2 minute read

Media Booking

As an author, promoting your book is a crucial aspect of your publishing journey. One effective way to do this is by reaching out to media outlets and event producers to increase exposure and bring your book to a broader audience. To maximize your chances of success, here are some tips on using your book to pitch the media and event producers and get booked.

First and foremost, it is important to understand your target audience. Knowing who will likely be interested in your book and want to hear you speak about it will help you tailor your pitch to their needs and interests. Build a list of media outlets and journalists who cover topics related to your book, and look for outlets with a large following or reach. When writing your pitch, make it brief, concise, and to the point, starting with a hook that grabs the reader’s attention and highlights your experience and expertise.

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Making personal connections can also be key to getting your pitch in front of the right person. Reach out to journalists or event producers you know or those you’ve met at conferences or events. Utilizing social media, such as Twitter and LinkedIn, can also be a powerful tool for authors looking to promote their books. Share news, updates, and interesting tidbits about your book and reach out to journalists and event producers directly through these platforms.

Getting booked by the media or event producers may take time and effort, so be prepared to be persistent. Follow up with journalists and event producers after you’ve sent your pitch, and be patient as they review your materials. If they’re not interested, don’t take it personally.

Finally, if you do get booked, prepare for your interview or speaking engagement. Review your book and brush up on key topics and themes so you can engage with your audience and talk about your work in an informed and engaging way.

In conclusion, using your book as a tool to pitch to the media and event producers is a powerful way to increase exposure and promote your work. By understanding your target audience, crafting a compelling pitch, leveraging personal connections and social media, and being persistent, you can increase your chances of getting booked and helping your book reach its full potential. If you want support with getting booked or contacting the media reach out at www.ShannonProcise.com/ superbrand for free consultation.

Shannon Procise has successfully attained over $3.2M in FREE publicity and is notorious for being the owner of the “Million Dollar Rolodex” and teaching others how to do the same. She has trained and coached thousands of individuals in marketing, event production, business development, and personal growth.

Shannon is the creator of a magnetic community - the Business Acceleration Network, where she guides businesses to build a successful enterprise while having fun and making lots of money.

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