75+ TEXAS COUNTIES SOLD!
TREY BONNER
Founder of Ranchland Real Estate, Trey Bonner is a seasoned and influential figure in Texas land and ranch sales. Since 2005, Trey has built a brokerage that serves a wide range of clients, including legacy landowners, institutions, ultra-high net worth families, and even other brokers seeking an extended reach. He has a distinct focus on matching clients with the right stewards for their property, even if that means selling the same ranches multiple times—a testament to his commitment to finding the perfect fit.
Trey’s journey into land sales began after recognizing a gap in the Texas land market during his early career in Houston’s fuel sales and car wash industry. Leveraging his family’s rich ranching legacy, which dates back to 1877, he entered the Texas land market with a unique perspective. Initially focused on commercial real estate in Houston, Trey quickly expanded his expertise to land across Texas. This broader reach has driven Ranchland Real Estate’s growth, establishing a presence in over 75 Texas counties.
Trey is actively involved in influential organizations like the Texas Wildlife Association and the Ranching & Wildlife Committee for the Houston Livestock Show and Rodeo. Today, with nearly two decades of experience, Trey Bonner’s firm is widely respected as a premier land brokerage serving Austin and beyond, making him one of the most trusted names in Texas ranch sales.
CLAYTON BONNER
Clayton Bonner is a fifth-generation Texan, born and raised in Houston, Texas. Clayton started college at Hardin Simmons University in Abilene, Texas where he traveled and played for the HSU golf team. While in college, he worked for a leading real estate marketing company in Dallas, Texas specializing in land auctions, gaining valuable experience in strategic marketing and sales techniques for unique properties. Clayton graduated from Texas A&M University with a Bachelor of Science in Agricultural Leadership & Development, complemented by a minor in Agricultural Economics.
As a second-generation professional in Texas land real estate, Clayton’s endeavors are deeply ingrained in his commitment to serving and honoring God through his work, ensuring that he represents his clients and their properties with the utmost integrity and professionalism. His God-given creative eye gives him a unique perspective on how to uniquely market his clients’ properties to a diverse range of potential buyers. Based in Dripping Springs, Texas, Clayton focuses on representing buyers and sellers of recreational, investment, and development properties in the Texas Hill Country. When he’s not working for his clients, you’ll find him casting lines along the Guadalupe River or chasing whitetail deer in South Texas and mule deer in the Texas panhandle.
Clayton is a member of Austin Ridge Bible Church in Dripping Springs, Texas and a member of the Texas Wildlife Association, an organization that fights in the Texas State Capital to support and preserve Texas wildlife that makes up so much of the Texas landscape’s natural beauty.
5 STAR CLIENT REVIEWS!
LOGAN CARROLL
Born in the heart of the Texas hill country, Logan is a realtor, cattle rancher, avid outdoorsman and 5th generation Texan. He has a deep appreciation for the history of hunting and ranching that has been instilled in him from his family heritage. He has a passion for wildlife, fisheries, and land stewardship which led to his service on the Texas Brigades team for many years. Logan is a proud fightin’ Aggie who holds a Bachelors of Science in Agricultural Economics from Texas A&M University. He believes in helping raise the next generation of Texans which led to him being part of Rodeo Austin, where he serves as a vice chairman for the Youth Livestock Auction. Logan is a seasoned expert in land and ranch real estate, with a particular specialty in representing sellers of development property in the Austin area. With an impressive track record spanning across Austin, Texas, where he has fostered a wide network of influential connections with key buyers in the area.
Logan dedicates considerable time to tracking land market trends and scouting for emerging hotspots in the industry. When not aiding clients, he can be found pursuing quail and deer in South Texas’ renowned golden triangle. With his expertise in livestock and native vegetation, Logan offers a comprehensive understanding of land use, greatly benefiting a wide range of buyers and sellers.
ABOUT RANCHLAND
Ranchland Real Estate is a Texas real estate company specializing in the sale of waterfront, recreational, ranch, and development properties. With a rich history dating back to 2005, we have established ourselves in the Texas ranch market with transactions in over 70+ Texas counties. Our experienced agents provide excellent service, extensive local market knowledge, and professional care and guidance to our clients. With 19 years of dedicated service, we’ve taken immense pride in representing our past client and are excited to represent you in selling your Texas property today.
75+ TEXAS COUNTIES SOLD
20+ YEARS SELLING TEXAS!
OUR GOAL
For the majority of our clients, we’re entrusted with their most significant financial asset. Which is why our goal goes beyond mere satisfaction; we strive to exceed client expectations through tailored service, extensive market expertise, and a genuine commitment to representing our clients and their properties with real estate professionalism and Texas class.
DRIPPING SPRINGS OFFICE
LAND SELLERS
5 STAR CLIENT REVIEWS!
LAND SELLERS
• Trustworthy Track Record – Proven track record of successful land transactions, giving landowners confidence in our expertise and ability to handle the complexities of the market.
• Extensive Market Knowledge – Possess in-depth knowledge of Texas land, including market trends, zoning regulations, and potential risks, providing landowners with valuable insights to make informed decisions.
• Professional Network – Vast network of professionals, such as surveyors, lawyers, and inspectors, who can assist sellers throughout the selling process, ensuring a smooth and reliable experience.
• Transparent Communication – Prioritize transparent communication, keeping landowners informed about every aspect of the land sale, including any potential issues or challenges that may arise.
• Thorough Due Diligence – Conduct comprehensive due diligence on the properties, verifying legal documentation, property boundaries, potential liens, and any other relevant information for our sellers.
• Customer Testimonials & Reviews – Positive customer testimonials and reviews from previous land sellers.
CLIENT TESTIMONIALS
Ranchland has been professional, genuine good hearted and honest realtors. They have spent many hours doing whatever it takes to get the job done. Ranchland will do the best quality of work for you, they are great with communication and being very transparent. If you are ever looking for someone that cares about your land and your future, then Ranchland Real Estate is your place to go. You will not be disappointed with this brokerage.
-Travis, Texas Landowner
The Ranchland group understands the unique complexities of ranch land transactions. Knowledgeable about wildlife management, the Ranchland team understood our vision and located a beautiful hill country property for our family.
-Darlene, Texas Landowner
My family and I can’t speak highly enough of our experience with Ranchland Real Estate! We are first time buyers with little knowledge on how to find the right property. During the process of decision making and financial settlement, we never felt pressured, rather we felt ensured. They have an awesome team with a great wealth of knowledge. I would suggest them to anyone!
-Karley, Texas Land Buyer
75+ TEXAS COUNTIES SOLD!
LISTING WITH RANCHLAND
LISTING AGREEMENT
Ranchland Real Estate presents an exclusive right-to-sell listing agreement, wherein the seller grants Ranchland Real Estate sole representation rights for the specified start and end date (typically recommended for 12 months) regarding the sale of their property.
COMMISSION AGREEMENT
When considering sellers paying commissions, brokerage companies have two potential payment scenarios.
1. In the event that we sell your property with the buyer being represented by another brokerage, we will propose a 50-50 split of the commission rate.
2. If we sell the property without involvement from another brokerage, we will retain 100% of the commission rate.
Ranchland Real Estate and the seller will engage in discussions regarding the commission rate and mutually agree upon a fair rate for both the seller and the brokerage company. Ranchland Real Estate actively collaborates with other brokerages and advocates for full cooperation with external brokerage entities.
MARKETING AGREEMENT
Your property will benefit from expertly captured photographs showcasing both ground-level and aerial perspectives, complemented by a captivating property video highlighting its landscape and improvements. A customized brochure will be crafted specifically for your property, featuring detailed descriptions, images, maps, location information, improvements, habitat/vegetation details, water features, and wildlife highlights. All properties receive extensive exposure through prominent listings on major land websites in Texas and nationwide. Additionally, select properties may be prominently featured in l eading land magazines across the country.
DIGITAL MARKETING
Experience unmatched digital marketing that effortlessly highlights the distinctive attributes of your property with just a click! Our process begins by harnessing our extensive network of top-tier listing platforms. Ranchland ensures your property gains exposure on all prominent land websites, optimizing visibility to connect with the perfect buyer, no matter where they search.
*Ranchland holds privileged access to Land.com, the largest land website in America, enabling us to place our client’s property at the very top of the search page giving the property spotlight over any other properties listed within the properties county.
Major Websites We List On:
LandWatch, Land.com, Land&Farm, LoopNet, Realtor.com, AustinBoardofRealtors, HoustonAsoociationofRealtors, Zillow, Trulia, Redfin, ListHub, Apartments.com Network, Homes.com, Movoto.com, RocketHomes.com, AustinRealEstate.com, Realty.com
20+ YEARS SELLING TEXAS!
WEBSITE MARKETING
Our comprehensive listing page providesdetailed description of your property’s location, landscape, improvements, habitat, and wildlife. We understand that each property has its unique narrative, and our goal is to assist prospective buyers in grasping it. With our interactive boundary map, prospective buyers can effortlessly visualize the dimensions and layout of your property, along with any enhancements and natural attributes it boasts.
Property Page Layout On Website:
• Captivating property images and videos
• Thorough property description
PROPERTY BROCHURES
We highly prioritize property brochures as they play a crucial role in enticing potential buyers. The longer your property remains on a buyer’s desk, the greater the chance we have of persuading them to make a decision!
Our brochures are meticulously crafted, showcasing high-quality photographs and comprehensive descriptions. They delve into every detail of your property, covering its geographical features, terrain, improvements, and local wildlife. We ensure that all essential information is included, allowing buyers to fully grasp the unique characteristics of your property.
PRINT MARKETING
Property Magazines
We understand the significance of utilizing innovative marketing channels to maximize the exposure of your property to a wide range of potential buyers. This is why we are delighted to collaborate with Texas Land Magazine, a highly regarded magazine platform for property buyers throughout the state of Texas.
With a readership of around 30,000, Texas Land Magazine offers broad exposure for your property to a diverse audience of land buyers. Collaborating closely with Texas Land Magazine, our team at Ranchland Real Estate crafts captivating listing advertisements for your property!
5 STAR CLIENT REVIEWS!
SOCIAL MEDIA MARKETING
In today’s digital age, social media marketing has become an invaluable tool for reaching and engaging with a vast audience, making it an ideal platform for promoting properties and connecting with potential land buyers. By leveraging popular social media platforms such as Facebook and Instagram, we can showcase the unique features and selling points of a property, capturing the attention of thousands of potential buyers!
Property Post
• property photos and brief description with a link to contact us for more information.
Property Ads
• contains property photos or video and brief description targeting buyers in a few of the nearest major towns and cities.
Property Ad Traffic
• average property ad reach - 11,500 people
• average property ad clicks - 665 clicks
INSTAGRAM: @RANCHLANDREALESTATE
FACEBOOK: @RANCHLANDREALESTATE
PHOTOGRAPHY + FILM
We believe that high-quality photos and videos are essential in capturing the essence of your property. That’s why we provide 20-40 photos and a 1.5-3 minute video that showcase the natural beauty and unique character of your land. We want buyers to experience the feeling of being on your property before they even step foot on it.
Our team of expert photographers and videographers know how to highlight the best features of your property, whether it’s the stunning vistas, lush greenery, or any other improvements you’ve made. We produce marketing material that accurately reflect the quality and value of your property, and that’s what we strive for in every listing.
THE MARKETING SCHEDULE
Preperation of Listing
Listing Hits The Market Continued Marketing & Analysis
PREPERATION OF LISTING
• Ranchland’s assesment of property sales price (backed by comparative sales in the area)
• Photography – Highlight the best features of your property, whether it’s the stunning vistas, lush greenary surrounding a large lake, or any other improvements you’ve made
• Interactive Maps – With our interactive boundary maps, buyers can easily visualize the size and scope of your property, including all amenities and natural features of the land
• Brochures – Design print and digital brochures to showcase property’s unique features and provide land buyers with all the information needed to learn about the property
• Signage - Design and install for sale signage displaying property acreage if applicable
• Private off-market notifcation of listing to top brokers in the area
LISTING HITS THE MARKET
• Complete listing available on Ranchlandrealestate.com, Land.com, LandWatch, Land&Farm, ABOR, LoopNet (if applicable), and various other platforms!
• Website listing features property photos, video, interactive boundary maps, property description, and brochure!
• 200 flyers mailed to neighboring properties letting other landowners know your properties for sale
• Email campaign sent to our vast network of potential land buyers
• Social media campaign launched on Facebook and Instagram
20+ YEARS SELLING TEXAS!
THE MARKETING SCHEDULE
CONTINUED MARKETING & ANALYSIS
• Continued feedback from buyers/agents after showings
• Continued social media ad exposure on Facebook and Instagram
• Continued review and analysis on properties asking price and marketing tactics
• Discuss the current status of property and review marketing avenues with Ranchland team during group meetings
“ ”
Ranchland is more than just a brokerage selling properties; we live the lifestyle we promote. Our commitment to living the lifestyle is not just for personal enjoyment, but it also translates into our expertise in the field. By actively participating in programs and activities across the state, we gain a comprehensive understanding of the land’s characteristics, wildlife/habitat, recreational opportunities, and investment properties ensuring that we can provide accurate and informed guidance to our clients.
-Trey Bonner, Ranchland Real Estate
