Rashni parichha | Interaction Design

P

RTFOLIO RASHNI PARICHHA

INTERACTION DESIGNER | ARCHITECT | INTERIOR DESIGNER

's at

Th

me

Why you should hire me • • • • • • • •

I am a triple threat - an architect, interior and interaction designer Good at doing a thorough research Penchant for prototyping and model making (both physical and digital) Notable verbal and visual presentation skills Excellent team player I perform well under pressure Creativity and hardwork are my middle names A constant source of energy

Bonus : Free yoga lessons and impromptu musical jamming sessions!

DESIGN PORTFOLIO CONTENTS

01

COROLLA Dynamic Sculpture / Representation of Relationships / Internet Of Things

02

SEMBLANCE Fashion Outlet / Interactive Advertisement

03

DIVENIRE Product Strategy / Healthy Indoor Environment / Business Model

04

POP UP Exhibition Pavilion / Interactive Promotional Kiosk

In collaboration with

COROLLA

Corolla is a connected product that changes its shape and configuration in order to reflect the proximity of two people involved. Corolla is a dynamic elegant decor that gives you a physical representation of connection between two lovers or friends.

Responsibilities undertaken Research | Conceptualization | Product Behaviour | Presentation | Photography | Animation

COROLLA BACKGROUND

2000 Mobile phone | Pager | SMS | E-mail

In today’s world it requires a lot of time and effort to check up on their loved ones every now and then because there are so many different platforms to check

There could be a better way to find out if their loved ones are alright and be in contact with them in an indirect way by cutting down on the direct contact

The goal is to design a device to observe, record, monitor and then produce a graphical representation of the relationship of the people in question

2016 Smart phone and its applications

“

What if you have a dynamic piece of art in your room that reflects you & your activities and is unique for you?

“

1990 Telephone | Snail mail

Distance

Visual

Dynamic

The artwork needs to take into account their physical as well as their digital distance at all times

It has to be a simple artwork that serves as an integral part of their home and also their life

The artwork is required to be dynamic and physical add on to their overtly digitized everyday life

COROLLA PRODUCT BEHAVIOUR The two extremes

The transition Corolla keeps changing its configuration just like the different phases of a relationship

No connection

Perfect connection Romance

0%

100 %

When physically apart and no digital connection

Stability

Commitment

Bliss

This installation will take note of the following • • •

NO CONNECTION STATE A

Power struggle

The GPS location of their devices If they are connected to the same wifi network Their response to each others’ mutual social media activities

PERFECT CONNECTION STATE B

When physically together and / or there is perfect digital connection

PARTIALLY CONNECTED TRANSITION

When physically distant but they are somewhat digitally connected Corolla shows the transition from state A to state B

COROLLA MECHANISM BRAWN OF COROLLA The hollow inside makes it more versatile a product

The stacked up layers of varying sizes

The rotation of each layer controls the rotation of the subsequent layers

Breadboard

Jumper cables

Stepper Motor

Arduino Uno

9V Batteries

BRAIN OF COROLLA PROTOTYPE

COROLLA FUTURE POTENTIAL In the future Corolla can be extended to a number of other scenarios with a slighty modified product behaviour becoming a part of the internet of things involving more number of people sharing relationships of a different nature, formal or informal.

Angelina

Brad

Corolla Basic | Scenario 01 • Angelina and Brad are two lovers who live together. They own a Corolla that is connected to all their devices.

Corolla Long Distance | Scenario 02

Company 02

Corolla Pro | Scenario 03 • Studio A (Milano) & studio B (New York) are working in collaboration and they have their own Corollas which enables them to check the availability of their peers in the other office to organize conference calls whenever required

Corolla 01

01

Corolla 01

Corolla 02

Corolla United | Scenario 04 • Studio XYZ has 300 employees who share thousands of files, email and messages everyday. The gigantic Corolla in front of their office signifies the collective relationship of all these employees and the smooth running of the office.

Company Corolla

Corolla 02

02

Brad

• Angelina and Brad are in two different cities with two Corollas Their Corollas are connected and they can see how the other person is doing while they are physically apart.

Corolla

Company 01

Angelina

03

04

In collaboration with

SEMBLANCE

10 Corso Como has always been associated with subtlety, softness and not inclined towards direct advertising. The outlet has an unnoticeable exterior and we propose to generate awareness of its existence. The idea is to make use of the existing resources namely the artificial green wall on one of the external walls of the outlet.

Responsibilities undertaken Research | Conceptualization | Product Behaviour | Presentation | Animation

SEMBLANCE BACKGROUND Sidewalk

10 CORSO COMO

Location Porta Garibaldi Crossing

Passer by

Motion sensor

The Outlet (Noticeable even from a distance)

Surroundings Major transit hub UniCredit Tower Other important buildings

Display area (Circular grid)

Power source

Flowchart showing the basic mechanism

The two sides of the rotating units that are assembled along a shaft that are put together to form the grid

The unnoticeable facade of the 10 Corso Como outlet

The green wall adjacent to the facade

Sensors at +500mm 0.00mm

Sensor Position

The entire circular grid composed of the tiles and axes

SEMBLANCE MECHANISM

Current Scenario

Proposed Camouflage

•

The motion sensors are at a level of 500mm from the ground level to detect motion

•

The range of the sensors depends upon the width of street

•

Only the movement along the pavement in front of the facade will be taken into account not the same beyond that point

•

Based on the movement along the street the brand name appears or camouflages

•

The brand name is made up of a grid of small tiles that can rotate along a vertical axis

•

The entire grid is made up of a number of small tiles with different materials on both sides

Proposed Semblance

SEMBLANCE PRODUCT BEHAVIOUR

Click to see the video

In collaboration with

DIVENIRE

Airlite is a revolutionary air purifying paint and is a one of a kind product in the field of sustainable building materials ensuring a healthy indoor environment. In order to spread the awareness about its functionality and to increase the revenue it would be better to weave a network of companies with similar brand values as that of Airlite basing the entire business strategy on a B2B model.

Responsibilities undertaken Research | Conceptualization | Ideation | Presentation

DIVENIRE BACKGROUND MARKET RESEARCH

OUR APPROACH

Difficult to introduce as a competitor against air purifying products as consumer mindset is not to buy paint

Difficult to compete with wall paints due to high competitiveness in range of products and price

Using strategic partnerships to enhance collective capabilities

Building a business model that we can leverage to reach a wider customer base

Category creation can lead to success with a breakthrough business model BENEFITS FOR PARTNERS

WHY THE B2B BUSINESS MODEL?

Go through experts

Conquer new markets locally & globally Need larger quantity

Funds allocated for sustainability

High traffic areas, more need to be sustainable

Increase visibility through comarketing

Streamline cost management

Leverage on new regulations regarding sustainability

BENEFITS FOR SPECIFIERS & BUYERS

One stop for sustainable product

Reliable products

LEED certification Healthy is an honour for environment architects

DIVENIRE PROPOSED NETWORK Divenire is an italian word meaning "to become". In our context Divenire is a family that is always evolving, growing, inspiring and striving to become the best green network for the built environment

RETE D'IMPRESA Rete D'Impresa is an Italian law that allows for this kind of industrial enterprises to happen the advantages of which are as follows - Businesses join together to accomplish a specific project, while maintaining their tax and social autonomy - Duration : Until completion of the specific job for which they are associated - Networks can have a common capital fund and a joint body

Rete d’Impresa Rete d’Impresa Rete d’Impresa Rete d’Impresa ATI Associazione Temporanea d’Impresa

Gardening solutions Tiles & ceramics

Businesses join together to accomplish a specific project , while maintaining their tax and social autonomy .

Electrical solutions

Duration: Until completion of the specific job for which they are associated.

Networks can have a common capital fund and a joint body

How it works

Wall paint similar values, offering products for ustainable brands, sharing 2 years Divenire 9 months Furniture Lighting onment with the aim of enhancing individually and collectively heir consumer base and capability forHow promotion. it works Secutiry systems

Door & window

Bathroom & kitchen

Upholstery & fabric

In the initial stages Divenire can start functioning as an alliance between Airlite, a furniture company and a lighting company sharing the same set of values. In a few years this can be extended furthermore to form a bigger network.

2 years 1 year

9 months

1 year

Different collaborations

Core Team

{

CORE TEAM

{

Common fund contributed by Responsible for business all companies as capital, some development, promotional Responsible for business development, promotional activities and percentage of profit to be added activities and operations back to the Core fundTeam

{

{

Responsible for business development, promotional activities andCommon operations fund contributed by all companies as capital.

DIVENIRE ONLINE PLATFORM Divenire is a separate entity and is going to function on its own and not as a part of Airlite therefore in order to enlighten the general public about Divenire it their own website that explains the functionality of the network, partnerships, products and services.

HOME

ABOUT

PRODUCTS

PARTNER

EVENTS

Log in

CONTACT

GREEN PRODUCTS FOR SUSTAINABLE INDOOR ENVIRONMENT

Different companies, one vision Our partners provide several services by having the same strong values

HOME

ABOUT

PRODUCTS

PARTNER

EVENTS

Log in

CONTACT

GREEN PRODUCTS FOR SUSTAINABLE INDOOR ENVIRONMENT

Sustainability

Awareness

Efficiency

To foster experimentation & innovation for new technologies that help create a greener built environment

To create awareness about the green solutions & make people more conscious of their purchase decision

To collaborate to provide all the products and the services that the clients need, in a easiest way

Select a category We have all the products that you need

Different companies, one vision Our partners provide several services by having the same strong values

FURNITURE

Sustainability

Awareness

Efficiency

To foster experimentation & innovation for new technologies that help create a greener built environment

To create awareness about the green solutions & make people more conscious of their purchase decision

To collaborate to provide all the products and the services that the clients need, in a easiest way

ABOUT

PRODUCTS

PARTNER

EVENTS

CONTACT

LIGHTING

Events Subscribe to receive our newsletter

DWELL ON DESIGN HOME

PAINT

SALONE DEL MOBILE 2017

LONDON DESIGN FESTIVAL

Log in

Select a category We have all the products that you need

GREEN PRODUCTS FOR SUSTAINABLE INDOOR ENVIRONMENT

SUBSCRIBE FURNITURE

PAINT

LIGHTING

PARTNER Different companies, one vision Our partners provide several services by having the same strong values

Events

Website

Website

Subscribe to receive our newsletter

Join the network CREATE COMPANY PROFILE DWELL ON DESIGN

Sustainability

Awareness

Efficiency

To foster experimentation & innovation for new technologies that help create a greener built environment

To create awareness about the green solutions & make people more conscious of their purchase decision

To collaborate to provide all the products and the services that the clients need, in a easiest way

SALONE DEL MOBILE 2017

LONDON DESIGN FESTIVAL

CONTACT US info@divenire.com SUBSCRIBE

PARTNER

Website

DIVENIRE LAUNCH & PROMOTION To enable co-marketing opportunities not only at existing platforms but also create an independent fair, host an official launch and advertise publicly that promote sustainable material for the built environment

nch

In collaboration with

POP UP

Pop Up is the result of the Design Marathon that took place at Domus Academy in November 2016 in collaboration with HP. The objective was to design the display pavilion in the theme of a restaurant for FESPA 2017 to display their new Latex Series printers that can print on a multitude of materials. Due to the lack of space we decided to resort to space saving pop up furniture, thin wall, conduit free electrical system.

Responsibilities undertaken Research | Conceptualization | User Journey | Presentation | Animation

POP UP USER JOURNEY

Pop Up

HP Latex Print Series

Colour Bar & Wonder wall

The HP pavilion at FESPA 2017 in Germany

Wallpaper, flooring, bar counter, decorative elements are printed using HP Latex Printers

Pop Up offers a number of touch points that can trigger a number interactive spectacles

Side 01

Side 02

Magic

Interaction

Touchpoints

Trigger these touchpoints and wait for the magic to happen in terms of smell, light and sound

The touchpoints on the colour bar are connected to several interactive elements on the wall

Each touchpoint is printed using HP printers on one side on the reverse side painted with conductive ink to complete the electrical circuit

POP UP MECHANISM TECHNOLOGY EMPLOYED

INSPIRATION

Side 01 Printed using HP Latex printers Side 02 Reverse print using conductive ink

BARE conductive ink and circuit board

POP UP PROPOSAL PROPOSED LAYOUT

RENDERED VIEWS

PROPOSED LAYOUT

RENDER

Colour Bar Instead of a regular bar counter we have a colour bar with all the touch points 8

PLAN OF THE PAVILION

Pop up furniture 6 Printed space saving furniture solely for demonstration

ELEVATION

RENDER Wonder Wall The wall that displays the output of said interaction

RENDE

10

7

ELEVATION OF THE PAVILION

THANK Y RASHNI PARICHHA

U

rashni007@gmail.com +393891485691

INTERACTION DESIGNER | ARCHITECT | INTERIOR DESIGNER