Rashni Parichha | Dream Village | Brand identity

Brand Identity

An initiative by Norman Manzi

The brand

Humanity | Hope | Togetherness Brand values

We believe that even the marginalized parts of society have a lot to offer. We hope to induce tolerance, respect and dignity among HIV positive young adults and want everyone to see that there is something that they can contribute to the general well being of the society. Our organisation therefore creates a platform on which they can thrive, and show the world how good they are. We value their potential, experiences as well as turning their challenges into opportunities. We bring the value of togetherness and promote individual dreams and vision. We value Integrity, honesty and transparency as our core values and they will be the guiding principles. I want my audience to think that we are a caravan of hope for every one living positively with HIV, a spring board on which they can gather their energy and reach their visions.

They should see hope, inovation, inclusiveness,challenge, opportunity and zeal for being a change agent.

The brandmark Wherever the DREAM VILLAGE brandmark is used there should be a minimum clear space around it. No text or graphic should be included within this space. It should always be placed horizontally.

X a moderately thick band has to be left on all four sides

X

the square circumscribing the logo has to be left should not be with

The DREAM VILLAGE logo cannot be reproduced in any other colour combinations except for the one shown in this brand identity document. Each colour used here bears some significance, trying out other colour combinations can alter the meaning or significance of each othe elements in the logo. The brandmark proportions, relationship of icon to logotype and direction should never be altered. Furthermore, the brandmark should always be placed on a white background. No background colour or shape is be used underneath the brandmark. In instances when the brandmark has to be placed on a background colour then a white rectangle, the size of the clear space area, is to be used to separate the brandmark from the background.

Typefaces The DREAM VILLAGE logo has a slightly round edged typeface Traffolight. It is used in both the title as well as the tagline. They belong to the same family of fonts. The typeface is of the rounded kind. This typeface is to be used for all corporate correspondences, printed and digital material and any other items pertaining to the DREAM VILLAGE brand.

Traffolight

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Typographic styles 1. The words DREAM VILLAGE and the slogan NURTURING SOCIETAL CHANGE AGENTS should be aligned on both ends.

2. The word DREAM should always be in the same shade of red as the AIDS ribbon, apart from that the rest of the text requires to have the same colour as the huts shown in the logo.

3. The text be it the title or the tagline should always be in uppercase.

4. On the left and right the text should not be extended beyond the ribbon.

length of the ribbon

uppercase uppercase aligned on both sides

Colour palette The DREAM VILLAGE primary colour palette is the set of colours that should be used whenever possible. These are the initial and main choice for any design. In the situations where extra colours are required such as the DREAM VILLAGE website, borchure or any other promotional material, then the highlight and accent colours, secondary palette, are to be used but sparingly. The ratio of the primary palette to the secondary palettes should be around 75% - 25%. Meaning, 75% of the design should be in the primary colours and the secondary palette is to be used as an accent or a touch-up.

Primary colour palette

CMYK : C=9 M=95 Y=100 K=1 CMYK : C=63 M=58 Y=66 K=47 CMYK : C=33 M=18 Y=10 K=0 RGB : R=218 G=46 B=23

RGB : R=70 G=68 B=60

RGB : R=169 G=189 B=208

Secondary colour palette

CMYK : C=68 M=25 Y=94 K=8

CMYK : C=6 M=39 Y=79 K=0

RGB : R=93 G=141 B=69

RGB : R=236 G=165 B=79

CMYK : C=82 M=54 Y=10 K=0

CMYK : C=0 M=0 Y=0 K=100

RGB : R=58 G=113 B=171

RGB : R=0 G=0 B=0

Thank You

RASHNI PARICHHA DESIGNER

+91 9674313614 l rashni007@gmail.com