Online streaming in india

ONLINE STREAMING IN INDIA

Design brief TV company site from where audience can get show information of different channels of that company, buy/rent shows (that were telecast earlier), movies, etc. The customer is Indian and targeted at the Indian market but the design needs to have universal appeal. The target audience will belong to age category 25 – 60 years.

Focus areas 1. Carousal containing shows/ movies banner.

2. Main navigation bar.

3. What's on section .

Brainstorming

Secondary Research India's Video Streaming Market Is Bigger Than Ever.

Online Streaming

12%

37%

Age 18 - 29

51%

Age 30 - 49

Age 50 - 64

Primary Research Persona 1 Divided persona in majorly there category. 1) The Retired Individual. 2) The Product Manager (working). 3) The Housewives.

Persona 2

Persona 3

User Journey Map

Sunita Housewive journey Map

Bucketting

Concept Note

Brand Name SHOWTIME

After doing user research of age group 25 years to 60 years (In context to indian market). There are 3 major demographic who use to watch movies/tv shows online.

1.) The retired individuals 2.) The working Individuals (product manager) 3.) The Housewives

All three of them have different taste from the same family, and there are no such service from where that gives everything in single place. Likewise persona 1 the retired individual like to watch News, Old movies, regional movie/shows, persona 2 the working Individuals (product manager ) like to watch mostly Sports, Discovery, Hollywood movies, Standup comedy, Short news, Documentaries and persona 3 the housewives like to watch Daily shop serial, reaity show, Lifestyle and Fashion Show, Bollywood, Latest movies etc.

Design Consideration

To design an ecosystem where user (Indian user) can find all the tv shows, news, sports , Reality show, Regional show, latest Bollywood, Hollywood Movies/series at single platform.

Visual Design/ High Fidelity Prototype

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