any naysayers.

Even though I sold my designs on Nordstrom.com, Amazon, and at boutiques across the country, over 7 years, I lost out on a lot of business simply because of the name. Shop owners who were turned off or felt that their customers might not get the cheekiness of the company name did not hesitate to tell me that they would not sell these products in their stores.

Looking back, I realize that a name change would have done me good. So when a trusted friend and business mentor recently told me that my current company name no longer applied to my business, I did not hesitate for a moment. It’s not always easy to get a DBA or change your logo, web domain, or email address, but I did it all.

To me, the need for clarity and to be found by future author clients far exceeds any desire to keep things status quo just because it is easier to do nothing. Change is hard but it is necessary sometimes. And this was one of those times.

So while I will continue to help authors get their books out to the world and make an impact with a customized marketing strategy, I will now be doing it from a company with a name that fits the services I provide.

I even have a shiny new website to go along with the name change. It features fun new photos from a recent branding photo shoot and lots of freebies and tips for authors who are ready to market their books and want some guidance. Come check it out at vipbookmarketing.com. While you’re there, go ahead and grab the Ultimate Book Marketing Checklist too!

Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!