WITH KATHRYN WILLSHIRE
Meeting Agenda
We know your buyers
The Coastal Living Network
Five offices and 60 agents that all work together
AGENT MESSAGE
Each of our collective team members are aware of every new property listed within our network.
BUYER EMAIL
With an existing buyer email database of some 13,000 active and qualified buyers, each week your listing will be shared via email, across all the offices.
BUYER & PROPERTY DATABASE
Ray White has invested over $3m in the development of its very own AI powered customer tool, Nurture Cloud
Providing us with an in-depth understanding of buyer behaviour, recent activity, offers submitted and finance approval.
The method of sale
LIST WITH A PRICE
Put up a sign
Buyers inspect
Make an offer
Reduce price
Buyers can't negotiate the price
More inspections
Clean contract on seller's terms No Finance
Due Diligence
Building & Pest
Ray White Auctions
Two options when auctioning:
ONSITE AUCTION
These auctions are typically held on a Saturday and attract a crowd of 20-40 people Without question, this is the most traditional way of selling a property at auction.
IN ROOM AUCTION
Four times a year we offer clients the opportunity to enjoy the exposure and excitement of marketing their property and selling in an in-room auction event With individually tailored marketing campaigns; these events bring together the largest number of qualified buyers in one place at a time.
In the competitive world of real estate auctions, Ray White stands out as a clear leader across Australia. We boast a highly trained and experienced team of auctioneers, skilled in creating a dynamic and engaging auction experience that maximises value for both buyers and sellers
Additionally, our extensive network and marketing reach ensure your property is seen by a wider audience of potential buyers, driving up competition and ultimately, sale prices. Locally, our Coastal Living Network is the established market leader in Auctions
In 2024 we conducted 550 auctions, which is more than 8x that of our closest competitor.
The Importance of Launch Week
h profile s ig n board & w indow card ONLINE LAUNCH SMSRay White CoastalLiving Network60+agents Rea lestate. com. au (REA) ‘Coming Soon ’ ebrochure Database buyer match calls Neighbourhood marketingJust Listed
Ray White database weekly listing ema i l
Traditionally the first week of marketing will see the highest buyer reach of the entire campaign
Our professional experience has taught us that a well executed launch week will attract more buyer inspections, more competition created and ultimately the best results achieved
Auction Property Marketing Timeline
SATURDAY Hig h profile s ig n board & w indow card REA Premier Listing & Day 5 eBrochure Domain Platinum Edg e Listing & 5 day socia l boost Raywhite. com & Raywhitebuderim. com. au listing SMS to Ray White Coasta l Living Network 60+ agents My Weekly Preview p r int a dvertising Seller ’s report & meeting Day 15 REA Premier Listing rotation Seller ’s report & meeting My Weekly Preview p r int a dvertising REA Bump & eBrochure #2 Neighbourhood marketingAuction Invite My Weekly Preview p r int a dvertising Seller ’s report & Auctioneer meeting Ray White database weekly listing ema i l Rea lestate. com. au (REA) Coming Soon ebrochure Prop erty discussed a t sales meeting Advertising copywrite Database buyer match calls
w ith drone & floorplan My Weekly Preview p r int a dvertising Day 7 REA Audience Maximiser Ray White database weekly listing ema
AUCTION Neighbourhood marketingJust Listed Ray White database weekly listing ema i l Bidder meeting s SATURDAYOPEN HOME &
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realestate com au domain.com.au raywhite.com
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Real Estate portals
OurRealestatecomau'PremiereListing'packagereceivesapprox 3xmoreenquiryandviewsthana standardREAlisting,byrevertingbacktothetopofthepageresultsevery15days Yourpropertywillhave thelargestad&highestpriorityinyoursuburbsearchandtheSunshineCoastregionsearch
Retargetsthemostengagedpropertyseekersonrealestate.com.auinthelast60days.Increasingthereach &exposure,drivingmoreconsumerstoyourad.
OurPlatinumListingpackagewithDomaingivesyourlistingthehighestexposuretobuyers With3in5 Australiansnotgoingpastthe1stpageofsearchresults,giveyourlistingthebestchancetogetonpageone.
Exposesyourpropertytoahighlyengagedaudiencethatarewellandtrulyin‘realestatemode’,withmore than41millionvisitorseachyear.YourpropertywillalsofeatureonourRayWhiteBuderimwebsite.
PHOTOBOARD Signboard
Signboard Sizing
'A' - 1200 x 900mm
'B' - 1600 x 900mm
'C' - 1800 x 1200mm
'NP' - 1800 x 600mm
Kathryn Willshire 0437 434 648
Kathryn Willshire 0437 434 648
Brochures & DL cards
My Weekly Preview
BUY 3 & GET 4TH AD FREE ALTERNATIVELY, BUY 2 & GET 3RD AD 1/2 PRICE
D
Helpful Support
BUILDING & PEST INSPECTION
SMOKE ALARM INSPECTION
POOL SAFETY INSPECTION
Getting ready to sell?
I am happy to recommend the following services which may be able to help when it comes to the process of preparing for market
HANDYMAN
PRESSURE CLEANING
PAINTER
Coast Property Works
Sandy 0402 867 160
All Tasks Property Solutions
Shannon 0409 766 176
Taps R Us
1300 782 070
Jim White Electrical 07 5479 6122
Glasshouse Home Safety
Scott 0414 908 215
Before You Buy
Mark Southern 0419 739 035
Pool Safety Certificates
Malcolm Barr 0404 821 836
Coastal Lawn Solutions
Danny Cook 0497 311 997
Peter Quinlan 0410 310 634
Diamond Cleaning 0432 481 158
Powerstroke
Pressure Cleaning
Gareth 0423 400 212
GPS Painting
Paul 0438 759 366
PROPERTY STAGING
CONVEYANCER/ SOLICITOR
Amandas Abodes
0487 517 571
BR Solicitor
Jacinta Roberts 07 5353 5275
By The Rules
Gordon Cavanagh 0400 670 190
HELP POTENTIAL PURCHASERS BUY YOUR PROPERTY WITH CONFIDENCE
Don’t let an inspection report hold up the sale of your property
From over 130,000 reports sold in the last 12 months, BYB had over 70% of successful property purchasers buying our report
Further, 85% of sold properties had either the successful purchaser or an under-bidder buying the report That means that for a fraction of the cost of a report, your vendors have the opportunity of getting at least one qualified bidder on your property in over 85% of cases
These reports not only reduce the risk of a sale falling over, but can significantly push your sales price up. This is why agents strongly recommend getting a report upfront through BYB
BE PREPARED TO SELL
Before You Buy offer BUILDING & PEST inspection reports prepared by qualified and insured report writers Our pricing structure makes reports affordable for vendors and potential buyers In other words, you could secure your sale sooner with minimal cost
That’s why it’s smarter to rely on Before You Buy
Why choose Ray White
AI unfair advantage - we know more buyers
Family owned business
120 years of real estate experience
Brand dominance / confidence
Huge database
Best placed to create competition
We list over 1 in 5 homes for Auctions across Australia
Leading market share
Coastal Living Network | 5 local offices
Why choose me as your agent
Extensive local knowledge
I will fight to get you the best price - not just sold
I am a strong negotiator
I am a confident and thorough communicator
Am regularly awarded 10/10 for customer service
National & International Clients’ Choice Awards
Honest and transparent seller reports
But most of all... No one will work harder or care more
RAY WHITE QLD
Kathryn Willshire & Eden Farimbella
