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Why Some Homes Sell Swiftly and Others Linger
Strategic insights from the 4575 Eastern Beaches
In a coastal market as tightly held and in-demand as Buddina, Warana, Bokarina and Wurtulla, it’s easy to assume that any home will sell quickly But while buyer interest remains healthy, the results we're seeing vary greatly, and it’s not by accident.
T H E N U M B E R S B E H I N D
A Q U I C K S A L E
In Q1, we saw the average days on market for homes listed with a price or “contact agent” land at 33 days, while auction campaigns averaged 31 days A small gap in time, but a significant difference in outcome.
● 38% of homes listed with a price sold within 30 days ● 61% of auction campaigns sold within that same timeframe
The takeaway? When a property is priced exactly in line with buyer expectations, it tends to sell fast. However, when the aim is to maximise the sale price, a wellstructured campaign with strong marketing, buyer engagement, and a set decision date often leads to a better result, even if it takes slightly longer
Case Studies: The Power of Strategy in Action
1 9 / 7 G R A N D P A R A D E , K A W A N A I S L
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This apartment was previously listed with another agency for over five months. The campaign lacked structure, minimal marketing, no pre-market preparation, and just one offer on unfavourable terms
When we were engaged, we took the property off the market to protect its positioning We brought the home back to market after pre-market buyer inspections, and then premium marketing across both digital and print, supported by presentation advice from a professional stylist We also implemented a clear auction timeline The outcome? Sold unconditionally at auction, $50,000 above the prior offer, within four weeks.
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/ 3 L A N G U R A S T R E E T , W A R A N A
A brand-new duplex in a market segment where buyers are spoilt for choice. Our goal was to ensure it became the obvious choice We staged the property, launched a broad marketing campaign, and set a strong campaign timeline leading to auction Within three weeks, the property attracted around 40 buyer enquiries and inspections, and sold two weeks prior to auction. A standout result in a competitive space
The Eastern Beaches Standard
With the median home price in 4575 sitting around $1.4 million and sales regularly exceeding $5 million, buyer expectations are naturally elevated. Success in this market often comes down to the small, strategic decisions made before a home even hits the market.
Presentation, timing, tailored strategy, and campaign execution, when these elements align, the difference can be measured not just in days, but in dollars.
The Latest from the Eastern Beaches
The Past Quarter on the Sunshine Coast
During the past quarter we bought to market
230 new campaigns we successfully completed
167 sales with a total sale value of $191,458,240 as the Coastal Living Network we conducted
83 percent we led
5989 buyer inspections and 1814 open homes in total
