Marketing Submission
Thank you for the opportunity to present our marketing proposal. It is our pleasure to provide you with the following:
Market overview & estimated selling price of your property
Expert advice on your method of sale
Our marketing strategy & fees
Our commitment to you
Why more people choose Ray White Goulburn to sell their home
We are committed to delivering the best results for our clients, achieving a premium price for your property and delivering exceptional customer service.
Our aim is to ensure that the property reaches the widest target audience of potential buyers. Achieving the best possible price in the least amount of time requires a strategic approach.
We look forward to working with you to achieve the results you desire.
Yours Sincerely,
Stephanie Gilbert Sales Agent
Ray White Goulburn M 0413 807 048 E stephanie gilbert@raywhite com
Market Value
Ray White Goulburn is Goulburn's No.1 real estate agency.
We have achieved this recognition by selling more homes and securing premium prices for our vendors We achieve this through proven marketing strategies, and a process that delivers results, our exceptional service delivery is our hallmark, our No1 status speaks for itself.
You deserve the best.
Whenappraisingyourproperty,wecarefullyconsiderthe following:
Currentpropertiesonthemarket(yourcompetition)
Recentcomparativesalesofsimilarpropertiesinthearea (evidence)
Locationoftheproperty
Demandforthestyleofyourproperty
Conditionoftheproperty
Inourprofessionalopinionwewouldsuggestthatyour propertywillachieveupwardsof$....................................
Disclaimer:Althougheverycarehasbeentakeninarrivingatthesefigures westressthatthisisanopinionofa reasonablesellingpriceonlyandisnottobetakenasaswornvaluation
Methods of Sale
Auction Private Treaty
The auction method is recommended as it:
Creates competition
Achieves the maximum price
Provides transparency
Secures an unconditional sale
Has less days on market
The private treaty method is recommended for properties:
Where the asking price is very clear and can be set as a guide Time is on your side You prefer privacy
Expressions of interest
This third option is often used when a property is unique to the market and comparative sales are not available. It provides the opportunity for our extensive database and market reach to provide you with price opinions.
20%
TO AUCTION, OR NOT TO AUCTION?
28 DAYS ON MARKET
PRIVATE TREATY
52 DAYS ON MARKET
SELLING AT AUCTION
Absence of price reduces the risk of it being rejected on price
Auctions are highly focused marketing campaigns designed to expose your property to the maximum number of buyers, maximise your sale price and minimise the number of days your property is on the market
Your property is put up for sale on a specified date and this is preceded by a high impact marketing campaign and selected ‘open days' all of which indicate your commitment to selling
Auctions are a well-established and proven practice for selling real estate
Potential buyers are in one place at one time with a strong desire to purchase on the day
Competitive bidding means there is no price barrier
A definite unconditional sale is made under the hammer, assuming the reserve price is reached
A set date of sale encourages potential buyers to act quickly
The auctioneer is a professional negotiator, that undergoes extensive training, backed by a brand with over 115 years of experience
You have the right to set the reserve price, below which the auctioneer is not permitted to sell, this gives you greater control
By running an extensive marketing campaign, you have more opportunity to achieve the best possible sale price in the market.
THE POWER OF AUCTIONS
ONSITEAUCTIONS
Thetraditionalauctionmethod,usuallyconductedoutsidethepropertywithbiddersin attendancealongwithneighboursandbystanders.Theseonlookersincreasethe attendancesizeandthereforeaddtothefeelingofcompetitionfortheregisteredbidders Thefactbiddersaremakingoffersoutsidetheirpossiblefuturehomecanmakebuyersbid emotionally.Thistypeofauction,withtherightauctioneer,canaddatouchoftheatreto theauctionprocess
IN-ROOMAUCTIONS
Thistypeofauctionwillusuallybeheldinanoffice,auctionhouse,hotelorotherlarge spaceandwillnormallyhaveseveralpropertiesgoingunderthehammeroverashort periodoftimeThistypeofeventallowsustocontrolfactorsthatweotherwisecouldn't suchasweather,noisyneighbours,traffic,etc.Itgivesthebiddersanincreasedfeelingof competitionastherewillbemanyregisteredbiddersspreadovertheproperties,thereby givingperceivedextracompetition
ONLINEAUCTIONS
Bornoutofnecessity,thismethodoffersanonlinesolutionallowingbidderstopurchase fromthecomfortoftheirownhomeItalsoallowsbuyersfrominterstate/overseastobid SincethefulltimeintroductionofonlineauctionsthroughouttheCOVID-19restrictions, biddernumbershaveincreaseddramaticallyOnlineauctionscanbeofferedeitherasa standaloneproductortocomplementtheon-siteandin-roomauctionsallowingbidders theoptiontoattendthehomeorvenueorbidfromalaptoporotherdevice.Thereare severaloptionsforonlineauctionssuchasBidTracker,GavlandAuctionNow
Marketing Tools
Marketing time
We know that more interest is generated in the first few weeks, when buyers are seeking out fresh listings.
In the digital age, buyers become aware of a new listing very quickly, sometimes within hours of the listing This will mean that the wave of all buyers that are "in-the-market", are hit within the first one to two weeks. Our statistics show that once a buyer discounts a property, the buyer rarely reconsiders.
This is why it is crucial that your home is marketed correctly at the start of the campaign. Eliminate the risk of your property becoming unattractive after a lengthy time on the market and ultimately underselling your home.
THE NEXT LEVEL IN MARKETING
campaign will benefit you and our ability to maximise your campaign
Floorplans
In today’s competitive market we know that properties advertised online with floor plans can receive up to 30% more inquiries than those without. This significant increase in interest can make a significant difference in achieving a successful sale. By offering appealing floorplans, we set your property apart and ensure it stands out to potential buyers.
Property Description
Our expertly written content will capture the essence of your property and articulate the features of your property’s most saleable features. Our marketing experts craft a compelling story to accompany your imagery.
Styling
The presentation of your property plays a crucial role in achieving the best possible price. Well styled properties are more likely to attract potential buyers and can often sell faster and at a higher price with the instruction of a styling expert.
The differentiators that set us apart from our competitor provide a unique and strategic advantage. At Ray White Goulburn we understand the importance of investing in expertise. Our dedicated marketing expert Andri Parlett has over 20 years experience, revered for her strategic mindset and unwavering attention to detail. The quality of content we produce is fundamental; it sets us apart, the ability to analyse how a campaign is performing and lean into the data provides a targeted marketing advantage.
We don’t set and forget we move and change the campaign to maximise exposure, it is one of the fundamental reasons why our campaigns are so successful Every element of your campaign is revered and scrutinised based on its efficiency
PROPERTY MARKETING
Your property has never looked better in our brand!
PropertyBrochures
Amuchmorestylishandsophistica positioninghasapositiveimpacton buyersseethevalueoftheirproper
Letterbox DL Cards
rmats carry less content than larger s as they push people to find all the full details in the online listing
Property Booklets
The epitome of elegance and sophistication Crafted to perfection, this premium brochure is designed to elevate the perceived value of your property, captivating potential buyers with its luxurious presentation
VIDEO PUNCH
Properties online with video gain twice the amount of engagement by keeping potential purchasers on your listing for longer. Using Video Punch is a cost effective way to enhance your views, reach more potential buyers and create an impact for your property. With reporting and insights available, your Ray White agent will be able to keep you informed every step of the way on how your property video is performing.
ONLINE PROPERTY: With video vs without video
Listing Interaction Comparison Data provided by Domain; March 2021
Sample Videos:
2775 Lumley Road, Lake Bathurst
Montague Street, Goulburn
DIGITAL MARKETING
raywhite com portal
Ray White is the most Googled real estate agency in Australia and with more than one million visitors every single month, raywhite com exposes your property to a highly engaged audience that are actively looking to buy!
Ray White database
A benefit of the Ray White Group is our extensive database of buyers genuinely looking to buy immediately. Our database allows us to know exactly what our buyers are looking for, where they are looking and how much they want to spend. It is our most cost effective marketing tool!
Online Marketing Portals
We want to ensure your property reaches the maximum audience possible. Real estate portals such as realestate.com and domain.com.au are essential in targeting potential buyers.
Ad words and display marketing
Utilising tailored ad words and display campaigns as part of your campaign allows you to reach an audience who are online and in search mode
Social
Media
Our Facebook and Instagram page are powerful and cost effective tools in reaching your desired demographic.
At Ray White Goulburn we know the importance of positioning our social media presence to leverage the best result. Social Media is more than placing a post on Instagram, it's strategic and deliberate. We ensure your presence is noticed with a dedicated marketing expert in our office to produce tailored social media content.
Position is pivotal to success.
Open Homes & Private Buyer Inspections
Our Inspection Strategy
Saturday is the key inspection day
Buyer enquiries will be qualified by our sales team
Buyer details will be collected at every open for inspection and all potential buyers will be contacted by Monday evening to ascertain their level of interest.
A copy of the contract for sale and relevant comparable sales will be available at every inspection along with a detailed fact sheet. Then we will be in contact with you after every open for inspection and after any inspections arranged by appointment.
Professional cleaners and landscapers are available to assist in preparation if required.
Communication Strategy
Inspection feedback & weekly vendor reports
A detailed report is prepared weekly providing you with important information on how your property is being received by the market The report is pivotal to a tailored marketing campaign design to meet the market head on
The number of groups that have attended your property, and particulars on whether they attended through open homes or private inspections.
Buyer feedback on the presentation of your property, location and important price feedback. Buyer requests in the form on: contracts issued, pest and building report requests, and second inspection notifications.
Statistics that show the impact of our online and social media impact.
The number of online enquiries we have received as a result of our digital footprint.
The vendor report enables us to collate all of the market feedback and evaluate the effectiveness of our marketing strategy It provides any opportunity to alter any element of the campaign that will leverage exposure Buyer feedback is our gateway to creating competition and achieving the best possible price for your property
Creating competition
There is an enormous need to have representation across different property portals. The two major websites are realestate.com.au and domain.com.au. But there are others, not least of which is raywhite.com
raywhite com deepens marketing effectiveness because Ray White is the most Googled real estate brand in Australia.
The position of print is also invaluable – particularly to the group of buyers who are not actively looking for property
It’s an undisputed fact that open for inspection numbers swell when a property also has effective print exposure when combined with other mediums.
Strength of brand
Ray White is Australia’s most Googled real estate brand with over 1,000 offices internationally.
Our group database Ray White collectively has access to the largest real estate database in Australia, connecting you with more potential buyers.
Ray White referrals 12,000 agents With the largest network of real estate professionals in Australia, wherever you move to, we ’ ve got you covered
Happy customers
Last year we had over 35,000 customers rate our service 10/10
Loan Market Loans made simple. Brokers negotiating with over 62 lenders to get you the most competitive deal
Advertising Packages
The advertising packages are designed to produce maximum exposure. Your agent will guide you through the packages, each of which has been designed to encompass the critical elements needed to penetrate the market. The size, location and unique features, will be evaluated when assisting you in choosing your marketing package.
CLIENTS ARE AT THE HEART OF EVERY DECISION WE MAKE.
At Ray White Goulburn we're committed to delivering an excellent customer experienceit's our number one priority.
Our customer experience program enables us to critically evaluate our commitment, ensuring that we keep the customer at the center of everything we do.
Five days after your property goes unconditional, you'll receive an email from Dan White asking about your Ray White experience Your feedback is essential to helping us better understand your expectations so we can continually improve the experience for our clients.
If you've had a fantastic experience, we'd love for you to leave a testimonial. There is an option within the survey to write a testimonial, or you can simply use your comments as your testimonial by ticking the 'copy comments' box
YOUR FEEDBACK MATTERS.
Word of mouth is so important in the Real Estate Industry and your feedback is valued highly. If you’ve had a fantastic experience, we’d love for you to leave a review - you can do so by following the easy 3 steps below:
Receive Review Link:
Upon exchange, we’ll send you a REA review link via text or email. Just click the link to leave your review.
Verify on
RateMyAgent:
After we copy your review to RateMyAgent, you’ll get an email to verify it Click the link to confirm
Share on Google:
RateMyAgent will invite you to post the review on Google. Log in and approve to share it.
Your feedback means a lot to us and will only take a minute Thank you!
Tips to prepare your home for Professional Photography
General Tips
Declutter: Remove excess items, personal photographs, and any clutter to create clean, spacious rooms
Clean Thoroughly: Clean all surfaces, floors, and windows to ensure a polished look.
Repairs: Fix any minor repairs, like leaky faucets or loose cabinet handles
Lighting: Ensure all light fixtures are working and consider adding extra lighting to brighten up dark areas
Kitchen
Clear Countertops: Remove small appliances, dish racks, and any unnecessary items from the countertops
Organise Cabinets: Neatly organise cabinets and drawers to create a sense of ample storage.
Staging: Add a decorative bowl of fresh fruit or a vase of flowers for a touch of color and freshness
Bedrooms
Neutral Bedding: Make all beds and use neutralcolored bedding and add a few decorative pillows or a throw blanket for a pop of color
Tidy Closets: Organise closets to make them look spacious Consider removing unnecessary items to create more space
Personal Items: Hide all personal items like family photos and jewelry.
Lightening: Turn on all lamps, and open blinds and curtains
Bathroom
Cleanliness: Scrub tiles, grout, and fixtures until they shine Replace worn-out caulking if necessary
Clear Surfaces: Remove personal hygiene items or bath toys from view Hide aware floor mats and replace old towels with fresh, neatly folded ones.
Mirror and Glass: Clean mirrors and glass shower doors to remove any streaks or water spots
Living Areas
Remove clutter: clear all tables of remotes, magazines and hide away children’s toys and pet beds
Furniture Arrangement: Arrange furniture to create a welcoming and open feel. Remove excess furniture if necessary
Cozy Touches: Add decorative cushions, throws, or artwork to make the space feel inviting
Natural Light: Open curtains and blinds to maximize natural light Ensure all bulbs are working for evening shots
Outdoors
Curb Appeal: Trim bushes, mow the lawn, and ensure the exterior is well-maintained
Outdoor Furniture: Arrange outdoor furniture neatly, and consider adding cushions or outdoor pillows for a cozy feel
Seasonal Touches: Depending on the season, add potted plants, flowers, or outdoor lighting to enhance the outdoor space.
For the pool: Ensure the pool is immaculately clean with clear water and any poolside accesories neatly arranged
For the outdoor entertainment area: Arrange outdoor furniture, lighting, and decor thoughtfully to create and inviting space
How to prepare for Open Homes and inspections
1. First Impressions Matter: The exterior of your home is the first thing potential buyers will see Ensure that your lawn is well-manicured, pathways are clean, and any outdoor spaces are tidy and inviting Consider adding a fresh coat of paint to the front door and repairing any visible exterior damage
2 Declutter and Depersonalise: Clear out any clutter and personal items to create a clean and neutral space that allows potential buyers to envision themselves living in the home. Remove excessive furniture, personal photographs, and any items that may distract from the features of the property.
3. Deep Clean: A clean home not only looks more appealing but also gives the impression that the property has been well-maintained. Pay special attention to high-traffic areas such as the kitchen and bathrooms, and ensure that floors, windows, and surfaces are sparkling clean.
4. Maximise Light and Space: Open up curtains and blinds to let in natural light, which can make rooms appear brighter and more spacious. Consider adding mirrors strategically to reflect light and create the illusion of larger spaces.
5. Fix Minor Repairs: Attend to any minor repairs or maintenance tasks such as leaky faucets, loose doorknobs, or chipped paint These small details may seem insignificant but can leave a negative impression on potential buyers if left unaddressed
6. Enhance Curb Appeal: Invest in simple upgrades to enhance the overall curb appeal of your home This could include planting flowers, adding outdoor lighting, or refreshing the exterior paintwork A wellpresented exterior sets the tone for the rest of the viewing experience
7 Create a Welcoming Atmosphere: Consider adding subtle touches to create a warm and inviting atmosphere for potential buyers Fresh flowers, scented candles, or soft background music can help create a positive emotional connection with the space.
8. Highlight Key Features: Showcase the unique features of your home by arranging furniture and décor to highlight focal points such as fireplace mantels, architectural details, or scenic views. Draw attention to desirable features that set your property apart from others on the market.
9. Consider Staging: Professional staging can help maximize the appeal of your home by arranging furniture and décor in a way that accentuates its best features and creates a cohesive, inviting look. If budget allows, consider investing in staging services to make your home stand out.
10. Final Touches: Before each open home or inspection, do a final walkthrough to ensure everything is in place and the property is presented at its best Fresh flowers, a clean scent, and welcoming touches can leave a lasting impression on potential buyers
Professional Services
We're incredibly proud to help more locals sell their home than anyone else.
We are a team of locals who love where we live, and we are honored to be able to offer a local service, backed by Australia's largest real estate group.
Our standard fee for our fully comprehensive sale services is 3% plus GST plus your marketing expenses
Our professional marketing service include:
A tailored marketing campaign
Production and placement of all advertising
Listing your property on the internet sites discussed
Contacting our database of registered buyers
Managing and reporting of buyer enquiry
Conducting open homes and all inspections
Helpful Contacts
CONTACT NAME NUMBER
Handy Man
Cleaning
Rubbish Skips
Cleaning/ Carpet Cleaning
Pest and Building Services
Solicitor/ Conveyancer
Broker
Painter
Styling
Next Steps...
In order for us to proceed to a sale, we would recommend the following procedure:
Finalise the appointment as exclusive agents for your home
Approve and sign the marketing plan and agency agreement
Contact your solicitor / conveyancor to prepare an agreement for sale
Provide a Rates Notice
Drivers Licence / ID
Water / Rates notice
Strata Notice (if applicable)
We look forward to demonstrating our professionalism and expertise in marketing and negotiating the sale of your property. We are committed to guiding you through your selling journey with care, diligence and your needs at the centre of our service delivery.
Thank you again for the opportunity to provide our recommendation,
LastUpdated:14/01/24
