Your Future Starts Here
Mason Hayward RAY WHITE
Introduction
It’s been great to get to know you over recent times. I thought I’d share a little bit about myself..
I'm Dan Sowden, Principal of Ray White Maroochydore and Ray White Buderim I've been in real estate for over 20 years, and during that time, I’ve developed a real passion for helping people grow both personally and professionally.
We are incredibly proud of the team we’ve developed and our reputation in the community as being the leading real estate group on the Sunshine Coast It’s something we’ve built through hard work, consistency, and a genuine focus on doing the right thing by our clients and each other.
Our business is guided by the ethos of High Performance and Family Values. We set high standards for ourselves and the service we deliver, while also creating a culture that values care, trust, and long-term relationships It’s this balance that has allowed us to build a strong, supportive team and lasting success in the community
While I started in sales, my role today is focused on leading and mentoring our team, creating an environment where people can thrive. I love seeing new team members grow into confident, successful agents, and I’m always here to offer support, insight, and encouragement
We’re excited to have you on board, and I look forward to working with you as you settle in and start making your own mark.
Dan Sowden DIRECTOR
The Opportunity
OUR MARKET
Buderim
Maroochydore
Mountain Creek
Alexandra Headland
Mooloolaba
Kuluin
Bli Bli
Pacific Paradise/ Twin Waters/ Mudjimba
Diddillibah/ Rosemount/ Kiels Mountain
P'woods, Ilkley, Chevallum, Eudlo, W’bye
Mons/ Forest Glen/ Tanawha
Sippy Downs
Palmview
Buddina/ Parrearra/ Warana
Based on the average sale price of $1,100,000 on the Sunshine Coast, we collectively operate in a market place offering over $3b in market turnover.
The Program
It's our collective ambition to sell 1 in every 3 homes in every market we operate in Achieving and maintaining a market leadership position doesn’t happen by chance it’s the result of a clearly defined and deliberately executed strategic plan
This plan is centred on data-driven decision-making, consistent prospecting, high-impact marketing, and an unwavering commitment to exceptional customer service. At its core, it’s about doing the fundamentals extremely well every day, in every transaction, and across every touchpoint
But the plan is only as strong as the team executing it. That’s why success relies on close collaboration and integration between our sales agents, our dedicated agent support team and our property management teams
Together, we operate as one team with a shared goal: to deliver results, build trust in the marketplace, and cement our position as the Sunshine Coast’s leading real estate group
We will obtain our target within 3 years of commencement with the following programs.
1 Secure and identify 70% of home owners in our core market, using VA & online support, prospecting & resources.
2 Agent to call homeowners and add to their database of prospective sellers.
3 Establish a 12 month marketing plan utilising office support
4 10% market share in year 1!
Within each core market there are a percentage of landlords.
We will commence creating and nurturing relationships with these landlords
Once secured into the Ray White Property Management portfolio we can expect up to 70% market share to our sales team.
Career Projection
The first four years...
$2000000
$1500000
$1000000
$500000
$0
YEAR 2
Addition of Sales Associate in the team
Writing $400,000 GCI
Selling 25+ properties per financial year
YEAR 3
Team of three (addition of an Executive Assistant)
Writing $700,000 GCI
Selling 40+ properties per financial year
The Experience
One of our key points of difference lies in our ability to recruit, train, and grow high-performance real estate sales teams.
We don’t just hire individuals we build cohesive, driven teams within our existing business structures. Our approach is both strategic and supportive, designed to attract talent with the right mindset and then provide them with the tools, training, and leadership needed to thrive From day one, our salespeople are immersed in a culture of performance, guided by experienced mentors and backed by systems that support sustainable success. We invest heavily in professional development, structured onboarding, ongoing coaching, and proven processes that accelerate growth and confidence
By creating high-performance teams within our brand, we ensure that each agent is aligned with our values, our standards, and our collective ambition to lead the market This model allows us to scale without compromising on quality and is a key reason why we continue to lead on the Sunshine Coast.
NIALL MOLLOY PAM THOMAS
REUBEN PARK
GREG WARD
JASON MILLS
JAKE LOIERO
Auction Experts
With a team of in-house world class auctioneers, we offer our clients various options when auctioning their property from onsite and online, to in-room auction events.
In the competitive world of real estate auctions, Ray White stands out as a clear leader across Australia. We boast a highly trained and experienced team of auctioneers, skilled in creating a dynamic and engaging auction experience that maximises value for both buyers and sellers.
Additionally, our extensive network and marketing reach ensure our properties are seen by a wider audience of potential buyers, driving up competition and ultimately, sale prices.
Locally, our Coastal Living Network is the established market leader in Auctions.
In 2024 we conducted 550 auctions, which is more than 8x that of our closest competitor.
The Ray White connection
We offer a unique and unparalleled company and support structure.
With two of the largest and most trusted agencies in Ray White Maroochydore & Buderim working in close partnership, we have a formidable team Connected with like-minded local offices, we also form an integral part of The Coastal Living Network which offers unmatched advantages when it comes to selling and marketing properties, training and events.
As the largest real estate in Australia, Ray White supports its members with the highest level of training, resources, technology and events
Buderim& Maroochydore partneroffices withacommonDirectorin DanSowden
TheCoastalLivingNetwork
AgroupoffiveSunshineCoastoffices& 60+agentsworkingtogether.
Maroochydore|Buderim|Mooloolaba| KawanaWaters|Nambour
TheRayWhiteGroup-Australia’slargestrealestate
Over900officesAustralasiawide&13,000+members
RayWhiteregularlysellsinexcessof$65billionworthofpropertyayear,whilst helpingover237clientsselltheirhomeeveryday.Intheprocesshelping1in8 buyersfindtheirdreamhome&meet2million+peopleatopenhomes
Buderim Maroochydore Mooloolaba Kawana Waters Nambour
Your Internal Support Team
MAROOCHYDORE
& BUDERIM
One team, two offices. No matter the location, our support specialists have got you covered.
Dan Sowden
Director Maroochydore & Buderim
M: 0412 201 914
Brittany May
Performance & Operations
M: 0472 532 818
E: brittany.may@raywhite.com
Sarah Smith
Contracts Manager
P: (07) 5445 6088
E: sarah smith@raywhite com
Chantell Lewis
Database Manager
P: (07) 5445 6088
Jake Loiero
Director Buderim / Auctioneer
M: 0448 000 933
E: jake loiero@raywhite com
Danielle Antonello
Head of Property Management
M: 0407 628 334
E: danielle antonello@raywhite com
Belen Parkes
Property Management Team Leader
M: 0419 026 651
E: belen parkes@raywhite com
E: chantell lewis@raywhite com
Jolie Kither
Marketing Manager
P: (07) 5443 2000
Jake Madden
Database Manager
P: (07) 5443 2000
E: jake madden@raywhite com
E: jolie kither@raywhite com
Kerryn Jolley
Marketing Coordinator
P: (07) 5445 6088
Lucy Carolan
Campaign Manager
P: (07) 5445 6088
E: lucy carolan@raywhite com
E: kerryn jolley@raywhite com
Mandy Sullivan
Network Financial Controller
P: (07) 5443 2000
E: mandy sullivan@raywhite com
Jo Madden
Network General Manager
P: (07) 5443 2000
E: jo.madden@raywhite.com
Kellie Wallace
Network Administration Manager
P: (07) 5443 2000
E: kellie wallace@raywhite com
Your Marketing
Your Technology Support
Ray White has invested considerable time and resources into technology to support its members We can now predict to the accuracy of 43%, who is likely to sell their home
A powerful, streamlined prospecting and customer nurturing tool for agents.
NurtureCloud is a cutting-edge platform designed to revolutionize the way agents manage their relationships and prospecting efforts
Packed with powerful features like ‘smart calls’, automated call logging, and advanced client management tools, NurtureCloud enables agents to focus on high-propensity contacts, secure more listings, and work with unparalleled efficiency.
Its innovative Smart Call List takes the guesswork out of prospecting, surfacing top leads with the highest potential, based on your client’s propensity.
PULSE
Becomes your personal coach. KPI feedback, performance and tracking.
Pulse combines our unparalleled group data with our 120 years’ experience, to produce tools that can help you become a performing agent and build a quality, sustainable business.
The application gives agents the ability to set a yearly GCI goal which calculates the required prospecting and sale activity into an easy-to-follow plan to help prioritise, track and measure performance in real time.
As well as leveraging data to predict buyer behavior & match listings with the perfect buyer.
Other than measuring agent and business performance, Pulse also exposes insights around days on market, clearance rates, auction statistics and more.
Our agents love that pulse provides motivation through their goal objectives, benchmarking and leaderboards as well as celebrates their success.
Built by our internal team of developers, Pulse can only be accessed by Ray White Members.
REALTAIR PITCH
A fully customisable digital presentation builder.
Realtair Pitch empowers agents to create polished, customised digital prospecting presentations, prelisting proposals, and appraisals efficiently and effectively.
The platform integrates seamlessly with market intelligence sources like CoreLogic and Pricefinder, enabling agents to personalize content with relevant local sales data.
Success tracking ensure agents know exactly which strategies resonate most with potential clients.
RAY WHITE NOW
Presenting property market insights in real time
Ray White Now offers comprehensive monthly market analysis designed to empower agents with a well-rounded understanding of market dynamics from both state and national perspectives.
This resource equips agents to engage in informed and impactful conversations with clients about key topics such as realistic price expectations, the most suitable method of sale, and the optimal timing and rationale for bringing a property to market.
Our Offer To You Commission Structure
Monthly one-on-one with Business Coach Anne-Marie O’Brien 1.
2 The Business will invest the first $2000 into your personal marketing efforts each quarter This will ensure you are consistently engaging with your core markets
3 In support of you establishing yourself both in our team and in your core market, we will double this personal marketing contribution to $16,000 in the first year
The commission structure is based on quarterly performance and is aligned with the Ray White Recognition Levels, which are a reflection of individual sales results and contribution to the business. This structure is designed to reward consistency, growth, and high performance, while providing clear benchmarks and progression pathways for every agent.
$0 - $50,000
Property Management $250 for every successful referral to our PM team Loan Market
I
DanSowden DIRECTOR
RayWhiteMaroochydore&Buderim 0412201914
dan.sowden@raywhite.com