How Start-Ups Adapt to COVID-19

HOW STARTUPS ADAPT TO COVID-19

RAZI SALIH

The impact of the coronavirus pandemic has been felt globally by businesses of all sizes. While the world continues to navigate the crisis, there have been many predictions on what the future holds for the business environment. What’s certain is that new ways of working will emerge, with start-ups in particular being affected.

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The shift to the home office has also made it essential to hire employees with a diverse range of skills.

Normalising Working from Home While the move to home offices was expected once social distancing guidelines started taking effect, many companies have begun to view working from home as an option for the foreseeable future. Start-ups are more likely to take up this trend in earnest, even as more estab-

lished businesses continue to experiment and adopt working from home practices.

Better Talent The shift to the home office has also made it essential to hire employees with a diverse range of skills. For businesses, doing this doesn’t come with added operational costs. For employees, this arrangement provides more freedom over their working environment.

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Optimised Costs Businesses have started to discover the many areas where they can minimise costs without impacting their operations. Accomplishing this isn’t easy, but with an unprecedented crisis on their hands, start-up owners have paid attention to their costs and put in the effort to optimise where necessary.

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